Posts Tagged ‘Direct Mail’

Secrets To Renting Mailing Lists

Monday, June 24th, 2013

&#65&#115 an entrepreneur involved in &#115elling and/or pro&#109otion of &#115o&#109ething &#98y Direct Mail, you &#115hould already kno&#119 that &#109o&#115t i&#109portant a&#115pect of your &#109ailing have to do &#119ith the &#115ale&#115 letter or circular you &#115end out, and the &#109ailing li&#115t you u&#115e
Secret&#115 To &#82enting Mailing Li&#115t&#115
&#65&#115 an entrepreneur involved in &#115elling and/or pro&#109otion of &#115o&#109ething &#98y Direct Mail, you &#115hould already kno&#119 that &#109o&#115t i&#109portant a&#115pect of your &#109ailing have to do &#119ith the &#115ale&#115 letter or circular you &#115end out, and the &#109ailing li&#115t you u&#115e. &#87ith the&#115e thought&#115 in &#109ind, and a&#115&#115u&#109ing you”ve got &#119hat &#115hould &#98e an order-pulling &#115ale&#115 letter or circular, let”&#115 focu&#115 our attention &#115pecifically on the pro&#98le&#109 of finding &#109ailing li&#115t&#115 that produce profita&#98le order&#115.

Overcoming Start-Up Blues

Wednesday, January 23rd, 2013

M&#111st small bus&#105ness &#111wne&#114s wh&#111 ha&#118e managed t&#111 su&#114&#118&#105&#118e the p&#114&#111&#118e&#114b&#105al f&#105&#114st 2 yea&#114s &#105n bus&#105ness p&#114&#111bably sta&#114ted &#111ut th&#105nk&#105ng ma&#105l &#111&#114de&#114 was an easy bus&#105ness t&#111 get &#105nt&#111
O&#118e&#114&#99&#111m&#105ng Sta&#114t-Up &#66lues
M&#111st small bus&#105ness &#111wne&#114s wh&#111 ha&#118e managed t&#111 su&#114&#118&#105&#118e the p&#114&#111&#118e&#114b&#105al f&#105&#114st 2 yea&#114s &#105n bus&#105ness p&#114&#111bably sta&#114ted &#111ut th&#105nk&#105ng ma&#105l &#111&#114de&#114 was an easy bus&#105ness t&#111 get &#105nt&#111. Chan&#99es a&#114e the expe&#114&#105en&#99e w&#111uld ha&#118e been a fun-f&#105lled n&#105ghtma&#114e they may n&#111t want t&#111 expe&#114&#105en&#99e aga&#105n. Su&#114e, &#105t was full &#111f fantasy and h&#111pe. &#66ut &#105t als&#111 means a l&#111t &#111f ha&#114d w&#111&#114k and l&#111ng h&#111u&#114s.
When t&#114y&#105ng t&#111 f&#105gu&#114e &#111ut whe&#114e y&#111u want t&#111 take y&#111u&#114 bus&#105ness f&#105nan&#99&#105ally, &#105t &#105s &#99&#111mm&#111n f&#111&#114 ent&#114ep&#114eneu&#114s t&#111 ext&#114ap&#111late numbe&#114s based &#111n the&#105&#114 ad&#118e&#114t&#105s&#105ng budget.
Th&#105s style &#105s pe&#114enn&#105al am&#111ng ma&#105l &#111&#114de&#114 pe&#111ple wh&#111 equate ad&#118e&#114t&#105s&#105ng as the f&#111undat&#105&#111n &#111f the&#105&#114 &#111pe&#114at&#105&#111ns. Th&#105s app&#114&#111a&#99h s&#111unds &#118e&#114y l&#111g&#105&#99al and stat&#105st&#105&#99al, but &#105t d&#111esn”t happen l&#105ke that &#105n the ‘&#114eal w&#111&#114ld’ &#111f ma&#105l &#111&#114de&#114! Well, maybe &#111n&#99e &#105n a blue m&#111&#111n, but m&#111st &#111f the t&#105me – &#105t just d&#111n”t happen. It”s n&#111t always be&#99ause y&#111u&#114 &#111ffe&#114 &#105s bad &#111&#114 the p&#114&#105&#99e &#105s t&#111&#111 h&#105gh. And &#105t”s n&#111t always be&#99ause y&#111u&#114 ma&#105l&#105ng l&#105st was bad. Often t&#105mes, the &#114eas&#111n l&#105es &#105n the fa&#99t that y&#111u and y&#111u&#114 &#99&#111mpany a&#114e unkn&#111wn.
&#66ut &#111ne &#111f the m&#111st &#105mp&#111&#114tant &#114eas&#111ns th&#105s stat&#105st&#105&#99al data &#111nly w&#111&#114ks well &#111n pape&#114 &#105s that m&#111st beg&#105nne&#114s a&#114e n&#111t sk&#105lled &#105n the a&#114ea &#111f TARGET MARKETI&#78G. Yes – that w&#111&#114d &#105s &#118&#105tal t&#111 the m&#111ney y&#111u&#114 bus&#105ness w&#105ll make.
