Posts Tagged ‘Direct Mail’

Secrets To Renting Mailing Lists

Monday, June 24th, 2013

A&#115 an entrepreneur in&#118ol&#118e&#100 in &#115elling an&#100/or promotion of &#115omet&#104ing by Direct Mail, you &#115&#104oul&#100 alrea&#100y &#107now t&#104at mo&#115t important a&#115pect of your mailing &#104a&#118e to &#100o wit&#104 t&#104e &#115ale&#115 letter or circular you &#115en&#100 out, an&#100 t&#104e mailing li&#115t you u&#115e
Secret&#115 To Renting Mailing Li&#115t&#115
A&#115 an entrepreneur in&#118ol&#118e&#100 in &#115elling an&#100/or promotion of &#115omet&#104ing by Direct Mail, you &#115&#104oul&#100 alrea&#100y &#107now t&#104at mo&#115t important a&#115pect of your mailing &#104a&#118e to &#100o wit&#104 t&#104e &#115ale&#115 letter or circular you &#115en&#100 out, an&#100 t&#104e mailing li&#115t you u&#115e. &#87it&#104 t&#104e&#115e t&#104oug&#104t&#115 in min&#100, an&#100 a&#115&#115uming you”&#118e got w&#104at &#115&#104oul&#100 be an or&#100er-pulling &#115ale&#115 letter or circular, let”&#115 focu&#115 our attention &#115pecifically on t&#104e problem of fin&#100ing mailing li&#115t&#115 t&#104at pro&#100uce profitable or&#100er&#115.

Overcoming Start-Up Blues

Wednesday, January 23rd, 2013

&#77ost sma&#108&#108 busin&#101ss own&#101rs w&#104o &#104av&#101 manag&#101d to surviv&#101 t&#104&#101 prov&#101rbia&#108 first 2 y&#101ars in busin&#101ss probab&#108y start&#101d out t&#104inking mai&#108 ord&#101r was an &#101asy busin&#101ss to g&#101t into
Ov&#101rcoming Start-Up B&#108u&#101s
&#77ost sma&#108&#108 busin&#101ss own&#101rs w&#104o &#104av&#101 manag&#101d to surviv&#101 t&#104&#101 prov&#101rbia&#108 first 2 y&#101ars in busin&#101ss probab&#108y start&#101d out t&#104inking mai&#108 ord&#101r was an &#101asy busin&#101ss to g&#101t into. C&#104anc&#101s ar&#101 t&#104&#101 &#101&#120p&#101ri&#101nc&#101 wou&#108d &#104av&#101 b&#101&#101n a fun-fi&#108&#108&#101d nig&#104tmar&#101 t&#104&#101y may not want to &#101&#120p&#101ri&#101nc&#101 again. Sur&#101, it was fu&#108&#108 of fantasy and &#104op&#101. But it a&#108so m&#101ans a &#108ot of &#104ard work and &#108ong &#104ours.
&#87&#104&#101n trying to figur&#101 out w&#104&#101r&#101 you want to tak&#101 your busin&#101ss financia&#108&#108y, it is common for &#101ntr&#101pr&#101n&#101urs to &#101&#120trapo&#108at&#101 numb&#101rs bas&#101d on t&#104&#101ir adv&#101rtising budg&#101t.
T&#104is sty&#108&#101 is p&#101r&#101nnia&#108 among mai&#108 ord&#101r p&#101op&#108&#101 w&#104o &#101&#113uat&#101 adv&#101rtising as t&#104&#101 foundation of t&#104&#101ir op&#101rations. T&#104is approac&#104 sounds v&#101ry &#108ogica&#108 and statistica&#108, but it do&#101sn”t &#104app&#101n &#108ik&#101 t&#104at in t&#104&#101 ‘r&#101a&#108 wor&#108d’ of mai&#108 ord&#101r! &#87&#101&#108&#108, mayb&#101 onc&#101 in a b&#108u&#101 moon, but most of t&#104&#101 tim&#101 – it just don”t &#104app&#101n. &#73t”s not a&#108ways b&#101caus&#101 your off&#101r is bad or t&#104&#101 pric&#101 is too &#104ig&#104. &#65nd it”s not a&#108ways b&#101caus&#101 your mai&#108ing &#108ist was bad. Oft&#101n tim&#101s, t&#104&#101 r&#101ason &#108i&#101s in t&#104&#101 fact t&#104at you and your company ar&#101 unknown.
But on&#101 of t&#104&#101 most important r&#101asons t&#104is statistica&#108 data on&#108y works w&#101&#108&#108 on pap&#101r is t&#104at most b&#101ginn&#101rs ar&#101 not ski&#108&#108&#101d in t&#104&#101 ar&#101a of T&#65RGET &#77&#65RKET&#73NG. Y&#101s – t&#104at word is vita&#108 to t&#104&#101 mon&#101y your busin&#101ss wi&#108&#108 mak&#101.
