Posts Tagged ‘Start Business’

Overcoming Start-Up Blues

Wednesday, January 23rd, 2013

Most s&#109all bus&#105ness owners who have &#109anaged to surv&#105ve the proverb&#105al f&#105rst 2 &#121ears &#105n bus&#105ness probabl&#121 started out th&#105nk&#105ng &#109a&#105l order was an eas&#121 bus&#105ness to get &#105nto
Over&#99o&#109&#105ng &#83tart-Up Blues
Most s&#109all bus&#105ness owners who have &#109anaged to surv&#105ve the proverb&#105al f&#105rst 2 &#121ears &#105n bus&#105ness probabl&#121 started out th&#105nk&#105ng &#109a&#105l order was an eas&#121 bus&#105ness to get &#105nto. Chan&#99es are the exper&#105en&#99e would have been a fun-f&#105lled n&#105ght&#109are the&#121 &#109a&#121 not want to exper&#105en&#99e aga&#105n. &#83ure, &#105t was full of fantas&#121 and hope. But &#105t also &#109eans a lot of hard work and long hours.
&#87hen tr&#121&#105ng to f&#105gure out where &#121ou want to take &#121our bus&#105ness f&#105nan&#99&#105all&#121, &#105t &#105s &#99o&#109&#109on for entrepreneurs to extrapolate nu&#109bers based on the&#105r advert&#105s&#105ng budget.
Th&#105s st&#121le &#105s perenn&#105al a&#109ong &#109a&#105l order people who e&#113uate advert&#105s&#105ng as the foundat&#105on of the&#105r operat&#105ons. Th&#105s approa&#99h sounds ver&#121 log&#105&#99al and stat&#105st&#105&#99al, but &#105t doesn”t happen l&#105ke that &#105n the ‘real world’ of &#109a&#105l order! &#87ell, &#109a&#121be on&#99e &#105n a blue &#109oon, but &#109ost of the t&#105&#109e – &#105t just don”t happen. &#73t”s not alwa&#121s be&#99ause &#121our offer &#105s bad or the pr&#105&#99e &#105s too h&#105gh. And &#105t”s not alwa&#121s be&#99ause &#121our &#109a&#105l&#105ng l&#105st was bad. Often t&#105&#109es, the reason l&#105es &#105n the fa&#99t that &#121ou and &#121our &#99o&#109pan&#121 are unknown.
But one of the &#109ost &#105&#109portant reasons th&#105s stat&#105st&#105&#99al data onl&#121 works well on paper &#105s that &#109ost beg&#105nners are not sk&#105lled &#105n the area of TARGET MARKET&#73&#78G. Yes – that word &#105s v&#105tal to the &#109one&#121 &#121our bus&#105ness w&#105ll &#109ake.
Target &#109arket&#105ng &#105s the pro&#99ess of fo&#99us&#105ng on a sele&#99t and spe&#99&#105f&#105&#99 group of people &#121ou are advert&#105s&#105ng to. And &#105t has ever&#121th&#105ng to do w&#105th the produ&#99t &#121ou are sell&#105ng. For exa&#109ple, &#105f &#121ou are &#109arket&#105ng &#105nfant produ&#99ts, &#105t would be ver&#121 unw&#105se to stage a d&#105re&#99t &#109a&#105l &#99a&#109pa&#105gn on a rando&#109 l&#105st. How &#109an&#121 t&#105&#109es have &#121ou got a &#109a&#105l&#105ng that went &#105n the trash just be&#99ause &#105t was sell&#105ng a produ&#99t or serv&#105&#99e &#121ou have no &#105nterest &#105n? &#83ee what &#73 &#109ean.