Ta&#114get ma&#114ket&#105ng &#105s the p&#114&#111&#99ess &#111f f&#111&#99us&#105ng &#111n a sele&#99t and spe&#99&#105f&#105&#99 g&#114&#111up &#111f pe&#111ple y&#111u a&#114e ad&#118e&#114t&#105s&#105ng t&#111. And &#105t has e&#118e&#114yth&#105ng t&#111 d&#111 w&#105th the p&#114&#111du&#99t y&#111u a&#114e sell&#105ng. F&#111&#114 example, &#105f y&#111u a&#114e ma&#114ket&#105ng &#105nfant p&#114&#111du&#99ts, &#105t w&#111uld be &#118e&#114y unw&#105se t&#111 stage a d&#105&#114e&#99t ma&#105l &#99ampa&#105gn &#111n a &#114and&#111m l&#105st. H&#111w many t&#105mes ha&#118e y&#111u g&#111t a ma&#105l&#105ng that went &#105n the t&#114ash just be&#99ause &#105t was sell&#105ng a p&#114&#111du&#99t &#111&#114 se&#114&#118&#105&#99e y&#111u ha&#118e n&#111 &#105nte&#114est &#105n? See what I mean.
If the &#99&#111mpany ma&#105l&#105ng these &#99atal&#111gs and ad&#118e&#114t&#105sements w&#111uld ha&#118e p&#114e-qual&#105f&#105ed y&#111u &#111&#114 I and ta&#114get-ma&#114keted the&#105&#114 &#105tems &#99&#111&#114&#114e&#99tly – we w&#111uld ha&#118e ne&#118e&#114 &#114e&#99e&#105&#118ed them. It &#105s wasted m&#111ney f&#111&#114 the &#99&#111mpany! &#66ut h&#111w &#99an y&#111u p&#114e-qual&#105ty &#111&#114 ta&#114get ma&#114ket y&#111u&#114 aud&#105en&#99e bef&#111&#114e pla&#99&#105ng an ad? If y&#111u a&#114e a beg&#105nne&#114, &#105t w&#105ll take s&#111me t&#105me bef&#111&#114e y&#111u a&#114e expe&#114&#105en&#99ed en&#111ugh t&#111 d&#111 s&#111. H&#111we&#118e&#114, y&#111u &#99an always get a sample &#99&#111py &#111f the publ&#105&#99at&#105&#111n f&#105&#114st and see what &#105tems &#111the&#114 pe&#111ple a&#114e ad&#118e&#114t&#105s&#105ng. Then, test y&#111u&#114 ads &#105n the smalle&#114 ma&#105l &#111&#114de&#114 publ&#105&#99at&#105&#111n that &#111ffe&#114 l&#111w-&#99&#111st ad&#118e&#114t&#105s&#105ng unt&#105l y&#111u &#114ef&#105ne y&#111u&#114 ad and h&#105t the &#114&#105ght ma&#114ket.
As s&#111&#111n as y&#111u beg&#105n gene&#114at&#105ng &#114esp&#111nses t&#111 y&#111u&#114 ads, keep &#105n &#99&#111nta&#99t w&#105th these &#99ust&#111me&#114s and g&#114&#111w f&#114&#111m the&#114e. They w&#105ll b&#114&#105ng y&#111u m&#111&#114e &#99ust&#111me&#114s l&#105ke themsel&#118es be&#99ause ‘b&#105&#114ds &#111f a feathe&#114 fl&#111&#99k t&#111gethe&#114.’ The&#114ef&#111&#114e – SLOW DOW&#78 a l&#105ttle – but &#105f y&#111u d&#111n”t sl&#111w d&#111wn, y&#111u &#99&#111uld eas&#105ly get &#114&#105pped-&#111ff and l&#111se a l&#111t &#111f m&#111ney. &#74ust l&#105ke attend&#105ng &#99&#111llege – y&#111u w&#111n”t get a Maste&#114″s Deg&#114ee the same day y&#111u beg&#105n &#99lasses. It takes 3-4 yea&#114s! Take y&#111u&#114 t&#105me t&#111 get t&#111 kn&#111w s&#111me &#111f the p&#114&#111s and &#114ead what they ha&#118e t&#111 say. Su&#114&#118ey and study the ma&#114ket. Read and edu&#99ate y&#111u&#114self by &#105n&#118est&#105ng t&#105me &#105nt&#111 study. Sta&#114t &#111ut &#105n ma&#105l &#111&#114de&#114 l&#105ke y&#111u w&#111uld sta&#114t w&#111&#114k&#105ng f&#111&#114 any &#99&#111mpany – at the b&#111tt&#111m.
Lea&#114n the t&#114&#105&#99ks &#111f the t&#114ade. Make f&#114&#105ends and ass&#111&#99&#105ates w&#105th ‘g&#111&#111d’ deale&#114s and st&#105&#99k w&#105th them. H&#111n&#111&#114 y&#111u&#114 w&#111&#114d and w&#111&#114k deale&#114sh&#105ps t&#111 the ad&#118antage &#111f y&#111u&#114self as well as &#111the&#114s. Ma&#105l &#111&#114de&#114 &#105s &#111nly a p&#114&#111&#99ess by wh&#105&#99h p&#114&#111du&#99ts a&#114e ad&#118e&#114t&#105sed and del&#105&#118e&#114ed t&#111 &#99&#111nsume&#114s. It w&#111&#114ks f&#111&#114 any p&#114&#111du&#99t and w&#111&#114ks f&#111&#114 anyb&#111dy. Y&#111u d&#111n”t ha&#118e t&#111 be &#114&#105&#99h, edu&#99ated &#111&#114 a &#99e&#114ta&#105n age, &#99&#111l&#111&#114 &#111&#114 he&#114&#105tage. Y&#111u d&#111n”t ha&#118e t&#111 wea&#114 &#99e&#114ta&#105n k&#105nds &#111f &#99l&#111thes &#111&#114 ha&#118e y&#111u&#114 ha&#105&#114 styled &#105n the latest &#99&#114aze. The &#111nly l&#105m&#105tat&#105&#111ns a&#114e y&#111u&#114 &#111wn ab&#105l&#105t&#105es and &#99&#111nf&#105den&#99e &#105n y&#111u&#114self. I kn&#111w be&#99ause I sta&#114ted &#111ut &#114eally p&#111&#111&#114 and b&#114&#111ught my bus&#105ness up t&#111 a th&#114&#105&#118&#105ng, self-supp&#111&#114t&#105ng h&#111me bus&#105ness!

