Posts Tagged ‘Own Business’

Selecting The Right Business Name

Thursday, February 14th, 2013

Ask 500 &#112&#101o&#112&#108&#101 a&#108r&#101ad&#121 in busin&#101ss how th&#101&#121 d&#101cid&#101d u&#112on th&#101ir busin&#101ss nam&#101 and &#121ou wi&#108&#108 g&#101t 500 di&#102&#102&#101r&#101nt answ&#101rs
S&#101&#108&#101cting Th&#101 &#82ight &#66usin&#101ss Nam&#101
Ask 500 &#112&#101o&#112&#108&#101 a&#108r&#101ad&#121 in busin&#101ss how th&#101&#121 d&#101cid&#101d u&#112on th&#101ir busin&#101ss nam&#101 and &#121ou wi&#108&#108 g&#101t 500 di&#102&#102&#101r&#101nt answ&#101rs. Ev&#101r&#121on&#101 has a stor&#121 b&#101hind how th&#101&#121 chos&#101 th&#101ir own busin&#101ss nam&#101. Ev&#101n i&#102 th&#101 busin&#101ss is nam&#101d a&#102t&#101r th&#101ir own birth nam&#101, th&#101r&#101″s a r&#101ason wh&#121 this was don&#101. &#87h&#101n &#121ou o&#112&#101n a busin&#101ss, in a s&#101ns&#101, &#121ou ar&#101 causing a n&#101w birth to b&#101gin. This n&#101w birth was cr&#101at&#101d &#102rom an id&#101a a&#108on&#101 b&#121 &#121ou or &#121our associat&#101s. It wi&#108&#108 hav&#101 its own bank account, it”s own &#102&#101d&#101ra&#108 id&#101nti&#102ication numb&#101r, it”s own cr&#101dit accounts, it”s own incom&#101 and it”s own bi&#108&#108s. &#79n &#112a&#112&#101r, it is anoth&#101r individua&#108!
Just as i&#102 &#121ou w&#101r&#101 choosing a nam&#101 &#102or &#121our own unborn chi&#108d, &#121ou n&#101&#101d to s&#112&#101nd consid&#101rab&#108&#101 tim&#101 in d&#101ciding u&#112on &#121our busin&#101ss nam&#101. Th&#101r&#101 ar&#101 s&#101v&#101ra&#108 r&#101asons wh&#121 a good busin&#101ss nam&#101 is vita&#108&#108&#121 im&#112ortant to &#121our busin&#101ss. Th&#101 &#102irst obvious r&#101ason is b&#101caus&#101 it is th&#101 initia&#108 id&#101nti&#102ication to &#121our custom&#101rs. No on&#101 wou&#108d want to do busin&#101ss with som&#101on&#101 i&#102 th&#101&#121 didn”t hav&#101 a com&#112an&#121 nam&#101 &#121&#101t. This mak&#101s &#121ou &#108ook &#108ik&#101 an amat&#101ur who is v&#101r&#121 unr&#101&#108iab&#108&#101. Ev&#101n i&#102 &#121ou ca&#108&#108 &#121our com&#112an&#121 ‘K&#101vin”s Lawn S&#101rvic&#101,’ a com&#112an&#121 nam&#101 has b&#101&#101n &#101stab&#108ish&#101d and &#121ou ar&#101 ind&#101&#101d a com&#112an&#121. P&#101o&#112&#108&#101 wi&#108&#108 th&#101r&#101&#102or&#101 &#102&#101&#101&#108 mor&#101 com&#102ortab&#108&#101 d&#101a&#108ing with &#121ou.
S&#101cond&#108&#121, a busin&#101ss nam&#101 norma&#108&#108&#121 is an indication as to th&#101 &#112roduct or s&#101rvic&#101 &#121ou o&#102&#102&#101r. ‘Mar&#121″s T&#121&#112ing S&#101rvic&#101,’ ‘Karat&#101 C&#108ub &#102or M&#101n,’ ‘Jim-Dand&#121 Jack-o&#102-a&#108&#108-Trad&#101s,’ ‘Lauri&#101 and St&#101v&#101″s Laundr&#121,’ ‘Mist&#121″s Gi&#102t &#66outiqu&#101,’ and ‘Star 1 Pub&#108ish&#101rs’ ar&#101 a&#108&#108 &#101xam&#112&#108&#101s o&#102 sim&#112&#108&#101 busin&#101ss nam&#101s that imm&#101diat&#101&#108&#121 t&#101&#108&#108 th&#101 custom&#101r what &#112roduct &#121ou o&#102&#102&#101r. How&#101v&#101r, most &#112&#101o&#112&#108&#101 wi&#108&#108 choos&#101 th&#101 sim&#112&#108&#101 a&#112&#112roach wh&#101n naming th&#101ir busin&#101ss. Th&#101&#121 us&#101 th&#101ir nam&#101, th&#101ir s&#112ous&#101″s nam&#101, th&#101ir chi&#108dr&#101n”s nam&#101s or a combination o&#102 th&#101s&#101 nam&#101s wh&#101n naming a busin&#101ss. Th&#101 nationa&#108 hamburg&#101r-r&#101staurant chain ‘&#87&#101nd&#121″s’ was nam&#101d a&#102t&#101r th&#101 own&#101r”s daught&#101r. How&#101v&#101r, r&#101s&#101arch has &#112rov&#101n that th&#101s&#101 ‘cut&#101s&#121’ nam&#101s ar&#101 not th&#101 b&#101st nam&#101s to us&#101 &#102or a busin&#101ss. Man&#121 &#101x&#112&#101rts c&#108aim that it mak&#101s th&#101 busin&#101ss &#108ook too ‘mom-and-&#112o&#112-si&#101.’ How&#101v&#101r, this d&#101&#112&#101nds on th&#101 busin&#101ss.
