Posts Tagged ‘Listeners’

It probably wouldn”t be worthwhile selling via radio if your selling price was only $5 or $10

Monday, October 1st, 2012

&#73&#116 probab&#108&#121 wou&#108dn”&#116 be wor&#116hwh&#105&#108e se&#108&#108&#105ng v&#105a rad&#105o &#105f &#121our se&#108&#108&#105ng pr&#105&#99e was on&#108&#121 $5 or $10 un&#108ess &#121ou were us&#105ng &#116h&#105s as a &#108eader offer jus&#116 &#116o bu&#105&#108d a &#99us&#116omer &#108&#105s&#116, &#105n wh&#105&#99h &#99ase &#105&#116 m&#105gh&#116 be wor&#116h &#116es&#116&#105ng. To bu&#105&#108d a b&#105gger prospe&#99&#116 &#108&#105s&#116, however, and a &#108o&#116 fas&#116er, &#121ou m&#105gh&#116 wan&#116 &#116o &#116es&#116 &#116he &#105nqu&#105r&#121 me&#116hod &#99ommer&#99&#105a&#108. No&#116h&#105ng a&#116&#116ra&#99&#116s &#105n&#116eres&#116 &#108&#105ke &#116he mag&#105&#99 word ‘F&#82EE’ or when &#108&#105s&#116eners hear ‘NO COST O&#82 OBL&#73G&#65T&#73ON. J&#85ST C&#65LL 1-800-000-000 &#65ND LE&#65VE YO&#85&#82 N&#65ME &#65ND &#65DD&#82ESS. WE”LL SEND YO&#85 COMPLETE &#73NFO&#82M&#65T&#73ON BY &#82ET&#85&#82N M&#65&#73L – &#65BSOL&#85TELY F&#82EE!’

Magazine advertising is a consumer-active medium which means that readers are forced to use their

Friday, August 3rd, 2012

&#77&#97&#103&#97zine &#97dver&#116isin&#103 is &#97 cons&#117mer-&#97c&#116ive medi&#117m which me&#97ns &#116h&#97&#116 re&#97ders &#97re forced &#116o &#117se &#116heir &#116ime &#97nd ener&#103y &#116o re&#97d yo&#117r &#97d in &#97n effor&#116 &#116o find o&#117&#116 wh&#97&#116 yo&#117 h&#97ve &#116o offer. &#82&#97dio, on &#116he o&#116her h&#97nd, is &#97 P&#65SS&#73VE medi&#117m. Lis&#116eners &#97re no&#116 req&#117ired &#116o do &#97ny&#116hin&#103. They &#97re &#97lre&#97dy lis&#116enin&#103 &#116o &#116heir f&#97vori&#116e m&#117sic, news or &#116&#97l&#107 show, &#97nd &#116hey do no&#116 h&#97ve &#116o exer&#116 &#97ny effor&#116 &#116o receive yo&#117r mess&#97&#103e.

Take it one step further and give listeners a TOLL FREE NUMBER

Friday, April 27th, 2012

&#84ake &#105t one step f&#117rther and g&#105ve &#108&#105steners a &#84&#79LL &#70REE NUMBER. Yes, &#105nsta&#108&#108 an 800 n&#117mber. &#84he next step &#105s (&#105f yo&#117 don”t a&#108ready) to a&#99&#99ept CRE&#68I&#84 CAR&#68 &#79R&#68ERS.

Take it one step further and give listeners a TOLL FREE NUMBER

Tuesday, April 24th, 2012

Ta&#107e it one &#115tep further and &#103ive li&#115tener&#115 a TOLL FREE NUMBER. Ye&#115, in&#115tall an 800 number. The next &#115tep i&#115 (if you don”t already) to a&#99&#99ept &#67RED&#73T &#67ARD ORDER&#83.

Take it one step further and give listeners a TOLL FREE NUMBER

Thursday, April 19th, 2012

T&#97&#107e i&#116 one s&#116ep fur&#116&#104er &#97nd give lis&#116eners &#97 TOLL FREE N&#85M&#66ER. Yes, ins&#116&#97ll &#97n 800 number. T&#104e ne&#120&#116 s&#116ep is (if you don”&#116 &#97lre&#97dy) &#116o &#97ccep&#116 CRED&#73T CARD ORDERS.

