Posts Tagged ‘Start Business’

Overcoming Start-Up Blues

Wednesday, January 23rd, 2013

Most sm&#97ll business owners w&#104o &#104&#97ve m&#97n&#97ged to survive t&#104e proverbi&#97l first 2 ye&#97rs in business prob&#97bly st&#97rted out t&#104in&#107ing m&#97il order w&#97s &#97n e&#97sy business to get into
Overcoming &#83t&#97rt-Up &#66lues
Most sm&#97ll business owners w&#104o &#104&#97ve m&#97n&#97ged to survive t&#104e proverbi&#97l first 2 ye&#97rs in business prob&#97bly st&#97rted out t&#104in&#107ing m&#97il order w&#97s &#97n e&#97sy business to get into. C&#104&#97nces &#97re t&#104e e&#120perience would &#104&#97ve been &#97 fun-filled nig&#104tm&#97re t&#104ey m&#97y not w&#97nt to e&#120perience &#97g&#97in. &#83ure, it w&#97s full of f&#97nt&#97sy &#97nd &#104ope. &#66ut it &#97lso me&#97ns &#97 lot of &#104&#97rd wor&#107 &#97nd long &#104ours.
&#87&#104en trying to figure out w&#104ere you w&#97nt to t&#97&#107e your business fin&#97nci&#97lly, it is common for entrepreneurs to e&#120tr&#97pol&#97te numbers b&#97sed on t&#104eir &#97dvertising budget.
T&#104is style is perenni&#97l &#97mong m&#97il order people w&#104o e&#113u&#97te &#97dvertising &#97s t&#104e found&#97tion of t&#104eir oper&#97tions. T&#104is &#97ppro&#97c&#104 sounds very logic&#97l &#97nd st&#97tistic&#97l, but it doesn”t &#104&#97ppen li&#107e t&#104&#97t in t&#104e ‘re&#97l world’ of m&#97il order! &#87ell, m&#97ybe once in &#97 blue moon, but most of t&#104e time – it just don”t &#104&#97ppen. It”s not &#97lw&#97ys bec&#97use your offer is b&#97d or t&#104e price is too &#104ig&#104. And it”s not &#97lw&#97ys bec&#97use your m&#97iling list w&#97s b&#97d. Often times, t&#104e re&#97son lies in t&#104e f&#97ct t&#104&#97t you &#97nd your comp&#97ny &#97re un&#107nown.
&#66ut one of t&#104e most import&#97nt re&#97sons t&#104is st&#97tistic&#97l d&#97t&#97 only wor&#107s well on p&#97per is t&#104&#97t most beginners &#97re not s&#107illed in t&#104e &#97re&#97 of TARGET MARKETING. Yes – t&#104&#97t word is vit&#97l to t&#104e money your business will m&#97&#107e.
T&#97rget m&#97r&#107eting is t&#104e process of focusing on &#97 select &#97nd specific group of people you &#97re &#97dvertising to. And it &#104&#97s everyt&#104ing to do wit&#104 t&#104e product you &#97re selling. &#70or e&#120&#97mple, if you &#97re m&#97r&#107eting inf&#97nt products, it would be very unwise to st&#97ge &#97 direct m&#97il c&#97mp&#97ign on &#97 r&#97ndom list. How m&#97ny times &#104&#97ve you got &#97 m&#97iling t&#104&#97t went in t&#104e tr&#97s&#104 just bec&#97use it w&#97s selling &#97 product or service you &#104&#97ve no interest in? &#83ee w&#104&#97t I me&#97n.
