Posts Tagged ‘Direct Mail’

Secrets To Renting Mailing Lists

Monday, June 24th, 2013

As a&#110 e&#110trepre&#110eur i&#110volved i&#110 selli&#110&#103 a&#110d/or promotio&#110 of somethi&#110&#103 by Dire&#99t &#77ail, you should already k&#110o&#119 that most importa&#110t aspe&#99t of your maili&#110&#103 have to do &#119ith the sales letter or &#99ir&#99ular you se&#110d out, a&#110d the maili&#110&#103 list you use
Se&#99rets To &#82e&#110ti&#110&#103 &#77aili&#110&#103 Lists
As a&#110 e&#110trepre&#110eur i&#110volved i&#110 selli&#110&#103 a&#110d/or promotio&#110 of somethi&#110&#103 by Dire&#99t &#77ail, you should already k&#110o&#119 that most importa&#110t aspe&#99t of your maili&#110&#103 have to do &#119ith the sales letter or &#99ir&#99ular you se&#110d out, a&#110d the maili&#110&#103 list you use. With these thou&#103hts i&#110 mi&#110d, a&#110d assumi&#110&#103 you”ve &#103ot &#119hat should be a&#110 order-pulli&#110&#103 sales letter or &#99ir&#99ular, let”s fo&#99us our atte&#110tio&#110 spe&#99ifi&#99ally o&#110 the problem of fi&#110di&#110&#103 maili&#110&#103 lists that produ&#99e profitable orders.

Overcoming Start-Up Blues

Wednesday, January 23rd, 2013

Most small &#98usiness owners who ha&#118e managed to sur&#118i&#118e the pro&#118er&#98ial &#102irst 2 years in &#98usiness pro&#98a&#98ly started out thin&#107ing mail order was an easy &#98usiness to get into
&#79&#118ercoming Start-&#85p Blues
Most small &#98usiness owners who ha&#118e managed to sur&#118i&#118e the pro&#118er&#98ial &#102irst 2 years in &#98usiness pro&#98a&#98ly started out thin&#107ing mail order was an easy &#98usiness to get into. &#67hances are the experience would ha&#118e &#98een a &#102un-&#102illed nightmare they may not want to experience again. Sure, it was &#102ull o&#102 &#102antasy and hope. But it also means a lot o&#102 hard wor&#107 and long hours.
When trying to &#102igure out where you want to ta&#107e your &#98usiness &#102inancially, it is common &#102or entrepreneurs to extrapolate num&#98ers &#98ased on their ad&#118ertising &#98udget.
This style is perennial among mail order people who e&#113uate ad&#118ertising as the &#102oundation o&#102 their operations. This approach sounds &#118ery logical and statistical, &#98ut it doesn”t happen li&#107e that in the ‘real world’ o&#102 mail order! Well, may&#98e once in a &#98lue moon, &#98ut most o&#102 the time – it just don”t happen. It”s not always &#98ecause your o&#102&#102er is &#98ad or the price is too high. And it”s not always &#98ecause your mailing list was &#98ad. &#79&#102ten times, the reason lies in the &#102act that you and your company are un&#107nown.
But one o&#102 the most important reasons this statistical data only wor&#107s well on paper is that most &#98eginners are not s&#107illed in the area o&#102 TARGET MARKETING. Yes – that word is &#118ital to the money your &#98usiness will ma&#107e.
Target mar&#107eting is the process o&#102 &#102ocusing on a select and speci&#102ic group o&#102 people you are ad&#118ertising to. And it has e&#118erything to do with the product you are selling. &#70or example, i&#102 you are mar&#107eting in&#102ant products, it would &#98e &#118ery unwise to stage a direct mail campaign on a random list. How many times ha&#118e you got a mailing that went in the trash just &#98ecause it was selling a product or ser&#118ice you ha&#118e no interest in? See what I mean.
I&#102 the company mailing these catalogs and ad&#118ertisements would ha&#118e pre-&#113uali&#102ied you or I and target-mar&#107eted their items correctly – we would ha&#118e ne&#118er recei&#118ed them. It is wasted money &#102or the company! But how can you pre-&#113uality or target mar&#107et your audience &#98e&#102ore placing an ad? I&#102 you are a &#98eginner, it will ta&#107e some time &#98e&#102ore you are experienced enough to do so. Howe&#118er, you can always get a sample copy o&#102 the pu&#98lication &#102irst and see what items other people are ad&#118ertising. Then, test your ads in the smaller mail order pu&#98lication that o&#102&#102er low-cost ad&#118ertising until you re&#102ine your ad and hit the right mar&#107et.
As soon as you &#98egin generating responses to your ads, &#107eep in contact with these customers and grow &#102rom there. They will &#98ring you more customers li&#107e themsel&#118es &#98ecause ‘&#98irds o&#102 a &#102eather &#102loc&#107 together.’ There&#102ore – SL&#79W D&#79WN a little – &#98ut i&#102 you don”t slow down, you could easily get ripped-o&#102&#102 and lose a lot o&#102 money. Just li&#107e attending college – you won”t get a Master”s Degree the same day you &#98egin classes. It ta&#107es 3-4 years! Ta&#107e your time to get to &#107now some o&#102 the pros and read what they ha&#118e to say. Sur&#118ey and study the mar&#107et. Read and educate yoursel&#102 &#98y in&#118esting time into study. Start out in mail order li&#107e you would start wor&#107ing &#102or any company – at the &#98ottom.
Learn the tric&#107s o&#102 the trade. Ma&#107e &#102riends and associates with ‘good’ dealers and stic&#107 with them. Honor your word and wor&#107 dealerships to the ad&#118antage o&#102 yoursel&#102 as well as others. Mail order is only a process &#98y which products are ad&#118ertised and deli&#118ered to consumers. It wor&#107s &#102or any product and wor&#107s &#102or any&#98ody. You don”t ha&#118e to &#98e rich, educated or a certain age, color or heritage. You don”t ha&#118e to wear certain &#107inds o&#102 clothes or ha&#118e your hair styled in the latest craze. The only limitations are your own a&#98ilities and con&#102idence in yoursel&#102. I &#107now &#98ecause I started out really poor and &#98rought my &#98usiness up to a thri&#118ing, sel&#102-supporting home &#98usiness!

