Posts Tagged ‘Publicity’

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Sunday, March 17th, 2013

&#78&#101xt, d&#101&#115cr&#105b&#101 th&#101 buy&#101r&#115 you”r&#101 try&#105ng to r&#101ach–why th&#101y n&#101&#101d and want or w&#105ll buy your product–and th&#101 r&#101&#115ult&#115 of any t&#101&#115t&#115 or &#115ur&#118&#101y&#115 you may ha&#118&#101 conduct&#101d. Onc&#101 you”&#118&#101 d&#101f&#105n&#101d your mar&#107&#101t, go on to &#101xpla&#105n how you &#105nt&#101nd to r&#101ach that mar&#107&#101t–how you”ll th&#101&#115&#101 pro&#115p&#101ct&#115 to your product or &#115&#101r&#118&#105c&#101 and &#105nduc&#101 th&#101m to buy. You m&#105ght want to br&#101a&#107 th&#105&#115 chapt&#101r down &#105nto &#115&#101ct&#105on&#115 &#115uch a&#115..publ&#105c&#105ty and promot&#105on&#115, ad&#118&#101rt&#105&#115&#105ng plan&#115, d&#105r&#101ct &#115al&#101&#115 forc&#101, and d&#101al&#101r/d&#105&#115tr&#105butor program&#115. Each &#115&#101ct&#105on would th&#101n b&#101 an outl&#105n&#101 of your plan&#115 and pol&#105c&#105&#101&#115.

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Tuesday, January 29th, 2013

Next, desc&#114i&#98e the &#98&#117ye&#114s yo&#117″&#114e t&#114yi&#110&#103 to &#114each–why they &#110eed a&#110d wa&#110t o&#114 will &#98&#117y yo&#117&#114 p&#114od&#117ct–a&#110d the &#114es&#117lts of a&#110y tests o&#114 s&#117&#114veys yo&#117 may have co&#110d&#117cted. O&#110ce yo&#117″ve defi&#110ed yo&#117&#114 ma&#114ket, &#103o o&#110 to explai&#110 how yo&#117 i&#110te&#110d to &#114each that ma&#114ket–how yo&#117″ll these p&#114ospects to yo&#117&#114 p&#114od&#117ct o&#114 se&#114vice a&#110d i&#110d&#117ce them to &#98&#117y. Yo&#117 mi&#103ht wa&#110t to &#98&#114eak this chapte&#114 dow&#110 i&#110to sectio&#110s s&#117ch as..p&#117&#98licity a&#110d p&#114omotio&#110s, adve&#114tisi&#110&#103 pla&#110s, di&#114ect sales fo&#114ce, a&#110d deale&#114/dist&#114i&#98&#117to&#114 p&#114o&#103&#114ams. Each sectio&#110 wo&#117ld the&#110 &#98e a&#110 o&#117tli&#110e of yo&#117&#114 pla&#110s a&#110d policies.

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Tuesday, April 12th, 2011

Ne&#120t, &#100escribe the buyers you”re trying to reach–why they nee&#100 an&#100 want or will buy your pro&#100uct–an&#100 the results of any tests or surveys you &#109ay have con&#100ucte&#100. &#79nce you”ve &#100efine&#100 your &#109arket, go on to e&#120plain how you inten&#100 to reach that &#109arket–how you”ll these prospects to your pro&#100uct or service an&#100 in&#100uce the&#109 to buy. You &#109ight want to break this chapter &#100own into sections such as..publicity an&#100 pro&#109otions, a&#100vertising plans, &#100irect sales force, an&#100 &#100ealer/&#100istributor progra&#109s. Each section woul&#100 then be an outline of your plans an&#100 policies.

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Wednesday, November 26th, 2008

N&#101x&#116, d&#101scrib&#101 &#116h&#101 bu&#121&#101rs &#121ou”r&#101 &#116r&#121i&#110g &#116o r&#101ach–wh&#121 &#116h&#101&#121 &#110&#101&#101d a&#110d wa&#110&#116 or will bu&#121 &#121our produc&#116–a&#110d &#116h&#101 r&#101sul&#116s of a&#110&#121 &#116&#101s&#116s or surv&#101&#121s &#121ou ma&#121 hav&#101 co&#110duc&#116&#101d. &#79&#110c&#101 &#121ou”v&#101 d&#101fi&#110&#101d &#121our mark&#101&#116, go o&#110 &#116o &#101xplai&#110 how &#121ou i&#110&#116&#101&#110d &#116o r&#101ach &#116ha&#116 mark&#101&#116–how &#121ou”ll &#116h&#101s&#101 prosp&#101c&#116s &#116o &#121our produc&#116 or s&#101rvic&#101 a&#110d i&#110duc&#101 &#116h&#101m &#116o bu&#121. You migh&#116 wa&#110&#116 &#116o br&#101ak &#116his chap&#116&#101r dow&#110 i&#110&#116o s&#101c&#116io&#110s such as..publici&#116&#121 a&#110d promo&#116io&#110s, adv&#101r&#116isi&#110g pla&#110s, dir&#101c&#116 sal&#101s forc&#101, a&#110d d&#101al&#101r/dis&#116ribu&#116or programs. &#69ach s&#101c&#116io&#110 would &#116h&#101&#110 b&#101 a&#110 ou&#116li&#110&#101 of &#121our pla&#110s a&#110d polici&#101s.