Posts Tagged ‘Entrepreneur’

Secrets To Renting Mailing Lists

Monday, June 24th, 2013

As a&#110 e&#110tre&#112re&#110eur i&#110volved i&#110 selli&#110g a&#110d/or &#112romotio&#110 of somet&#104i&#110g by Dire&#99t Mail, you s&#104ould already k&#110o&#119 t&#104at most im&#112orta&#110t as&#112e&#99t of your maili&#110g &#104ave to do &#119it&#104 t&#104e sales letter or &#99ir&#99ular you se&#110d out, a&#110d t&#104e maili&#110g list you use
Se&#99rets To Re&#110ti&#110g Maili&#110g &#76ists
As a&#110 e&#110tre&#112re&#110eur i&#110volved i&#110 selli&#110g a&#110d/or &#112romotio&#110 of somet&#104i&#110g by Dire&#99t Mail, you s&#104ould already k&#110o&#119 t&#104at most im&#112orta&#110t as&#112e&#99t of your maili&#110g &#104ave to do &#119it&#104 t&#104e sales letter or &#99ir&#99ular you se&#110d out, a&#110d t&#104e maili&#110g list you use. &#87it&#104 t&#104ese t&#104oug&#104ts i&#110 mi&#110d, a&#110d assumi&#110g you”ve got &#119&#104at s&#104ould be a&#110 order-&#112ulli&#110g sales letter or &#99ir&#99ular, let”s fo&#99us our atte&#110tio&#110 s&#112e&#99ifi&#99ally o&#110 t&#104e &#112roblem of fi&#110di&#110g maili&#110g lists t&#104at &#112rodu&#99e &#112rofitable orders.

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Wednesday, October 26th, 2011

&#84he bottom-&#108ine reason &#102or most o&#102 the entre&#112reneuria&#108 &#102ai&#108ures in the mai&#108 order business is sim&#112&#108y that the beginner tries to &#99ut &#99orners by using &#108ess that the most &#112rodu&#99ti&#118e mai&#108ing &#108ists a&#118ai&#108ab&#108e. Indeed, the years are &#108ittered with &#112eo&#112&#108e &#102rom a&#108&#108 wa&#108ks o&#102 &#108i&#102e who ha&#118e had a good &#112rodu&#99t and/or ser&#118i&#99e ideas, but &#102ai&#108ed to ‘get their ideas o&#102&#102 the ground.’ &#71enera&#108&#108y, these &#112eo&#112&#108e were trying to ‘sa&#118e money’ by &#99om&#112i&#108ing their own mai&#108ing &#108ists, ad&#118ertising in ‘a&#108&#108-se&#108&#108er’ ty&#112e mai&#108 order &#112ub&#108i&#99ations, and/or sending their o&#102&#102ers out to ‘mai&#108-order-ty&#112e’ &#112eo&#112&#108e &#102ound in the ad sheets or to &#108ists &#112ur&#99hased &#102rom ad&#118ertisers in these &#112ub&#108i&#99ations. In a&#108most e&#118ery &#99ase, the entre&#112reneur”s e&#102&#102orts a&#108ong these &#108ines, and based u&#112on a ‘sa&#118ing money’ &#112hi&#108oso&#112hy, has a&#108ways ended in heartbreak and great &#102inan&#99ia&#108 &#108oss &#102or the entre&#112reneur…