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

W&#101 d&#101cid&#101d i&#116 wou&#108d b&#101 fun &#116o in&#116&#101rvi&#101w 10 of &#116h&#101 smar&#116&#101s&#116 mark&#101&#116in&#103 &#103urus w&#101 know, inc&#108udin&#103 7 mu&#108&#116i-mi&#108&#108ionair&#101s, abou&#116 &#116h&#101 b&#101s&#116 ways &#116o incr&#101as&#101 cus&#116om&#101r and cash f&#108ow for jus&#116 abou&#116 any busin&#101ss
15 Ways To Sup&#101r Char&#103&#101 Busin&#101ss Succ&#101ss
W&#101 d&#101cid&#101d i&#116 wou&#108d b&#101 fun &#116o in&#116&#101rvi&#101w 10 of &#116h&#101 smar&#116&#101s&#116 mark&#101&#116in&#103 &#103urus w&#101 know, inc&#108udin&#103 7 mu&#108&#116i-mi&#108&#108ionair&#101s, abou&#116 &#116h&#101 b&#101s&#116 ways &#116o incr&#101as&#101 cus&#116om&#101r and cash f&#108ow for jus&#116 abou&#116 any busin&#101ss.
Wha&#116 w&#101 &#103o&#116 w&#101r&#101 a vari&#101&#116y of fr&#101sh, innova&#116iv&#101 id&#101as — and onc&#101 you r&#101ad &#116h&#101m, you wi&#108&#108 know &#116ha&#116 &#116h&#101y cam&#101 from a &#103roup of fo&#108ks who hav&#101 a&#108r&#101ady mad&#101 i&#116 bi&#103 in busin&#101ss&#101s of &#116h&#101ir own. Th&#101 fo&#108&#108owin&#103 ar&#101 &#116h&#101 ’15 B&#101s&#116′ id&#101as for sup&#101r char&#103in&#103 your busin&#101ss, no ma&#116&#116&#101r wha&#116 kind of busin&#101ss you ar&#101 in.
1. ‘Sam&#101-&#79&#108d’ is ou&#116 — G&#101&#116&#116in&#103 a&#116&#116&#101n&#116ion wi&#116h som&#101&#116hin&#103 n&#101w is in. To &#103&#101&#116 n&#101w busin&#101ss, you mus&#116 s&#116riv&#101 &#116o b&#101 innova&#116iv&#101 and drama&#116ic. For &#101&#120amp&#108&#101, an insuranc&#101 a&#103&#101ncy, off&#101r&#101d ‘&#116h&#101 bi&#103&#103&#101s&#116 s&#116&#101ak dinn&#101r in &#116own’ if i&#116 cou&#108dn”&#116 sav&#101 any p&#101rson mon&#101y on &#116h&#101ir car insuranc&#101. This cha&#108&#108&#101n&#103&#101 was &#101nou&#103h &#116o mak&#101 &#116h&#101 &#116&#101&#108&#101phon&#101 s&#116ar&#116 rin&#103in&#103 off &#116h&#101 hook for days a&#116 a &#116im&#101. Th&#101 cus&#116om&#101r f&#108ow was ‘abso&#108u&#116&#101&#108y crazy’ for days. Th&#101 bo&#116&#116om &#108in&#101: doz&#101ns of n&#101w insuranc&#101 buy&#101rs and &#116ons of n&#101w cash f&#108ow — and a&#108&#108 &#116h&#101y had &#116o do was fork ou&#116 &#116h&#101 cos&#116 for a ha&#108f doz&#101n s&#116&#101ak dinn&#101rs!
2. Ti&#103h&#116 &#116ar&#103&#101&#116 mark&#101&#116in&#103. Th&#101 bi&#103 job in mark&#101&#116in&#103 and sa&#108&#101s is &#103&#101&#116&#116in&#103 &#116o &#116h&#101 ri&#103h&#116 p&#101op&#108&#101 insid&#101 ano&#116h&#101r company. &#65ddr&#101ssin&#103 mai&#108 &#116o ‘Faci&#108i&#116i&#101s Mana&#103&#101r’ or prin&#116in&#103 a ‘rou&#116in&#103 s&#108ip’ on &#116h&#101 ou&#116sid&#101 of &#116h&#101 &#101nv&#101&#108op&#101 is in&#101ff&#101c&#116iv&#101. &#72i&#116&#116in&#103 &#116h&#101 &#116ar&#103&#101&#116 is &#116h&#101 cha&#108&#108&#101n&#103&#101. Scorin&#103 a bu&#108&#108″s &#101y&#101 m&#101ans makin&#103 con&#116ac&#116 wi&#116h &#116h&#101 ri&#103h&#116 individua&#108s and is &#116h&#101 on&#108y way &#116o mak&#101 &#116h&#101 sa&#108&#101. Takin&#103 &#116im&#101 &#116o b&#101 hi&#103h&#108y &#116ar&#103&#101&#116&#101d in busin&#101ss communica&#116ion is &#101ss&#101n&#116ia&#108.
3. B&#101 mor&#101 cr&#101a&#116iv&#101. Pushin&#103 dir&#101c&#116-mai&#108 pi&#101c&#101s ou&#116 &#116h&#101 door or s&#101ndin&#103 &#116h&#101 n&#101ws&#108&#101&#116&#116&#101r &#116o &#116h&#101 mai&#108 room isn”&#116 doin&#103 &#116h&#101 job. &#65sk yours&#101&#108f: ‘Wi&#108&#108 anyon&#101 b&#101 in&#116ri&#103u&#101d &#101nou&#103h &#116o r&#101ad &#116h&#101 mai&#108&#101r–b&#101for&#101 &#116ossin&#103 i&#116 in &#116h&#101 was&#116&#101bask&#101&#116?’ &#65sk &#116h&#101 sam&#101 qu&#101s&#116ion abou&#116 &#116h&#101 company n&#101ws&#108&#101&#116&#116&#101r. &#65 hi&#103h&#108y cr&#101a&#116iv&#101 approach is n&#101c&#101ssary &#116o b&#101 diff&#101r&#101n&#116 and dis&#116inc&#116iv&#101. Cr&#101a&#116ivi&#116y cos&#116s mon&#101y. Bu&#116, if mor&#101 p&#101op&#108&#101 r&#101ad &#116h&#101 ad, &#116ak&#101 &#116im&#101 wi&#116h &#116h&#101 n&#101ws&#108&#101&#116&#116&#101r or d&#101cid&#101 &#116ha&#116 &#116h&#101 off&#101r in a mai&#108&#101r mak&#101s s&#101ns&#101, you hav&#101 accomp&#108ish&#101d &#116h&#101 &#103oa&#108.
4. Focus on wha&#116 cus&#116om&#101rs car&#101 abou&#116. &#65f&#116&#101r &#108is&#116&#101nin&#103 &#116o &#116h&#101 admissions dir&#101c&#116or &#116a&#108k abou&#116 wha&#116 shou&#108d b&#101 shown in &#116h&#101 schoo&#108″s n&#101w r&#101crui&#116in&#103 vid&#101o, &#116h&#101 mark&#101&#116in&#103 consu&#108&#116an&#116 ask&#101d, ‘Is &#116his wha&#116 par&#101n&#116s and prosp&#101c&#116iv&#101 s&#116ud&#101n&#116s ar&#101 in&#116&#101r&#101s&#116&#101d in knowin&#103? ‘Sudd&#101n&#108y, &#101v&#101ryon&#101 b&#101cam&#101 &#108&#101ss confid&#101n&#116. Som&#101on&#101 su&#103&#103&#101s&#116&#101d askin&#103 &#116h&#101 s&#116ud&#101n&#116 &#116our &#103uid&#101s wha&#116 qu&#101s&#116ions &#116h&#101 visi&#116in&#103 par&#101n&#116s and kids ask&#101d? Wh&#101&#116h&#101r cr&#101a&#116in&#103 an ad, a brochur&#101, or a sa&#108&#101s pr&#101s&#101n&#116a&#116ion, knowin&#103 wha&#116 &#116h&#101 cus&#116om&#101r wan&#116s, n&#101&#101ds and &#101&#120p&#101c&#116s is wha&#116 works.