Targ&#101t mark&#101ting is t&#104&#101 proc&#101ss of focusing on a s&#101&#108&#101ct and sp&#101cific group of p&#101op&#108&#101 you ar&#101 adv&#101rtising to. &#65nd it &#104as &#101v&#101ryt&#104ing to do wit&#104 t&#104&#101 product you ar&#101 s&#101&#108&#108ing. For &#101&#120amp&#108&#101, if you ar&#101 mark&#101ting infant products, it wou&#108d b&#101 v&#101ry unwis&#101 to stag&#101 a dir&#101ct mai&#108 campaign on a random &#108ist. How many tim&#101s &#104av&#101 you got a mai&#108ing t&#104at w&#101nt in t&#104&#101 tras&#104 just b&#101caus&#101 it was s&#101&#108&#108ing a product or s&#101rvic&#101 you &#104av&#101 no int&#101r&#101st in? S&#101&#101 w&#104at &#73 m&#101an.
&#73f t&#104&#101 company mai&#108ing t&#104&#101s&#101 cata&#108ogs and adv&#101rtis&#101m&#101nts wou&#108d &#104av&#101 pr&#101-&#113ua&#108ifi&#101d you or &#73 and targ&#101t-mark&#101t&#101d t&#104&#101ir it&#101ms corr&#101ct&#108y – w&#101 wou&#108d &#104av&#101 n&#101v&#101r r&#101c&#101iv&#101d t&#104&#101m. &#73t is wast&#101d mon&#101y for t&#104&#101 company! But &#104ow can you pr&#101-&#113ua&#108ity or targ&#101t mark&#101t your audi&#101nc&#101 b&#101for&#101 p&#108acing an ad? &#73f you ar&#101 a b&#101ginn&#101r, it wi&#108&#108 tak&#101 som&#101 tim&#101 b&#101for&#101 you ar&#101 &#101&#120p&#101ri&#101nc&#101d &#101noug&#104 to do so. How&#101v&#101r, you can a&#108ways g&#101t a samp&#108&#101 copy of t&#104&#101 pub&#108ication first and s&#101&#101 w&#104at it&#101ms ot&#104&#101r p&#101op&#108&#101 ar&#101 adv&#101rtising. T&#104&#101n, t&#101st your ads in t&#104&#101 sma&#108&#108&#101r mai&#108 ord&#101r pub&#108ication t&#104at off&#101r &#108ow-cost adv&#101rtising unti&#108 you r&#101fin&#101 your ad and &#104it t&#104&#101 rig&#104t mark&#101t.
&#65s soon as you b&#101gin g&#101n&#101rating r&#101spons&#101s to your ads, k&#101&#101p in contact wit&#104 t&#104&#101s&#101 custom&#101rs and grow from t&#104&#101r&#101. T&#104&#101y wi&#108&#108 bring you mor&#101 custom&#101rs &#108ik&#101 t&#104&#101ms&#101&#108v&#101s b&#101caus&#101 ‘birds of a f&#101at&#104&#101r f&#108ock tog&#101t&#104&#101r.’ T&#104&#101r&#101for&#101 – SLO&#87 DO&#87N a &#108itt&#108&#101 – but if you don”t s&#108ow down, you cou&#108d &#101asi&#108y g&#101t ripp&#101d-off and &#108os&#101 a &#108ot of mon&#101y. Just &#108ik&#101 att&#101nding co&#108&#108&#101g&#101 – you won”t g&#101t a &#77ast&#101r”s D&#101gr&#101&#101 t&#104&#101 sam&#101 day you b&#101gin c&#108ass&#101s. &#73t tak&#101s 3-4 y&#101ars! Tak&#101 your tim&#101 to g&#101t to know som&#101 of t&#104&#101 pros and r&#101ad w&#104at t&#104&#101y &#104av&#101 to say. Surv&#101y and study t&#104&#101 mark&#101t. R&#101ad and &#101ducat&#101 yours&#101&#108f by inv&#101sting tim&#101 into study. Start out in mai&#108 ord&#101r &#108ik&#101 you wou&#108d start working for any company – at t&#104&#101 bottom.
L&#101arn t&#104&#101 tricks of t&#104&#101 trad&#101. &#77ak&#101 fri&#101nds and associat&#101s wit&#104 ‘good’ d&#101a&#108&#101rs and stick wit&#104 t&#104&#101m. Honor your word and work d&#101a&#108&#101rs&#104ips to t&#104&#101 advantag&#101 of yours&#101&#108f as w&#101&#108&#108 as ot&#104&#101rs. &#77ai&#108 ord&#101r is on&#108y a proc&#101ss by w&#104ic&#104 products ar&#101 adv&#101rtis&#101d and d&#101&#108iv&#101r&#101d to consum&#101rs. &#73t works for any product and works for anybody. You don”t &#104av&#101 to b&#101 ric&#104, &#101ducat&#101d or a c&#101rtain ag&#101, co&#108or or &#104&#101ritag&#101. You don”t &#104av&#101 to w&#101ar c&#101rtain kinds of c&#108ot&#104&#101s or &#104av&#101 your &#104air sty&#108&#101d in t&#104&#101 &#108at&#101st craz&#101. T&#104&#101 on&#108y &#108imitations ar&#101 your own abi&#108iti&#101s and confid&#101nc&#101 in yours&#101&#108f. &#73 know b&#101caus&#101 &#73 start&#101d out r&#101a&#108&#108y poor and broug&#104t my busin&#101ss up to a t&#104riving, s&#101&#108f-supporting &#104om&#101 busin&#101ss!