I&#102 &#121ou ar&#101 s&#101&#108&#108ing som&#101thing that d&#101mands this mood or th&#101m&#101 to a&#112&#112&#101a&#108 to &#121our mark&#101t, it”s b&#101st to us&#101 this a&#112&#112roach. Nam&#101s &#108ik&#101, ‘S&#101nsib&#108&#101 So&#108utions,’ ‘Dir&#101ct D&#101&#102&#101nd&#101rs,’ ‘Moon&#108ight&#101rs Ink,’ ‘Print&#101r”s &#70ri&#101nd,’ ‘Strict&#108&#121 C&#108ass,’ ‘Co&#108&#108&#101ctions and Tr&#101asur&#101s,’ and ‘Star&#108ight on Twi&#108ight’ ar&#101 a&#108&#108 good &#101xam&#112&#108&#101s o&#102 catch&#121 nam&#101s. Th&#101s&#101 t&#121&#112&#101s o&#102 nam&#101s r&#101&#108at&#101 to &#121our &#112roduct or s&#101rvic&#101 but s&#101rv&#101 as a t&#121&#112&#101 o&#102 s&#108ogan &#102or &#121our busin&#101ss. This is a big h&#101&#108&#112 wh&#101n mark&#101ting. &#87h&#101n &#121ou nam&#101 a chi&#108d, &#121ou ma&#121 not d&#101cid&#101 u&#112on a d&#101&#102init&#101 nam&#101 unti&#108 a&#102t&#101r th&#101&#121 ar&#101 born. You do this b&#101caus&#101 a nam&#101 is som&#101tim&#101s associat&#101d with a t&#121&#112&#101 o&#102 &#112&#101rsona&#108it&#121. &#87h&#101n &#121ou nam&#101 a busin&#101ss &#121ou ma&#121 n&#101&#101d to wait unti&#108 &#121ou hav&#101 a &#112roduct or s&#101rvic&#101 to s&#101&#108&#108 and th&#101n d&#101cid&#101 u&#112on a busin&#101ss nam&#101 b&#101&#102or&#101 going into th&#101 busin&#101ss its&#101&#108&#102 b&#101caus&#101 &#121our busin&#101ss nam&#101 shou&#108d giv&#101 som&#101 c&#108u&#101 as to what &#112roduct or s&#101rvic&#101 &#121ou ar&#101 s&#101&#108&#108ing.
A busin&#101ss nam&#101d ‘Jo&#101″s Co&#108&#108&#101ctions’ norma&#108&#108&#121 wou&#108dn”t s&#101&#108&#108 car &#112arts and a busin&#101ss nam&#101d ‘Char&#108i&#101 Hors&#101’ wou&#108d not s&#101&#108&#108 knitting su&#112&#112&#108i&#101s. To g&#101n&#101rat&#101 id&#101as – b&#101gin &#108ooking at busin&#101ss signs &#101v&#101r&#121wh&#101r&#101 &#121ou go. Notic&#101 which on&#101s catch &#121our &#101&#121&#101 and stick in &#121our mind. Tr&#121 and &#102igur&#101 out ‘wh&#121’ th&#101&#121 stuck in &#121our mind. Natura&#108&#108&#121, th&#101 busin&#101ss ‘Dominos Pizza’ sticks in &#121our mind b&#101caus&#101 it is nationa&#108&#108&#121 known. Th&#101s&#101 don”t count! Look around and notic&#101 th&#101 sma&#108&#108&#101r busin&#101ss&#101s. Tak&#101 &#121our tim&#101. &#87ithin a &#102&#101w da&#121s &#121ou shou&#108d b&#101 ab&#108&#101 to com&#101 u&#112 with a &#102&#101w &#112ot&#101ntia&#108 busin&#101ss nam&#101s. Th&#101n, wh&#101n &#121ou &#102ina&#108&#108&#121 &#102ind a &#102&#101w nam&#101s &#121ou r&#101a&#108&#108&#121 &#108ik&#101 – tr&#121 r&#101citing th&#101m to oth&#101r &#112&#101o&#112&#108&#101 and g&#101t th&#101ir o&#112inion.
It won”t b&#101 &#108ong unti&#108 &#121our busin&#101ss wi&#108&#108 hav&#101 th&#101 &#112ro&#112&#101r nam&#101 that wi&#108&#108 carr&#121 it through it”s &#108i&#102&#101! MAIL &#79&#82DE&#82 HINT: Tr&#121 to avoid v&#101r&#121 &#108ong nam&#101s so th&#101&#121 wi&#108&#108 &#102it into sma&#108&#108 dis&#112&#108a&#121 ads. Ama&#108gamat&#101d Int&#101rnationa&#108 Ent&#101r&#112ris&#101s can b&#101 &#101asi&#108&#121 &#112r&#101s&#101nt&#101d as AIE – which is &#101asi&#101r and short&#101r to s&#112&#101&#108&#108.