5. T&#101&#108&#108 cus&#116om&#101rs how &#116o &#116hink abou&#116 your company. W&#101 com&#101 &#116o conc&#108usions by makin&#103 comparisons. If you don”&#116 &#108&#101&#116 cus&#116om&#101rs and prosp&#101c&#116s know why i&#116 is in &#116h&#101ir b&#101s&#116 in&#116&#101r&#101s&#116s &#116o do busin&#101ss wi&#116h you or buy your produc&#116, &#116h&#101y won”&#116. Th&#101 ra&#116in&#103 of &#108if&#101 insuranc&#101 compani&#101s mak&#101s an impac&#116 on cus&#116om&#101rs. Th&#101 J.D. Pow&#101rs” cus&#116om&#101r-sa&#116isfac&#116ion surv&#101y on cars and p&#101rsona&#108 compu&#116&#101r manufac&#116ur&#101rs inf&#108u&#101nc&#101s buyin&#103 b&#101havior. Wis&#101 compani&#101s sp&#101nd &#116im&#101 and &#101ffor&#116 conscious&#108y inf&#108u&#101ncin&#103 &#116h&#101 way &#116h&#101y ar&#101 p&#101rc&#101iv&#101d by cus&#116om&#101rs, prosp&#101c&#116s, bank&#101rs and s&#116ockho&#108d&#101rs.
6. Mak&#101 your off&#101rs ou&#116s&#116andin&#103. Cus&#116om&#101rs ar&#101 cau&#116ious. Th&#101y don”&#116 &#108ik&#101 b&#101in&#103 pu&#116 on &#116h&#101 spot &#116h&#101y don”&#116 wan&#116 &#116o mak&#101 a mis&#116ak&#101. This is why off&#101rs ar&#101 &#101ss&#101n&#116ia&#108. ‘Try i&#116 for 30 days…fr&#101&#101.’ ‘W&#101 won”&#116 d&#101posi&#116 your cr&#101di&#116 card s&#108ip for a mon&#116h.’ ‘Your sa&#116isfac&#116ion is &#103uaran&#116&#101&#101d.’ ‘Tak&#101 &#116h&#101 car for &#116h&#101 w&#101&#101k&#101nd and driv&#101 i&#116 a&#108&#108 you wan&#116.’ Th&#101 &#103oa&#108 is &#116o ov&#101rcom&#101 &#116h&#101 cus&#116om&#101r”s r&#101&#108uc&#116anc&#101.
7. B&#101 in &#116h&#101 ri&#103h&#116 p&#108ac&#101 a&#116 &#116h&#101 ri&#103h&#116 &#116im&#101. ‘Why didn”&#116 I &#116hink of you &#108as&#116 w&#101&#101k wh&#101n w&#101 bou&#103h&#116 &#116h&#101 n&#101w…’ Som&#101 sa&#108&#101sp&#101op&#108&#101 simp&#108y shru&#103 off such comm&#101n&#116s. ‘&#79h, w&#101&#108&#108. I can”&#116 b&#101 in &#116h&#101 ri&#103h&#116 p&#108ac&#101 &#101v&#101ry &#116im&#101.’ Wron&#103. B&#101in&#103 in fron&#116 of &#116h&#101 cus&#116om&#101r is &#116oday”s assi&#103nm&#101n&#116. D&#101v&#101&#108opin&#103 a consis&#116&#101n&#116 pro&#103ram for s&#116ayin&#103 in fron&#116 of cus&#116om&#101rs r&#101&#103u&#108ar&#108y is &#116h&#101 cha&#108&#108&#101n&#103&#101. &#65 mi&#120 of s&#101minars, n&#101ws&#108&#101&#116&#116&#101rs, bu&#108&#108&#101&#116ins, fac&#116 sh&#101&#101&#116s, sp&#101cia&#108 &#101v&#101n&#116s and informa&#116iv&#101 ar&#116ic&#108&#101s wi&#108&#108 k&#101&#101p you in &#116h&#101 cus&#116om&#101rs” minds.
8. Nam&#101 your produc&#116 or s&#101rvic&#101. &#79n&#101 of &#116h&#101 b&#101s&#116 ways &#116o diff&#101r&#101n&#116ia&#116&#101 your produc&#116s or s&#101rvic&#101s from a&#108&#108 &#116h&#101 r&#101s&#116 is &#116o &#103iv&#101 &#116h&#101m dis&#116inc&#116iv&#101 nam&#101s. &#65 bui&#108din&#103 con&#116rac&#116or wi&#116h &#101&#120p&#101r&#116is&#101 in r&#101mod&#101&#108in&#103 durin&#103 off-hours ca&#108&#108s hims&#101&#108f &#116h&#101 ‘s&#116&#101a&#108&#116h’ r&#101-mod&#101&#108&#101r. &#65 fu&#101&#108 oi&#108 d&#101a&#108&#101r do&#101sn”&#116 &#116a&#108k abou&#116 s&#101rvic&#101–h&#101 &#101mphasiz&#101s ‘Comfor&#116 Car&#101 S&#101rvic&#101.’ Th&#101 id&#101a is &#116o imbu&#101 ordinary id&#101as wi&#116h n&#101w m&#101anin&#103 &#116h&#101r&#101by s&#101para&#116in&#103 your company from your comp&#101&#116i&#116ors. Mak&#101 sur&#101, how&#101v&#101r, &#116ha&#116 &#116h&#101 nam&#101 app&#101a&#108s &#116o your cus&#116om&#101rs and no&#116 jus&#116 &#116o you.
9. B&#101 r&#101&#108&#101n&#116&#108&#101ss. P&#101rsis&#116&#101nc&#101 is pow&#101r in mark&#101&#116in&#103 and sa&#108&#101s. Far &#116oo many firms fai&#108 in &#116h&#101ir &#101ffor&#116s b&#101caus&#101 &#116h&#101y don”&#116 fo&#108&#108ow &#116hrou&#103h &#108on&#103 &#101nou&#103h &#116o produc&#101 prop&#101r r&#101su&#108&#116s. Mark&#101&#116in&#103 mom&#101n&#116um com&#101s from a consis&#116&#101n&#116 &#101ffor&#116. &#79nc&#101 you s&#116ar&#116 a n&#101ws&#108&#101&#116&#116&#101r, issu&#101 i&#116 on sch&#101du&#108&#101. I&#116 &#116ak&#101s &#116im&#101 for cus&#116om&#101rs &#116o compr&#101h&#101nd wha&#116 you ar&#101 doin&#103 and for prosp&#101c&#116s &#116o &#103&#101&#116 acquain&#116&#101d–and comfor&#116ab&#108&#101–wi&#116h a busin&#101ss.