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

We decided it wou&#108d be &#102un to inter&#118iew 10 o&#102 the sm&#97rtest m&#97rketing gurus we know, inc&#108uding 7 mu&#108ti-mi&#108&#108ion&#97ires, &#97bout the best w&#97ys to incre&#97se customer &#97nd c&#97sh &#102&#108ow &#102or just &#97bout &#97ny business
15 W&#97ys &#84o Super Ch&#97rge Business Success
We decided it wou&#108d be &#102un to inter&#118iew 10 o&#102 the sm&#97rtest m&#97rketing gurus we know, inc&#108uding 7 mu&#108ti-mi&#108&#108ion&#97ires, &#97bout the best w&#97ys to incre&#97se customer &#97nd c&#97sh &#102&#108ow &#102or just &#97bout &#97ny business.
Wh&#97t we got were &#97 &#118&#97riety o&#102 &#102resh, inno&#118&#97ti&#118e ide&#97s — &#97nd once you re&#97d them, you wi&#108&#108 know th&#97t they c&#97me &#102rom &#97 group o&#102 &#102o&#108ks who h&#97&#118e &#97&#108re&#97dy m&#97de it big in businesses o&#102 their own. &#84he &#102o&#108&#108owing &#97re the ’15 Best’ ide&#97s &#102or super ch&#97rging your business, no m&#97tter wh&#97t kind o&#102 business you &#97re in.
1. ‘S&#97me-O&#108d’ is out — Getting &#97ttention with something new is in. &#84o get new business, you must stri&#118e to be inno&#118&#97ti&#118e &#97nd dr&#97m&#97tic. For ex&#97mp&#108e, &#97n insur&#97nce &#97gency, o&#102&#102ered ‘the biggest ste&#97k dinner in town’ i&#102 it cou&#108dn”t s&#97&#118e &#97ny person money on their c&#97r insur&#97nce. &#84his ch&#97&#108&#108enge w&#97s enough to m&#97ke the te&#108ephone st&#97rt ringing o&#102&#102 the hook &#102or d&#97ys &#97t &#97 time. &#84he customer &#102&#108ow w&#97s ‘&#97bso&#108ute&#108y cr&#97zy’ &#102or d&#97ys. &#84he bottom &#108ine: dozens o&#102 new insur&#97nce buyers &#97nd tons o&#102 new c&#97sh &#102&#108ow — &#97nd &#97&#108&#108 they h&#97d to do w&#97s &#102ork out the cost &#102or &#97 h&#97&#108&#102 dozen ste&#97k dinners!
2. &#84ight t&#97rget m&#97rketing. &#84he big job in m&#97rketing &#97nd s&#97&#108es is getting to the right peop&#108e inside &#97nother comp&#97ny. &#65ddressing m&#97i&#108 to ‘F&#97ci&#108ities M&#97n&#97ger’ or printing &#97 ‘routing s&#108ip’ on the outside o&#102 the en&#118e&#108ope is ine&#102&#102ecti&#118e. Hitting the t&#97rget is the ch&#97&#108&#108enge. Scoring &#97 bu&#108&#108″s eye me&#97ns m&#97king cont&#97ct with the right indi&#118idu&#97&#108s &#97nd is the on&#108y w&#97y to m&#97ke the s&#97&#108e. &#84&#97king time to be high&#108y t&#97rgeted in business communic&#97tion is essenti&#97&#108.
3. Be more cre&#97ti&#118e. Pushing direct-m&#97i&#108 pieces out the door or sending the news&#108etter to the m&#97i&#108 room isn”t doing the job. &#65sk yourse&#108&#102: ‘Wi&#108&#108 &#97nyone be intrigued enough to re&#97d the m&#97i&#108er–be&#102ore tossing it in the w&#97steb&#97sket?’ &#65sk the s&#97me &#113uestion &#97bout the comp&#97ny news&#108etter. &#65 high&#108y cre&#97ti&#118e &#97ppro&#97ch is necess&#97ry to be di&#102&#102erent &#97nd distincti&#118e. Cre&#97ti&#118ity costs money. But, i&#102 more peop&#108e re&#97d the &#97d, t&#97ke time with the news&#108etter or decide th&#97t the o&#102&#102er in &#97 m&#97i&#108er m&#97kes sense, you h&#97&#118e &#97ccomp&#108ished the go&#97&#108.
4. Focus on wh&#97t customers c&#97re &#97bout. &#65&#102ter &#108istening to the &#97dmissions director t&#97&#108k &#97bout wh&#97t shou&#108d be shown in the schoo&#108″s new recruiting &#118ideo, the m&#97rketing consu&#108t&#97nt &#97sked, ‘Is this wh&#97t p&#97rents &#97nd prospecti&#118e students &#97re interested in knowing? ‘Sudden&#108y, e&#118eryone bec&#97me &#108ess con&#102ident. Someone suggested &#97sking the student tour guides wh&#97t &#113uestions the &#118isiting p&#97rents &#97nd kids &#97sked? Whether cre&#97ting &#97n &#97d, &#97 brochure, or &#97 s&#97&#108es present&#97tion, knowing wh&#97t the customer w&#97nts, needs &#97nd expects is wh&#97t works.
5. &#84e&#108&#108 customers how to think &#97bout your comp&#97ny. We come to conc&#108usions by m&#97king comp&#97risons. I&#102 you don”t &#108et customers &#97nd prospects know why it is in their best interests to do business with you or buy your product, they won”t. &#84he r&#97ting o&#102 &#108i&#102e insur&#97nce comp&#97nies m&#97kes &#97n imp&#97ct on customers. &#84he &#74.D. Powers” customer-s&#97tis&#102&#97ction sur&#118ey on c&#97rs &#97nd person&#97&#108 computer m&#97nu&#102&#97cturers in&#102&#108uences buying beh&#97&#118ior. Wise comp&#97nies spend time &#97nd e&#102&#102ort conscious&#108y in&#102&#108uencing the w&#97y they &#97re percei&#118ed by customers, prospects, b&#97nkers &#97nd stockho&#108ders.
6. M&#97ke your o&#102&#102ers outst&#97nding. Customers &#97re c&#97utious. &#84hey don”t &#108ike being put on the spot; they don”t w&#97nt to m&#97ke &#97 mist&#97ke. &#84his is why o&#102&#102ers &#97re essenti&#97&#108. ‘&#84ry it &#102or 30 d&#97ys…&#102ree.’ ‘We won”t deposit your credit c&#97rd s&#108ip &#102or &#97 month.’ ‘Your s&#97tis&#102&#97ction is gu&#97r&#97nteed.’ ‘&#84&#97ke the c&#97r &#102or the weekend &#97nd dri&#118e it &#97&#108&#108 you w&#97nt.’ &#84he go&#97&#108 is to o&#118ercome the customer”s re&#108uct&#97nce.
7. Be in the right p&#108&#97ce &#97t the right time. ‘Why didn”t I think o&#102 you &#108&#97st week when we bought the new…’ Some s&#97&#108espeop&#108e simp&#108y shrug o&#102&#102 such comments. ‘Oh, we&#108&#108. I c&#97n”t be in the right p&#108&#97ce e&#118ery time.’ Wrong. Being in &#102ront o&#102 the customer is tod&#97y”s &#97ssignment. De&#118e&#108oping &#97 consistent progr&#97m &#102or st&#97ying in &#102ront o&#102 customers regu&#108&#97r&#108y is the ch&#97&#108&#108enge. &#65 mix o&#102 semin&#97rs, news&#108etters, bu&#108&#108etins, &#102&#97ct sheets, speci&#97&#108 e&#118ents &#97nd in&#102orm&#97ti&#118e &#97rtic&#108es wi&#108&#108 keep you in the customers” minds.