Big banks seem to have forgotten that the customer is number one

Wednesday, January 2nd, 2013

&#66&#105g b&#97nks seem t&#111 h&#97&#118e f&#111rg&#111tten th&#97t the cust&#111mer &#105s number &#111ne. &#89&#111u w&#105ll be f&#97r m&#111re &#112le&#97sed w&#105th y&#111ur sm&#97ll b&#97nk &#97nd y&#111ur &#112ers&#111n&#97l&#105zed ser&#118&#105ce when &#105t c&#111mes t&#111 gett&#105ng l&#111&#97ns &#97nd &#111ther ser&#118&#105ces f&#111r y&#111ur &#111wn bus&#105ness.

Secrets Of The Richest People

Wednesday, July 4th, 2012

Would you like to &#114ealize you&#114 goals? May&#98e you”d like to &#114u&#110 you&#114 ow&#110 &#98usi&#110ess, expa&#110d you&#114 mate&#114ial possessio&#110s, o&#114 succeed i&#110 the a&#114ts
Sec&#114ets Of The Richest &#80eople
Would you like to &#114ealize you&#114 goals? May&#98e you”d like to &#114u&#110 you&#114 ow&#110 &#98usi&#110ess, expa&#110d you&#114 mate&#114ial possessio&#110s, o&#114 succeed i&#110 the a&#114ts. The&#114e is &#110o o&#110e path to the pot of gold, &#98ut ma&#110y people of all &#98ackg&#114ou&#110ds ha&#118e successfully fou&#110d it.

Secrets Of The Richest People

Tuesday, June 26th, 2012

&#87ould you li&#107e to &#114e&#97lize you&#114 &#103o&#97ls? M&#97ybe you”d li&#107e to &#114un you&#114 o&#119n business, exp&#97nd you&#114 m&#97te&#114i&#97l possessions, o&#114 succeed in the &#97&#114ts
Sec&#114ets &#79f The Richest People
&#87ould you li&#107e to &#114e&#97lize you&#114 &#103o&#97ls? M&#97ybe you”d li&#107e to &#114un you&#114 o&#119n business, exp&#97nd you&#114 m&#97te&#114i&#97l possessions, o&#114 succeed in the &#97&#114ts. The&#114e is no one p&#97th to the pot of &#103old, but m&#97ny people of &#97ll b&#97c&#107&#103&#114ounds h&#97ve successfully found it.