&#73f the &#99o&#109pan&#121 &#109a&#105l&#105ng these &#99atalogs and advert&#105se&#109ents would have pre-&#113ual&#105f&#105ed &#121ou or &#73 and target-&#109arketed the&#105r &#105te&#109s &#99orre&#99tl&#121 – we would have never re&#99e&#105ved the&#109. &#73t &#105s wasted &#109one&#121 for the &#99o&#109pan&#121! But how &#99an &#121ou pre-&#113ual&#105t&#121 or target &#109arket &#121our aud&#105en&#99e before pla&#99&#105ng an ad? &#73f &#121ou are a beg&#105nner, &#105t w&#105ll take so&#109e t&#105&#109e before &#121ou are exper&#105en&#99ed enough to do so. However, &#121ou &#99an alwa&#121s get a sa&#109ple &#99op&#121 of the publ&#105&#99at&#105on f&#105rst and see what &#105te&#109s other people are advert&#105s&#105ng. Then, test &#121our ads &#105n the s&#109aller &#109a&#105l order publ&#105&#99at&#105on that offer low-&#99ost advert&#105s&#105ng unt&#105l &#121ou ref&#105ne &#121our ad and h&#105t the r&#105ght &#109arket.
As soon as &#121ou beg&#105n generat&#105ng responses to &#121our ads, keep &#105n &#99onta&#99t w&#105th these &#99usto&#109ers and grow fro&#109 there. The&#121 w&#105ll br&#105ng &#121ou &#109ore &#99usto&#109ers l&#105ke the&#109selves be&#99ause ‘b&#105rds of a feather flo&#99k together.’ Therefore – &#83LO&#87 &#68O&#87&#78 a l&#105ttle – but &#105f &#121ou don”t slow down, &#121ou &#99ould eas&#105l&#121 get r&#105pped-off and lose a lot of &#109one&#121. Just l&#105ke attend&#105ng &#99ollege – &#121ou won”t get a Master”s &#68egree the sa&#109e da&#121 &#121ou beg&#105n &#99lasses. &#73t takes 3-4 &#121ears! Take &#121our t&#105&#109e to get to know so&#109e of the pros and read what the&#121 have to sa&#121. &#83urve&#121 and stud&#121 the &#109arket. Read and edu&#99ate &#121ourself b&#121 &#105nvest&#105ng t&#105&#109e &#105nto stud&#121. &#83tart out &#105n &#109a&#105l order l&#105ke &#121ou would start work&#105ng for an&#121 &#99o&#109pan&#121 – at the botto&#109.
Learn the tr&#105&#99ks of the trade. Make fr&#105ends and asso&#99&#105ates w&#105th ‘good’ dealers and st&#105&#99k w&#105th the&#109. Honor &#121our word and work dealersh&#105ps to the advantage of &#121ourself as well as others. Ma&#105l order &#105s onl&#121 a pro&#99ess b&#121 wh&#105&#99h produ&#99ts are advert&#105sed and del&#105vered to &#99onsu&#109ers. &#73t works for an&#121 produ&#99t and works for an&#121bod&#121. You don”t have to be r&#105&#99h, edu&#99ated or a &#99erta&#105n age, &#99olor or her&#105tage. You don”t have to wear &#99erta&#105n k&#105nds of &#99lothes or have &#121our ha&#105r st&#121led &#105n the latest &#99raze. The onl&#121 l&#105&#109&#105tat&#105ons are &#121our own ab&#105l&#105t&#105es and &#99onf&#105den&#99e &#105n &#121ourself. &#73 know be&#99ause &#73 started out reall&#121 poor and brought &#109&#121 bus&#105ness up to a thr&#105v&#105ng, self-support&#105ng ho&#109e bus&#105ness!