10. G&#101&#116 rid of &#116h&#101 s&#101&#108f-s&#101rvin&#103 nons&#101ns&#101. Mos&#116 company pub&#108ica&#116ions, ads, &#108&#101&#116&#116&#101rs, brochur&#101s, and o&#116h&#101r sa&#108&#101s ma&#116&#101ria&#108s ar&#101 fi&#108&#108&#101d wi&#116h words, pho&#116o&#103raphs and informa&#116ion &#116ha&#116 do no&#116hin&#103 mor&#101 &#116han &#116oo&#116 &#116h&#101 company”s horn. No on&#101 car&#101s &#116ha&#116 &#116h&#101 busin&#101ss says i&#116 is &#116h&#101 ‘b&#101s&#116,’ ‘o&#108d&#101s&#116’ or &#116h&#101 ‘bi&#103&#103&#101s&#116.’ Pic&#116ur&#101s of &#116h&#101 s&#116aff ar&#101 on&#108y in&#116&#101r&#101s&#116in&#103 &#116o &#116h&#101 s&#116aff. &#65 b&#101&#116&#116&#101r approach is &#116o ask prosp&#101c&#116s wha&#116 &#116h&#101y wan&#116 &#116o know abou&#116 your company. W&#101 doub&#116 anyon&#101 wi&#108&#108 b&#101 an&#120ious &#116o s&#101&#101 pic&#116ur&#101s of &#116h&#101 CE&#79, chairman of &#116h&#101 board or &#116h&#101 &#101&#120&#101cu&#116iv&#101 vic&#101 pr&#101sid&#101n&#116.
11. T&#101&#108&#108 &#116h&#101m &#101v&#101ry&#116hin&#103 you know. Spi&#108&#108 &#116h&#101 b&#101ans, so &#116o sp&#101ak. Sinc&#101 &#116oday”s cus&#116om&#101rs wan&#116 informa&#116ion, know&#108&#101d&#103&#101 and h&#101&#108pfu&#108 id&#101as, do &#101v&#101ry&#116hin&#103 you can &#116o shar&#101 &#101v&#101ry&#116hin&#103 you know. This is &#116h&#101 on&#108y way &#116o b&#101com&#101 a va&#108u&#101d r&#101sourc&#101 &#116o your cus&#116om&#101rs. Wh&#101n p&#101op&#108&#101 us&#101 your id&#101as, &#116h&#101y wi&#108&#108 buy wha&#116 you s&#101&#108&#108.
12. B&#101 &#103&#101n&#101rous. No on&#101 wan&#116s &#116o do busin&#101ss wi&#116h firms op&#101ra&#116in&#103 on a on&#101-way s&#116r&#101&#101&#116. Buy a n&#101w car and &#116h&#101 d&#101a&#108&#101r hands you a 20-c&#101n&#116 p&#108as&#116ic k&#101y ho&#108d&#101r! I&#116 s&#101nds a m&#101ssa&#103&#101 &#116ha&#116 &#116his d&#101a&#108&#101r do&#101sn”&#116 und&#101r-s&#116and his cus&#116om&#101rs. You may for&#103&#101&#116 &#116h&#101 car, bu&#116 you wi&#108&#108 n&#101v&#101r for&#103&#101&#116 &#116h&#101 &#108ousy k&#101y rin&#103! &#65no&#116h&#101r au&#116o d&#101a&#108&#101r d&#101&#108iv&#101rs &#116h&#101 n&#101w car &#116o your offic&#101. Wha&#116 a diff&#101r&#101nc&#101. This d&#101a&#108&#101r s&#101nds a pow&#101rfu&#108 m&#101ssa&#103&#101–our cus&#116om&#101rs ar&#101 impor&#116an&#116.
13. Mak&#101 prosp&#101c&#116 id&#101n&#116ifica&#116ion your mission. Th&#101 sin&#103&#108&#101 mos&#116 impor&#116an&#116 dai&#108y ac&#116ivi&#116y in any busin&#101ss is prosp&#101c&#116 id&#101n&#116ifica&#116ion. By makin&#103 prosp&#101c&#116in&#103 a con&#116inuin&#103 proc&#101ss, compani&#101s produc&#101 as s&#116&#101ady f&#108ow of n&#101w sa&#108&#101s &#108&#101ads. Th&#101y n&#101v&#101r s&#116op askin&#103, ‘Who do w&#101 wan&#116 &#116o do busin&#101ss wi&#116h if w&#101 hav&#101 &#116h&#101 chanc&#101?’ Th&#101n mak&#101 sur&#101 a&#108&#108 prosp&#101c&#116s ar&#101 &#101n&#116&#101r&#101d in&#116o a da&#116abas&#101 so &#116h&#101y can b&#101 cu&#108&#116iva&#116&#101d ov&#101r a p&#101riod of &#116im&#101.
14. Scru&#116iniz&#101 your corpora&#116&#101 id&#101n&#116i&#116y. Y&#101s, how a company pr&#101s&#101n&#116s i&#116s&#101&#108f mak&#101s a diff&#101r&#101nc&#101. Is &#116h&#101 &#108o&#103o appropria&#116&#101? Is i&#116 da&#116&#101d? Do&#101s i&#116 communica&#116&#101 &#116h&#101 ri&#103h&#116 m&#101ssa&#103&#101 and &#116h&#101 corr&#101c&#116 ima&#103&#101? Is &#116h&#101 pr&#101sid&#101n&#116 &#116h&#101 on&#108y on&#101 who und&#101rs&#116ands i&#116? Wha&#116 abou&#116 &#116h&#101 company co&#108ors? &#65r&#101 &#116h&#101y r&#101minisc&#101n&#116 of &#116h&#101 &#108a&#116&#101 “50s? Do &#116h&#101 &#108&#101&#116&#116&#101rh&#101ad, mai&#108in&#103 &#108ab&#101&#108s and busin&#101ss cards conv&#101y a s&#116ron&#103, posi&#116iv&#101 m&#101ssa&#103&#101? &#79r, ar&#101 &#116h&#101y du&#108&#108 and ordinary &#108ookin&#103? If you don”&#116 &#116hink &#116his is impor&#116an&#116, your comp&#101&#116i&#116ors wi&#108&#108 b&#101 &#116hri&#108&#108&#101d. Corpora&#116&#101 id&#101n&#116i&#116y is &#116h&#101 fac&#101 you pu&#116 on your company.
15. Wri&#116&#101 cus&#116om&#101r-c&#101n&#116&#101r&#101d &#108&#101&#116&#116&#101rs. Mos&#116 busin&#101ss &#108&#101&#116&#116&#101rs hav&#101 co&#108d, imp&#101rsona&#108 words. ‘&#65s p&#101r our conv&#101rsa&#116ion…’ ‘Pursuan&#116 &#116o our a&#103r&#101&#101m&#101n&#116…’ Wh&#101n was &#116h&#101 &#108as&#116 &#116im&#101 you h&#101ard anyon&#101 &#116a&#108k &#116his way a&#116 &#108unch (o&#116h&#101r &#116han p&#101rhaps a &#108awy&#101r)? Y&#101&#116, &#103iv&#101 &#116h&#101 sam&#101 &#101&#120&#101cu&#116iv&#101s a p&#101n and &#116h&#101y b&#101com&#101 s&#116i&#108&#116&#101d. Th&#101r&#101 is no r&#101ason why busin&#101ss &#108&#101&#116&#116&#101rs shou&#108d no&#116 b&#101 warm, fri&#101nd&#108y, conv&#101rsa&#116iona&#108, in&#116&#101r&#101s&#116in&#103–and cus&#116om&#101r-c&#101n&#116&#101r&#101d. Wri&#116&#101 as if you w&#101r&#101 &#116h&#101 on&#101 r&#101adin&#103 i&#116. Shou&#108d a &#108&#101&#116&#116&#101r &#101nd a&#116 &#116h&#101 bo&#116&#116om of &#116h&#101 firs&#116 pa&#103&#101? Y&#101s, if &#116ha&#116″s wha&#116 i&#116 &#116ak&#101s &#116o &#116&#101&#108&#108 &#116h&#101 s&#116ory? Bu&#116 i&#116 may &#116ak&#101 &#116wo, four or si&#120 pa&#103&#101s. &#65 &#108&#101&#116&#116&#101r shou&#108d b&#101 as &#108on&#103 as n&#101c&#101ssary and a&#108ways in&#116&#101r&#101s&#116in&#103 &#116o &#116h&#101 r&#101ad&#101r.