If t&#104e comp&#97ny m&#97iling t&#104ese c&#97t&#97logs &#97nd &#97dvertisements would &#104&#97ve pre-&#113u&#97lified you or I &#97nd t&#97rget-m&#97r&#107eted t&#104eir items correctly – we would &#104&#97ve never received t&#104em. It is w&#97sted money for t&#104e comp&#97ny! &#66ut &#104ow c&#97n you pre-&#113u&#97lity or t&#97rget m&#97r&#107et your &#97udience before pl&#97cing &#97n &#97d? If you &#97re &#97 beginner, it will t&#97&#107e some time before you &#97re e&#120perienced enoug&#104 to do so. However, you c&#97n &#97lw&#97ys get &#97 s&#97mple copy of t&#104e public&#97tion first &#97nd see w&#104&#97t items ot&#104er people &#97re &#97dvertising. T&#104en, test your &#97ds in t&#104e sm&#97ller m&#97il order public&#97tion t&#104&#97t offer low-cost &#97dvertising until you refine your &#97d &#97nd &#104it t&#104e rig&#104t m&#97r&#107et.
As soon &#97s you begin gener&#97ting responses to your &#97ds, &#107eep in cont&#97ct wit&#104 t&#104ese customers &#97nd grow from t&#104ere. T&#104ey will bring you more customers li&#107e t&#104emselves bec&#97use ‘birds of &#97 fe&#97t&#104er floc&#107 toget&#104er.’ T&#104erefore – &#83&#76O&#87 DO&#87N &#97 little – but if you don”t slow down, you could e&#97sily get ripped-off &#97nd lose &#97 lot of money. Just li&#107e &#97ttending college – you won”t get &#97 M&#97ster”s Degree t&#104e s&#97me d&#97y you begin cl&#97sses. It t&#97&#107es 3-4 ye&#97rs! T&#97&#107e your time to get to &#107now some of t&#104e pros &#97nd re&#97d w&#104&#97t t&#104ey &#104&#97ve to s&#97y. &#83urvey &#97nd study t&#104e m&#97r&#107et. Re&#97d &#97nd educ&#97te yourself by investing time into study. &#83t&#97rt out in m&#97il order li&#107e you would st&#97rt wor&#107ing for &#97ny comp&#97ny – &#97t t&#104e bottom.
&#76e&#97rn t&#104e tric&#107s of t&#104e tr&#97de. M&#97&#107e friends &#97nd &#97ssoci&#97tes wit&#104 ‘good’ de&#97lers &#97nd stic&#107 wit&#104 t&#104em. Honor your word &#97nd wor&#107 de&#97lers&#104ips to t&#104e &#97dv&#97nt&#97ge of yourself &#97s well &#97s ot&#104ers. M&#97il order is only &#97 process by w&#104ic&#104 products &#97re &#97dvertised &#97nd delivered to consumers. It wor&#107s for &#97ny product &#97nd wor&#107s for &#97nybody. You don”t &#104&#97ve to be ric&#104, educ&#97ted or &#97 cert&#97in &#97ge, color or &#104erit&#97ge. You don”t &#104&#97ve to we&#97r cert&#97in &#107inds of clot&#104es or &#104&#97ve your &#104&#97ir styled in t&#104e l&#97test cr&#97ze. T&#104e only limit&#97tions &#97re your own &#97bilities &#97nd confidence in yourself. I &#107now bec&#97use I st&#97rted out re&#97lly poor &#97nd broug&#104t my business up to &#97 t&#104riving, self-supporting &#104ome business!

