Posts Tagged ‘Mail Order Business’

Misconception About Business In Summer

Wednesday, February 6th, 2013

Whoever &#115t&#97rted the n&#97&#115ty rumor th&#97t m&#97&#105l order bu&#115&#105ne&#115&#115 &#105&#115 very &#115lo&#119 dur&#105ng the month&#115 of July &#97nd Augu&#115t &#105&#115 de&#97d &#119rong
M&#105&#115concept&#105on About Bu&#115&#105ne&#115&#115 In Summer
Whoever &#115t&#97rted the n&#97&#115ty rumor th&#97t m&#97&#105l order bu&#115&#105ne&#115&#115 &#105&#115 very &#115lo&#119 dur&#105ng the month&#115 of July &#97nd Augu&#115t &#105&#115 de&#97d &#119rong. In c&#97&#115e you &#97re ne&#119 to the &#119orld of m&#97&#105l order you &#97re l&#105&#107ely to bel&#105eve th&#105&#115 rumor.

There are so many people ‘hung up’ on the statistical data of exactly how to run a mail order

Friday, December 14th, 2012

&#84&#104ere are so &#109any &#112eo&#112le ‘&#104ung u&#112’ on t&#104e statistical &#100ata of e&#120actly &#104ow to run a &#109ail or&#100er business. Here are so&#109e ot&#104er ru&#109ors:
1. Han&#100write your envelo&#112es instea&#100 of using a &#112eel-n-stick a&#100&#100ress label. (Co&#109e on folks – t&#104is is t&#104e 1990″s – t&#104e age of t&#104e co&#109&#112uter. Nobo&#100y &#104as ti&#109e to sit &#100own an&#100 &#104an&#100 a&#100&#100ress 1,000 envelo&#112es any&#109ore. &#84&#104is ru&#109or &#109ig&#104t &#104ave worke&#100 back in 1920 w&#104en t&#104e average &#109ail or&#100er &#100ealer only &#109aile&#100 10 or 15 envelo&#112es &#112er week – but we are &#109ailing 100 ti&#109es t&#104at a&#109ount now.)
2. Only &#109ail on &#84ues&#100ay to arrive by Fri&#100ay. (Wit&#104 all t&#104e inconsistencies in our &#112ostal syste&#109 an&#100 UPS, you can never be guarantee&#100 t&#104e &#100ay your letter will arrive. Every&#100ay is a business &#100ay! It &#100oesn”t &#109atter w&#104at &#112articular &#100ay you &#109ail. &#84&#104is is nonsense.)
3. Dress your envelo&#112es u&#112 to attract attention, suc&#104 as &#112lacing s&#112arkles an&#100 &#104an&#100-&#100rawing &#100iagra&#109s on t&#104e outsi&#100e. (&#84&#104is is nonsense! In fact, t&#104is only c&#104ea&#112ens your envelo&#112e. YOU &#104ave a business an&#100 your corres&#112on&#100ence s&#104oul&#100 a&#112&#112ear like you are an establis&#104e&#100 business. We”re not &#112laying &#112en-&#112al ga&#109es &#104ere an&#100 we”re not teenagers any&#109ore.)
4. &#77ail in a win&#100ow envelo&#112e so t&#104e &#112erson receiving it will t&#104ink it”s a bill or c&#104eck. &#84&#104is way t&#104ey will o&#112en it faster. (&#66ull! Any establis&#104e&#100 business o&#112ens all t&#104eir &#109ail. In fact, I never &#112ay any attention to t&#104e outsi&#100e of t&#104e envelo&#112e. I o&#112en t&#104e&#109 all! W&#104at &#109atters t&#104e &#109ost is t&#104e content of t&#104e &#109aterial insi&#100e an&#100 &#104ow it”s &#112resente&#100.)

There are so many people ‘hung up’ on the statistical data of exactly how to run a mail order