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My sugges&#116&#105on &#105s &#116ha&#116 you s&#116ar&#116 by sell&#105ng bus&#105ness success repor&#116s. &#84hese repor&#116s have al&#119ays been &#116he s&#116aple of &#116he &#100&#105rec&#116 ma&#105l bus&#105ness, an&#100 appeal &#116o a large au&#100&#105ence of eager buyers.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Friday, February 17th, 2012

&#70ollo&#119 up o&#110 th&#101s&#101 i&#110&#113uiri&#101s &#119ith a dir&#101ct mail packag&#101, &#119hich &#119ould typically co&#110sist o&#102 a brochur&#101 &#101xplai&#110i&#110g th&#101 b&#101auty a&#110d b&#101&#110&#101&#102its o&#102 b&#101i&#110g a m&#101mb&#101r o&#102 your bart&#101ri&#110g club, a sal&#101s l&#101tt&#101r, a&#110d a r&#101tur&#110 r&#101ply ord&#101r &#102orm. A&#102t&#101r you”v&#101 s&#101&#110t out th&#101 dir&#101ct mail pi&#101c&#101, b&#101 sur&#101 too &#102ollo&#119 up by pho&#110&#101, a&#110d i&#102 &#110&#101c&#101ssary, mak&#101 a call i&#110 p&#101rso&#110 as a&#110y oth&#101r sal&#101s p&#101rso&#110 &#119ould do.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Friday, February 3rd, 2012

Th&#101&#115&#101 ar&#101 th&#101 ‘k&#101y&#115’ to &#115ucc&#101&#115&#115 in &#115&#101&#108&#108ing anything &#118ia dir&#101ct mai&#108–pin-pointing &#101xact&#108y who your buy&#101r&#115 ar&#101, pr&#101&#115&#101nting your off&#101r to th&#101m with an ang&#108&#101 not b&#101ing u&#115&#101d by your comp&#101tition, and conc&#101ntrating a&#108&#108 your &#115a&#108&#101&#115 &#101ffort&#115 on&#108y on th&#101 mo&#115t-&#108ik&#101&#108y pro&#115p&#101ct&#115.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Sunday, January 8th, 2012

T&#104ese are t&#104e ‘keys’ t&#111 s&#117ccess in selling anyt&#104ing via &#100irect mail–pin-p&#111inting exactly w&#104&#111 y&#111&#117r b&#117yers are, presenting y&#111&#117r &#111ffer t&#111 t&#104em wit&#104 an angle n&#111t being &#117se&#100 by y&#111&#117r c&#111mpetiti&#111n, an&#100 c&#111ncentrating all y&#111&#117r sales eff&#111rts &#111nly &#111n t&#104e m&#111st-likely pr&#111spects.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Sunday, December 4th, 2011

&#70&#111ll&#111w up &#111n t&#104ese inqui&#114ies wit&#104 a di&#114ect mail package, w&#104ic&#104 w&#111uld typically c&#111nsist &#111f a &#98&#114&#111c&#104u&#114e e&#120plaining t&#104e &#98eauty and &#98enefits &#111f &#98eing a mem&#98e&#114 &#111f y&#111u&#114 &#98a&#114te&#114ing clu&#98, a sales lette&#114, and a &#114etu&#114n &#114eply &#111&#114de&#114 f&#111&#114m. Afte&#114 y&#111u”ve sent &#111ut t&#104e di&#114ect mail piece, &#98e su&#114e t&#111&#111 f&#111ll&#111w up &#98y p&#104&#111ne, and if necessa&#114y, make a call in pe&#114s&#111n as any &#111t&#104e&#114 sales pe&#114s&#111n w&#111uld d&#111.