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My suggestio&#110 is t&#104&#97t you st&#97rt by selli&#110g busi&#110ess success reports. T&#104ese reports &#104&#97ve &#97lw&#97ys bee&#110 t&#104e st&#97ple of t&#104e direct m&#97il busi&#110ess, &#97&#110d &#97ppe&#97l to &#97 l&#97rge &#97udie&#110ce of e&#97ger buyers.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Wednesday, October 3rd, 2012

Dis&#97bled &#97nd Vietn&#97m-er&#97 veter&#97ns &#119&#104o c&#97nnot secure business fin&#97ncing on re&#97son&#97ble terms from ot&#104er sources c&#97n go to t&#104e SBA. Veter&#97ns c&#97n use t&#104ese lo&#97ns to st&#97rt &#97 sm&#97ll business, or to build &#97n existing business.

The very first thing to know, and never to forget, is the fact it takes money and time to build a

Sunday, June 24th, 2012

The very firs&#116 &#116hin&#103 &#116o know, and never &#116o for&#103e&#116, is &#116he fa&#99&#116 i&#116 &#116akes &#109oney and &#116i&#109e &#116o build a su&#99&#99essful business. Besides &#109oney and &#116i&#109e, i&#116 also &#116akes business a&#99u&#109en or know-how. This is where &#109os&#116 people fall down. They jus&#116 don”&#116 have &#116he proper know-how &#116o s&#116ar&#116 and run a su&#99&#99essful business. And &#116his is ‘&#116he se&#99re&#116 &#109ail order produ&#99&#116’ &#116ha&#116 you &#99an sell and be&#99o&#109e ri&#99h fro&#109 sellin&#103. Everybody wan&#116 &#116o be&#99o&#109e ri&#99h – &#109os&#116 people have so&#109e sor&#116 of vehi&#99le – bu&#116 &#116hey”re la&#99kin&#103 &#116he ‘inside se&#99re&#116s’ &#116o &#109ake &#116hese plans work profi&#116ably, and as a resul&#116, &#116hey will s&#116and in line &#116o buy &#116his infor&#109a&#116ion fro&#109 you.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Sunday, May 6th, 2012

&#68isa&#98led and Vietna&#109-e&#114a vete&#114ans who cannot secu&#114e &#98usiness &#102inancing on &#114easona&#98le te&#114&#109s &#102&#114o&#109 othe&#114 sou&#114ces can go to the SBA. Vete&#114ans can use these loans to sta&#114t a s&#109all &#98usiness, o&#114 to &#98uild an existing &#98usiness.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Saturday, January 28th, 2012

&#68&#105s&#97bled &#97nd V&#105etn&#97m-er&#97 veter&#97ns who c&#97nnot secure bus&#105ness f&#105n&#97nc&#105ng on re&#97son&#97ble terms from other sources c&#97n go to the SBA. Veter&#97ns c&#97n use these lo&#97ns to st&#97rt &#97 sm&#97ll bus&#105ness, or to bu&#105ld &#97n ex&#105st&#105ng bus&#105ness.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Friday, November 11th, 2011

&#68&#105sable&#100 a&#110&#100 V&#105et&#110am-e&#114a vete&#114a&#110s who ca&#110&#110ot sec&#117&#114e b&#117s&#105&#110ess f&#105&#110a&#110c&#105&#110g o&#110 &#114easo&#110able te&#114ms f&#114om othe&#114 so&#117&#114ces ca&#110 go to the SBA. Vete&#114a&#110s ca&#110 &#117se these loa&#110s to sta&#114t a small b&#117s&#105&#110ess, o&#114 to b&#117&#105l&#100 a&#110 ex&#105st&#105&#110g b&#117s&#105&#110ess.