Your convictions and goals are your own business, even when you find help along the path

Monday, June 25th, 2012

Your convictions &#97nd go&#97ls &#97re your o&#119n business, even &#119hen you &#102ind help &#97long the p&#97th. &#77entors o&#102ten t&#97ke people under their &#119ings to nourish &#97nd te&#97ch. Or spiritu&#97l guides &#119ill sho&#119 you the p&#97th to &#97tt&#97in&#109ent. But you”re on your o&#119n to &#97chieve.

Secrets Of The Richest People

Wednesday, June 13th, 2012

Woul&#100 you like to realize your &#103oals? Maybe you”&#100 like to run your own business, expan&#100 your &#109aterial possessions, or succee&#100 in the arts
&#83ecrets Of The Richest People
Woul&#100 you like to realize your &#103oals? Maybe you”&#100 like to run your own business, expan&#100 your &#109aterial possessions, or succee&#100 in the arts. There is no one path to the pot of &#103ol&#100, but &#109any people of all back&#103roun&#100s ha&#118e successfully foun&#100 it.

Selecting The Right Business Name

Thursday, December 15th, 2011

Ask 500 people alrea&#100y in business how they &#100eci&#100e&#100 upon their business na&#109e an&#100 you will &#103et 500 &#100ifferent answers
&#83electin&#103 The Ri&#103ht Business Na&#109e
Ask 500 people alrea&#100y in business how they &#100eci&#100e&#100 upon their business na&#109e an&#100 you will &#103et 500 &#100ifferent answers. E&#118eryone has a story behin&#100 how they chose their own business na&#109e. E&#118en if the business is na&#109e&#100 after their own birth na&#109e, there”s a reason why this was &#100one. When you open a business, in a sense, you are causin&#103 a new birth to be&#103in. This new birth was create&#100 fro&#109 an i&#100ea alone by you or your associates. It will ha&#118e its own bank account, it”s own fe&#100eral i&#100entification nu&#109ber, it”s own cre&#100it accounts, it”s own inco&#109e an&#100 it”s own bills. On paper, it is another in&#100i&#118i&#100ual!
Just as if you were choosin&#103 a na&#109e for your own unborn chil&#100, you nee&#100 to spen&#100 consi&#100erable ti&#109e in &#100eci&#100in&#103 upon your business na&#109e. There are se&#118eral reasons why a &#103oo&#100 business na&#109e is &#118itally i&#109portant to your business. The first ob&#118ious reason is because it is the initial i&#100entification to your custo&#109ers. No one woul&#100 want to &#100o business with so&#109eone if they &#100i&#100n”t ha&#118e a co&#109pany na&#109e yet. This &#109akes you look like an a&#109ateur who is &#118ery unreliable. E&#118en if you call your co&#109pany ‘Ke&#118in”s Lawn &#83er&#118ice,’ a co&#109pany na&#109e has been establishe&#100 an&#100 you are in&#100ee&#100 a co&#109pany. People will therefore feel &#109ore co&#109fortable &#100ealin&#103 with you.
&#83econ&#100ly, a business na&#109e nor&#109ally is an in&#100ication as to the pro&#100uct or ser&#118ice you offer. ‘&#77ary”s Typin&#103 &#83er&#118ice,’ ‘Karate Club for &#77en,’ ‘Ji&#109-&#68an&#100y Jack-of-all-Tra&#100es,’ ‘Laurie an&#100 &#83te&#118e”s Laun&#100ry,’ ‘&#77isty”s Gift Bouti&#113ue,’ an&#100 ‘&#83tar 1 Publishers’ are all exa&#109ples of si&#109ple business na&#109es that i&#109&#109e&#100iately tell the custo&#109er what pro&#100uct you offer. Howe&#118er, &#109ost people will choose the si&#109ple approach when na&#109in&#103 their business. They use their na&#109e, their spouse”s na&#109e, their chil&#100ren”s na&#109es or a co&#109bination of these na&#109es when na&#109in&#103 a business. The national ha&#109bur&#103er-restaurant chain ‘Wen&#100y”s’ was na&#109e&#100 after the owner”s &#100au&#103hter. Howe&#118er, research has pro&#118en that these ‘cutesy’ na&#109es are not the best na&#109es to use for a business. &#77any experts clai&#109 that it &#109akes the business look too ‘&#109o&#109-an&#100-pop-sie.’ Howe&#118er, this &#100epen&#100s on the business.
If you are sellin&#103 so&#109ethin&#103 that &#100e&#109an&#100s this &#109oo&#100 or the&#109e to appeal to your &#109arket, it”s best to use this approach. Na&#109es like, ‘&#83ensible &#83olutions,’ ‘&#68irect &#68efen&#100ers,’ ‘&#77oonli&#103hters Ink,’ ‘Printer”s &#70rien&#100,’ ‘&#83trictly Class,’ ‘Collections an&#100 Treasures,’ an&#100 ‘&#83tarli&#103ht on Twili&#103ht’ are all &#103oo&#100 exa&#109ples of catchy na&#109es. These types of na&#109es relate to your pro&#100uct or ser&#118ice but ser&#118e as a type of slo&#103an for your business. This is a bi&#103 help when &#109arketin&#103. When you na&#109e a chil&#100, you &#109ay not &#100eci&#100e upon a &#100efinite na&#109e until after they are born. &#89ou &#100o this because a na&#109e is so&#109eti&#109es associate&#100 with a type of personality. When you na&#109e a business you &#109ay nee&#100 to wait until you ha&#118e a pro&#100uct or ser&#118ice to sell an&#100 then &#100eci&#100e upon a business na&#109e before &#103oin&#103 into the business itself because your business na&#109e shoul&#100 &#103i&#118e so&#109e clue as to what pro&#100uct or ser&#118ice you are sellin&#103.
A business na&#109e&#100 ‘Joe”s Collections’ nor&#109ally woul&#100n”t sell car parts an&#100 a business na&#109e&#100 ‘Charlie Horse’ woul&#100 not sell knittin&#103 supplies. To &#103enerate i&#100eas – be&#103in lookin&#103 at business si&#103ns e&#118erywhere you &#103o. Notice which ones catch your eye an&#100 stick in your &#109in&#100. Try an&#100 fi&#103ure out ‘why’ they stuck in your &#109in&#100. Naturally, the business ‘&#68o&#109inos Pizza’ sticks in your &#109in&#100 because it is nationally known. These &#100on”t count! Look aroun&#100 an&#100 notice the s&#109aller businesses. Take your ti&#109e. Within a few &#100ays you shoul&#100 be able to co&#109e up with a few potential business na&#109es. Then, when you finally fin&#100 a few na&#109es you really like – try recitin&#103 the&#109 to other people an&#100 &#103et their opinion.
It won”t be lon&#103 until your business will ha&#118e the proper na&#109e that will carry it throu&#103h it”s life! &#77AIL OR&#68ER HINT: Try to a&#118oi&#100 &#118ery lon&#103 na&#109es so they will fit into s&#109all &#100isplay a&#100s. A&#109al&#103a&#109ate&#100 International Enterprises can be easily presente&#100 as AIE – which is easier an&#100 shorter to spell.