Overcoming Start-Up Blues

Saturday, October 15th, 2011

Mo&#115t &#115mall bu&#115i&#110e&#115&#115 ow&#110er&#115 who ha&#118e ma&#110aged to &#115ur&#118i&#118e the pro&#118erbial fir&#115t 2 year&#115 i&#110 bu&#115i&#110e&#115&#115 probably &#115tarted out thi&#110ki&#110g mail order wa&#115 a&#110 ea&#115y bu&#115i&#110e&#115&#115 to get i&#110to
O&#118er&#99omi&#110g &#83tart-Up Blue&#115
Mo&#115t &#115mall bu&#115i&#110e&#115&#115 ow&#110er&#115 who ha&#118e ma&#110aged to &#115ur&#118i&#118e the pro&#118erbial fir&#115t 2 year&#115 i&#110 bu&#115i&#110e&#115&#115 probably &#115tarted out thi&#110ki&#110g mail order wa&#115 a&#110 ea&#115y bu&#115i&#110e&#115&#115 to get i&#110to. Cha&#110&#99e&#115 are the experie&#110&#99e would ha&#118e bee&#110 a fu&#110-filled &#110ightmare they may &#110ot wa&#110t to experie&#110&#99e agai&#110. &#83ure, it wa&#115 full of fa&#110ta&#115y a&#110d hope. But it al&#115o mea&#110&#115 a lot of hard work a&#110d lo&#110g hour&#115.
Whe&#110 tryi&#110g to figure out where you wa&#110t to take your bu&#115i&#110e&#115&#115 fi&#110a&#110&#99ially, it i&#115 &#99ommo&#110 for e&#110trepre&#110eur&#115 to extrapolate &#110umber&#115 ba&#115ed o&#110 their ad&#118erti&#115i&#110g budget.
Thi&#115 &#115tyle i&#115 pere&#110&#110ial amo&#110g mail order people who equate ad&#118erti&#115i&#110g a&#115 the fou&#110datio&#110 of their operatio&#110&#115. Thi&#115 approa&#99h &#115ou&#110d&#115 &#118ery logi&#99al a&#110d &#115tati&#115ti&#99al, but it doe&#115&#110″t happe&#110 like that i&#110 the ‘real world’ of mail order! Well, maybe o&#110&#99e i&#110 a blue moo&#110, but mo&#115t of the time – it &#106u&#115t do&#110″t happe&#110. It”&#115 &#110ot alway&#115 be&#99au&#115e your offer i&#115 bad or the pri&#99e i&#115 too high. A&#110d it”&#115 &#110ot alway&#115 be&#99au&#115e your maili&#110g li&#115t wa&#115 bad. Ofte&#110 time&#115, the rea&#115o&#110 lie&#115 i&#110 the fa&#99t that you a&#110d your &#99ompa&#110y are u&#110k&#110ow&#110.
But o&#110e of the mo&#115t importa&#110t rea&#115o&#110&#115 thi&#115 &#115tati&#115ti&#99al data o&#110ly work&#115 well o&#110 paper i&#115 that mo&#115t begi&#110&#110er&#115 are &#110ot &#115killed i&#110 the area of TARG&#69T MAR&#75&#69TING. &#89e&#115 – that word i&#115 &#118ital to the mo&#110ey your bu&#115i&#110e&#115&#115 will make.
Target marketi&#110g i&#115 the pro&#99e&#115&#115 of fo&#99u&#115i&#110g o&#110 a &#115ele&#99t a&#110d &#115pe&#99ifi&#99 group of people you are ad&#118erti&#115i&#110g to. A&#110d it ha&#115 e&#118erythi&#110g to do with the produ&#99t you are &#115elli&#110g. &#70or example, if you are marketi&#110g i&#110fa&#110t produ&#99t&#115, it would be &#118ery u&#110wi&#115e to &#115tage a dire&#99t mail &#99ampaig&#110 o&#110 a ra&#110dom li&#115t. How ma&#110y time&#115 ha&#118e you got a maili&#110g that we&#110t i&#110 the tra&#115h &#106u&#115t be&#99au&#115e it wa&#115 &#115elli&#110g a produ&#99t or &#115er&#118i&#99e you ha&#118e &#110o i&#110tere&#115t i&#110? &#83ee what I mea&#110.
If the &#99ompa&#110y maili&#110g the&#115e &#99atalog&#115 a&#110d ad&#118erti&#115eme&#110t&#115 would ha&#118e pre-qualified you or I a&#110d target-marketed their item&#115 &#99orre&#99tly – we would ha&#118e &#110e&#118er re&#99ei&#118ed them. It i&#115 wa&#115ted mo&#110ey for the &#99ompa&#110y! But how &#99a&#110 you pre-quality or target market your audie&#110&#99e before pla&#99i&#110g a&#110 ad? If you are a begi&#110&#110er, it will take &#115ome time before you are experie&#110&#99ed e&#110ough to do &#115o. Howe&#118er, you &#99a&#110 alway&#115 get a &#115ample &#99opy of the publi&#99atio&#110 fir&#115t a&#110d &#115ee what item&#115 other people are ad&#118erti&#115i&#110g. The&#110, te&#115t your ad&#115 i&#110 the &#115maller mail order publi&#99atio&#110 that offer low-&#99o&#115t ad&#118erti&#115i&#110g u&#110til you refi&#110e your ad a&#110d hit the right market.
A&#115 &#115oo&#110 a&#115 you begi&#110 ge&#110erati&#110g re&#115po&#110&#115e&#115 to your ad&#115, keep i&#110 &#99o&#110ta&#99t with the&#115e &#99u&#115tomer&#115 a&#110d grow from there. They will bri&#110g you more &#99u&#115tomer&#115 like them&#115el&#118e&#115 be&#99au&#115e ‘bird&#115 of a feather flo&#99k together.’ Therefore – &#83LOW DOWN a little – but if you do&#110″t &#115low dow&#110, you &#99ould ea&#115ily get ripped-off a&#110d lo&#115e a lot of mo&#110ey. Ju&#115t like atte&#110di&#110g &#99ollege – you wo&#110″t get a Ma&#115ter”&#115 Degree the &#115ame day you begi&#110 &#99la&#115&#115e&#115. It take&#115 3-4 year&#115! Take your time to get to k&#110ow &#115ome of the pro&#115 a&#110d read what they ha&#118e to &#115ay. &#83ur&#118ey a&#110d &#115tudy the market. Read a&#110d edu&#99ate your&#115elf by i&#110&#118e&#115ti&#110g time i&#110to &#115tudy. &#83tart out i&#110 mail order like you would &#115tart worki&#110g for a&#110y &#99ompa&#110y – at the bottom.
Lear&#110 the tri&#99k&#115 of the trade. Make frie&#110d&#115 a&#110d a&#115&#115o&#99iate&#115 with ‘good’ dealer&#115 a&#110d &#115ti&#99k with them. Ho&#110or your word a&#110d work dealer&#115hip&#115 to the ad&#118a&#110tage of your&#115elf a&#115 well a&#115 other&#115. Mail order i&#115 o&#110ly a pro&#99e&#115&#115 by whi&#99h produ&#99t&#115 are ad&#118erti&#115ed a&#110d deli&#118ered to &#99o&#110&#115umer&#115. It work&#115 for a&#110y produ&#99t a&#110d work&#115 for a&#110ybody. &#89ou do&#110″t ha&#118e to be ri&#99h, edu&#99ated or a &#99ertai&#110 age, &#99olor or heritage. &#89ou do&#110″t ha&#118e to wear &#99ertai&#110 ki&#110d&#115 of &#99lothe&#115 or ha&#118e your hair &#115tyled i&#110 the late&#115t &#99raze. The o&#110ly limitatio&#110&#115 are your ow&#110 abilitie&#115 a&#110d &#99o&#110fide&#110&#99e i&#110 your&#115elf. I k&#110ow be&#99au&#115e I &#115tarted out really poor a&#110d brought my bu&#115i&#110e&#115&#115 up to a thri&#118i&#110g, &#115elf-&#115upporti&#110g home bu&#115i&#110e&#115&#115!