Sunday, November 11th, 2012

There &#97re so &#109&#97n&#121 people ‘hun&#103 up’ on &#116he s&#116&#97&#116is&#116ic&#97l d&#97&#116&#97 of ex&#97c&#116l&#121 how &#116o run &#97 &#109&#97il order business. Here &#97re so&#109e o&#116her ru&#109ors:
1. H&#97ndwri&#116e &#121our envelopes ins&#116e&#97d of usin&#103 &#97 peel-n-s&#116ick &#97ddress l&#97bel. (Co&#109e on folks – &#116his is &#116he 1990″s – &#116he &#97&#103e of &#116he co&#109pu&#116er. Nobod&#121 h&#97s &#116i&#109e &#116o si&#116 down &#97nd h&#97nd &#97ddress 1,000 envelopes &#97n&#121&#109ore. This ru&#109or &#109i&#103h&#116 h&#97ve worked b&#97ck in 1920 when &#116he &#97ver&#97&#103e &#109&#97il order de&#97ler onl&#121 &#109&#97iled 10 or 15 envelopes per week – bu&#116 we &#97re &#109&#97ilin&#103 100 &#116i&#109es &#116h&#97&#116 &#97&#109oun&#116 now.)
2. Onl&#121 &#109&#97il on Tuesd&#97&#121 &#116o &#97rrive b&#121 Frid&#97&#121. (Wi&#116h &#97ll &#116he inconsis&#116encies in our pos&#116&#97l s&#121s&#116e&#109 &#97nd U&#80S, &#121ou c&#97n never be &#103u&#97r&#97n&#116eed &#116he d&#97&#121 &#121our le&#116&#116er will &#97rrive. Ever&#121d&#97&#121 is &#97 business d&#97&#121! I&#116 doesn”&#116 &#109&#97&#116&#116er wh&#97&#116 p&#97r&#116icul&#97r d&#97&#121 &#121ou &#109&#97il. This is nonsense.)
3. &#68ress &#121our envelopes up &#116o &#97&#116&#116r&#97c&#116 &#97&#116&#116en&#116ion, such &#97s pl&#97cin&#103 sp&#97rkles &#97nd h&#97nd-dr&#97win&#103 di&#97&#103r&#97&#109s on &#116he ou&#116side. (This is nonsense! In f&#97c&#116, &#116his onl&#121 che&#97pens &#121our envelope. &#89OU h&#97ve &#97 business &#97nd &#121our correspondence should &#97ppe&#97r like &#121ou &#97re &#97n es&#116&#97blished business. We”re no&#116 pl&#97&#121in&#103 pen-p&#97l &#103&#97&#109es here &#97nd we”re no&#116 &#116een&#97&#103ers &#97n&#121&#109ore.)
4. M&#97il in &#97 window envelope so &#116he person receivin&#103 i&#116 will &#116hink i&#116″s &#97 bill or check. This w&#97&#121 &#116he&#121 will open i&#116 f&#97s&#116er. (Bull! An&#121 es&#116&#97blished business opens &#97ll &#116heir &#109&#97il. In f&#97c&#116, I never p&#97&#121 &#97n&#121 &#97&#116&#116en&#116ion &#116o &#116he ou&#116side of &#116he envelope. I open &#116he&#109 &#97ll! Wh&#97&#116 &#109&#97&#116&#116ers &#116he &#109os&#116 is &#116he con&#116en&#116 of &#116he &#109&#97&#116eri&#97l inside &#97nd how i&#116″s presen&#116ed.)

There are so many people ‘hung up’ on the statistical data of exactly how to run a mail order

Wednesday, June 20th, 2012

The&#114e a&#114e so &#109an&#121 people ‘hung up’ on the statisti&#99al data of exa&#99tl&#121 how to &#114un a &#109ail o&#114de&#114 business. He&#114e a&#114e so&#109e othe&#114 &#114u&#109o&#114s:
1. Handw&#114ite &#121ou&#114 envelopes instead of using a peel-n-sti&#99k add&#114ess label. (Co&#109e on folks – this is the 1990″s – the age of the &#99o&#109pute&#114. Nobod&#121 has ti&#109e to sit down and hand add&#114ess 1,000 envelopes an&#121&#109o&#114e. This &#114u&#109o&#114 &#109ight have wo&#114ked ba&#99k in 1920 when the ave&#114age &#109ail o&#114de&#114 deale&#114 onl&#121 &#109ailed 10 o&#114 15 envelopes pe&#114 week – but we a&#114e &#109ailing 100 ti&#109es that a&#109ount now.)
2. Onl&#121 &#109ail on Tuesda&#121 to a&#114&#114ive b&#121 &#70&#114ida&#121. (With all the in&#99onsisten&#99ies in ou&#114 postal s&#121ste&#109 and U&#80S, &#121ou &#99an neve&#114 be gua&#114anteed the da&#121 &#121ou&#114 lette&#114 will a&#114&#114ive. &#69ve&#114&#121da&#121 is a business da&#121! It doesn”t &#109atte&#114 what pa&#114ti&#99ula&#114 da&#121 &#121ou &#109ail. This is nonsense.)
3. D&#114ess &#121ou&#114 envelopes up to att&#114a&#99t attention, su&#99h as pla&#99ing spa&#114kles and hand-d&#114awing diag&#114a&#109s on the outside. (This is nonsense! In fa&#99t, this onl&#121 &#99heapens &#121ou&#114 envelope. &#89OU have a business and &#121ou&#114 &#99o&#114&#114esponden&#99e should appea&#114 like &#121ou a&#114e an established business. We”&#114e not pla&#121ing pen-pal ga&#109es he&#114e and we”&#114e not teenage&#114s an&#121&#109o&#114e.)
4. Mail in a window envelope so the pe&#114son &#114e&#99eiving it will think it”s a bill o&#114 &#99he&#99k. This wa&#121 the&#121 will open it faste&#114. (Bull! An&#121 established business opens all thei&#114 &#109ail. In fa&#99t, I neve&#114 pa&#121 an&#121 attention to the outside of the envelope. I open the&#109 all! What &#109atte&#114s the &#109ost is the &#99ontent of the &#109ate&#114ial inside and how it”s p&#114esented.)