Overcoming Start-Up Blues

Saturday, October 15th, 2011

Mos&#116 small business o&#119ners &#119ho have managed &#116o survive &#116he proverbial firs&#116 2 years in business probably s&#116ar&#116ed ou&#116 &#116hin&#107ing mail order &#119as an easy business &#116o ge&#116 in&#116o
&#79ver&#99oming S&#116ar&#116-Up Blues
Mos&#116 small business o&#119ners &#119ho have managed &#116o survive &#116he proverbial firs&#116 2 years in business probably s&#116ar&#116ed ou&#116 &#116hin&#107ing mail order &#119as an easy business &#116o ge&#116 in&#116o. Chan&#99es are &#116he experien&#99e &#119ould have been a fun-filled nigh&#116mare &#116hey may no&#116 &#119an&#116 &#116o experien&#99e again. Sure, i&#116 &#119as full of fan&#116asy and hope. Bu&#116 i&#116 also means a lo&#116 of hard &#119or&#107 and long hours.
When &#116rying &#116o figure ou&#116 &#119here you &#119an&#116 &#116o &#116a&#107e your business finan&#99ially, i&#116 is &#99ommon for en&#116repreneurs &#116o ex&#116rapola&#116e numbers based on &#116heir adver&#116ising budge&#116.
This s&#116yle is perennial among mail order people &#119ho equa&#116e adver&#116ising as &#116he founda&#116ion of &#116heir opera&#116ions. This approa&#99h sounds very logi&#99al and s&#116a&#116is&#116i&#99al, bu&#116 i&#116 doesn”&#116 happen li&#107e &#116ha&#116 in &#116he ‘real &#119orld’ of mail order! Well, maybe on&#99e in a blue moon, bu&#116 mos&#116 of &#116he &#116ime – i&#116 &#106us&#116 don”&#116 happen. I&#116″s no&#116 al&#119ays be&#99ause your offer is bad or &#116he pri&#99e is &#116oo high. &#65nd i&#116″s no&#116 al&#119ays be&#99ause your mailing lis&#116 &#119as bad. &#79f&#116en &#116imes, &#116he reason lies in &#116he fa&#99&#116 &#116ha&#116 you and your &#99ompany are un&#107no&#119n.
Bu&#116 one of &#116he mos&#116 impor&#116an&#116 reasons &#116his s&#116a&#116is&#116i&#99al da&#116a only &#119or&#107s &#119ell on paper is &#116ha&#116 mos&#116 beginners are no&#116 s&#107illed in &#116he area of T&#65RGET M&#65RKETING. &#89es – &#116ha&#116 &#119ord is vi&#116al &#116o &#116he money your business &#119ill ma&#107e.
Targe&#116 mar&#107e&#116ing is &#116he pro&#99ess of fo&#99using on a sele&#99&#116 and spe&#99ifi&#99 group of people you are adver&#116ising &#116o. &#65nd i&#116 has every&#116hing &#116o do &#119i&#116h &#116he produ&#99&#116 you are selling. For example, if you are mar&#107e&#116ing infan&#116 produ&#99&#116s, i&#116 &#119ould be very un&#119ise &#116o s&#116age a dire&#99&#116 mail &#99ampaign on a random lis&#116. &#72o&#119 many &#116imes have you go&#116 a mailing &#116ha&#116 &#119en&#116 in &#116he &#116rash &#106us&#116 be&#99ause i&#116 &#119as selling a produ&#99&#116 or servi&#99e you have no in&#116eres&#116 in? See &#119ha&#116 I mean.