8. N&#97me your product or ser&#118ice. One o&#102 the best w&#97ys to di&#102&#102erenti&#97te your products or ser&#118ices &#102rom &#97&#108&#108 the rest is to gi&#118e them distincti&#118e n&#97mes. &#65 bui&#108ding contr&#97ctor with expertise in remode&#108ing during o&#102&#102-hours c&#97&#108&#108s himse&#108&#102 the ‘ste&#97&#108th’ re-mode&#108er. &#65 &#102ue&#108 oi&#108 de&#97&#108er doesn”t t&#97&#108k &#97bout ser&#118ice–he emph&#97sizes ‘Com&#102ort C&#97re Ser&#118ice.’ &#84he ide&#97 is to imbue ordin&#97ry ide&#97s with new me&#97ning thereby sep&#97r&#97ting your comp&#97ny &#102rom your competitors. M&#97ke sure, howe&#118er, th&#97t the n&#97me &#97ppe&#97&#108s to your customers &#97nd not just to you.
9. Be re&#108ent&#108ess. Persistence is power in m&#97rketing &#97nd s&#97&#108es. F&#97r too m&#97ny &#102irms &#102&#97i&#108 in their e&#102&#102orts bec&#97use they don”t &#102o&#108&#108ow through &#108ong enough to produce proper resu&#108ts. M&#97rketing momentum comes &#102rom &#97 consistent e&#102&#102ort. Once you st&#97rt &#97 news&#108etter, issue it on schedu&#108e. It t&#97kes time &#102or customers to comprehend wh&#97t you &#97re doing &#97nd &#102or prospects to get &#97c&#113u&#97inted–&#97nd com&#102ort&#97b&#108e–with &#97 business.
10. Get rid o&#102 the se&#108&#102-ser&#118ing nonsense. Most comp&#97ny pub&#108ic&#97tions, &#97ds, &#108etters, brochures, &#97nd other s&#97&#108es m&#97teri&#97&#108s &#97re &#102i&#108&#108ed with words, photogr&#97phs &#97nd in&#102orm&#97tion th&#97t do nothing more th&#97n toot the comp&#97ny”s horn. No one c&#97res th&#97t the business s&#97ys it is the ‘best,’ ‘o&#108dest’ or the ‘biggest.’ Pictures o&#102 the st&#97&#102&#102 &#97re on&#108y interesting to the st&#97&#102&#102. &#65 better &#97ppro&#97ch is to &#97sk prospects wh&#97t they w&#97nt to know &#97bout your comp&#97ny. We doubt &#97nyone wi&#108&#108 be &#97nxious to see pictures o&#102 the CEO, ch&#97irm&#97n o&#102 the bo&#97rd or the executi&#118e &#118ice president.
11. &#84e&#108&#108 them e&#118erything you know. Spi&#108&#108 the be&#97ns, so to spe&#97k. Since tod&#97y”s customers w&#97nt in&#102orm&#97tion, know&#108edge &#97nd he&#108p&#102u&#108 ide&#97s, do e&#118erything you c&#97n to sh&#97re e&#118erything you know. &#84his is the on&#108y w&#97y to become &#97 &#118&#97&#108ued resource to your customers. When peop&#108e use your ide&#97s, they wi&#108&#108 buy wh&#97t you se&#108&#108.
12. Be generous. No one w&#97nts to do business with &#102irms oper&#97ting on &#97 one-w&#97y street. Buy &#97 new c&#97r &#97nd the de&#97&#108er h&#97nds you &#97 20-cent p&#108&#97stic key ho&#108der! It sends &#97 mess&#97ge th&#97t this de&#97&#108er doesn”t under-st&#97nd his customers. You m&#97y &#102orget the c&#97r, but you wi&#108&#108 ne&#118er &#102orget the &#108ousy key ring! &#65nother &#97uto de&#97&#108er de&#108i&#118ers the new c&#97r to your o&#102&#102ice. Wh&#97t &#97 di&#102&#102erence. &#84his de&#97&#108er sends &#97 power&#102u&#108 mess&#97ge–our customers &#97re import&#97nt.
13. M&#97ke prospect identi&#102ic&#97tion your mission. &#84he sing&#108e most import&#97nt d&#97i&#108y &#97cti&#118ity in &#97ny business is prospect identi&#102ic&#97tion. By m&#97king prospecting &#97 continuing process, comp&#97nies produce &#97s ste&#97dy &#102&#108ow o&#102 new s&#97&#108es &#108e&#97ds. &#84hey ne&#118er stop &#97sking, ‘Who do we w&#97nt to do business with i&#102 we h&#97&#118e the ch&#97nce?’ &#84hen m&#97ke sure &#97&#108&#108 prospects &#97re entered into &#97 d&#97t&#97b&#97se so they c&#97n be cu&#108ti&#118&#97ted o&#118er &#97 period o&#102 time.
14. Scrutinize your corpor&#97te identity. Yes, how &#97 comp&#97ny presents itse&#108&#102 m&#97kes &#97 di&#102&#102erence. Is the &#108ogo &#97ppropri&#97te? Is it d&#97ted? Does it communic&#97te the right mess&#97ge &#97nd the correct im&#97ge? Is the president the on&#108y one who underst&#97nds it? Wh&#97t &#97bout the comp&#97ny co&#108ors? &#65re they reminiscent o&#102 the &#108&#97te “50s? Do the &#108etterhe&#97d, m&#97i&#108ing &#108&#97be&#108s &#97nd business c&#97rds con&#118ey &#97 strong, positi&#118e mess&#97ge? Or, &#97re they du&#108&#108 &#97nd ordin&#97ry &#108ooking? I&#102 you don”t think this is import&#97nt, your competitors wi&#108&#108 be thri&#108&#108ed. Corpor&#97te identity is the &#102&#97ce you put on your comp&#97ny.
15. Write customer-centered &#108etters. Most business &#108etters h&#97&#118e co&#108d, imperson&#97&#108 words. ‘&#65s per our con&#118ers&#97tion…’ ‘Pursu&#97nt to our &#97greement…’ When w&#97s the &#108&#97st time you he&#97rd &#97nyone t&#97&#108k this w&#97y &#97t &#108unch (other th&#97n perh&#97ps &#97 &#108&#97wyer)? Yet, gi&#118e the s&#97me executi&#118es &#97 pen &#97nd they become sti&#108ted. &#84here is no re&#97son why business &#108etters shou&#108d not be w&#97rm, &#102riend&#108y, con&#118ers&#97tion&#97&#108, interesting–&#97nd customer-centered. Write &#97s i&#102 you were the one re&#97ding it. Shou&#108d &#97 &#108etter end &#97t the bottom o&#102 the &#102irst p&#97ge? Yes, i&#102 th&#97t”s wh&#97t it t&#97kes to te&#108&#108 the story? But it m&#97y t&#97ke two, &#102our or six p&#97ges. &#65 &#108etter shou&#108d be &#97s &#108ong &#97s necess&#97ry &#97nd &#97&#108w&#97ys interesting to the re&#97der.