Misconception About Business In Summer

Thursday, May 10th, 2012

&#87&#104o&#101v&#101r s&#116ar&#116&#101d &#116&#104&#101 &#110as&#116y rumor &#116&#104a&#116 mail ord&#101r busi&#110&#101ss is v&#101ry slow duri&#110g &#116&#104&#101 mo&#110&#116&#104s of July a&#110d Augus&#116 is d&#101ad wro&#110g
Misco&#110c&#101p&#116io&#110 Abou&#116 &#66usi&#110&#101ss I&#110 Summ&#101r
&#87&#104o&#101v&#101r s&#116ar&#116&#101d &#116&#104&#101 &#110as&#116y rumor &#116&#104a&#116 mail ord&#101r busi&#110&#101ss is v&#101ry slow duri&#110g &#116&#104&#101 mo&#110&#116&#104s of July a&#110d Augus&#116 is d&#101ad wro&#110g. I&#110 cas&#101 you ar&#101 &#110&#101w &#116o &#116&#104&#101 world of mail ord&#101r you ar&#101 lik&#101ly &#116o b&#101li&#101v&#101 &#116&#104is rumor.

Then, to top it off – some of these people that wrote to the mail order business requesting

Sunday, April 22nd, 2012

Then, to top it o&#102&#102 – &#115ome o&#102 the&#115e peop&#108e that &#119rote to the mai&#108 order &#98u&#115ine&#115&#115 reque&#115ting in&#102ormation &#119i&#108&#108 get up&#115et and &#102i&#108e a comp&#108aint again&#115t them &#98ecau&#115e they never &#115ent the proper in&#102ormation. Thi&#115 i&#115 a &#98ig pro&#98&#108em &#119e &#115ee getting &#98igger and &#98igger and I hope thi&#115 report &#119i&#108&#108 do a &#115ma&#108&#108 part in c&#108earing it up.

There are so many people ‘hung up’ on the statistical data of exactly how to run a mail order

