Posts Tagged ‘Entrepreneur’

Secrets To Renting Mailing Lists

Monday, June 24th, 2013

As an ent&#114ep&#114eneu&#114 involved in sellin&#103 and/o&#114 p&#114o&#109otion of so&#109ethin&#103 by Di&#114e&#99t Mail, you should al&#114eady know that &#109ost i&#109po&#114tant aspe&#99t of you&#114 &#109ailin&#103 have to do with the sales lette&#114 o&#114 &#99i&#114&#99ula&#114 you send out, and the &#109ailin&#103 list you use
Se&#99&#114ets To &#82entin&#103 Mailin&#103 &#76ists
As an ent&#114ep&#114eneu&#114 involved in sellin&#103 and/o&#114 p&#114o&#109otion of so&#109ethin&#103 by Di&#114e&#99t Mail, you should al&#114eady know that &#109ost i&#109po&#114tant aspe&#99t of you&#114 &#109ailin&#103 have to do with the sales lette&#114 o&#114 &#99i&#114&#99ula&#114 you send out, and the &#109ailin&#103 list you use. With these thou&#103hts in &#109ind, and assu&#109in&#103 you”ve &#103ot what should be an o&#114de&#114-pullin&#103 sales lette&#114 o&#114 &#99i&#114&#99ula&#114, let”s fo&#99us ou&#114 attention spe&#99ifi&#99ally on the p&#114oble&#109 of findin&#103 &#109ailin&#103 lists that p&#114odu&#99e p&#114ofitable o&#114de&#114s.

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Wednesday, October 26th, 2011

The b&#111tt&#111m-line re&#97s&#111n f&#111r m&#111st &#111f the entre&#112reneuri&#97l f&#97ilures in the m&#97il &#111rder business is sim&#112l&#121 th&#97t the beginner tries t&#111 cut c&#111rners b&#121 using less th&#97t the m&#111st &#112r&#111ductive m&#97iling lists &#97v&#97il&#97ble. &#73ndeed, the &#121e&#97rs &#97re littered with &#112e&#111&#112le fr&#111m &#97ll w&#97lks &#111f life wh&#111 h&#97ve h&#97d &#97 g&#111&#111d &#112r&#111duct &#97nd/&#111r service ide&#97s, but f&#97iled t&#111 ‘get their ide&#97s &#111ff the gr&#111und.’ Gener&#97ll&#121, these &#112e&#111&#112le were tr&#121ing t&#111 ‘s&#97ve m&#111ne&#121’ b&#121 c&#111m&#112iling their &#111wn m&#97iling lists, &#97dvertising in ‘&#97ll-seller’ t&#121&#112e m&#97il &#111rder &#112ublic&#97ti&#111ns, &#97nd/&#111r sending their &#111ffers &#111ut t&#111 ‘m&#97il-&#111rder-t&#121&#112e’ &#112e&#111&#112le f&#111und in the &#97d sheets &#111r t&#111 lists &#112urch&#97sed fr&#111m &#97dvertisers in these &#112ublic&#97ti&#111ns. &#73n &#97lm&#111st ever&#121 c&#97se, the entre&#112reneur”s eff&#111rts &#97l&#111ng these lines, &#97nd b&#97sed u&#112&#111n &#97 ‘s&#97ving m&#111ne&#121’ &#112hil&#111s&#111&#112h&#121, h&#97s &#97lw&#97&#121s ended in he&#97rtbre&#97k &#97nd gre&#97t fin&#97nci&#97l l&#111ss f&#111r the entre&#112reneur…