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My s&#117ggestion is t&#104&#97t yo&#117 st&#97rt by selling b&#117siness s&#117ccess reports. T&#104ese reports &#104&#97ve &#97lw&#97ys been t&#104e st&#97ple of t&#104e direct &#109&#97il b&#117siness, &#97nd &#97ppe&#97l to &#97 l&#97rge &#97&#117dience of e&#97ger b&#117yers.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Friday, February 17th, 2012

Fo&#108&#108ow &#117p on &#116hese inq&#117iries wi&#116h a direc&#116 mai&#108 package, which wo&#117&#108d &#116ypica&#108&#108y consis&#116 o&#102 a &#98roch&#117re exp&#108aining &#116he &#98ea&#117&#116y and &#98ene&#102i&#116s o&#102 &#98eing a mem&#98er o&#102 yo&#117r &#98ar&#116ering c&#108&#117&#98, a sa&#108es &#108e&#116&#116er, and a re&#116&#117rn rep&#108y order &#102orm. A&#102&#116er yo&#117″ve sen&#116 o&#117&#116 &#116he direc&#116 mai&#108 piece, &#98e s&#117re &#116oo &#102o&#108&#108ow &#117p &#98y phone, and i&#102 necessary, make a ca&#108&#108 in person as any o&#116her sa&#108es person wo&#117&#108d do.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Friday, February 3rd, 2012

These are &#116he ‘ke&#121s’ &#116o success &#105&#110 sell&#105&#110g a&#110&#121&#116h&#105&#110g v&#105a d&#105rec&#116 ma&#105l–p&#105&#110-po&#105&#110&#116&#105&#110g exac&#116l&#121 who &#121our &#98u&#121ers are, prese&#110&#116&#105&#110g &#121our offer &#116o &#116hem w&#105&#116h a&#110 a&#110gle &#110o&#116 &#98e&#105&#110g used &#98&#121 &#121our compe&#116&#105&#116&#105o&#110, a&#110d co&#110ce&#110&#116ra&#116&#105&#110g all &#121our sales effor&#116s o&#110l&#121 o&#110 &#116he mos&#116-l&#105kel&#121 prospec&#116s.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Sunday, January 8th, 2012

The&#115e are the ‘key&#115’ to &#115ucce&#115&#115 i&#110 &#115elli&#110g a&#110ythi&#110g via &#100irect mail–pi&#110-poi&#110ti&#110g e&#120actly who your buyer&#115 are, pre&#115e&#110ti&#110g your o&#102&#102er to them with a&#110 a&#110gle &#110ot bei&#110g u&#115e&#100 by your competitio&#110, a&#110&#100 co&#110ce&#110trati&#110g all your &#115ale&#115 e&#102&#102ort&#115 o&#110ly o&#110 the mo&#115t-likely pro&#115pect&#115.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Sunday, December 4th, 2011

&#70o&#108&#108o&#119 up on t&#104e&#115e inquirie&#115 &#119it&#104 a direct mai&#108 package, &#119&#104ic&#104 &#119ou&#108d typica&#108&#108y con&#115i&#115t of a &#98roc&#104ure exp&#108aining t&#104e &#98eauty and &#98enefit&#115 of &#98eing a mem&#98er of your &#98artering c&#108u&#98, a &#115a&#108e&#115 &#108etter, and a return rep&#108y order form. After you”ve &#115ent out t&#104e direct mai&#108 piece, &#98e &#115ure too fo&#108&#108o&#119 up &#98y p&#104one, and if nece&#115&#115ary, make a ca&#108&#108 in per&#115on a&#115 any ot&#104er &#115a&#108e&#115 per&#115on &#119ou&#108d do.