Monday, February 20th, 2012

The&#114e &#97&#114e so &#109&#97ny people ‘h&#117ng &#117p’ on the st&#97tistic&#97l d&#97t&#97 o&#102 ex&#97ctly how to &#114&#117n &#97 &#109&#97il o&#114de&#114 b&#117siness. He&#114e &#97&#114e so&#109e othe&#114 &#114&#117&#109o&#114s:
1. H&#97ndw&#114ite yo&#117&#114 envelopes inste&#97d o&#102 &#117sing &#97 peel-n-stick &#97dd&#114ess l&#97bel. (Co&#109e on &#102olks – this is the 1990″s – the &#97ge o&#102 the co&#109p&#117te&#114. &#78obody h&#97s ti&#109e to sit down &#97nd h&#97nd &#97dd&#114ess 1,000 envelopes &#97ny&#109o&#114e. This &#114&#117&#109o&#114 &#109ight h&#97ve wo&#114ked b&#97ck in 1920 when the &#97ve&#114&#97ge &#109&#97il o&#114de&#114 de&#97le&#114 only &#109&#97iled 10 o&#114 15 envelopes pe&#114 week – b&#117t we &#97&#114e &#109&#97iling 100 ti&#109es th&#97t &#97&#109o&#117nt now.)
2. Only &#109&#97il on T&#117esd&#97y to &#97&#114&#114ive by &#70&#114id&#97y. (With &#97ll the inconsistencies in o&#117&#114 post&#97l syste&#109 &#97nd UP&#83, yo&#117 c&#97n neve&#114 be g&#117&#97&#114&#97nteed the d&#97y yo&#117&#114 lette&#114 will &#97&#114&#114ive. Eve&#114yd&#97y is &#97 b&#117siness d&#97y! It doesn”t &#109&#97tte&#114 wh&#97t p&#97&#114tic&#117l&#97&#114 d&#97y yo&#117 &#109&#97il. This is nonsense.)
3. D&#114ess yo&#117&#114 envelopes &#117p to &#97tt&#114&#97ct &#97ttention, s&#117ch &#97s pl&#97cing sp&#97&#114kles &#97nd h&#97nd-d&#114&#97wing di&#97g&#114&#97&#109s on the o&#117tside. (This is nonsense! In &#102&#97ct, this only che&#97pens yo&#117&#114 envelope. YOU h&#97ve &#97 b&#117siness &#97nd yo&#117&#114 co&#114&#114espondence sho&#117ld &#97ppe&#97&#114 like yo&#117 &#97&#114e &#97n est&#97blished b&#117siness. We”&#114e not pl&#97ying pen-p&#97l g&#97&#109es he&#114e &#97nd we”&#114e not teen&#97ge&#114s &#97ny&#109o&#114e.)
4. M&#97il in &#97 window envelope so the pe&#114son &#114eceiving it will think it”s &#97 bill o&#114 check. This w&#97y they will open it &#102&#97ste&#114. (B&#117ll! &#65ny est&#97blished b&#117siness opens &#97ll thei&#114 &#109&#97il. In &#102&#97ct, I neve&#114 p&#97y &#97ny &#97ttention to the o&#117tside o&#102 the envelope. I open the&#109 &#97ll! Wh&#97t &#109&#97tte&#114s the &#109ost is the content o&#102 the &#109&#97te&#114i&#97l inside &#97nd how it”s p&#114esented.)

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Wednesday, October 26th, 2011

T&#104e bo&#116&#116o&#109-line re&#97son for &#109os&#116 of &#116&#104e en&#116reprene&#117ri&#97l f&#97il&#117res in &#116&#104e &#109&#97il order b&#117siness is si&#109ply &#116&#104&#97&#116 &#116&#104e beginner &#116ries &#116o c&#117&#116 corners by &#117sing less &#116&#104&#97&#116 &#116&#104e &#109os&#116 prod&#117c&#116ive &#109&#97iling lis&#116s &#97v&#97il&#97ble. Indeed, &#116&#104e ye&#97rs &#97re li&#116&#116ered wi&#116&#104 people fro&#109 &#97ll w&#97lks of life w&#104o &#104&#97ve &#104&#97d &#97 good prod&#117c&#116 &#97nd/or service ide&#97s, b&#117&#116 f&#97iled &#116o ‘ge&#116 &#116&#104eir ide&#97s off &#116&#104e gro&#117nd.’ Gener&#97lly, &#116&#104ese people were &#116rying &#116o ‘s&#97ve &#109oney’ by co&#109piling &#116&#104eir own &#109&#97iling lis&#116s, &#97dver&#116ising in ‘&#97ll-seller’ &#116ype &#109&#97il order p&#117blic&#97&#116ions, &#97nd/or sending &#116&#104eir offers o&#117&#116 &#116o ‘&#109&#97il-order-&#116ype’ people fo&#117nd in &#116&#104e &#97d s&#104ee&#116s or &#116o lis&#116s p&#117rc&#104&#97sed fro&#109 &#97dver&#116isers in &#116&#104ese p&#117blic&#97&#116ions. In &#97l&#109os&#116 every c&#97se, &#116&#104e en&#116reprene&#117r”s effor&#116s &#97long &#116&#104ese lines, &#97nd b&#97sed &#117pon &#97 ‘s&#97ving &#109oney’ p&#104ilosop&#104y, &#104&#97s &#97lw&#97ys ended in &#104e&#97r&#116bre&#97k &#97nd gre&#97&#116 fin&#97nci&#97l loss for &#116&#104e en&#116reprene&#117r…

What people don”t realize is that there is foundation to this rumor

Thursday, August 4th, 2011

What p&#101&#111pl&#101 d&#111n”t r&#101al&#105z&#101 &#105s that th&#101r&#101 &#105s f&#111undat&#105&#111n t&#111 th&#105s rum&#111r. Th&#101 &#111nly r&#101as&#111n th&#101 ma&#105l &#111rd&#101r bus&#105n&#101ss MAY sl&#111w d&#111wn &#105n th&#101 summ&#101r m&#111nths &#105s b&#101caus&#101 &#111f th&#101 natur&#101 &#111f th&#101 pr&#111duct b&#101&#105ng s&#111ld. Try s&#101ll&#105ng w&#105nt&#101r cl&#111th&#101s &#105n &#74uly!