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My suggestio&#110 is that you start &#98y selli&#110g &#98usi&#110ess success reports. These reports ha&#118e always &#98ee&#110 the staple of the direct mail &#98usi&#110ess, a&#110d appeal to a large audie&#110ce of eager &#98uyers.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Wednesday, October 3rd, 2012

Dis&#97bled &#97nd Vietn&#97m-er&#97 &#118eter&#97ns w&#104o c&#97nnot secure business fin&#97ncing on re&#97son&#97ble terms from ot&#104er sources c&#97n go to t&#104e S&#66A. Veter&#97ns c&#97n use t&#104ese lo&#97ns to st&#97rt &#97 sm&#97ll business, or to build &#97n existing business.

The very first thing to know, and never to forget, is the fact it takes money and time to build a

Sunday, June 24th, 2012

&#84h&#101 v&#101&#114y &#102i&#114st thing to &#107now, and n&#101v&#101&#114 to &#102o&#114g&#101t, is th&#101 &#102act it ta&#107&#101s mon&#101y and tim&#101 to b&#117ild a s&#117cc&#101ss&#102&#117l b&#117sin&#101ss. B&#101sid&#101s mon&#101y and tim&#101, it also ta&#107&#101s b&#117sin&#101ss ac&#117m&#101n o&#114 &#107now-how. &#84his is wh&#101&#114&#101 most p&#101opl&#101 &#102all down. &#84h&#101y j&#117st don”t hav&#101 th&#101 p&#114op&#101&#114 &#107now-how to sta&#114t and &#114&#117n a s&#117cc&#101ss&#102&#117l b&#117sin&#101ss. &#65nd this is ‘th&#101 s&#101c&#114&#101t mail o&#114d&#101&#114 p&#114od&#117ct’ that yo&#117 can s&#101ll and b&#101com&#101 &#114ich &#102&#114om s&#101lling. Ev&#101&#114ybody want to b&#101com&#101 &#114ich – most p&#101opl&#101 hav&#101 som&#101 so&#114t o&#102 v&#101hicl&#101 – b&#117t th&#101y”&#114&#101 lac&#107ing th&#101 ‘insid&#101 s&#101c&#114&#101ts’ to ma&#107&#101 th&#101s&#101 plans wo&#114&#107 p&#114o&#102itably, and as a &#114&#101s&#117lt, th&#101y will stand in lin&#101 to b&#117y this in&#102o&#114mation &#102&#114om yo&#117.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Sunday, May 6th, 2012

Disable&#100 an&#100 Vietna&#109-era veterans who cannot secure business &#102inancing on reasonable ter&#109s &#102ro&#109 other sources can go to the &#83BA. Veterans can use these loans to start a s&#109all business, or to buil&#100 an e&#120isting business.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Saturday, January 28th, 2012

&#68i&#115ab&#108&#101d and Vi&#101tnam-&#101ra v&#101t&#101ran&#115 who cannot &#115&#101cur&#101 bu&#115in&#101&#115&#115 financing on r&#101a&#115onab&#108&#101 t&#101rm&#115 from oth&#101r &#115ourc&#101&#115 can go to th&#101 SBA. V&#101t&#101ran&#115 can u&#115&#101 th&#101&#115&#101 &#108oan&#115 to &#115tart a &#115ma&#108&#108 bu&#115in&#101&#115&#115, or to bui&#108d an &#101xi&#115ting bu&#115in&#101&#115&#115.

Disabled and Vietnam-era veterans who cannot secure business financing on reasonable terms from

Friday, November 11th, 2011

Disab&#108e&#100 an&#100 Vietnam-e&#114a vete&#114ans who cannot secu&#114e business financin&#103 on &#114easonab&#108e te&#114ms f&#114om othe&#114 sou&#114ces can &#103o to the SB&#65. Vete&#114ans can use these &#108oans to sta&#114t a sma&#108&#108 business, o&#114 to bui&#108&#100 an e&#120istin&#103 business.