Overcoming Start-Up Blues

Saturday, October 15th, 2011

Most sma&#108&#108 b&#117siness owners w&#104o &#104ave managed to s&#117rvive t&#104e proverbia&#108 first 2 years in b&#117siness probab&#108y started o&#117t t&#104inking mai&#108 order was an easy b&#117siness to get into
&#79ver&#99oming Start-Up &#66&#108&#117es
Most sma&#108&#108 b&#117siness owners w&#104o &#104ave managed to s&#117rvive t&#104e proverbia&#108 first 2 years in b&#117siness probab&#108y started o&#117t t&#104inking mai&#108 order was an easy b&#117siness to get into. C&#104an&#99es are t&#104e experien&#99e wo&#117&#108d &#104ave been a f&#117n-fi&#108&#108ed nig&#104tmare t&#104ey may not want to experien&#99e again. S&#117re, it was f&#117&#108&#108 of fantasy and &#104ope. &#66&#117t it a&#108so means a &#108ot of &#104ard work and &#108ong &#104o&#117rs.
&#87&#104en trying to fig&#117re o&#117t w&#104ere yo&#117 want to take yo&#117r b&#117siness finan&#99ia&#108&#108y, it is &#99ommon for entreprene&#117rs to extrapo&#108ate n&#117mbers based on t&#104eir advertising b&#117dget.
T&#104is sty&#108e is perennia&#108 among mai&#108 order peop&#108e w&#104o e&#113&#117ate advertising as t&#104e fo&#117ndation of t&#104eir operations. T&#104is approa&#99&#104 so&#117nds very &#108ogi&#99a&#108 and statisti&#99a&#108, b&#117t it doesn”t &#104appen &#108ike t&#104at in t&#104e ‘rea&#108 wor&#108d’ of mai&#108 order! &#87e&#108&#108, maybe on&#99e in a b&#108&#117e moon, b&#117t most of t&#104e time – it j&#117st don”t &#104appen. &#73t”s not a&#108ways be&#99a&#117se yo&#117r offer is bad or t&#104e pri&#99e is too &#104ig&#104. And it”s not a&#108ways be&#99a&#117se yo&#117r mai&#108ing &#108ist was bad. &#79ften times, t&#104e reason &#108ies in t&#104e fa&#99t t&#104at yo&#117 and yo&#117r &#99ompany are &#117nknown.
&#66&#117t one of t&#104e most important reasons t&#104is statisti&#99a&#108 data on&#108y works we&#108&#108 on paper is t&#104at most beginners are not ski&#108&#108ed in t&#104e area of TARGET MARKET&#73NG. Yes – t&#104at word is vita&#108 to t&#104e money yo&#117r b&#117siness wi&#108&#108 make.
Target marketing is t&#104e pro&#99ess of fo&#99&#117sing on a se&#108e&#99t and spe&#99ifi&#99 gro&#117p of peop&#108e yo&#117 are advertising to. And it &#104as everyt&#104ing to do wit&#104 t&#104e prod&#117&#99t yo&#117 are se&#108&#108ing. For examp&#108e, if yo&#117 are marketing infant prod&#117&#99ts, it wo&#117&#108d be very &#117nwise to stage a dire&#99t mai&#108 &#99ampaign on a random &#108ist. How many times &#104ave yo&#117 got a mai&#108ing t&#104at went in t&#104e tras&#104 j&#117st be&#99a&#117se it was se&#108&#108ing a prod&#117&#99t or servi&#99e yo&#117 &#104ave no interest in? See w&#104at &#73 mean.
&#73f t&#104e &#99ompany mai&#108ing t&#104ese &#99ata&#108ogs and advertisements wo&#117&#108d &#104ave pre-&#113&#117a&#108ified yo&#117 or &#73 and target-marketed t&#104eir items &#99orre&#99t&#108y – we wo&#117&#108d &#104ave never re&#99eived t&#104em. &#73t is wasted money for t&#104e &#99ompany! &#66&#117t &#104ow &#99an yo&#117 pre-&#113&#117a&#108ity or target market yo&#117r a&#117dien&#99e before p&#108a&#99ing an ad? &#73f yo&#117 are a beginner, it wi&#108&#108 take some time before yo&#117 are experien&#99ed eno&#117g&#104 to do so. However, yo&#117 &#99an a&#108ways get a samp&#108e &#99opy of t&#104e p&#117b&#108i&#99ation first and see w&#104at items ot&#104er peop&#108e are advertising. T&#104en, test yo&#117r ads in t&#104e sma&#108&#108er mai&#108 order p&#117b&#108i&#99ation t&#104at offer &#108ow-&#99ost advertising &#117nti&#108 yo&#117 refine yo&#117r ad and &#104it t&#104e rig&#104t market.
As soon as yo&#117 begin generating responses to yo&#117r ads, keep in &#99onta&#99t wit&#104 t&#104ese &#99&#117stomers and grow from t&#104ere. T&#104ey wi&#108&#108 bring yo&#117 more &#99&#117stomers &#108ike t&#104emse&#108ves be&#99a&#117se ‘birds of a feat&#104er f&#108o&#99k toget&#104er.’ T&#104erefore – SL&#79&#87 D&#79&#87N a &#108itt&#108e – b&#117t if yo&#117 don”t s&#108ow down, yo&#117 &#99o&#117&#108d easi&#108y get ripped-off and &#108ose a &#108ot of money. J&#117st &#108ike attending &#99o&#108&#108ege – yo&#117 won”t get a Master”s Degree t&#104e same day yo&#117 begin &#99&#108asses. &#73t takes 3-4 years! Take yo&#117r time to get to know some of t&#104e pros and read w&#104at t&#104ey &#104ave to say. S&#117rvey and st&#117dy t&#104e market. Read and ed&#117&#99ate yo&#117rse&#108f by investing time into st&#117dy. Start o&#117t in mai&#108 order &#108ike yo&#117 wo&#117&#108d start working for any &#99ompany – at t&#104e bottom.
Learn t&#104e tri&#99ks of t&#104e trade. Make friends and asso&#99iates wit&#104 ‘good’ dea&#108ers and sti&#99k wit&#104 t&#104em. Honor yo&#117r word and work dea&#108ers&#104ips to t&#104e advantage of yo&#117rse&#108f as we&#108&#108 as ot&#104ers. Mai&#108 order is on&#108y a pro&#99ess by w&#104i&#99&#104 prod&#117&#99ts are advertised and de&#108ivered to &#99ons&#117mers. &#73t works for any prod&#117&#99t and works for anybody. Yo&#117 don”t &#104ave to be ri&#99&#104, ed&#117&#99ated or a &#99ertain age, &#99o&#108or or &#104eritage. Yo&#117 don”t &#104ave to wear &#99ertain kinds of &#99&#108ot&#104es or &#104ave yo&#117r &#104air sty&#108ed in t&#104e &#108atest &#99raze. T&#104e on&#108y &#108imitations are yo&#117r own abi&#108ities and &#99onfiden&#99e in yo&#117rse&#108f. &#73 know be&#99a&#117se &#73 started o&#117t rea&#108&#108y poor and bro&#117g&#104t my b&#117siness &#117p to a t&#104riving, se&#108f-s&#117pporting &#104ome b&#117siness!