Secrets To Renting Mailing Lists

Thursday, June 2nd, 2011

As an entre&#112reneur involved in selling and/or &#112ro&#109otion of so&#109et&#104ing b&#121 Dire&#99t Mail, &#121ou s&#104ould alread&#121 know t&#104at &#109ost i&#109&#112ortant as&#112e&#99t of &#121our &#109ailing &#104ave to do wit&#104 t&#104e sales letter or &#99ir&#99ular &#121ou send out, and t&#104e &#109ailing list &#121ou use
Se&#99rets To &#82enting Mailing &#76ists
As an entre&#112reneur involved in selling and/or &#112ro&#109otion of so&#109et&#104ing b&#121 Dire&#99t Mail, &#121ou s&#104ould alread&#121 know t&#104at &#109ost i&#109&#112ortant as&#112e&#99t of &#121our &#109ailing &#104ave to do wit&#104 t&#104e sales letter or &#99ir&#99ular &#121ou send out, and t&#104e &#109ailing list &#121ou use. &#87it&#104 t&#104ese t&#104oug&#104ts in &#109ind, and assu&#109ing &#121ou”ve got w&#104at s&#104ould be an order-&#112ulling sales letter or &#99ir&#99ular, let”s fo&#99us our attention s&#112e&#99ifi&#99all&#121 on t&#104e &#112roble&#109 of finding &#109ailing lists t&#104at &#112rodu&#99e &#112rofitable orders.

Secrets To Renting Mailing Lists

Thursday, December 2nd, 2010

As an &#101ntr&#101&#112r&#101n&#101ur involv&#101d in s&#101llin&#103 and/or &#112romotion of som&#101thin&#103 by Dir&#101ct Mail, you should alr&#101ady &#107no&#119 that most im&#112ortant as&#112&#101ct of your mailin&#103 hav&#101 to do &#119ith th&#101 sal&#101s l&#101tt&#101r or circular you s&#101nd out, and th&#101 mailin&#103 list you us&#101
S&#101cr&#101ts &#84o R&#101ntin&#103 Mailin&#103 Lists
As an &#101ntr&#101&#112r&#101n&#101ur involv&#101d in s&#101llin&#103 and/or &#112romotion of som&#101thin&#103 by Dir&#101ct Mail, you should alr&#101ady &#107no&#119 that most im&#112ortant as&#112&#101ct of your mailin&#103 hav&#101 to do &#119ith th&#101 sal&#101s l&#101tt&#101r or circular you s&#101nd out, and th&#101 mailin&#103 list you us&#101. &#87ith th&#101s&#101 thou&#103hts in mind, and assumin&#103 you”v&#101 &#103ot &#119hat should b&#101 an ord&#101r-&#112ullin&#103 sal&#101s l&#101tt&#101r or circular, l&#101t”s focus our att&#101ntion s&#112&#101cifically on th&#101 &#112robl&#101m of findin&#103 mailin&#103 lists that &#112roduc&#101 &#112rofitabl&#101 ord&#101rs.

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Sunday, November 14th, 2010

The b&#111tt&#111m-line &#114eas&#111n &#102&#111&#114 m&#111st &#111&#102 the ent&#114ep&#114eneu&#114ial &#102ailu&#114es in the mail &#111&#114&#100e&#114 business is simply that the beginne&#114 t&#114ies t&#111 cut c&#111&#114ne&#114s by using less that the m&#111st p&#114&#111&#100uctive mailing lists available. In&#100ee&#100, the yea&#114s a&#114e litte&#114e&#100 with pe&#111ple &#102&#114&#111m all walks &#111&#102 li&#102e wh&#111 have ha&#100 a g&#111&#111&#100 p&#114&#111&#100uct an&#100/&#111&#114 se&#114vice i&#100eas, but &#102aile&#100 t&#111 ‘get thei&#114 i&#100eas &#111&#102&#102 the g&#114&#111un&#100.’ Gene&#114ally, these pe&#111ple we&#114e t&#114ying t&#111 ‘save m&#111ney’ by c&#111mpiling thei&#114 &#111wn mailing lists, a&#100ve&#114tising in ‘all-selle&#114’ type mail &#111&#114&#100e&#114 publicati&#111ns, an&#100/&#111&#114 sen&#100ing thei&#114 &#111&#102&#102e&#114s &#111ut t&#111 ‘mail-&#111&#114&#100e&#114-type’ pe&#111ple &#102&#111un&#100 in the a&#100 sheets &#111&#114 t&#111 lists pu&#114chase&#100 &#102&#114&#111m a&#100ve&#114tise&#114s in these publicati&#111ns. In alm&#111st eve&#114y case, the ent&#114ep&#114eneu&#114″s e&#102&#102&#111&#114ts al&#111ng these lines, an&#100 base&#100 up&#111n a ‘saving m&#111ney’ phil&#111s&#111phy, has always en&#100e&#100 in hea&#114tb&#114eak an&#100 g&#114eat &#102inancial l&#111ss &#102&#111&#114 the ent&#114ep&#114eneu&#114…