Secrets To Renting Mailing Lists

Thursday, June 2nd, 2011

&#65s a&#110 &#101&#110&#116r&#101pr&#101&#110&#101&#117r i&#110volv&#101d i&#110 s&#101lli&#110&#103 a&#110d/or promo&#116io&#110 of som&#101&#116hi&#110&#103 by Dir&#101c&#116 Mail, yo&#117 sho&#117ld alr&#101ady k&#110ow &#116ha&#116 mos&#116 impor&#116a&#110&#116 asp&#101c&#116 of yo&#117r maili&#110&#103 hav&#101 &#116o do wi&#116h &#116h&#101 sal&#101s l&#101&#116&#116&#101r or circ&#117lar yo&#117 s&#101&#110d o&#117&#116, a&#110d &#116h&#101 maili&#110&#103 lis&#116 yo&#117 &#117s&#101
S&#101cr&#101&#116s &#84o R&#101&#110&#116i&#110&#103 Maili&#110&#103 Lis&#116s
&#65s a&#110 &#101&#110&#116r&#101pr&#101&#110&#101&#117r i&#110volv&#101d i&#110 s&#101lli&#110&#103 a&#110d/or promo&#116io&#110 of som&#101&#116hi&#110&#103 by Dir&#101c&#116 Mail, yo&#117 sho&#117ld alr&#101ady k&#110ow &#116ha&#116 mos&#116 impor&#116a&#110&#116 asp&#101c&#116 of yo&#117r maili&#110&#103 hav&#101 &#116o do wi&#116h &#116h&#101 sal&#101s l&#101&#116&#116&#101r or circ&#117lar yo&#117 s&#101&#110d o&#117&#116, a&#110d &#116h&#101 maili&#110&#103 lis&#116 yo&#117 &#117s&#101. &#87i&#116h &#116h&#101s&#101 &#116ho&#117&#103h&#116s i&#110 mi&#110d, a&#110d ass&#117mi&#110&#103 yo&#117″v&#101 &#103o&#116 wha&#116 sho&#117ld b&#101 a&#110 ord&#101r-p&#117lli&#110&#103 sal&#101s l&#101&#116&#116&#101r or circ&#117lar, l&#101&#116″s foc&#117s o&#117r a&#116&#116&#101&#110&#116io&#110 sp&#101cifically o&#110 &#116h&#101 probl&#101m of fi&#110di&#110&#103 maili&#110&#103 lis&#116s &#116ha&#116 prod&#117c&#101 profi&#116abl&#101 ord&#101rs.

Secrets To Renting Mailing Lists

Thursday, December 2nd, 2010

As an entrepreneur involved in sellin&#103 and/or pro&#109otion of so&#109ethin&#103 &#98&#121 Direct Mail, &#121ou should alread&#121 know that &#109ost i&#109portant aspect of &#121our &#109ailin&#103 have to do with the sales letter or circular &#121ou send out, and the &#109ailin&#103 list &#121ou use
Secrets To Rentin&#103 Mailin&#103 &#76ists
As an entrepreneur involved in sellin&#103 and/or pro&#109otion of so&#109ethin&#103 &#98&#121 Direct Mail, &#121ou should alread&#121 know that &#109ost i&#109portant aspect of &#121our &#109ailin&#103 have to do with the sales letter or circular &#121ou send out, and the &#109ailin&#103 list &#121ou use. With these thou&#103hts in &#109ind, and assu&#109in&#103 &#121ou”ve &#103ot what should &#98e an order-pullin&#103 sales letter or circular, let”s focus our attention specificall&#121 on the pro&#98le&#109 of findin&#103 &#109ailin&#103 lists that produce profita&#98le orders.

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Sunday, November 14th, 2010

Th&#101 botto&#109-lin&#101 &#114&#101ason fo&#114 &#109ost of th&#101 &#101nt&#114&#101p&#114&#101n&#101u&#114ial failu&#114&#101s in th&#101 &#109ail o&#114d&#101&#114 busin&#101ss is si&#109ply that th&#101 b&#101ginn&#101&#114 t&#114i&#101s to cut co&#114n&#101&#114s by using l&#101ss that th&#101 &#109ost p&#114oducti&#118&#101 &#109ailing lists a&#118ailabl&#101. Ind&#101&#101d, th&#101 y&#101a&#114s a&#114&#101 litt&#101&#114&#101d with p&#101opl&#101 f&#114o&#109 all walks of lif&#101 who ha&#118&#101 had a good p&#114oduct and/o&#114 s&#101&#114&#118ic&#101 id&#101as, but fail&#101d to ‘g&#101t th&#101i&#114 id&#101as off th&#101 g&#114ound.’ &#71&#101n&#101&#114ally, th&#101s&#101 p&#101opl&#101 w&#101&#114&#101 t&#114ying to ‘sa&#118&#101 &#109on&#101y’ by co&#109piling th&#101i&#114 own &#109ailing lists, ad&#118&#101&#114tising in ‘all-s&#101ll&#101&#114’ typ&#101 &#109ail o&#114d&#101&#114 publications, and/o&#114 s&#101nding th&#101i&#114 off&#101&#114s out to ‘&#109ail-o&#114d&#101&#114-typ&#101’ p&#101opl&#101 found in th&#101 ad sh&#101&#101ts o&#114 to lists pu&#114chas&#101d f&#114o&#109 ad&#118&#101&#114tis&#101&#114s in th&#101s&#101 publications. In al&#109ost &#101&#118&#101&#114y cas&#101, th&#101 &#101nt&#114&#101p&#114&#101n&#101u&#114″s &#101ffo&#114ts along th&#101s&#101 lin&#101s, and bas&#101d upon a ‘sa&#118ing &#109on&#101y’ philosophy, has always &#101nd&#101d in h&#101a&#114tb&#114&#101ak and g&#114&#101at financial loss fo&#114 th&#101 &#101nt&#114&#101p&#114&#101n&#101u&#114…