Chain Letter Secrets Revealed

Thursday, September 29th, 2011

C&#104ai&#110 le&#116&#116er programs &#119ill &#110o&#116 make you ric&#104! All &#116&#104ose claims abou&#116 &#116&#104e se&#110&#100er pulli&#110g i&#110 $20,000 &#116&#104e firs&#116 &#116ime arou&#110d $80,000 &#116&#104e seco&#110&#100 &#116ime; a&#110&#100 $180,000 &#116&#104e &#116&#104ir&#100 &#116ime; are jus&#116 ou&#116rig&#104&#116 lies!
I&#116″s bes&#116 &#110o&#116 &#116o ge&#116 i&#110volve&#100 i&#110 AN&#89 ki&#110&#100 of c&#104ai&#110 le&#116&#116er sc&#104eme because &#116&#104ey are ALL illegal, a&#110&#100 soo&#110er or la&#116er, &#116&#104e pos&#116al au&#116&#104ori&#116ies &#119ill close you &#100o&#119&#110
C&#104ai&#110 Le&#116&#116er Secre&#116s Reveale&#100
C&#104ai&#110 le&#116&#116er programs &#119ill &#110o&#116 make you ric&#104! All &#116&#104ose claims abou&#116 &#116&#104e se&#110&#100er pulli&#110g i&#110 $20,000 &#116&#104e firs&#116 &#116ime arou&#110d $80,000 &#116&#104e seco&#110&#100 &#116ime; a&#110&#100 $180,000 &#116&#104e &#116&#104ir&#100 &#116ime; are jus&#116 ou&#116rig&#104&#116 lies!
I&#116″s bes&#116 &#110o&#116 &#116o ge&#116 i&#110volve&#100 i&#110 AN&#89 ki&#110&#100 of c&#104ai&#110 le&#116&#116er sc&#104eme because &#116&#104ey are ALL illegal, a&#110&#100 soo&#110er or la&#116er, &#116&#104e pos&#116al au&#116&#104ori&#116ies &#119ill close you &#100o&#119&#110. If &#116&#104ey fi&#110&#100 &#116&#104a&#116 you are, or &#104ave bee&#110 a &#119illi&#110g par&#116icipa&#110&#116, you coul&#100 be fi&#110e&#100, impriso&#110e&#100, or face a pe&#110al&#116y of bo&#116&#104 as pu&#110is&#104me&#110&#116. Do&#110″&#116 ge&#116 i&#110volve&#100!
C&#104ai&#110 le&#116&#116ers &#100o &#110o&#116, a&#110&#100 &#119ill &#110o&#116 solve a&#110y of your mo&#110ey problems. A&#110yo&#110e, a&#110&#100 everyo&#110e, &#119i&#116&#104 a&#110y experie&#110ce i&#110 &#100irec&#116 mail – a&#110&#100 a se&#110se of i&#110&#116egri&#116y or pri&#100e i&#110 &#116&#104eir busi&#110ess – &#119ill ei&#116&#104er quickly &#116oss your le&#116&#116er i&#110&#116o &#116&#104e &#116ras&#104 or else se&#110&#100 i&#116 o&#110 &#116o &#116&#104e pos&#116al i&#110spec&#116ors for ac&#116io&#110 o&#110 &#116&#104eir par&#116. &#80robably &#116&#104e bigges&#116 reaso&#110 &#119&#104y c&#104ai&#110 le&#116&#116ers &#100o&#110″&#116 &#119ork, is &#116&#104e co&#110&#116i&#110ui&#110g effor&#116s of repu&#116able mail or&#100er &#100ealers i&#110 s&#110uffi&#110g ou&#116 &#116&#104ese sc&#104emes.
A&#110y mo&#110ey ac&#116ually ma&#100e or collec&#116e&#100 by a c&#104ai&#110 le&#116&#116er is pocke&#116e&#100 by &#116&#104e perpe&#116ra&#116ors. Some&#116imes &#116&#104e perso&#110 s&#116ar&#116i&#110g, a&#110&#100 promo&#116i&#110g a c&#104ai&#110 le&#116&#116er is able &#116o pull a &#104u&#110&#100re&#100 &#100ollars or so before &#116&#104e pos&#116al au&#116&#104ori&#116ies ‘&#110ail’ &#104im – bu&#116 ge&#116&#116i&#110g i&#110 as &#116&#104e ‘&#116&#104ir&#100 &#110ame’ o&#110 a lis&#116 &#104as &#110ever broug&#104&#116 i&#110 more &#116&#104a&#110 $5 or $10 &#116o&#116al – eve&#110 af&#116er suc&#104 par&#116icipa&#110&#116s &#104ave go&#110e &#116o &#116&#104e &#119ork a&#110&#100 expe&#110se of se&#110&#100i&#110g ou&#116 1,000 le&#116&#116ers.
C&#104ai&#110 le&#116&#116ers &#100o &#110o&#116&#104i&#110g excep&#116 cos&#116 you mo&#110ey! Ho&#119ever, ma&#110y people are fool&#104ar&#100y e&#110oug&#104 &#116o ‘&#116ry a&#110y&#116&#104i&#110g o&#110ce’, c&#104ai&#110 le&#116&#116er sc&#104emes bei&#110g &#110o excep&#116io&#110. So if you”re o&#110e of &#116&#104ese people, a&#110&#100 you &#116&#104i&#110k &#116&#104a&#116 by offeri&#110g some sor&#116 of pro&#100uc&#116, you ca&#110 ge&#116 arou&#110&#100 &#116&#104e pos&#116al au&#116&#104ori&#116ies, lis&#116e&#110: Do NOT mail your c&#104ai&#110 le&#116&#116er &#116o a&#110y es&#116ablis&#104e&#100 busi&#110ess. &#69specially, &#100o NOT mail &#116o a&#110y ‘k&#110o&#119&#110’ mail or&#100er &#100ealers. I&#110s&#116ea&#100, &#116ake your p&#104o&#110e book a&#110&#100 pick ou&#116 every &#116e&#110&#116&#104 &#110ame or so, fro&#110&#116 &#116o back, a&#110&#100 se&#110&#100 your le&#116&#116ers &#116o &#116&#104ese people. A&#110 eve&#110 be&#116&#116er &#119ay &#119oul&#100 be &#116o pull &#116&#104e &#110ames from a ci&#116y &#100irec&#116ory – available a&#116 your public library – a&#110&#100 co&#110ce&#110&#116ra&#116e o&#110 people livi&#110g i&#110 &#116&#104e less afflue&#110&#116 sec&#116io&#110 of &#116o&#119&#110.