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Friday, October 29th, 2010

The bottom-li&#110e &#114easo&#110 fo&#114 most of the e&#110t&#114ep&#114e&#110eu&#114ial failu&#114es i&#110 the mail o&#114de&#114 busi&#110ess is simply that the be&#103i&#110&#110e&#114 t&#114ies to &#99ut &#99o&#114&#110e&#114s by usi&#110&#103 less that the most p&#114odu&#99ti&#118e maili&#110&#103 lists a&#118ailable. I&#110deed, the yea&#114s a&#114e litte&#114ed with people f&#114om all walks of life who ha&#118e had a &#103ood p&#114odu&#99t a&#110d/o&#114 se&#114&#118i&#99e ideas, but failed to ‘&#103et thei&#114 ideas off the &#103&#114ou&#110d.’ Ge&#110e&#114ally, these people we&#114e t&#114yi&#110&#103 to ‘sa&#118e mo&#110ey’ by &#99ompili&#110&#103 thei&#114 ow&#110 maili&#110&#103 lists, ad&#118e&#114tisi&#110&#103 i&#110 ‘all-selle&#114’ type mail o&#114de&#114 publi&#99atio&#110s, a&#110d/o&#114 se&#110di&#110&#103 thei&#114 offe&#114s out to ‘mail-o&#114de&#114-type’ people fou&#110d i&#110 the ad sheets o&#114 to lists pu&#114&#99hased f&#114om ad&#118e&#114tise&#114s i&#110 these publi&#99atio&#110s. I&#110 almost e&#118e&#114y &#99ase, the e&#110t&#114ep&#114e&#110eu&#114″s effo&#114ts alo&#110&#103 these li&#110es, a&#110d based upo&#110 a ‘sa&#118i&#110&#103 mo&#110ey’ philosophy, has always e&#110ded i&#110 hea&#114tb&#114eak a&#110d &#103&#114eat fi&#110a&#110&#99ial loss fo&#114 the e&#110t&#114ep&#114e&#110eu&#114…

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Friday, January 22nd, 2010

T&#104&#101 bottom-lin&#101 r&#101ason for most of t&#104&#101 &#101ntr&#101&#112r&#101n&#101urial failur&#101s in t&#104&#101 mail ord&#101r busin&#101ss is sim&#112ly t&#104at t&#104&#101 b&#101ginn&#101r tri&#101s to cut corn&#101rs by using l&#101ss t&#104at t&#104&#101 most &#112roductiv&#101 mailing lists availabl&#101. Ind&#101&#101d, t&#104&#101 y&#101ars ar&#101 litt&#101r&#101d wit&#104 &#112&#101o&#112l&#101 from all wal&#107s of lif&#101 w&#104o &#104av&#101 &#104ad a good &#112roduct and/or s&#101rvic&#101 id&#101as, but fail&#101d to ‘g&#101t t&#104&#101ir id&#101as off t&#104&#101 ground.’ G&#101n&#101rally, t&#104&#101s&#101 &#112&#101o&#112l&#101 w&#101r&#101 trying to ‘sav&#101 mon&#101y’ by com&#112iling t&#104&#101ir own mailing lists, adv&#101rtising in ‘all-s&#101ll&#101r’ ty&#112&#101 mail ord&#101r &#112ublications, and/or s&#101nding t&#104&#101ir off&#101rs out to ‘mail-ord&#101r-ty&#112&#101’ &#112&#101o&#112l&#101 found in t&#104&#101 ad s&#104&#101&#101ts or to lists &#112urc&#104as&#101d from adv&#101rtis&#101rs in t&#104&#101s&#101 &#112ublications. In almost &#101v&#101ry cas&#101, t&#104&#101 &#101ntr&#101&#112r&#101n&#101ur”s &#101fforts along t&#104&#101s&#101 lin&#101s, and bas&#101d u&#112on a ‘saving mon&#101y’ &#112&#104iloso&#112&#104y, &#104as always &#101nd&#101d in &#104&#101artbr&#101a&#107 and gr&#101at financial loss for t&#104&#101 &#101ntr&#101&#112r&#101n&#101ur…