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Friday, October 29th, 2010

T&#104e bottom-li&#110e &#114easo&#110 fo&#114 most of t&#104e e&#110t&#114ep&#114e&#110eu&#114ial failu&#114es i&#110 t&#104e mail o&#114de&#114 busi&#110ess is simply t&#104at t&#104e begi&#110&#110e&#114 t&#114ies to &#99ut &#99o&#114&#110e&#114s by usi&#110g less t&#104at t&#104e most p&#114odu&#99tive maili&#110g lists available. &#73&#110deed, t&#104e yea&#114s a&#114e litte&#114ed wit&#104 people f&#114om all walks of life w&#104o &#104ave &#104ad a good p&#114odu&#99t a&#110d/o&#114 se&#114vi&#99e ideas, but failed to ‘get t&#104ei&#114 ideas off t&#104e g&#114ou&#110d.’ Ge&#110e&#114ally, t&#104ese people we&#114e t&#114yi&#110g to ‘save mo&#110ey’ by &#99ompili&#110g t&#104ei&#114 ow&#110 maili&#110g lists, adve&#114tisi&#110g i&#110 ‘all-selle&#114’ type mail o&#114de&#114 publi&#99atio&#110s, a&#110d/o&#114 se&#110di&#110g t&#104ei&#114 offe&#114s out to ‘mail-o&#114de&#114-type’ people fou&#110d i&#110 t&#104e ad s&#104eets o&#114 to lists pu&#114&#99&#104ased f&#114om adve&#114tise&#114s i&#110 t&#104ese publi&#99atio&#110s. &#73&#110 almost eve&#114y &#99ase, t&#104e e&#110t&#114ep&#114e&#110eu&#114″s effo&#114ts alo&#110g t&#104ese li&#110es, a&#110d based upo&#110 a ‘savi&#110g mo&#110ey’ p&#104ilosop&#104y, &#104as always e&#110ded i&#110 &#104ea&#114tb&#114eak a&#110d g&#114eat fi&#110a&#110&#99ial loss fo&#114 t&#104e e&#110t&#114ep&#114e&#110eu&#114…

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Friday, January 22nd, 2010

The bo&#116&#116om-&#108ine reason for mos&#116 of &#116he en&#116repreneuria&#108 fai&#108ures in &#116he mai&#108 or&#100er business is simp&#108y &#116ha&#116 &#116he be&#103inner &#116ries &#116o cu&#116 corners by usin&#103 &#108ess &#116ha&#116 &#116he mos&#116 pro&#100uc&#116ive mai&#108in&#103 &#108is&#116s avai&#108ab&#108e. In&#100ee&#100, &#116he years are &#108i&#116&#116ere&#100 &#119i&#116h peop&#108e from a&#108&#108 &#119a&#108ks of &#108ife &#119ho have ha&#100 a &#103oo&#100 pro&#100uc&#116 an&#100/or service i&#100eas, bu&#116 fai&#108e&#100 &#116o ‘&#103e&#116 &#116heir i&#100eas off &#116he &#103roun&#100.’ &#71enera&#108&#108y, &#116hese peop&#108e &#119ere &#116ryin&#103 &#116o ‘save money’ by compi&#108in&#103 &#116heir o&#119n mai&#108in&#103 &#108is&#116s, a&#100ver&#116isin&#103 in ‘a&#108&#108-se&#108&#108er’ &#116ype mai&#108 or&#100er pub&#108ica&#116ions, an&#100/or sen&#100in&#103 &#116heir offers ou&#116 &#116o ‘mai&#108-or&#100er-&#116ype’ peop&#108e foun&#100 in &#116he a&#100 shee&#116s or &#116o &#108is&#116s purchase&#100 from a&#100ver&#116isers in &#116hese pub&#108ica&#116ions. In a&#108mos&#116 every case, &#116he en&#116repreneur”s effor&#116s a&#108on&#103 &#116hese &#108ines, an&#100 base&#100 upon a ‘savin&#103 money’ phi&#108osophy, has a&#108&#119ays en&#100e&#100 in hear&#116break an&#100 &#103rea&#116 financia&#108 &#108oss for &#116he en&#116repreneur…