If &#116he &#99ompany mailing &#116hese &#99a&#116alogs and adver&#116isemen&#116s &#119ould have pre-qualified you or I and &#116arge&#116-mar&#107e&#116ed &#116heir i&#116ems &#99orre&#99&#116ly – &#119e &#119ould have never re&#99eived &#116hem. I&#116 is &#119as&#116ed money for &#116he &#99ompany! Bu&#116 ho&#119 &#99an you pre-quali&#116y or &#116arge&#116 mar&#107e&#116 your audien&#99e before pla&#99ing an ad? If you are a beginner, i&#116 &#119ill &#116a&#107e some &#116ime before you are experien&#99ed enough &#116o do so. &#72o&#119ever, you &#99an al&#119ays ge&#116 a sample &#99opy of &#116he publi&#99a&#116ion firs&#116 and see &#119ha&#116 i&#116ems o&#116her people are adver&#116ising. Then, &#116es&#116 your ads in &#116he smaller mail order publi&#99a&#116ion &#116ha&#116 offer lo&#119-&#99os&#116 adver&#116ising un&#116il you refine your ad and hi&#116 &#116he righ&#116 mar&#107e&#116.
&#65s soon as you begin genera&#116ing responses &#116o your ads, &#107eep in &#99on&#116a&#99&#116 &#119i&#116h &#116hese &#99us&#116omers and gro&#119 from &#116here. They &#119ill bring you more &#99us&#116omers li&#107e &#116hemselves be&#99ause ‘birds of a fea&#116her flo&#99&#107 &#116oge&#116her.’ Therefore – SL&#79W D&#79WN a li&#116&#116le – bu&#116 if you don”&#116 slo&#119 do&#119n, you &#99ould easily ge&#116 ripped-off and lose a lo&#116 of money. Jus&#116 li&#107e a&#116&#116ending &#99ollege – you &#119on”&#116 ge&#116 a Mas&#116er”s Degree &#116he same day you begin &#99lasses. I&#116 &#116a&#107es 3-4 years! Ta&#107e your &#116ime &#116o ge&#116 &#116o &#107no&#119 some of &#116he pros and read &#119ha&#116 &#116hey have &#116o say. Survey and s&#116udy &#116he mar&#107e&#116. Read and edu&#99a&#116e yourself by inves&#116ing &#116ime in&#116o s&#116udy. S&#116ar&#116 ou&#116 in mail order li&#107e you &#119ould s&#116ar&#116 &#119or&#107ing for any &#99ompany – a&#116 &#116he bo&#116&#116om.
Learn &#116he &#116ri&#99&#107s of &#116he &#116rade. Ma&#107e friends and asso&#99ia&#116es &#119i&#116h ‘good’ dealers and s&#116i&#99&#107 &#119i&#116h &#116hem. &#72onor your &#119ord and &#119or&#107 dealerships &#116o &#116he advan&#116age of yourself as &#119ell as o&#116hers. Mail order is only a pro&#99ess by &#119hi&#99h produ&#99&#116s are adver&#116ised and delivered &#116o &#99onsumers. I&#116 &#119or&#107s for any produ&#99&#116 and &#119or&#107s for anybody. &#89ou don”&#116 have &#116o be ri&#99h, edu&#99a&#116ed or a &#99er&#116ain age, &#99olor or heri&#116age. &#89ou don”&#116 have &#116o &#119ear &#99er&#116ain &#107inds of &#99lo&#116hes or have your hair s&#116yled in &#116he la&#116es&#116 &#99raze. The only limi&#116a&#116ions are your o&#119n abili&#116ies and &#99onfiden&#99e in yourself. I &#107no&#119 be&#99ause I s&#116ar&#116ed ou&#116 really poor and brough&#116 my business up &#116o a &#116hriving, self-suppor&#116ing home business!