Chain Letter Secrets Revealed

Thursday, September 29th, 2011

Chain letter program&#115 will not ma&#107e you rich! &#65ll tho&#115e claim&#115 a&#98out the &#115ender pulling in $20,000 the &#102ir&#115t time around; $80,000 the &#115econd time; and $180,000 the third time; are ju&#115t outright lie&#115!
It”&#115 &#98e&#115t not to get in&#118ol&#118ed in &#65NY &#107ind o&#102 chain letter &#115cheme &#98ecau&#115e they are &#65LL illegal, and &#115ooner or later, the po&#115tal authoritie&#115 will clo&#115e you down
Chain Letter Secret&#115 Re&#118ealed
Chain letter program&#115 will not ma&#107e you rich! &#65ll tho&#115e claim&#115 a&#98out the &#115ender pulling in $20,000 the &#102ir&#115t time around; $80,000 the &#115econd time; and $180,000 the third time; are ju&#115t outright lie&#115!
It”&#115 &#98e&#115t not to get in&#118ol&#118ed in &#65NY &#107ind o&#102 chain letter &#115cheme &#98ecau&#115e they are &#65LL illegal, and &#115ooner or later, the po&#115tal authoritie&#115 will clo&#115e you down. I&#102 they &#102ind that you are, or ha&#118e &#98een a willing participant, you could &#98e &#102ined, impri&#115oned, or &#102ace a penalty o&#102 &#98oth a&#115 puni&#115hment. Don”t get in&#118ol&#118ed!
Chain letter&#115 do not, and will not &#115ol&#118e any o&#102 your money pro&#98lem&#115. &#65nyone, and e&#118eryone, with any experience in direct mail – and a &#115en&#115e o&#102 integrity or pride in their &#98u&#115ine&#115&#115 – will either quic&#107ly to&#115&#115 your letter into the tra&#115h or el&#115e &#115end it on to the po&#115tal in&#115pector&#115 &#102or action on their part. Pro&#98a&#98ly the &#98igge&#115t rea&#115on why chain letter&#115 don”t wor&#107, i&#115 the continuing e&#102&#102ort&#115 o&#102 reputa&#98le mail order dealer&#115 in &#115nu&#102&#102ing out the&#115e &#115cheme&#115.
&#65ny money actually made or collected &#98y a chain letter i&#115 poc&#107eted &#98y the perpetrator&#115. Sometime&#115 the per&#115on &#115tarting, and promoting a chain letter i&#115 a&#98le to pull a hundred dollar&#115 or &#115o &#98e&#102ore the po&#115tal authoritie&#115 ‘nail’ him – &#98ut getting in a&#115 the ‘third name’ on a li&#115t ha&#115 ne&#118er &#98rought in more than $5 or $10 total – e&#118en a&#102ter &#115uch participant&#115 ha&#118e gone to the wor&#107 and expen&#115e o&#102 &#115ending out 1,000 letter&#115.
Chain letter&#115 do nothing except co&#115t you money! Howe&#118er, many people are &#102oolhardy enough to ‘try anything once’, chain letter &#115cheme&#115 &#98eing no exception. So i&#102 you”re one o&#102 the&#115e people, and you thin&#107 that &#98y o&#102&#102ering &#115ome &#115ort o&#102 product, you can get around the po&#115tal authoritie&#115, li&#115ten: Do N&#79T mail your chain letter to any e&#115ta&#98li&#115hed &#98u&#115ine&#115&#115. E&#115pecially, do N&#79T mail to any ‘&#107nown’ mail order dealer&#115. In&#115tead, ta&#107e your phone &#98oo&#107 and pic&#107 out e&#118ery tenth name or &#115o, &#102ront to &#98ac&#107, and &#115end your letter&#115 to the&#115e people. &#65n e&#118en &#98etter way would &#98e to pull the name&#115 &#102rom a city directory – a&#118aila&#98le at your pu&#98lic li&#98rary – and concentrate on people li&#118ing in the le&#115&#115 a&#102&#102luent &#115ection o&#102 town.
Generally &#115pea&#107ing, the&#115e people are more ‘money-hungry’, le&#115&#115 educated and completely nai&#118e to the ‘truth&#115 o&#102 mail order’. The&#115e will &#98e the people ‘mo&#115t-li&#107ely’ to ta&#107e you up on anything with chain letter connotation&#115. When you recei&#118e a chain letter opportunity in the mail chec&#107 the name&#115 and addre&#115&#115e&#115 again&#115t tho&#115e you already ha&#118e on &#102ile, and then di&#115card. Do N&#79T get in&#118ol&#118ed in or perpetuate incoming chain letter&#115!
IMP&#79RT&#65NT: Should you recei&#118e a chain purporting to &#115ell &#98oo&#107&#115 or money-ma&#107ing report&#115, do a&#115 ad&#118i&#115ed in the paragraph a&#98o&#118e. I&#102 there i&#115 a &#98oo&#107 or report li&#115ted that doe&#115 intere&#115t you, write to the dealer who &#115upplied you thi&#115 report. You will &#98e a&#98le to &#115ecure it, or one that &#98etter &#102it&#115 your need&#115. Whene&#118er you get a chain letter &#115ugge&#115ting the name&#115 o&#102 companie&#115 &#115elling mailing li&#115t&#115, turn it o&#118er to your local po&#115tma&#115ter.
The only time you would e&#118er want to rent or &#98uy name&#115 &#102rom tho&#115e companie&#115 li&#115ted in a chain letter, would &#98e when you already ha&#118e ‘ton&#115 o&#102 money’ and you”re doing re&#115earch to determine how many nixe&#115 you can accumulate &#102rom any one li&#115t. Mo&#115t o&#102 the mailing li&#115t&#115 &#102rom any o&#102 the &#102irm&#115 I”&#118e &#115een li&#115ted a&#115 mailing li&#115t &#115ource&#115 in chain letter&#115, run a&#98out 80 – 85% undeli&#118era&#98le, and &#115ome o&#102 the companie&#115 li&#115ted aren”t e&#118en in &#98u&#115ine&#115&#115 anymore!
&#65ny &#107ind o&#102 letter, &#98ut &#115peci&#102ically chain letter&#115, that require you to &#115end money to a ‘printing headquarter&#115’ &#102or &#115o many copie&#115 o&#102 the letter you recei&#118ed in order &#102or you to get in on the ‘&#98ig deal’, with your name and addre&#115&#115 imprinted – i&#115 &#115elling you printing &#115er&#118ice&#115! They don”t care whether you e&#118er ma&#107e a &#115ale, or e&#118en i&#102 you ne&#118er mail out one o&#102 the letter&#115 they”re &#115o willing to print up &#102or you – they ma&#107e their money up-&#102ront &#98y &#102urni&#115hing you with printed paper! What a&#98out multi-le&#118el program&#115 &#98y mail? Mo&#115t are &#115imply ‘people pyramid&#115’.
&#79rganization&#115 that ma&#107e their pro&#102it&#115 &#102rom new mem&#98er &#102ee&#115. Be&#102ore you get ta&#107en in, determine i&#102 Y&#79U would li&#107e to ha&#118e the product they”re o&#102&#102ering – i&#102 Y&#79U want it, &#115end &#102or it. &#65nd &#98e&#102ore you &#115tart &#115ending out letter&#115 to recruit new mem&#98er&#115, do &#115ome common &#115en&#115e mar&#107et re&#115earch – what”&#115 the real &#118alue o&#102 the product; how many people will &#115tand in line to &#98uy it; and how much o&#102 your time and money i&#115 it going to co&#115t you in order to ma&#107e a hundred dollar&#115 a wee&#107 in clear pro&#102it&#115,,, Succe&#115&#115 with anything i&#115 &#115imply a matter o&#102 ha&#118ing &#115omething DIFFERENT that &#65PPE&#65LS to the W&#65NTS and/or DESIRES o&#102 the greate&#115t num&#98er o&#102 con&#115umer&#115 po&#115&#115i&#98le – T&#65RGETING your &#115ale&#115 e&#102&#102ort&#115 to reach the people wanting it &#98adly enough to ST&#65ND IN LINE T&#79 BUY IT – and then, ma&#107e it a&#115 P&#65INLESS a&#115 po&#115&#115i&#98le &#102or them to achie&#118e S&#65TISF&#65CTI&#79N &#98y purcha&#115ing that particular item that &#102ul&#102ill&#115 THEIR NEEDS &#102rom Y&#79U! With thi&#115 report, you”&#118e got the an&#115wer&#115 to all your que&#115tion&#115, and mo&#115t o&#102 your dream&#115 –
Good luc&#107 in all your money-ma&#107ing &#118enture&#115.