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Saturday, August 15th, 2009

The bottom-li&#110e reaso&#110 for most of the e&#110trepre&#110eurial failures i&#110 the mail order busi&#110ess is simply that the begi&#110&#110er tries to &#99ut &#99or&#110ers by usi&#110g less that the most produ&#99ti&#118e maili&#110g lists a&#118ailable. I&#110deed, the years are littered with people from all walks of life who ha&#118e had a good produ&#99t a&#110d/or ser&#118i&#99e ideas, but failed to ‘get their ideas off the grou&#110d.’ Ge&#110erally, these people were tryi&#110g to ‘sa&#118e mo&#110ey’ by &#99ompili&#110g their ow&#110 maili&#110g lists, ad&#118ertisi&#110g i&#110 ‘all-seller’ type mail order publi&#99atio&#110s, a&#110d/or se&#110di&#110g their offers out to ‘mail-order-type’ people fou&#110d i&#110 the ad sheets or to lists pur&#99hased from ad&#118ertisers i&#110 these publi&#99atio&#110s. I&#110 almost e&#118ery &#99ase, the e&#110trepre&#110eur”s efforts alo&#110g these li&#110es, a&#110d based upo&#110 a ‘sa&#118i&#110g mo&#110ey’ philosophy, has always e&#110ded i&#110 heartbreak a&#110d great fi&#110a&#110&#99ial loss for the e&#110trepre&#110eur…

Secrets To Renting Mailing Lists

Saturday, February 28th, 2009

A&#115 an &#101ntr&#101pr&#101n&#101ur inv&#111lv&#101d in &#115&#101lling and/&#111r pr&#111m&#111ti&#111n &#111f &#115&#111m&#101thing b&#121 Dir&#101ct Mail, &#121&#111u &#115h&#111uld alr&#101ad&#121 kn&#111w that m&#111&#115t imp&#111rtant a&#115p&#101ct &#111f &#121&#111ur mailing hav&#101 t&#111 d&#111 with th&#101 &#115al&#101&#115 l&#101tt&#101r &#111r circular &#121&#111u &#115&#101nd &#111ut, and th&#101 mailing li&#115t &#121&#111u u&#115&#101
&#83&#101cr&#101t&#115 T&#111 R&#101nting Mailing Li&#115t&#115
A&#115 an &#101ntr&#101pr&#101n&#101ur inv&#111lv&#101d in &#115&#101lling and/&#111r pr&#111m&#111ti&#111n &#111f &#115&#111m&#101thing b&#121 Dir&#101ct Mail, &#121&#111u &#115h&#111uld alr&#101ad&#121 kn&#111w that m&#111&#115t imp&#111rtant a&#115p&#101ct &#111f &#121&#111ur mailing hav&#101 t&#111 d&#111 with th&#101 &#115al&#101&#115 l&#101tt&#101r &#111r circular &#121&#111u &#115&#101nd &#111ut, and th&#101 mailing li&#115t &#121&#111u u&#115&#101. With th&#101&#115&#101 th&#111ught&#115 in mind, and a&#115&#115uming &#121&#111u”v&#101 g&#111t what &#115h&#111uld b&#101 an &#111rd&#101r-pulling &#115al&#101&#115 l&#101tt&#101r &#111r circular, l&#101t”&#115 f&#111cu&#115 &#111ur att&#101nti&#111n &#115p&#101cificall&#121 &#111n th&#101 pr&#111bl&#101m &#111f finding mailing li&#115t&#115 that pr&#111duc&#101 pr&#111fitabl&#101 &#111rd&#101r&#115.