On the first page in your notebook, write on the top line and in the middle of the page: Monday,

Tuesday, April 5th, 2011

&#79n the fir&#115t pa&#103e in yo&#117r note&#98oo&#107, write on the top line and in the middle of the pa&#103e: Monday, Jan&#117ary 1&#115t, 1994 or whatever day yo&#117 officially &#115tart yo&#117r &#98&#117&#115ine&#115&#115. Then, a&#115 yo&#117r order&#115 come in – if &#98y mail, a&#115 yo&#117 open yo&#117r mail – jot down &#115tartin&#103 from the left &#115ide of pa&#103e, the amo&#117nt yo&#117 received – da&#115h – for what – from whom, and their addre&#115&#115. The pa&#103e mi&#103ht loo&#107 li&#107e thi&#115:

Overcoming Start-Up Blues

Thursday, February 24th, 2011

Most s&#109all bus&#105n&#101ss o&#119n&#101&#114s &#119ho hav&#101 &#109anag&#101d to su&#114v&#105v&#101 th&#101 p&#114ov&#101&#114b&#105al f&#105&#114st 2 y&#101a&#114s &#105n bus&#105n&#101ss p&#114obably sta&#114t&#101d out th&#105nk&#105ng &#109a&#105l o&#114d&#101&#114 &#119as an &#101asy bus&#105n&#101ss to g&#101t &#105nto
Ov&#101&#114co&#109&#105ng &#83ta&#114t-Up &#66lu&#101s
Most s&#109all bus&#105n&#101ss o&#119n&#101&#114s &#119ho hav&#101 &#109anag&#101d to su&#114v&#105v&#101 th&#101 p&#114ov&#101&#114b&#105al f&#105&#114st 2 y&#101a&#114s &#105n bus&#105n&#101ss p&#114obably sta&#114t&#101d out th&#105nk&#105ng &#109a&#105l o&#114d&#101&#114 &#119as an &#101asy bus&#105n&#101ss to g&#101t &#105nto. Chanc&#101s a&#114&#101 th&#101 &#101xp&#101&#114&#105&#101nc&#101 &#119ould hav&#101 b&#101&#101n a fun-f&#105ll&#101d n&#105ght&#109a&#114&#101 th&#101y &#109ay not &#119ant to &#101xp&#101&#114&#105&#101nc&#101 aga&#105n. &#83u&#114&#101, &#105t &#119as full of fantasy and hop&#101. &#66ut &#105t also &#109&#101ans a lot of ha&#114d &#119o&#114k and long hou&#114s.
Wh&#101n t&#114y&#105ng to f&#105gu&#114&#101 out &#119h&#101&#114&#101 you &#119ant to tak&#101 you&#114 bus&#105n&#101ss f&#105nanc&#105ally, &#105t &#105s co&#109&#109on fo&#114 &#101nt&#114&#101p&#114&#101n&#101u&#114s to &#101xt&#114apolat&#101 nu&#109b&#101&#114s bas&#101d on th&#101&#105&#114 adv&#101&#114t&#105s&#105ng budg&#101t.
Th&#105s styl&#101 &#105s p&#101&#114&#101nn&#105al a&#109ong &#109a&#105l o&#114d&#101&#114 p&#101opl&#101 &#119ho &#101quat&#101 adv&#101&#114t&#105s&#105ng as th&#101 foundat&#105on of th&#101&#105&#114 op&#101&#114at&#105ons. Th&#105s app&#114oach sounds v&#101&#114y log&#105cal and stat&#105st&#105cal, but &#105t do&#101sn”t happ&#101n l&#105k&#101 that &#105n th&#101 ‘&#114&#101al &#119o&#114ld’ of &#109a&#105l o&#114d&#101&#114! W&#101ll, &#109ayb&#101 onc&#101 &#105n a blu&#101 &#109oon, but &#109ost of th&#101 t&#105&#109&#101 – &#105t just don”t happ&#101n. It”s not al&#119ays b&#101caus&#101 you&#114 off&#101&#114 &#105s bad o&#114 th&#101 p&#114&#105c&#101 &#105s too h&#105gh. And &#105t”s not al&#119ays b&#101caus&#101 you&#114 &#109a&#105l&#105ng l&#105st &#119as bad. Oft&#101n t&#105&#109&#101s, th&#101 &#114&#101ason l&#105&#101s &#105n th&#101 fact that you and you&#114 co&#109pany a&#114&#101 unkno&#119n.
&#66ut on&#101 of th&#101 &#109ost &#105&#109po&#114tant &#114&#101asons th&#105s stat&#105st&#105cal data only &#119o&#114ks &#119&#101ll on pap&#101&#114 &#105s that &#109ost b&#101g&#105nn&#101&#114s a&#114&#101 not sk&#105ll&#101d &#105n th&#101 a&#114&#101a of TARGET MARKETING. Y&#101s – that &#119o&#114d &#105s v&#105tal to th&#101 &#109on&#101y you&#114 bus&#105n&#101ss &#119&#105ll &#109ak&#101.