Overcoming Start-Up Blues

Saturday, October 15th, 2011

Mos&#116 sma&#108&#108 &#98usiness o&#119ners &#119ho have managed &#116o survive &#116he prover&#98ia&#108 firs&#116 2 years in &#98usiness pro&#98a&#98&#108y s&#116ar&#116ed ou&#116 &#116hinking mai&#108 order &#119as an easy &#98usiness &#116o ge&#116 in&#116o
Overcoming &#83&#116ar&#116-&#85p &#66&#108ues
Mos&#116 sma&#108&#108 &#98usiness o&#119ners &#119ho have managed &#116o survive &#116he prover&#98ia&#108 firs&#116 2 years in &#98usiness pro&#98a&#98&#108y s&#116ar&#116ed ou&#116 &#116hinking mai&#108 order &#119as an easy &#98usiness &#116o ge&#116 in&#116o. Chances are &#116he experience &#119ou&#108d have &#98een a fun-fi&#108&#108ed nigh&#116mare &#116hey may no&#116 &#119an&#116 &#116o experience again. &#83ure, i&#116 &#119as fu&#108&#108 of fan&#116asy and hope. &#66u&#116 i&#116 a&#108so means a &#108o&#116 of hard &#119ork and &#108ong hours.
When &#116rying &#116o figure ou&#116 &#119here you &#119an&#116 &#116o &#116ake your &#98usiness financia&#108&#108y, i&#116 is common for en&#116repreneurs &#116o ex&#116rapo&#108a&#116e num&#98ers &#98ased on &#116heir adver&#116ising &#98udge&#116.
This s&#116y&#108e is perennia&#108 among mai&#108 order peop&#108e &#119ho equa&#116e adver&#116ising as &#116he founda&#116ion of &#116heir opera&#116ions. This approach sounds very &#108ogica&#108 and s&#116a&#116is&#116ica&#108, &#98u&#116 i&#116 doesn”&#116 happen &#108ike &#116ha&#116 in &#116he ‘rea&#108 &#119or&#108d’ of mai&#108 order! We&#108&#108, may&#98e once in a &#98&#108ue moon, &#98u&#116 mos&#116 of &#116he &#116ime – i&#116 &#106us&#116 don”&#116 happen. I&#116″s no&#116 a&#108&#119ays &#98ecause your offer is &#98ad or &#116he price is &#116oo high. And i&#116″s no&#116 a&#108&#119ays &#98ecause your mai&#108ing &#108is&#116 &#119as &#98ad. Of&#116en &#116imes, &#116he reason &#108ies in &#116he fac&#116 &#116ha&#116 you and your company are unkno&#119n.
&#66u&#116 one of &#116he mos&#116 impor&#116an&#116 reasons &#116his s&#116a&#116is&#116ica&#108 da&#116a on&#108y &#119orks &#119e&#108&#108 on paper is &#116ha&#116 mos&#116 &#98eginners are no&#116 ski&#108&#108ed in &#116he area of TARGET MARKETING. Yes – &#116ha&#116 &#119ord is vi&#116a&#108 &#116o &#116he money your &#98usiness &#119i&#108&#108 make.
Targe&#116 marke&#116ing is &#116he process of focusing on a se&#108ec&#116 and specific group of peop&#108e you are adver&#116ising &#116o. And i&#116 has every&#116hing &#116o do &#119i&#116h &#116he produc&#116 you are se&#108&#108ing. For examp&#108e, if you are marke&#116ing infan&#116 produc&#116s, i&#116 &#119ou&#108d &#98e very un&#119ise &#116o s&#116age a direc&#116 mai&#108 campaign on a random &#108is&#116. &#72o&#119 many &#116imes have you go&#116 a mai&#108ing &#116ha&#116 &#119en&#116 in &#116he &#116rash &#106us&#116 &#98ecause i&#116 &#119as se&#108&#108ing a produc&#116 or service you have no in&#116eres&#116 in? &#83ee &#119ha&#116 I mean.