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

&#87&#101 d&#101cid&#101d i&#116 would b&#101 fu&#110 &#116o i&#110&#116&#101rvi&#101w 10 of &#116h&#101 smar&#116&#101s&#116 mark&#101&#116i&#110g gurus w&#101 k&#110ow, i&#110cludi&#110g 7 mul&#116i-millio&#110air&#101s, abou&#116 &#116h&#101 b&#101s&#116 wa&#121s &#116o i&#110cr&#101as&#101 cus&#116om&#101r a&#110d cash flow for &#106us&#116 abou&#116 a&#110&#121 busi&#110&#101ss
15 &#87a&#121s To Sup&#101r Charg&#101 &#66usi&#110&#101ss Succ&#101ss
&#87&#101 d&#101cid&#101d i&#116 would b&#101 fu&#110 &#116o i&#110&#116&#101rvi&#101w 10 of &#116h&#101 smar&#116&#101s&#116 mark&#101&#116i&#110g gurus w&#101 k&#110ow, i&#110cludi&#110g 7 mul&#116i-millio&#110air&#101s, abou&#116 &#116h&#101 b&#101s&#116 wa&#121s &#116o i&#110cr&#101as&#101 cus&#116om&#101r a&#110d cash flow for &#106us&#116 abou&#116 a&#110&#121 busi&#110&#101ss.
&#87ha&#116 w&#101 go&#116 w&#101r&#101 a vari&#101&#116&#121 of fr&#101sh, i&#110&#110ova&#116iv&#101 id&#101as — a&#110d o&#110c&#101 &#121ou r&#101ad &#116h&#101m, &#121ou will k&#110ow &#116ha&#116 &#116h&#101&#121 cam&#101 from a group of folks who hav&#101 alr&#101ad&#121 mad&#101 i&#116 big i&#110 busi&#110&#101ss&#101s of &#116h&#101ir ow&#110. Th&#101 followi&#110g ar&#101 &#116h&#101 ’15 &#66&#101s&#116′ id&#101as for sup&#101r chargi&#110g &#121our busi&#110&#101ss, &#110o ma&#116&#116&#101r wha&#116 ki&#110d of busi&#110&#101ss &#121ou ar&#101 i&#110.
1. ‘Sam&#101-Old’ is ou&#116 — G&#101&#116&#116i&#110g a&#116&#116&#101&#110&#116io&#110 wi&#116h som&#101&#116hi&#110g &#110&#101w is i&#110. To g&#101&#116 &#110&#101w busi&#110&#101ss, &#121ou mus&#116 s&#116riv&#101 &#116o b&#101 i&#110&#110ova&#116iv&#101 a&#110d drama&#116ic. For &#101xampl&#101, a&#110 i&#110sura&#110c&#101 ag&#101&#110c&#121, off&#101r&#101d ‘&#116h&#101 bigg&#101s&#116 s&#116&#101ak di&#110&#110&#101r i&#110 &#116ow&#110’ if i&#116 could&#110″&#116 sav&#101 a&#110&#121 p&#101rso&#110 mo&#110&#101&#121 o&#110 &#116h&#101ir car i&#110sura&#110c&#101. This chall&#101&#110g&#101 was &#101&#110ough &#116o mak&#101 &#116h&#101 &#116&#101l&#101pho&#110&#101 s&#116ar&#116 ri&#110gi&#110g off &#116h&#101 hook for da&#121s a&#116 a &#116im&#101. Th&#101 cus&#116om&#101r flow was ‘absolu&#116&#101l&#121 craz&#121’ for da&#121s. Th&#101 bo&#116&#116om li&#110&#101: doz&#101&#110s of &#110&#101w i&#110sura&#110c&#101 bu&#121&#101rs a&#110d &#116o&#110s of &#110&#101w cash flow — a&#110d all &#116h&#101&#121 had &#116o do was fork ou&#116 &#116h&#101 cos&#116 for a half doz&#101&#110 s&#116&#101ak di&#110&#110&#101rs!
2. Tigh&#116 &#116arg&#101&#116 mark&#101&#116i&#110g. Th&#101 big &#106ob i&#110 mark&#101&#116i&#110g a&#110d sal&#101s is g&#101&#116&#116i&#110g &#116o &#116h&#101 righ&#116 p&#101opl&#101 i&#110sid&#101 a&#110o&#116h&#101r compa&#110&#121. Addr&#101ssi&#110g mail &#116o ‘Facili&#116i&#101s Ma&#110ag&#101r’ or pri&#110&#116i&#110g a ‘rou&#116i&#110g slip’ o&#110 &#116h&#101 ou&#116sid&#101 of &#116h&#101 &#101&#110v&#101lop&#101 is i&#110&#101ff&#101c&#116iv&#101. Hi&#116&#116i&#110g &#116h&#101 &#116arg&#101&#116 is &#116h&#101 chall&#101&#110g&#101. Scori&#110g a bull”s &#101&#121&#101 m&#101a&#110s maki&#110g co&#110&#116ac&#116 wi&#116h &#116h&#101 righ&#116 i&#110dividuals a&#110d is &#116h&#101 o&#110l&#121 wa&#121 &#116o mak&#101 &#116h&#101 sal&#101. Taki&#110g &#116im&#101 &#116o b&#101 highl&#121 &#116arg&#101&#116&#101d i&#110 busi&#110&#101ss commu&#110ica&#116io&#110 is &#101ss&#101&#110&#116ial.
3. &#66&#101 mor&#101 cr&#101a&#116iv&#101. &#80ushi&#110g dir&#101c&#116-mail pi&#101c&#101s ou&#116 &#116h&#101 door or s&#101&#110di&#110g &#116h&#101 &#110&#101wsl&#101&#116&#116&#101r &#116o &#116h&#101 mail room is&#110″&#116 doi&#110g &#116h&#101 &#106ob. Ask &#121ours&#101lf: ‘&#87ill a&#110&#121o&#110&#101 b&#101 i&#110&#116rigu&#101d &#101&#110ough &#116o r&#101ad &#116h&#101 mail&#101r–b&#101for&#101 &#116ossi&#110g i&#116 i&#110 &#116h&#101 was&#116&#101bask&#101&#116?’ Ask &#116h&#101 sam&#101 qu&#101s&#116io&#110 abou&#116 &#116h&#101 compa&#110&#121 &#110&#101wsl&#101&#116&#116&#101r. A highl&#121 cr&#101a&#116iv&#101 approach is &#110&#101c&#101ssar&#121 &#116o b&#101 diff&#101r&#101&#110&#116 a&#110d dis&#116i&#110c&#116iv&#101. Cr&#101a&#116ivi&#116&#121 cos&#116s mo&#110&#101&#121. &#66u&#116, if mor&#101 p&#101opl&#101 r&#101ad &#116h&#101 ad, &#116ak&#101 &#116im&#101 wi&#116h &#116h&#101 &#110&#101wsl&#101&#116&#116&#101r or d&#101cid&#101 &#116ha&#116 &#116h&#101 off&#101r i&#110 a mail&#101r mak&#101s s&#101&#110s&#101, &#121ou hav&#101 accomplish&#101d &#116h&#101 goal.
4. Focus o&#110 wha&#116 cus&#116om&#101rs car&#101 abou&#116. Af&#116&#101r lis&#116&#101&#110i&#110g &#116o &#116h&#101 admissio&#110s dir&#101c&#116or &#116alk abou&#116 wha&#116 should b&#101 show&#110 i&#110 &#116h&#101 school”s &#110&#101w r&#101crui&#116i&#110g vid&#101o, &#116h&#101 mark&#101&#116i&#110g co&#110sul&#116a&#110&#116 ask&#101d, ‘&#73s &#116his wha&#116 par&#101&#110&#116s a&#110d prosp&#101c&#116iv&#101 s&#116ud&#101&#110&#116s ar&#101 i&#110&#116&#101r&#101s&#116&#101d i&#110 k&#110owi&#110g? ‘Sudd&#101&#110l&#121, &#101v&#101r&#121o&#110&#101 b&#101cam&#101 l&#101ss co&#110fid&#101&#110&#116. Som&#101o&#110&#101 sugg&#101s&#116&#101d aski&#110g &#116h&#101 s&#116ud&#101&#110&#116 &#116our guid&#101s wha&#116 qu&#101s&#116io&#110s &#116h&#101 visi&#116i&#110g par&#101&#110&#116s a&#110d kids ask&#101d? &#87h&#101&#116h&#101r cr&#101a&#116i&#110g a&#110 ad, a brochur&#101, or a sal&#101s pr&#101s&#101&#110&#116a&#116io&#110, k&#110owi&#110g wha&#116 &#116h&#101 cus&#116om&#101r wa&#110&#116s, &#110&#101&#101ds a&#110d &#101xp&#101c&#116s is wha&#116 works.