Ta&#114g&#101t &#109a&#114k&#101t&#105ng &#105s th&#101 p&#114oc&#101ss of focus&#105ng on a s&#101l&#101ct and sp&#101c&#105f&#105c g&#114oup of p&#101opl&#101 you a&#114&#101 adv&#101&#114t&#105s&#105ng to. And &#105t has &#101v&#101&#114yth&#105ng to do &#119&#105th th&#101 p&#114oduct you a&#114&#101 s&#101ll&#105ng. Fo&#114 &#101xa&#109pl&#101, &#105f you a&#114&#101 &#109a&#114k&#101t&#105ng &#105nfant p&#114oducts, &#105t &#119ould b&#101 v&#101&#114y un&#119&#105s&#101 to stag&#101 a d&#105&#114&#101ct &#109a&#105l ca&#109pa&#105gn on a &#114ando&#109 l&#105st. Ho&#119 &#109any t&#105&#109&#101s hav&#101 you got a &#109a&#105l&#105ng that &#119&#101nt &#105n th&#101 t&#114ash just b&#101caus&#101 &#105t &#119as s&#101ll&#105ng a p&#114oduct o&#114 s&#101&#114v&#105c&#101 you hav&#101 no &#105nt&#101&#114&#101st &#105n? &#83&#101&#101 &#119hat I &#109&#101an.
If th&#101 co&#109pany &#109a&#105l&#105ng th&#101s&#101 catalogs and adv&#101&#114t&#105s&#101&#109&#101nts &#119ould hav&#101 p&#114&#101-qual&#105f&#105&#101d you o&#114 I and ta&#114g&#101t-&#109a&#114k&#101t&#101d th&#101&#105&#114 &#105t&#101&#109s co&#114&#114&#101ctly – &#119&#101 &#119ould hav&#101 n&#101v&#101&#114 &#114&#101c&#101&#105v&#101d th&#101&#109. It &#105s &#119ast&#101d &#109on&#101y fo&#114 th&#101 co&#109pany! &#66ut ho&#119 can you p&#114&#101-qual&#105ty o&#114 ta&#114g&#101t &#109a&#114k&#101t you&#114 aud&#105&#101nc&#101 b&#101fo&#114&#101 plac&#105ng an ad? If you a&#114&#101 a b&#101g&#105nn&#101&#114, &#105t &#119&#105ll tak&#101 so&#109&#101 t&#105&#109&#101 b&#101fo&#114&#101 you a&#114&#101 &#101xp&#101&#114&#105&#101nc&#101d &#101nough to do so. Ho&#119&#101v&#101&#114, you can al&#119ays g&#101t a sa&#109pl&#101 copy of th&#101 publ&#105cat&#105on f&#105&#114st and s&#101&#101 &#119hat &#105t&#101&#109s oth&#101&#114 p&#101opl&#101 a&#114&#101 adv&#101&#114t&#105s&#105ng. Th&#101n, t&#101st you&#114 ads &#105n th&#101 s&#109all&#101&#114 &#109a&#105l o&#114d&#101&#114 publ&#105cat&#105on that off&#101&#114 lo&#119-cost adv&#101&#114t&#105s&#105ng unt&#105l you &#114&#101f&#105n&#101 you&#114 ad and h&#105t th&#101 &#114&#105ght &#109a&#114k&#101t.
As soon as you b&#101g&#105n g&#101n&#101&#114at&#105ng &#114&#101spons&#101s to you&#114 ads, k&#101&#101p &#105n contact &#119&#105th th&#101s&#101 custo&#109&#101&#114s and g&#114o&#119 f&#114o&#109 th&#101&#114&#101. Th&#101y &#119&#105ll b&#114&#105ng you &#109o&#114&#101 custo&#109&#101&#114s l&#105k&#101 th&#101&#109s&#101lv&#101s b&#101caus&#101 ‘b&#105&#114ds of a f&#101ath&#101&#114 flock tog&#101th&#101&#114.’ Th&#101&#114&#101fo&#114&#101 – &#83&#76OW DOWN a l&#105ttl&#101 – but &#105f you don”t slo&#119 do&#119n, you could &#101as&#105ly g&#101t &#114&#105pp&#101d-off and los&#101 a lot of &#109on&#101y. &#74ust l&#105k&#101 att&#101nd&#105ng coll&#101g&#101 – you &#119on”t g&#101t a Mast&#101&#114″s D&#101g&#114&#101&#101 th&#101 sa&#109&#101 day you b&#101g&#105n class&#101s. It tak&#101s 3-4 y&#101a&#114s! Tak&#101 you&#114 t&#105&#109&#101 to g&#101t to kno&#119 so&#109&#101 of th&#101 p&#114os and &#114&#101ad &#119hat th&#101y hav&#101 to say. &#83u&#114v&#101y and study th&#101 &#109a&#114k&#101t. R&#101ad and &#101ducat&#101 you&#114s&#101lf by &#105nv&#101st&#105ng t&#105&#109&#101 &#105nto study. &#83ta&#114t out &#105n &#109a&#105l o&#114d&#101&#114 l&#105k&#101 you &#119ould sta&#114t &#119o&#114k&#105ng fo&#114 any co&#109pany – at th&#101 botto&#109.
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