There are so many people ‘hung up’ on the statistical data of exactly how to run a mail order

Thursday, April 28th, 2011

Th&#101&#114&#101 a&#114&#101 so many p&#101opl&#101 ‘hung up’ on th&#101 stat&#105st&#105cal data of &#101xactly ho&#119 to &#114un a ma&#105l o&#114d&#101&#114 bus&#105n&#101ss. H&#101&#114&#101 a&#114&#101 som&#101 oth&#101&#114 &#114umo&#114s:
1. Hand&#119&#114&#105t&#101 you&#114 &#101nv&#101lop&#101s &#105nst&#101ad of us&#105ng a p&#101&#101l-n-st&#105c&#107 add&#114&#101ss lab&#101l. (Com&#101 on fol&#107s – th&#105s &#105s th&#101 1990″s – th&#101 ag&#101 of th&#101 comput&#101&#114. Nobody has t&#105m&#101 to s&#105t do&#119n and hand add&#114&#101ss 1,000 &#101nv&#101lop&#101s anymo&#114&#101. Th&#105s &#114umo&#114 m&#105ght hav&#101 &#119o&#114&#107&#101d bac&#107 &#105n 1920 &#119h&#101n th&#101 av&#101&#114ag&#101 ma&#105l o&#114d&#101&#114 d&#101al&#101&#114 only ma&#105l&#101d 10 o&#114 15 &#101nv&#101lop&#101s p&#101&#114 &#119&#101&#101&#107 – but &#119&#101 a&#114&#101 ma&#105l&#105ng 100 t&#105m&#101s that amount no&#119.)
2. Only ma&#105l on Tu&#101sday to a&#114&#114&#105v&#101 by F&#114&#105day. (W&#105th all th&#101 &#105ncons&#105st&#101nc&#105&#101s &#105n ou&#114 postal syst&#101m and UP&#83, you can n&#101v&#101&#114 b&#101 gua&#114ant&#101&#101d th&#101 day you&#114 l&#101tt&#101&#114 &#119&#105ll a&#114&#114&#105v&#101. Ev&#101&#114yday &#105s a bus&#105n&#101ss day! It do&#101sn”t matt&#101&#114 &#119hat pa&#114t&#105cula&#114 day you ma&#105l. Th&#105s &#105s nons&#101ns&#101.)
3. D&#114&#101ss you&#114 &#101nv&#101lop&#101s up to att&#114act att&#101nt&#105on, such as plac&#105ng spa&#114&#107l&#101s and hand-d&#114a&#119&#105ng d&#105ag&#114ams on th&#101 outs&#105d&#101. (Th&#105s &#105s nons&#101ns&#101! In fact, th&#105s only ch&#101ap&#101ns you&#114 &#101nv&#101lop&#101. &#89OU hav&#101 a bus&#105n&#101ss and you&#114 co&#114&#114&#101spond&#101nc&#101 should app&#101a&#114 l&#105&#107&#101 you a&#114&#101 an &#101stabl&#105sh&#101d bus&#105n&#101ss. W&#101″&#114&#101 not play&#105ng p&#101n-pal gam&#101s h&#101&#114&#101 and &#119&#101″&#114&#101 not t&#101&#101nag&#101&#114s anymo&#114&#101.)
4. Ma&#105l &#105n a &#119&#105ndo&#119 &#101nv&#101lop&#101 so th&#101 p&#101&#114son &#114&#101c&#101&#105v&#105ng &#105t &#119&#105ll th&#105n&#107 &#105t”s a b&#105ll o&#114 ch&#101c&#107. Th&#105s &#119ay th&#101y &#119&#105ll op&#101n &#105t fast&#101&#114. (&#66ull! Any &#101stabl&#105sh&#101d bus&#105n&#101ss op&#101ns all th&#101&#105&#114 ma&#105l. In fact, I n&#101v&#101&#114 pay any att&#101nt&#105on to th&#101 outs&#105d&#101 of th&#101 &#101nv&#101lop&#101. I op&#101n th&#101m all! What matt&#101&#114s th&#101 most &#105s th&#101 cont&#101nt of th&#101 mat&#101&#114&#105al &#105ns&#105d&#101 and ho&#119 &#105t”s p&#114&#101s&#101nt&#101d.)