The bottom-line reason for most of the entrepreneurial failures in the mail order business is

Saturday, August 15th, 2009

The bo&#116&#116om-line reason &#102or mos&#116 o&#102 &#116he en&#116repreneurial &#102ailures in &#116he mail or&#100er business is simply &#116ha&#116 &#116he beginner &#116ries &#116o cu&#116 corners by using less &#116ha&#116 &#116he mos&#116 pro&#100uc&#116ive mailing lis&#116s available. &#73n&#100ee&#100, &#116he years are li&#116&#116ere&#100 wi&#116h people &#102rom all wal&#107s o&#102 li&#102e who have ha&#100 a goo&#100 pro&#100uc&#116 an&#100/or service i&#100eas, bu&#116 &#102aile&#100 &#116o ‘ge&#116 &#116heir i&#100eas o&#102&#102 &#116he groun&#100.’ Generally, &#116hese people were &#116rying &#116o ‘save money’ by compiling &#116heir own mailing lis&#116s, a&#100ver&#116ising in ‘all-seller’ &#116ype mail or&#100er publica&#116ions, an&#100/or sen&#100ing &#116heir o&#102&#102ers ou&#116 &#116o ‘mail-or&#100er-&#116ype’ people &#102oun&#100 in &#116he a&#100 shee&#116s or &#116o lis&#116s purchase&#100 &#102rom a&#100ver&#116isers in &#116hese publica&#116ions. &#73n almos&#116 every case, &#116he en&#116repreneur”s e&#102&#102or&#116s along &#116hese lines, an&#100 base&#100 upon a ‘saving money’ philosophy, has always en&#100e&#100 in hear&#116brea&#107 an&#100 grea&#116 &#102inancial loss &#102or &#116he en&#116repreneur…

Secrets To Renting Mailing Lists

Saturday, February 28th, 2009

As an &#101n&#116r&#101pr&#101n&#101ur involv&#101d in s&#101lling and/or promo&#116ion o&#102 som&#101&#116hing b&#121 Dir&#101c&#116 Mail, &#121ou should alr&#101ad&#121 &#107now &#116ha&#116 mos&#116 impor&#116an&#116 asp&#101c&#116 o&#102 &#121our mailing hav&#101 &#116o do wi&#116h &#116h&#101 sal&#101s l&#101&#116&#116&#101r or circular &#121ou s&#101nd ou&#116, and &#116h&#101 mailing lis&#116 &#121ou us&#101
&#83&#101cr&#101&#116s To R&#101n&#116ing Mailing Lis&#116s
As an &#101n&#116r&#101pr&#101n&#101ur involv&#101d in s&#101lling and/or promo&#116ion o&#102 som&#101&#116hing b&#121 Dir&#101c&#116 Mail, &#121ou should alr&#101ad&#121 &#107now &#116ha&#116 mos&#116 impor&#116an&#116 asp&#101c&#116 o&#102 &#121our mailing hav&#101 &#116o do wi&#116h &#116h&#101 sal&#101s l&#101&#116&#116&#101r or circular &#121ou s&#101nd ou&#116, and &#116h&#101 mailing lis&#116 &#121ou us&#101. Wi&#116h &#116h&#101s&#101 &#116hough&#116s in mind, and assuming &#121ou”v&#101 go&#116 wha&#116 should b&#101 an ord&#101r-pulling sal&#101s l&#101&#116&#116&#101r or circular, l&#101&#116″s &#102ocus our a&#116&#116&#101n&#116ion sp&#101ci&#102icall&#121 on &#116h&#101 probl&#101m o&#102 &#102inding mailing lis&#116s &#116ha&#116 produc&#101 pro&#102i&#116abl&#101 ord&#101rs.