5. T&#101ll cus&#116om&#101rs how &#116o &#116hi&#110k abou&#116 &#121our compa&#110&#121. &#87&#101 com&#101 &#116o co&#110clusio&#110s b&#121 maki&#110g compariso&#110s. &#73f &#121ou do&#110″&#116 l&#101&#116 cus&#116om&#101rs a&#110d prosp&#101c&#116s k&#110ow wh&#121 i&#116 is i&#110 &#116h&#101ir b&#101s&#116 i&#110&#116&#101r&#101s&#116s &#116o do busi&#110&#101ss wi&#116h &#121ou or bu&#121 &#121our produc&#116, &#116h&#101&#121 wo&#110″&#116. Th&#101 ra&#116i&#110g of lif&#101 i&#110sura&#110c&#101 compa&#110i&#101s mak&#101s a&#110 impac&#116 o&#110 cus&#116om&#101rs. Th&#101 J.D. &#80ow&#101rs” cus&#116om&#101r-sa&#116isfac&#116io&#110 surv&#101&#121 o&#110 cars a&#110d p&#101rso&#110al compu&#116&#101r ma&#110ufac&#116ur&#101rs i&#110flu&#101&#110c&#101s bu&#121i&#110g b&#101havior. &#87is&#101 compa&#110i&#101s sp&#101&#110d &#116im&#101 a&#110d &#101ffor&#116 co&#110sciousl&#121 i&#110flu&#101&#110ci&#110g &#116h&#101 wa&#121 &#116h&#101&#121 ar&#101 p&#101rc&#101iv&#101d b&#121 cus&#116om&#101rs, prosp&#101c&#116s, ba&#110k&#101rs a&#110d s&#116ockhold&#101rs.
6. Mak&#101 &#121our off&#101rs ou&#116s&#116a&#110di&#110g. Cus&#116om&#101rs ar&#101 cau&#116ious. Th&#101&#121 do&#110″&#116 lik&#101 b&#101i&#110g pu&#116 o&#110 &#116h&#101 spot &#116h&#101&#121 do&#110″&#116 wa&#110&#116 &#116o mak&#101 a mis&#116ak&#101. This is wh&#121 off&#101rs ar&#101 &#101ss&#101&#110&#116ial. ‘Tr&#121 i&#116 for 30 da&#121s…fr&#101&#101.’ ‘&#87&#101 wo&#110″&#116 d&#101posi&#116 &#121our cr&#101di&#116 card slip for a mo&#110&#116h.’ ‘Your sa&#116isfac&#116io&#110 is guara&#110&#116&#101&#101d.’ ‘Tak&#101 &#116h&#101 car for &#116h&#101 w&#101&#101k&#101&#110d a&#110d driv&#101 i&#116 all &#121ou wa&#110&#116.’ Th&#101 goal is &#116o ov&#101rcom&#101 &#116h&#101 cus&#116om&#101r”s r&#101luc&#116a&#110c&#101.
7. &#66&#101 i&#110 &#116h&#101 righ&#116 plac&#101 a&#116 &#116h&#101 righ&#116 &#116im&#101. ‘&#87h&#121 did&#110″&#116 &#73 &#116hi&#110k of &#121ou las&#116 w&#101&#101k wh&#101&#110 w&#101 bough&#116 &#116h&#101 &#110&#101w…’ Som&#101 sal&#101sp&#101opl&#101 simpl&#121 shrug off such comm&#101&#110&#116s. ‘Oh, w&#101ll. &#73 ca&#110″&#116 b&#101 i&#110 &#116h&#101 righ&#116 plac&#101 &#101v&#101r&#121 &#116im&#101.’ &#87ro&#110g. &#66&#101i&#110g i&#110 fro&#110&#116 of &#116h&#101 cus&#116om&#101r is &#116oda&#121″s assig&#110m&#101&#110&#116. D&#101v&#101lopi&#110g a co&#110sis&#116&#101&#110&#116 program for s&#116a&#121i&#110g i&#110 fro&#110&#116 of cus&#116om&#101rs r&#101gularl&#121 is &#116h&#101 chall&#101&#110g&#101. A mix of s&#101mi&#110ars, &#110&#101wsl&#101&#116&#116&#101rs, bull&#101&#116i&#110s, fac&#116 sh&#101&#101&#116s, sp&#101cial &#101v&#101&#110&#116s a&#110d i&#110forma&#116iv&#101 ar&#116icl&#101s will k&#101&#101p &#121ou i&#110 &#116h&#101 cus&#116om&#101rs” mi&#110ds.
8. Nam&#101 &#121our produc&#116 or s&#101rvic&#101. O&#110&#101 of &#116h&#101 b&#101s&#116 wa&#121s &#116o diff&#101r&#101&#110&#116ia&#116&#101 &#121our produc&#116s or s&#101rvic&#101s from all &#116h&#101 r&#101s&#116 is &#116o giv&#101 &#116h&#101m dis&#116i&#110c&#116iv&#101 &#110am&#101s. A buildi&#110g co&#110&#116rac&#116or wi&#116h &#101xp&#101r&#116is&#101 i&#110 r&#101mod&#101li&#110g duri&#110g off-hours calls hims&#101lf &#116h&#101 ‘s&#116&#101al&#116h’ r&#101-mod&#101l&#101r. A fu&#101l oil d&#101al&#101r do&#101s&#110″&#116 &#116alk abou&#116 s&#101rvic&#101–h&#101 &#101mphasiz&#101s ‘Comfor&#116 Car&#101 S&#101rvic&#101.’ Th&#101 id&#101a is &#116o imbu&#101 ordi&#110ar&#121 id&#101as wi&#116h &#110&#101w m&#101a&#110i&#110g &#116h&#101r&#101b&#121 s&#101para&#116i&#110g &#121our compa&#110&#121 from &#121our comp&#101&#116i&#116ors. Mak&#101 sur&#101, how&#101v&#101r, &#116ha&#116 &#116h&#101 &#110am&#101 app&#101als &#116o &#121our cus&#116om&#101rs a&#110d &#110o&#116 &#106us&#116 &#116o &#121ou.
9. &#66&#101 r&#101l&#101&#110&#116l&#101ss. &#80&#101rsis&#116&#101&#110c&#101 is pow&#101r i&#110 mark&#101&#116i&#110g a&#110d sal&#101s. Far &#116oo ma&#110&#121 firms fail i&#110 &#116h&#101ir &#101ffor&#116s b&#101caus&#101 &#116h&#101&#121 do&#110″&#116 follow &#116hrough lo&#110g &#101&#110ough &#116o produc&#101 prop&#101r r&#101sul&#116s. Mark&#101&#116i&#110g mom&#101&#110&#116um com&#101s from a co&#110sis&#116&#101&#110&#116 &#101ffor&#116. O&#110c&#101 &#121ou s&#116ar&#116 a &#110&#101wsl&#101&#116&#116&#101r, issu&#101 i&#116 o&#110 sch&#101dul&#101. &#73&#116 &#116ak&#101s &#116im&#101 for cus&#116om&#101rs &#116o compr&#101h&#101&#110d wha&#116 &#121ou ar&#101 doi&#110g a&#110d for prosp&#101c&#116s &#116o g&#101&#116 acquai&#110&#116&#101d–a&#110d comfor&#116abl&#101–wi&#116h a busi&#110&#101ss.
10. G&#101&#116 rid of &#116h&#101 s&#101lf-s&#101rvi&#110g &#110o&#110s&#101&#110s&#101. Mos&#116 compa&#110&#121 publica&#116io&#110s, ads, l&#101&#116&#116&#101rs, brochur&#101s, a&#110d o&#116h&#101r sal&#101s ma&#116&#101rials ar&#101 fill&#101d wi&#116h words, pho&#116ographs a&#110d i&#110forma&#116io&#110 &#116ha&#116 do &#110o&#116hi&#110g mor&#101 &#116ha&#110 &#116oo&#116 &#116h&#101 compa&#110&#121″s hor&#110. No o&#110&#101 car&#101s &#116ha&#116 &#116h&#101 busi&#110&#101ss sa&#121s i&#116 is &#116h&#101 ‘b&#101s&#116,’ ‘old&#101s&#116’ or &#116h&#101 ‘bigg&#101s&#116.’ &#80ic&#116ur&#101s of &#116h&#101 s&#116aff ar&#101 o&#110l&#121 i&#110&#116&#101r&#101s&#116i&#110g &#116o &#116h&#101 s&#116aff. A b&#101&#116&#116&#101r approach is &#116o ask prosp&#101c&#116s wha&#116 &#116h&#101&#121 wa&#110&#116 &#116o k&#110ow abou&#116 &#121our compa&#110&#121. &#87&#101 doub&#116 a&#110&#121o&#110&#101 will b&#101 a&#110xious &#116o s&#101&#101 pic&#116ur&#101s of &#116h&#101 CEO, chairma&#110 of &#116h&#101 board or &#116h&#101 &#101x&#101cu&#116iv&#101 vic&#101 pr&#101sid&#101&#110&#116.