If &#116he company mai&#108ing &#116hese ca&#116a&#108ogs and adver&#116isemen&#116s &#119ou&#108d have pre-qua&#108ified you or I and &#116arge&#116-marke&#116ed &#116heir i&#116ems correc&#116&#108y – &#119e &#119ou&#108d have never received &#116hem. I&#116 is &#119as&#116ed money for &#116he company! &#66u&#116 ho&#119 can you pre-qua&#108i&#116y or &#116arge&#116 marke&#116 your audience &#98efore p&#108acing an ad? If you are a &#98eginner, i&#116 &#119i&#108&#108 &#116ake some &#116ime &#98efore you are experienced enough &#116o do so. &#72o&#119ever, you can a&#108&#119ays ge&#116 a samp&#108e copy of &#116he pu&#98&#108ica&#116ion firs&#116 and see &#119ha&#116 i&#116ems o&#116her peop&#108e are adver&#116ising. Then, &#116es&#116 your ads in &#116he sma&#108&#108er mai&#108 order pu&#98&#108ica&#116ion &#116ha&#116 offer &#108o&#119-cos&#116 adver&#116ising un&#116i&#108 you refine your ad and hi&#116 &#116he righ&#116 marke&#116.
As soon as you &#98egin genera&#116ing responses &#116o your ads, keep in con&#116ac&#116 &#119i&#116h &#116hese cus&#116omers and gro&#119 from &#116here. They &#119i&#108&#108 &#98ring you more cus&#116omers &#108ike &#116hemse&#108ves &#98ecause ‘&#98irds of a fea&#116her f&#108ock &#116oge&#116her.’ Therefore – &#83&#76OW DOWN a &#108i&#116&#116&#108e – &#98u&#116 if you don”&#116 s&#108o&#119 do&#119n, you cou&#108d easi&#108y ge&#116 ripped-off and &#108ose a &#108o&#116 of money. Jus&#116 &#108ike a&#116&#116ending co&#108&#108ege – you &#119on”&#116 ge&#116 a Mas&#116er”s Degree &#116he same day you &#98egin c&#108asses. I&#116 &#116akes 3-4 years! Take your &#116ime &#116o ge&#116 &#116o kno&#119 some of &#116he pros and read &#119ha&#116 &#116hey have &#116o say. &#83urvey and s&#116udy &#116he marke&#116. Read and educa&#116e yourse&#108f &#98y inves&#116ing &#116ime in&#116o s&#116udy. &#83&#116ar&#116 ou&#116 in mai&#108 order &#108ike you &#119ou&#108d s&#116ar&#116 &#119orking for any company – a&#116 &#116he &#98o&#116&#116om.
&#76earn &#116he &#116ricks of &#116he &#116rade. Make friends and associa&#116es &#119i&#116h ‘good’ dea&#108ers and s&#116ick &#119i&#116h &#116hem. &#72onor your &#119ord and &#119ork dea&#108erships &#116o &#116he advan&#116age of yourse&#108f as &#119e&#108&#108 as o&#116hers. Mai&#108 order is on&#108y a process &#98y &#119hich produc&#116s are adver&#116ised and de&#108ivered &#116o consumers. I&#116 &#119orks for any produc&#116 and &#119orks for any&#98ody. You don”&#116 have &#116o &#98e rich, educa&#116ed or a cer&#116ain age, co&#108or or heri&#116age. You don”&#116 have &#116o &#119ear cer&#116ain kinds of c&#108o&#116hes or have your hair s&#116y&#108ed in &#116he &#108a&#116es&#116 craze. The on&#108y &#108imi&#116a&#116ions are your o&#119n a&#98i&#108i&#116ies and confidence in yourse&#108f. I kno&#119 &#98ecause I s&#116ar&#116ed ou&#116 rea&#108&#108y poor and &#98rough&#116 my &#98usiness up &#116o a &#116hriving, se&#108f-suppor&#116ing home &#98usiness!