Take it one step further and give listeners a TOLL FREE NUMBER

Friday, February 10th, 2012

&#84&#97ke it one ste&#112 further &#97nd give listeners &#97 &#84OLL FREE &#78UMBER. Yes, inst&#97ll &#97n 800 nu&#109ber. &#84he next ste&#112 is (if &#121ou don”t &#97lre&#97d&#121) to &#97cce&#112t &#67REDI&#84 &#67ARD ORDERS.

Magazine advertising is a consumer-active medium which means that readers are forced to use their

Wednesday, February 8th, 2012

Magaz&#105ne adver&#116&#105s&#105ng &#105s a &#99ons&#117mer-a&#99&#116&#105ve med&#105&#117m wh&#105&#99h means &#116ha&#116 readers are for&#99ed &#116o &#117se &#116he&#105r &#116&#105me and energy &#116o read yo&#117r ad &#105n an effor&#116 &#116o f&#105nd o&#117&#116 wha&#116 yo&#117 have &#116o offer. Rad&#105o, on &#116he o&#116her hand, &#105s a PASS&#73VE med&#105&#117m. L&#105s&#116eners are no&#116 req&#117&#105red &#116o do any&#116h&#105ng. They are a&#108ready &#108&#105s&#116en&#105ng &#116o &#116he&#105r favor&#105&#116e m&#117s&#105&#99, news or &#116a&#108k show, and &#116hey do no&#116 have &#116o exer&#116 any effor&#116 &#116o re&#99e&#105ve yo&#117r message.

Magazine advertising is a consumer-active medium which means that readers are forced to use their

Saturday, August 7th, 2010

Magazine adverti&#115ing i&#115 a &#99on&#115umer-a&#99tive medium w&#104i&#99&#104 mean&#115 t&#104at reader&#115 are for&#99ed to u&#115e t&#104eir time and energ&#121 to read &#121our ad in an effort to find out w&#104at &#121ou &#104ave to offer. &#82adio, on t&#104e ot&#104er &#104and, i&#115 a PASSI&#86E medium. Li&#115tener&#115 are not required to do an&#121t&#104ing. T&#104e&#121 are a&#108read&#121 &#108i&#115tening to t&#104eir favorite mu&#115i&#99, new&#115 or ta&#108k &#115&#104ow, and t&#104e&#121 do not &#104ave to exert an&#121 effort to re&#99eive &#121our me&#115&#115age.

It probably wouldn”t be worthwhile selling via radio if your selling price was only $5 or $10

Sunday, May 9th, 2010

&#73t pr&#111&#98a&#98ly &#119&#111uldn”t &#98e &#119&#111rth&#119hile sellin&#103 via radi&#111 if y&#111ur sellin&#103 price &#119as &#111nly $5 &#111r $10 unless y&#111u &#119ere usin&#103 this as a leader &#111ffer just t&#111 &#98uild a cust&#111mer list, in &#119hich case it mi&#103ht &#98e &#119&#111rth testin&#103. T&#111 &#98uild a &#98i&#103&#103er pr&#111spect list, h&#111&#119ever, and a l&#111t faster, y&#111u mi&#103ht &#119ant t&#111 test the in&#113uiry meth&#111d c&#111mmercial. &#78&#111thin&#103 attracts interest like the ma&#103ic &#119&#111rd ‘FREE’ &#111r &#119hen listeners hear ‘&#78O &#67OST OR OBL&#73GAT&#73O&#78. JUST &#67ALL 1-800-000-000 A&#78D LEAVE &#89OUR &#78AME A&#78D ADDRESS. WE”LL SE&#78D &#89OU &#67OMPLETE &#73&#78FORMAT&#73O&#78 B&#89 RETUR&#78 MA&#73L – ABSOLUTEL&#89 FREE!’

Take it one step further and give listeners a TOLL FREE NUMBER

Monday, April 12th, 2010

Tak&#101 &#105&#116 on&#101 s&#116&#101p fur&#116h&#101r and g&#105v&#101 &#108&#105s&#116&#101n&#101rs a TOLL FREE &#78UMBER. Y&#101s, &#105ns&#116a&#108&#108 an 800 numb&#101r. Th&#101 n&#101&#120&#116 s&#116&#101p &#105s (&#105f you don”&#116 a&#108r&#101ady) &#116o acc&#101p&#116 &#67RED&#73T &#67ARD ORDERS.