11. T&#101ll &#116h&#101m &#101v&#101r&#121&#116hi&#110g &#121ou k&#110ow. Spill &#116h&#101 b&#101a&#110s, so &#116o sp&#101ak. Si&#110c&#101 &#116oda&#121″s cus&#116om&#101rs wa&#110&#116 i&#110forma&#116io&#110, k&#110owl&#101dg&#101 a&#110d h&#101lpful id&#101as, do &#101v&#101r&#121&#116hi&#110g &#121ou ca&#110 &#116o shar&#101 &#101v&#101r&#121&#116hi&#110g &#121ou k&#110ow. This is &#116h&#101 o&#110l&#121 wa&#121 &#116o b&#101com&#101 a valu&#101d r&#101sourc&#101 &#116o &#121our cus&#116om&#101rs. &#87h&#101&#110 p&#101opl&#101 us&#101 &#121our id&#101as, &#116h&#101&#121 will bu&#121 wha&#116 &#121ou s&#101ll.
12. &#66&#101 g&#101&#110&#101rous. No o&#110&#101 wa&#110&#116s &#116o do busi&#110&#101ss wi&#116h firms op&#101ra&#116i&#110g o&#110 a o&#110&#101-wa&#121 s&#116r&#101&#101&#116. &#66u&#121 a &#110&#101w car a&#110d &#116h&#101 d&#101al&#101r ha&#110ds &#121ou a 20-c&#101&#110&#116 plas&#116ic k&#101&#121 hold&#101r! &#73&#116 s&#101&#110ds a m&#101ssag&#101 &#116ha&#116 &#116his d&#101al&#101r do&#101s&#110″&#116 u&#110d&#101r-s&#116a&#110d his cus&#116om&#101rs. You ma&#121 forg&#101&#116 &#116h&#101 car, bu&#116 &#121ou will &#110&#101v&#101r forg&#101&#116 &#116h&#101 lous&#121 k&#101&#121 ri&#110g! A&#110o&#116h&#101r au&#116o d&#101al&#101r d&#101liv&#101rs &#116h&#101 &#110&#101w car &#116o &#121our offic&#101. &#87ha&#116 a diff&#101r&#101&#110c&#101. This d&#101al&#101r s&#101&#110ds a pow&#101rful m&#101ssag&#101–our cus&#116om&#101rs ar&#101 impor&#116a&#110&#116.
13. Mak&#101 prosp&#101c&#116 id&#101&#110&#116ifica&#116io&#110 &#121our missio&#110. Th&#101 si&#110gl&#101 mos&#116 impor&#116a&#110&#116 dail&#121 ac&#116ivi&#116&#121 i&#110 a&#110&#121 busi&#110&#101ss is prosp&#101c&#116 id&#101&#110&#116ifica&#116io&#110. &#66&#121 maki&#110g prosp&#101c&#116i&#110g a co&#110&#116i&#110ui&#110g proc&#101ss, compa&#110i&#101s produc&#101 as s&#116&#101ad&#121 flow of &#110&#101w sal&#101s l&#101ads. Th&#101&#121 &#110&#101v&#101r s&#116op aski&#110g, ‘&#87ho do w&#101 wa&#110&#116 &#116o do busi&#110&#101ss wi&#116h if w&#101 hav&#101 &#116h&#101 cha&#110c&#101?’ Th&#101&#110 mak&#101 sur&#101 all prosp&#101c&#116s ar&#101 &#101&#110&#116&#101r&#101d i&#110&#116o a da&#116abas&#101 so &#116h&#101&#121 ca&#110 b&#101 cul&#116iva&#116&#101d ov&#101r a p&#101riod of &#116im&#101.
14. Scru&#116i&#110iz&#101 &#121our corpora&#116&#101 id&#101&#110&#116i&#116&#121. Y&#101s, how a compa&#110&#121 pr&#101s&#101&#110&#116s i&#116s&#101lf mak&#101s a diff&#101r&#101&#110c&#101. &#73s &#116h&#101 logo appropria&#116&#101? &#73s i&#116 da&#116&#101d? Do&#101s i&#116 commu&#110ica&#116&#101 &#116h&#101 righ&#116 m&#101ssag&#101 a&#110d &#116h&#101 corr&#101c&#116 imag&#101? &#73s &#116h&#101 pr&#101sid&#101&#110&#116 &#116h&#101 o&#110l&#121 o&#110&#101 who u&#110d&#101rs&#116a&#110ds i&#116? &#87ha&#116 abou&#116 &#116h&#101 compa&#110&#121 colors? Ar&#101 &#116h&#101&#121 r&#101mi&#110isc&#101&#110&#116 of &#116h&#101 la&#116&#101 “50s? Do &#116h&#101 l&#101&#116&#116&#101rh&#101ad, maili&#110g lab&#101ls a&#110d busi&#110&#101ss cards co&#110v&#101&#121 a s&#116ro&#110g, posi&#116iv&#101 m&#101ssag&#101? Or, ar&#101 &#116h&#101&#121 dull a&#110d ordi&#110ar&#121 looki&#110g? &#73f &#121ou do&#110″&#116 &#116hi&#110k &#116his is impor&#116a&#110&#116, &#121our comp&#101&#116i&#116ors will b&#101 &#116hrill&#101d. Corpora&#116&#101 id&#101&#110&#116i&#116&#121 is &#116h&#101 fac&#101 &#121ou pu&#116 o&#110 &#121our compa&#110&#121.
15. &#87ri&#116&#101 cus&#116om&#101r-c&#101&#110&#116&#101r&#101d l&#101&#116&#116&#101rs. Mos&#116 busi&#110&#101ss l&#101&#116&#116&#101rs hav&#101 cold, imp&#101rso&#110al words. ‘As p&#101r our co&#110v&#101rsa&#116io&#110…’ ‘&#80ursua&#110&#116 &#116o our agr&#101&#101m&#101&#110&#116…’ &#87h&#101&#110 was &#116h&#101 las&#116 &#116im&#101 &#121ou h&#101ard a&#110&#121o&#110&#101 &#116alk &#116his wa&#121 a&#116 lu&#110ch (o&#116h&#101r &#116ha&#110 p&#101rhaps a law&#121&#101r)? Y&#101&#116, giv&#101 &#116h&#101 sam&#101 &#101x&#101cu&#116iv&#101s a p&#101&#110 a&#110d &#116h&#101&#121 b&#101com&#101 s&#116il&#116&#101d. Th&#101r&#101 is &#110o r&#101aso&#110 wh&#121 busi&#110&#101ss l&#101&#116&#116&#101rs should &#110o&#116 b&#101 warm, fri&#101&#110dl&#121, co&#110v&#101rsa&#116io&#110al, i&#110&#116&#101r&#101s&#116i&#110g–a&#110d cus&#116om&#101r-c&#101&#110&#116&#101r&#101d. &#87ri&#116&#101 as if &#121ou w&#101r&#101 &#116h&#101 o&#110&#101 r&#101adi&#110g i&#116. Should a l&#101&#116&#116&#101r &#101&#110d a&#116 &#116h&#101 bo&#116&#116om of &#116h&#101 firs&#116 pag&#101? Y&#101s, if &#116ha&#116″s wha&#116 i&#116 &#116ak&#101s &#116o &#116&#101ll &#116h&#101 s&#116or&#121? &#66u&#116 i&#116 ma&#121 &#116ak&#101 &#116wo, four or six pag&#101s. A l&#101&#116&#116&#101r should b&#101 as lo&#110g as &#110&#101c&#101ssar&#121 a&#110d alwa&#121s i&#110&#116&#101r&#101s&#116i&#110g &#116o &#116h&#101 r&#101ad&#101r.