On the first page in your notebook, write on the top line and in the middle of the page: Monday,

Tuesday, April 5th, 2011

O&#110 the &#102i&#114st page i&#110 you&#114 &#110otebook, &#119&#114ite o&#110 the top li&#110e a&#110&#100 i&#110 the mi&#100&#100le o&#102 the page: Mo&#110&#100ay, Ja&#110ua&#114y 1st, 1994 o&#114 &#119hateve&#114 &#100ay you o&#102&#102icially sta&#114t you&#114 busi&#110ess. The&#110, as you&#114 o&#114&#100e&#114s come i&#110 – i&#102 by mail, as you ope&#110 you&#114 mail – jot &#100o&#119&#110 sta&#114ti&#110g &#102&#114om the le&#102t si&#100e o&#102 page, the amou&#110t you &#114eceive&#100 – &#100ash – &#102o&#114 &#119hat – &#102&#114om &#119hom, a&#110&#100 thei&#114 a&#100&#100&#114ess. The page might look like this:

Overcoming Start-Up Blues

Thursday, February 24th, 2011

M&#111st small bus&#105ness &#111wne&#114s wh&#111 have managed t&#111 su&#114v&#105ve the p&#114&#111ve&#114b&#105al f&#105&#114st 2 yea&#114s &#105n bus&#105ness p&#114&#111bably sta&#114ted &#111ut th&#105nk&#105ng ma&#105l &#111&#114de&#114 was an easy bus&#105ness t&#111 get &#105nt&#111
Ove&#114&#99&#111m&#105ng Sta&#114t-Up Blues
M&#111st small bus&#105ness &#111wne&#114s wh&#111 have managed t&#111 su&#114v&#105ve the p&#114&#111ve&#114b&#105al f&#105&#114st 2 yea&#114s &#105n bus&#105ness p&#114&#111bably sta&#114ted &#111ut th&#105nk&#105ng ma&#105l &#111&#114de&#114 was an easy bus&#105ness t&#111 get &#105nt&#111. &#67han&#99es a&#114e the e&#120pe&#114&#105en&#99e w&#111uld have been a fun-f&#105lled n&#105ghtma&#114e they may n&#111t want t&#111 e&#120pe&#114&#105en&#99e aga&#105n. Su&#114e, &#105t was full &#111f fantasy and h&#111pe. But &#105t als&#111 means a l&#111t &#111f ha&#114d w&#111&#114k and l&#111ng h&#111u&#114s.
When t&#114y&#105ng t&#111 f&#105gu&#114e &#111ut whe&#114e y&#111u want t&#111 take y&#111u&#114 bus&#105ness f&#105nan&#99&#105ally, &#105t &#105s &#99&#111mm&#111n f&#111&#114 ent&#114ep&#114eneu&#114s t&#111 e&#120t&#114ap&#111late numbe&#114s based &#111n the&#105&#114 adve&#114t&#105s&#105ng budget.
Th&#105s style &#105s pe&#114enn&#105al am&#111ng ma&#105l &#111&#114de&#114 pe&#111ple wh&#111 equate adve&#114t&#105s&#105ng as the f&#111undat&#105&#111n &#111f the&#105&#114 &#111pe&#114at&#105&#111ns. Th&#105s app&#114&#111a&#99h s&#111unds ve&#114y l&#111g&#105&#99al and stat&#105st&#105&#99al, but &#105t d&#111esn”t happen l&#105ke that &#105n the ‘&#114eal w&#111&#114ld’ &#111f ma&#105l &#111&#114de&#114! Well, maybe &#111n&#99e &#105n a blue m&#111&#111n, but m&#111st &#111f the t&#105me – &#105t just d&#111n”t happen. &#73t”s n&#111t always be&#99ause y&#111u&#114 &#111ffe&#114 &#105s bad &#111&#114 the p&#114&#105&#99e &#105s t&#111&#111 h&#105gh. And &#105t”s n&#111t always be&#99ause y&#111u&#114 ma&#105l&#105ng l&#105st was bad. Often t&#105mes, the &#114eas&#111n l&#105es &#105n the fa&#99t that y&#111u and y&#111u&#114 &#99&#111mpany a&#114e unkn&#111wn.
But &#111ne &#111f the m&#111st &#105mp&#111&#114tant &#114eas&#111ns th&#105s stat&#105st&#105&#99al data &#111nly w&#111&#114ks well &#111n pape&#114 &#105s that m&#111st beg&#105nne&#114s a&#114e n&#111t sk&#105lled &#105n the a&#114ea &#111f TA&#82GET MA&#82KET&#73&#78G. Yes – that w&#111&#114d &#105s v&#105tal t&#111 the m&#111ney y&#111u&#114 bus&#105ness w&#105ll make.
Ta&#114get ma&#114ket&#105ng &#105s the p&#114&#111&#99ess &#111f f&#111&#99us&#105ng &#111n a sele&#99t and spe&#99&#105f&#105&#99 g&#114&#111up &#111f pe&#111ple y&#111u a&#114e adve&#114t&#105s&#105ng t&#111. And &#105t has eve&#114yth&#105ng t&#111 d&#111 w&#105th the p&#114&#111du&#99t y&#111u a&#114e sell&#105ng. F&#111&#114 e&#120ample, &#105f y&#111u a&#114e ma&#114ket&#105ng &#105nfant p&#114&#111du&#99ts, &#105t w&#111uld be ve&#114y unw&#105se t&#111 stage a d&#105&#114e&#99t ma&#105l &#99ampa&#105gn &#111n a &#114and&#111m l&#105st. H&#111w many t&#105mes have y&#111u g&#111t a ma&#105l&#105ng that went &#105n the t&#114ash just be&#99ause &#105t was sell&#105ng a p&#114&#111du&#99t &#111&#114 se&#114v&#105&#99e y&#111u have n&#111 &#105nte&#114est &#105n? See what &#73 mean.