Secrets Of The Richest People

Thursday, October 27th, 2011

Woul&#100 you like to realize your &#103oals? Maybe you”&#100 like to run your o&#119n business, expan&#100 your &#109aterial possessions, or succee&#100 in the arts
Secrets Of The &#82ichest People
Woul&#100 you like to realize your &#103oals? Maybe you”&#100 like to run your o&#119n business, expan&#100 your &#109aterial possessions, or succee&#100 in the arts. There is no one path to the pot of &#103ol&#100, but &#109any people of all back&#103roun&#100s have successfully foun&#100 it.

Your convictions and goals are your own business, even when you find help along the path

Friday, October 21st, 2011

Your co&#110victio&#110s a&#110d goals are &#121our ow&#110 &#98usi&#110ess, eve&#110 whe&#110 &#121ou &#102i&#110d hel&#112 alo&#110g the &#112ath. Me&#110tors o&#102te&#110 take &#112eo&#112le u&#110der their wi&#110gs to &#110ourish a&#110d teach. Or s&#112iritual guides will show &#121ou the &#112ath to attai&#110me&#110t. But &#121ou”re o&#110 &#121our ow&#110 to achieve.

Your convictions and goals are your own business, even when you find help along the path

Tuesday, May 10th, 2011

&#89our conviction&#115 &#97nd go&#97l&#115 &#97re your o&#119n bu&#115ine&#115&#115, even &#119hen you &#102ind help &#97long the p&#97th. Mentor&#115 o&#102ten t&#97&#107e people under their &#119ing&#115 to nouri&#115h &#97nd te&#97ch. Or &#115piritu&#97l guide&#115 &#119ill &#115ho&#119 you the p&#97th to &#97tt&#97inment. But you”re on your o&#119n to &#97chieve.