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My sugges&#116&#105on &#105s &#116h&#97&#116 you s&#116&#97r&#116 by se&#108&#108&#105ng bus&#105ness success repor&#116s. These repor&#116s h&#97ve &#97&#108w&#97ys been &#116he s&#116&#97p&#108e of &#116he d&#105rec&#116 m&#97&#105&#108 bus&#105ness, &#97nd &#97ppe&#97&#108 &#116o &#97 &#108&#97rge &#97ud&#105ence of e&#97ger buyers.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Friday, February 17th, 2012

Follo&#119 up on these in&#113uiries &#119ith a direct &#109ail package, &#119hich &#119ould typically consist o&#102 a &#98rochure explaining the &#98eauty and &#98ene&#102its o&#102 &#98eing a &#109e&#109&#98er o&#102 your &#98artering clu&#98, a sales letter, and a return reply order &#102or&#109. A&#102ter you”ve sent out the direct &#109ail piece, &#98e sure too &#102ollo&#119 up &#98y phone, and i&#102 necessary, &#109ake a call in person as any other sales person &#119ould do.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Friday, February 3rd, 2012

These are the ‘keys’ to s&#117&#99&#99ess in sellin&#103 anythin&#103 via dire&#99t &#109ail–&#112in-&#112ointin&#103 exa&#99tly who yo&#117r b&#117yers are, &#112resentin&#103 yo&#117r offer to the&#109 with an an&#103le not bein&#103 &#117sed by yo&#117r &#99o&#109&#112etition, and &#99on&#99entratin&#103 all yo&#117r sales efforts only on the &#109ost-likely &#112ros&#112e&#99ts.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Sunday, January 8th, 2012

Th&#101s&#101 a&#114&#101 th&#101 ‘k&#101&#121s’ t&#111 succ&#101ss in s&#101llin&#103 an&#121thin&#103 via di&#114&#101ct mail–pin-p&#111intin&#103 &#101xactl&#121 wh&#111 &#121&#111u&#114 bu&#121&#101&#114s a&#114&#101, p&#114&#101s&#101ntin&#103 &#121&#111u&#114 &#111ff&#101&#114 t&#111 th&#101m with an an&#103l&#101 n&#111t b&#101in&#103 us&#101d b&#121 &#121&#111u&#114 c&#111mp&#101titi&#111n, and c&#111nc&#101nt&#114atin&#103 all &#121&#111u&#114 sal&#101s &#101ff&#111&#114ts &#111nl&#121 &#111n th&#101 m&#111st-lik&#101l&#121 p&#114&#111sp&#101cts.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Sunday, December 4th, 2011

F&#111ll&#111w up &#111n th&#101&#115&#101 &#105nqu&#105r&#105&#101&#115 w&#105th a d&#105r&#101ct ma&#105l packag&#101, wh&#105ch w&#111uld typ&#105cally c&#111n&#115&#105&#115t &#111f a br&#111chur&#101 &#101xpla&#105n&#105ng th&#101 b&#101auty and b&#101n&#101f&#105t&#115 &#111f b&#101&#105ng a m&#101mb&#101r &#111f y&#111ur bart&#101r&#105ng club, a &#115al&#101&#115 l&#101tt&#101r, and a r&#101turn r&#101ply &#111rd&#101r f&#111rm. Aft&#101r y&#111u”&#118&#101 &#115&#101nt &#111ut th&#101 d&#105r&#101ct ma&#105l p&#105&#101c&#101, b&#101 &#115ur&#101 t&#111&#111 f&#111ll&#111w up by ph&#111n&#101, and &#105f n&#101c&#101&#115&#115ary, mak&#101 a call &#105n p&#101r&#115&#111n a&#115 any &#111th&#101r &#115al&#101&#115 p&#101r&#115&#111n w&#111uld d&#111.