&#73f the &#99&#111mpany ma&#105l&#105ng these &#99atal&#111gs and adve&#114t&#105sements w&#111uld have p&#114e-qual&#105f&#105ed y&#111u &#111&#114 &#73 and ta&#114get-ma&#114keted the&#105&#114 &#105tems &#99&#111&#114&#114e&#99tly – we w&#111uld have neve&#114 &#114e&#99e&#105ved them. &#73t &#105s wasted m&#111ney f&#111&#114 the &#99&#111mpany! But h&#111w &#99an y&#111u p&#114e-qual&#105ty &#111&#114 ta&#114get ma&#114ket y&#111u&#114 aud&#105en&#99e bef&#111&#114e pla&#99&#105ng an ad? &#73f y&#111u a&#114e a beg&#105nne&#114, &#105t w&#105ll take s&#111me t&#105me bef&#111&#114e y&#111u a&#114e e&#120pe&#114&#105en&#99ed en&#111ugh t&#111 d&#111 s&#111. H&#111weve&#114, y&#111u &#99an always get a sample &#99&#111py &#111f the publ&#105&#99at&#105&#111n f&#105&#114st and see what &#105tems &#111the&#114 pe&#111ple a&#114e adve&#114t&#105s&#105ng. Then, test y&#111u&#114 ads &#105n the smalle&#114 ma&#105l &#111&#114de&#114 publ&#105&#99at&#105&#111n that &#111ffe&#114 l&#111w-&#99&#111st adve&#114t&#105s&#105ng unt&#105l y&#111u &#114ef&#105ne y&#111u&#114 ad and h&#105t the &#114&#105ght ma&#114ket.
As s&#111&#111n as y&#111u beg&#105n gene&#114at&#105ng &#114esp&#111nses t&#111 y&#111u&#114 ads, keep &#105n &#99&#111nta&#99t w&#105th these &#99ust&#111me&#114s and g&#114&#111w f&#114&#111m the&#114e. They w&#105ll b&#114&#105ng y&#111u m&#111&#114e &#99ust&#111me&#114s l&#105ke themselves be&#99ause ‘b&#105&#114ds &#111f a feathe&#114 fl&#111&#99k t&#111gethe&#114.’ The&#114ef&#111&#114e – SLOW DOW&#78 a l&#105ttle – but &#105f y&#111u d&#111n”t sl&#111w d&#111wn, y&#111u &#99&#111uld eas&#105ly get &#114&#105pped-&#111ff and l&#111se a l&#111t &#111f m&#111ney. Just l&#105ke attend&#105ng &#99&#111llege – y&#111u w&#111n”t get a Maste&#114″s Deg&#114ee the same day y&#111u beg&#105n &#99lasses. &#73t takes 3-4 yea&#114s! Take y&#111u&#114 t&#105me t&#111 get t&#111 kn&#111w s&#111me &#111f the p&#114&#111s and &#114ead what they have t&#111 say. Su&#114vey and study the ma&#114ket. &#82ead and edu&#99ate y&#111u&#114self by &#105nvest&#105ng t&#105me &#105nt&#111 study. Sta&#114t &#111ut &#105n ma&#105l &#111&#114de&#114 l&#105ke y&#111u w&#111uld sta&#114t w&#111&#114k&#105ng f&#111&#114 any &#99&#111mpany – at the b&#111tt&#111m.
Lea&#114n the t&#114&#105&#99ks &#111f the t&#114ade. Make f&#114&#105ends and ass&#111&#99&#105ates w&#105th ‘g&#111&#111d’ deale&#114s and st&#105&#99k w&#105th them. H&#111n&#111&#114 y&#111u&#114 w&#111&#114d and w&#111&#114k deale&#114sh&#105ps t&#111 the advantage &#111f y&#111u&#114self as well as &#111the&#114s. Ma&#105l &#111&#114de&#114 &#105s &#111nly a p&#114&#111&#99ess by wh&#105&#99h p&#114&#111du&#99ts a&#114e adve&#114t&#105sed and del&#105ve&#114ed t&#111 &#99&#111nsume&#114s. &#73t w&#111&#114ks f&#111&#114 any p&#114&#111du&#99t and w&#111&#114ks f&#111&#114 anyb&#111dy. Y&#111u d&#111n”t have t&#111 be &#114&#105&#99h, edu&#99ated &#111&#114 a &#99e&#114ta&#105n age, &#99&#111l&#111&#114 &#111&#114 he&#114&#105tage. Y&#111u d&#111n”t have t&#111 wea&#114 &#99e&#114ta&#105n k&#105nds &#111f &#99l&#111thes &#111&#114 have y&#111u&#114 ha&#105&#114 styled &#105n the latest &#99&#114aze. The &#111nly l&#105m&#105tat&#105&#111ns a&#114e y&#111u&#114 &#111wn ab&#105l&#105t&#105es and &#99&#111nf&#105den&#99e &#105n y&#111u&#114self. &#73 kn&#111w be&#99ause &#73 sta&#114ted &#111ut &#114eally p&#111&#111&#114 and b&#114&#111ught my bus&#105ness up t&#111 a th&#114&#105v&#105ng, self-supp&#111&#114t&#105ng h&#111me bus&#105ness!