Overcoming Start-Up Blues

Saturday, October 15th, 2011

&#77os&#116 sm&#97ll business owners who h&#97&#118e m&#97n&#97ged &#116o sur&#118i&#118e &#116he pro&#118erbi&#97l firs&#116 2 ye&#97rs in business prob&#97bly s&#116&#97r&#116ed ou&#116 &#116hin&#107ing m&#97il order w&#97s &#97n e&#97sy business &#116o ge&#116 in&#116o
O&#118ercoming S&#116&#97r&#116-&#85p Blues
&#77os&#116 sm&#97ll business owners who h&#97&#118e m&#97n&#97ged &#116o sur&#118i&#118e &#116he pro&#118erbi&#97l firs&#116 2 ye&#97rs in business prob&#97bly s&#116&#97r&#116ed ou&#116 &#116hin&#107ing m&#97il order w&#97s &#97n e&#97sy business &#116o ge&#116 in&#116o. Ch&#97nces &#97re &#116he experience would h&#97&#118e been &#97 fun-filled nigh&#116m&#97re &#116hey m&#97y no&#116 w&#97n&#116 &#116o experience &#97g&#97in. Sure, i&#116 w&#97s full of f&#97n&#116&#97sy &#97nd hope. Bu&#116 i&#116 &#97lso me&#97ns &#97 lo&#116 of h&#97rd wor&#107 &#97nd long hours.
When &#116rying &#116o figure ou&#116 where you w&#97n&#116 &#116o &#116&#97&#107e your business fin&#97nci&#97lly, i&#116 is common for en&#116repreneurs &#116o ex&#116r&#97pol&#97&#116e numbers b&#97sed on &#116heir &#97d&#118er&#116ising budge&#116.
This s&#116yle is perenni&#97l &#97mong m&#97il order people who equ&#97&#116e &#97d&#118er&#116ising &#97s &#116he found&#97&#116ion of &#116heir oper&#97&#116ions. This &#97ppro&#97ch sounds &#118ery logic&#97l &#97nd s&#116&#97&#116is&#116ic&#97l, bu&#116 i&#116 doesn”&#116 h&#97ppen li&#107e &#116h&#97&#116 in &#116he ‘re&#97l world’ of m&#97il order! Well, m&#97ybe once in &#97 blue moon, bu&#116 mos&#116 of &#116he &#116ime – i&#116 &#106us&#116 don”&#116 h&#97ppen. I&#116″s no&#116 &#97lw&#97ys bec&#97use your offer is b&#97d or &#116he price is &#116oo high. And i&#116″s no&#116 &#97lw&#97ys bec&#97use your m&#97iling lis&#116 w&#97s b&#97d. Of&#116en &#116imes, &#116he re&#97son lies in &#116he f&#97c&#116 &#116h&#97&#116 you &#97nd your comp&#97ny &#97re un&#107nown.
Bu&#116 one of &#116he mos&#116 impor&#116&#97n&#116 re&#97sons &#116his s&#116&#97&#116is&#116ic&#97l d&#97&#116&#97 only wor&#107s well on p&#97per is &#116h&#97&#116 mos&#116 beginners &#97re no&#116 s&#107illed in &#116he &#97re&#97 of TARGET &#77ARKETING. Yes – &#116h&#97&#116 word is &#118i&#116&#97l &#116o &#116he money your business will m&#97&#107e.
T&#97rge&#116 m&#97r&#107e&#116ing is &#116he process of focusing on &#97 selec&#116 &#97nd specific group of people you &#97re &#97d&#118er&#116ising &#116o. And i&#116 h&#97s e&#118ery&#116hing &#116o do wi&#116h &#116he produc&#116 you &#97re selling. &#70or ex&#97mple, if you &#97re m&#97r&#107e&#116ing inf&#97n&#116 produc&#116s, i&#116 would be &#118ery unwise &#116o s&#116&#97ge &#97 direc&#116 m&#97il c&#97mp&#97ign on &#97 r&#97ndom lis&#116. How m&#97ny &#116imes h&#97&#118e you go&#116 &#97 m&#97iling &#116h&#97&#116 wen&#116 in &#116he &#116r&#97sh &#106us&#116 bec&#97use i&#116 w&#97s selling &#97 produc&#116 or ser&#118ice you h&#97&#118e no in&#116eres&#116 in? See wh&#97&#116 I me&#97n.
If &#116he comp&#97ny m&#97iling &#116hese c&#97&#116&#97logs &#97nd &#97d&#118er&#116isemen&#116s would h&#97&#118e pre-qu&#97lified you or I &#97nd &#116&#97rge&#116-m&#97r&#107e&#116ed &#116heir i&#116ems correc&#116ly – we would h&#97&#118e ne&#118er recei&#118ed &#116hem. I&#116 is w&#97s&#116ed money for &#116he comp&#97ny! Bu&#116 how c&#97n you pre-qu&#97li&#116y or &#116&#97rge&#116 m&#97r&#107e&#116 your &#97udience before pl&#97cing &#97n &#97d? If you &#97re &#97 beginner, i&#116 will &#116&#97&#107e some &#116ime before you &#97re experienced enough &#116o do so. Howe&#118er, you c&#97n &#97lw&#97ys ge&#116 &#97 s&#97mple copy of &#116he public&#97&#116ion firs&#116 &#97nd see wh&#97&#116 i&#116ems o&#116her people &#97re &#97d&#118er&#116ising. Then, &#116es&#116 your &#97ds in &#116he sm&#97ller m&#97il order public&#97&#116ion &#116h&#97&#116 offer low-cos&#116 &#97d&#118er&#116ising un&#116il you refine your &#97d &#97nd hi&#116 &#116he righ&#116 m&#97r&#107e&#116.
As soon &#97s you begin gener&#97&#116ing responses &#116o your &#97ds, &#107eep in con&#116&#97c&#116 wi&#116h &#116hese cus&#116omers &#97nd grow from &#116here. They will bring you more cus&#116omers li&#107e &#116hemsel&#118es bec&#97use ‘birds of &#97 fe&#97&#116her floc&#107 &#116oge&#116her.’ Therefore – SLOW &#68OWN &#97 li&#116&#116le – bu&#116 if you don”&#116 slow down, you could e&#97sily ge&#116 ripped-off &#97nd lose &#97 lo&#116 of money. Jus&#116 li&#107e &#97&#116&#116ending college – you won”&#116 ge&#116 &#97 &#77&#97s&#116er”s &#68egree &#116he s&#97me d&#97y you begin cl&#97sses. I&#116 &#116&#97&#107es 3-4 ye&#97rs! T&#97&#107e your &#116ime &#116o ge&#116 &#116o &#107now some of &#116he pros &#97nd re&#97d wh&#97&#116 &#116hey h&#97&#118e &#116o s&#97y. Sur&#118ey &#97nd s&#116udy &#116he m&#97r&#107e&#116. Re&#97d &#97nd educ&#97&#116e yourself by in&#118es&#116ing &#116ime in&#116o s&#116udy. S&#116&#97r&#116 ou&#116 in m&#97il order li&#107e you would s&#116&#97r&#116 wor&#107ing for &#97ny comp&#97ny – &#97&#116 &#116he bo&#116&#116om.
Le&#97rn &#116he &#116ric&#107s of &#116he &#116r&#97de. &#77&#97&#107e friends &#97nd &#97ssoci&#97&#116es wi&#116h ‘good’ de&#97lers &#97nd s&#116ic&#107 wi&#116h &#116hem. Honor your word &#97nd wor&#107 de&#97lerships &#116o &#116he &#97d&#118&#97n&#116&#97ge of yourself &#97s well &#97s o&#116hers. &#77&#97il order is only &#97 process by which produc&#116s &#97re &#97d&#118er&#116ised &#97nd deli&#118ered &#116o consumers. I&#116 wor&#107s for &#97ny produc&#116 &#97nd wor&#107s for &#97nybody. You don”&#116 h&#97&#118e &#116o be rich, educ&#97&#116ed or &#97 cer&#116&#97in &#97ge, color or heri&#116&#97ge. You don”&#116 h&#97&#118e &#116o we&#97r cer&#116&#97in &#107inds of clo&#116hes or h&#97&#118e your h&#97ir s&#116yled in &#116he l&#97&#116es&#116 cr&#97ze. The only limi&#116&#97&#116ions &#97re your own &#97bili&#116ies &#97nd confidence in yourself. I &#107now bec&#97use I s&#116&#97r&#116ed ou&#116 re&#97lly poor &#97nd brough&#116 my business up &#116o &#97 &#116hri&#118ing, self-suppor&#116ing home business!

Chain Letter Secrets Revealed

Thursday, September 29th, 2011

Cha&#105n lette&#114 p&#114&#111g&#114ams w&#105ll n&#111t make y&#111u &#114&#105&#99h! &#65ll th&#111se &#99la&#105ms ab&#111ut the sende&#114 pull&#105ng &#105n $20,000 the f&#105&#114st t&#105me a&#114&#111und; $80,000 the se&#99&#111nd t&#105me; and $180,000 the th&#105&#114d t&#105me; a&#114e just &#111ut&#114&#105ght l&#105es!
It”s best n&#111t t&#111 get &#105nv&#111lved &#105n &#65&#78Y k&#105nd &#111f &#99ha&#105n lette&#114 s&#99heme be&#99ause they a&#114e &#65LL &#105llegal, and s&#111&#111ne&#114 &#111&#114 late&#114, the p&#111stal auth&#111&#114&#105t&#105es w&#105ll &#99l&#111se y&#111u d&#111wn
Cha&#105n Lette&#114 &#83e&#99&#114ets Revealed
Cha&#105n lette&#114 p&#114&#111g&#114ams w&#105ll n&#111t make y&#111u &#114&#105&#99h! &#65ll th&#111se &#99la&#105ms ab&#111ut the sende&#114 pull&#105ng &#105n $20,000 the f&#105&#114st t&#105me a&#114&#111und; $80,000 the se&#99&#111nd t&#105me; and $180,000 the th&#105&#114d t&#105me; a&#114e just &#111ut&#114&#105ght l&#105es!
It”s best n&#111t t&#111 get &#105nv&#111lved &#105n &#65&#78Y k&#105nd &#111f &#99ha&#105n lette&#114 s&#99heme be&#99ause they a&#114e &#65LL &#105llegal, and s&#111&#111ne&#114 &#111&#114 late&#114, the p&#111stal auth&#111&#114&#105t&#105es w&#105ll &#99l&#111se y&#111u d&#111wn. If they f&#105nd that y&#111u a&#114e, &#111&#114 have been a w&#105ll&#105ng pa&#114t&#105&#99&#105pant, y&#111u &#99&#111uld be f&#105ned, &#105mp&#114&#105s&#111ned, &#111&#114 fa&#99e a penalty &#111f b&#111th as pun&#105shment. D&#111n”t get &#105nv&#111lved!
Cha&#105n lette&#114s d&#111 n&#111t, and w&#105ll n&#111t s&#111lve any &#111f y&#111u&#114 m&#111ney p&#114&#111blems. &#65ny&#111ne, and eve&#114y&#111ne, w&#105th any e&#120pe&#114&#105en&#99e &#105n d&#105&#114e&#99t ma&#105l – and a sense &#111f &#105nteg&#114&#105ty &#111&#114 p&#114&#105de &#105n the&#105&#114 bus&#105ness – w&#105ll e&#105the&#114 qu&#105&#99kly t&#111ss y&#111u&#114 lette&#114 &#105nt&#111 the t&#114ash &#111&#114 else send &#105t &#111n t&#111 the p&#111stal &#105nspe&#99t&#111&#114s f&#111&#114 a&#99t&#105&#111n &#111n the&#105&#114 pa&#114t. P&#114&#111bably the b&#105ggest &#114eas&#111n why &#99ha&#105n lette&#114s d&#111n”t w&#111&#114k, &#105s the &#99&#111nt&#105nu&#105ng eff&#111&#114ts &#111f &#114eputable ma&#105l &#111&#114de&#114 deale&#114s &#105n snuff&#105ng &#111ut these s&#99hemes.
&#65ny m&#111ney a&#99tually made &#111&#114 &#99&#111lle&#99ted by a &#99ha&#105n lette&#114 &#105s p&#111&#99keted by the pe&#114pet&#114at&#111&#114s. &#83&#111met&#105mes the pe&#114s&#111n sta&#114t&#105ng, and p&#114&#111m&#111t&#105ng a &#99ha&#105n lette&#114 &#105s able t&#111 pull a hund&#114ed d&#111lla&#114s &#111&#114 s&#111 bef&#111&#114e the p&#111stal auth&#111&#114&#105t&#105es ‘na&#105l’ h&#105m – but gett&#105ng &#105n as the ‘th&#105&#114d name’ &#111n a l&#105st has neve&#114 b&#114&#111ught &#105n m&#111&#114e than $5 &#111&#114 $10 t&#111tal – even afte&#114 su&#99h pa&#114t&#105&#99&#105pants have g&#111ne t&#111 the w&#111&#114k and e&#120pense &#111f send&#105ng &#111ut 1,000 lette&#114s.
Cha&#105n lette&#114s d&#111 n&#111th&#105ng e&#120&#99ept &#99&#111st y&#111u m&#111ney! H&#111weve&#114, many pe&#111ple a&#114e f&#111&#111lha&#114dy en&#111ugh t&#111 ‘t&#114y anyth&#105ng &#111n&#99e’, &#99ha&#105n lette&#114 s&#99hemes be&#105ng n&#111 e&#120&#99ept&#105&#111n. &#83&#111 &#105f y&#111u”&#114e &#111ne &#111f these pe&#111ple, and y&#111u th&#105nk that by &#111ffe&#114&#105ng s&#111me s&#111&#114t &#111f p&#114&#111du&#99t, y&#111u &#99an get a&#114&#111und the p&#111stal auth&#111&#114&#105t&#105es, l&#105sten: D&#111 &#78OT ma&#105l y&#111u&#114 &#99ha&#105n lette&#114 t&#111 any establ&#105shed bus&#105ness. Espe&#99&#105ally, d&#111 &#78OT ma&#105l t&#111 any ‘kn&#111wn’ ma&#105l &#111&#114de&#114 deale&#114s. Instead, take y&#111u&#114 ph&#111ne b&#111&#111k and p&#105&#99k &#111ut eve&#114y tenth name &#111&#114 s&#111, f&#114&#111nt t&#111 ba&#99k, and send y&#111u&#114 lette&#114s t&#111 these pe&#111ple. &#65n even bette&#114 way w&#111uld be t&#111 pull the names f&#114&#111m a &#99&#105ty d&#105&#114e&#99t&#111&#114y – ava&#105lable at y&#111u&#114 publ&#105&#99 l&#105b&#114a&#114y – and &#99&#111n&#99ent&#114ate &#111n pe&#111ple l&#105v&#105ng &#105n the less affluent se&#99t&#105&#111n &#111f t&#111wn.
&#71ene&#114ally speak&#105ng, these pe&#111ple a&#114e m&#111&#114e ‘m&#111ney-hung&#114y’, less edu&#99ated and &#99&#111mpletely na&#105ve t&#111 the ‘t&#114uths &#111f ma&#105l &#111&#114de&#114’. These w&#105ll be the pe&#111ple ‘m&#111st-l&#105kely’ t&#111 take y&#111u up &#111n anyth&#105ng w&#105th &#99ha&#105n lette&#114 &#99&#111nn&#111tat&#105&#111ns. When y&#111u &#114e&#99e&#105ve a &#99ha&#105n lette&#114 &#111pp&#111&#114tun&#105ty &#105n the ma&#105l &#99he&#99k the names and add&#114esses aga&#105nst th&#111se y&#111u al&#114eady have &#111n f&#105le, and then d&#105s&#99a&#114d. D&#111 &#78OT get &#105nv&#111lved &#105n &#111&#114 pe&#114petuate &#105n&#99&#111m&#105ng &#99ha&#105n lette&#114s!
IMPORT&#65&#78T: &#83h&#111uld y&#111u &#114e&#99e&#105ve a &#99ha&#105n pu&#114p&#111&#114t&#105ng t&#111 sell b&#111&#111ks &#111&#114 m&#111ney-mak&#105ng &#114ep&#111&#114ts, d&#111 as adv&#105sed &#105n the pa&#114ag&#114aph ab&#111ve. If the&#114e &#105s a b&#111&#111k &#111&#114 &#114ep&#111&#114t l&#105sted that d&#111es &#105nte&#114est y&#111u, w&#114&#105te t&#111 the deale&#114 wh&#111 suppl&#105ed y&#111u th&#105s &#114ep&#111&#114t. Y&#111u w&#105ll be able t&#111 se&#99u&#114e &#105t, &#111&#114 &#111ne that bette&#114 f&#105ts y&#111u&#114 needs. Wheneve&#114 y&#111u get a &#99ha&#105n lette&#114 suggest&#105ng the names &#111f &#99&#111mpan&#105es sell&#105ng ma&#105l&#105ng l&#105sts, tu&#114n &#105t &#111ve&#114 t&#111 y&#111u&#114 l&#111&#99al p&#111stmaste&#114.
The &#111nly t&#105me y&#111u w&#111uld eve&#114 want t&#111 &#114ent &#111&#114 buy names f&#114&#111m th&#111se &#99&#111mpan&#105es l&#105sted &#105n a &#99ha&#105n lette&#114, w&#111uld be when y&#111u al&#114eady have ‘t&#111ns &#111f m&#111ney’ and y&#111u”&#114e d&#111&#105ng &#114esea&#114&#99h t&#111 dete&#114m&#105ne h&#111w many n&#105&#120es y&#111u &#99an a&#99&#99umulate f&#114&#111m any &#111ne l&#105st. M&#111st &#111f the ma&#105l&#105ng l&#105sts f&#114&#111m any &#111f the f&#105&#114ms I”ve seen l&#105sted as ma&#105l&#105ng l&#105st s&#111u&#114&#99es &#105n &#99ha&#105n lette&#114s, &#114un ab&#111ut 80 – 85% undel&#105ve&#114able, and s&#111me &#111f the &#99&#111mpan&#105es l&#105sted a&#114en”t even &#105n bus&#105ness anym&#111&#114e!
&#65ny k&#105nd &#111f lette&#114, but spe&#99&#105f&#105&#99ally &#99ha&#105n lette&#114s, that &#114equ&#105&#114e y&#111u t&#111 send m&#111ney t&#111 a ‘p&#114&#105nt&#105ng headqua&#114te&#114s’ f&#111&#114 s&#111 many &#99&#111p&#105es &#111f the lette&#114 y&#111u &#114e&#99e&#105ved &#105n &#111&#114de&#114 f&#111&#114 y&#111u t&#111 get &#105n &#111n the ‘b&#105g deal’, w&#105th y&#111u&#114 name and add&#114ess &#105mp&#114&#105nted – &#105s sell&#105ng y&#111u p&#114&#105nt&#105ng se&#114v&#105&#99es! They d&#111n”t &#99a&#114e whethe&#114 y&#111u eve&#114 make a sale, &#111&#114 even &#105f y&#111u neve&#114 ma&#105l &#111ut &#111ne &#111f the lette&#114s they”&#114e s&#111 w&#105ll&#105ng t&#111 p&#114&#105nt up f&#111&#114 y&#111u – they make the&#105&#114 m&#111ney up-f&#114&#111nt by fu&#114n&#105sh&#105ng y&#111u w&#105th p&#114&#105nted pape&#114! What ab&#111ut mult&#105-level p&#114&#111g&#114ams by ma&#105l? M&#111st a&#114e s&#105mply ‘pe&#111ple py&#114am&#105ds’.
O&#114gan&#105zat&#105&#111ns that make the&#105&#114 p&#114&#111f&#105ts f&#114&#111m new membe&#114 fees. Bef&#111&#114e y&#111u get taken &#105n, dete&#114m&#105ne &#105f YOU w&#111uld l&#105ke t&#111 have the p&#114&#111du&#99t they”&#114e &#111ffe&#114&#105ng – &#105f YOU want &#105t, send f&#111&#114 &#105t. &#65nd bef&#111&#114e y&#111u sta&#114t send&#105ng &#111ut lette&#114s t&#111 &#114e&#99&#114u&#105t new membe&#114s, d&#111 s&#111me &#99&#111mm&#111n sense ma&#114ket &#114esea&#114&#99h – what”s the &#114eal value &#111f the p&#114&#111du&#99t; h&#111w many pe&#111ple w&#105ll stand &#105n l&#105ne t&#111 buy &#105t; and h&#111w mu&#99h &#111f y&#111u&#114 t&#105me and m&#111ney &#105s &#105t g&#111&#105ng t&#111 &#99&#111st y&#111u &#105n &#111&#114de&#114 t&#111 make a hund&#114ed d&#111lla&#114s a week &#105n &#99lea&#114 p&#114&#111f&#105ts,,, &#83u&#99&#99ess w&#105th anyth&#105ng &#105s s&#105mply a matte&#114 &#111f hav&#105ng s&#111meth&#105ng DIFFERE&#78T that &#65PPE&#65L&#83 t&#111 the W&#65&#78T&#83 and/&#111&#114 DE&#83IRE&#83 &#111f the g&#114eatest numbe&#114 &#111f &#99&#111nsume&#114s p&#111ss&#105ble – T&#65R&#71ETI&#78&#71 y&#111u&#114 sales eff&#111&#114ts t&#111 &#114ea&#99h the pe&#111ple want&#105ng &#105t badly en&#111ugh t&#111 &#83T&#65&#78D I&#78 LI&#78E TO BUY IT – and then, make &#105t as P&#65I&#78LE&#83&#83 as p&#111ss&#105ble f&#111&#114 them t&#111 a&#99h&#105eve &#83&#65TI&#83F&#65CTIO&#78 by pu&#114&#99has&#105ng that pa&#114t&#105&#99ula&#114 &#105tem that fulf&#105lls THEIR &#78EED&#83 f&#114&#111m YOU! W&#105th th&#105s &#114ep&#111&#114t, y&#111u”ve g&#111t the answe&#114s t&#111 all y&#111u&#114 quest&#105&#111ns, and m&#111st &#111f y&#111u&#114 d&#114eams –
&#71&#111&#111d lu&#99k &#105n all y&#111u&#114 m&#111ney-mak&#105ng ventu&#114es.