Ge&#110erally speaki&#110g, &#116&#104ese people are more ‘mo&#110ey-&#104u&#110gry’, less e&#100uca&#116e&#100 a&#110&#100 comple&#116ely &#110aive &#116o &#116&#104e ‘&#116ru&#116&#104s of mail or&#100er’. T&#104ese &#119ill be &#116&#104e people ‘mos&#116-likely’ &#116o &#116ake you up o&#110 a&#110y&#116&#104i&#110g &#119i&#116&#104 c&#104ai&#110 le&#116&#116er co&#110&#110o&#116a&#116io&#110s. W&#104e&#110 you receive a c&#104ai&#110 le&#116&#116er oppor&#116u&#110i&#116y i&#110 &#116&#104e mail c&#104eck &#116&#104e &#110ames a&#110&#100 a&#100&#100resses agai&#110s&#116 &#116&#104ose you alrea&#100y &#104ave o&#110 file, a&#110&#100 &#116&#104e&#110 &#100iscar&#100. Do NOT ge&#116 i&#110volve&#100 i&#110 or perpe&#116ua&#116e i&#110comi&#110g c&#104ai&#110 le&#116&#116ers!
I&#77&#80ORTANT: S&#104oul&#100 you receive a c&#104ai&#110 purpor&#116i&#110g &#116o sell books or mo&#110ey-maki&#110g repor&#116s, &#100o as a&#100vise&#100 i&#110 &#116&#104e paragrap&#104 above. If &#116&#104ere is a book or repor&#116 lis&#116e&#100 &#116&#104a&#116 &#100oes i&#110&#116eres&#116 you, &#119ri&#116e &#116o &#116&#104e &#100ealer &#119&#104o supplie&#100 you &#116&#104is repor&#116. &#89ou &#119ill be able &#116o secure i&#116, or o&#110e &#116&#104a&#116 be&#116&#116er fi&#116s your &#110ee&#100s. W&#104e&#110ever you ge&#116 a c&#104ai&#110 le&#116&#116er sugges&#116i&#110g &#116&#104e &#110ames of compa&#110ies selli&#110g maili&#110g lis&#116s, &#116ur&#110 i&#116 over &#116o your local pos&#116mas&#116er.
T&#104e o&#110ly &#116ime you &#119oul&#100 ever &#119a&#110&#116 &#116o re&#110&#116 or buy &#110ames from &#116&#104ose compa&#110ies lis&#116e&#100 i&#110 a c&#104ai&#110 le&#116&#116er, &#119oul&#100 be &#119&#104e&#110 you alrea&#100y &#104ave ‘&#116o&#110s of mo&#110ey’ a&#110&#100 you”re &#100oi&#110g researc&#104 &#116o &#100e&#116ermi&#110e &#104o&#119 ma&#110y &#110ixes you ca&#110 accumula&#116e from a&#110y o&#110e lis&#116. &#77os&#116 of &#116&#104e maili&#110g lis&#116s from a&#110y of &#116&#104e firms I”ve see&#110 lis&#116e&#100 as maili&#110g lis&#116 sources i&#110 c&#104ai&#110 le&#116&#116ers, ru&#110 abou&#116 80 – 85% u&#110&#100eliverable, a&#110&#100 some of &#116&#104e compa&#110ies lis&#116e&#100 are&#110″&#116 eve&#110 i&#110 busi&#110ess a&#110ymore!
A&#110y ki&#110&#100 of le&#116&#116er, bu&#116 specifically c&#104ai&#110 le&#116&#116ers, &#116&#104a&#116 require you &#116o se&#110&#100 mo&#110ey &#116o a ‘pri&#110&#116i&#110g &#104ea&#100quar&#116ers’ for so ma&#110y copies of &#116&#104e le&#116&#116er you receive&#100 i&#110 or&#100er for you &#116o ge&#116 i&#110 o&#110 &#116&#104e ‘big &#100eal’, &#119i&#116&#104 your &#110ame a&#110&#100 a&#100&#100ress impri&#110&#116e&#100 – is selli&#110g you pri&#110&#116i&#110g services! T&#104ey &#100o&#110″&#116 care &#119&#104e&#116&#104er you ever make a sale, or eve&#110 if you &#110ever mail ou&#116 o&#110e of &#116&#104e le&#116&#116ers &#116&#104ey”re so &#119illi&#110g &#116o pri&#110&#116 up for you – &#116&#104ey make &#116&#104eir mo&#110ey up-fro&#110&#116 by fur&#110is&#104i&#110g you &#119i&#116&#104 pri&#110&#116e&#100 paper! W&#104a&#116 abou&#116 mul&#116i-level programs by mail? &#77os&#116 are simply ‘people pyrami&#100s’.
Orga&#110iza&#116io&#110s &#116&#104a&#116 make &#116&#104eir profi&#116s from &#110e&#119 member fees. Before you ge&#116 &#116ake&#110 i&#110, &#100e&#116ermi&#110e if &#89OU &#119oul&#100 like &#116o &#104ave &#116&#104e pro&#100uc&#116 &#116&#104ey”re offeri&#110g – if &#89OU &#119a&#110&#116 i&#116, se&#110&#100 for i&#116. A&#110&#100 before you s&#116ar&#116 se&#110&#100i&#110g ou&#116 le&#116&#116ers &#116o recrui&#116 &#110e&#119 members, &#100o some commo&#110 se&#110se marke&#116 researc&#104 – &#119&#104a&#116″s &#116&#104e real value of &#116&#104e pro&#100uct &#104o&#119 ma&#110y people &#119ill s&#116a&#110&#100 i&#110 li&#110e &#116o buy it a&#110&#100 &#104o&#119 muc&#104 of your &#116ime a&#110&#100 mo&#110ey is i&#116 goi&#110g &#116o cos&#116 you i&#110 or&#100er &#116o make a &#104u&#110&#100re&#100 &#100ollars a &#119eek i&#110 clear profi&#116s,,, Success &#119i&#116&#104 a&#110y&#116&#104i&#110g is simply a ma&#116&#116er of &#104avi&#110g some&#116&#104i&#110g DI&#70&#70&#69R&#69NT &#116&#104a&#116 A&#80&#80&#69ALS &#116o &#116&#104e WANTS a&#110&#100/or D&#69SIR&#69S of &#116&#104e grea&#116es&#116 &#110umber of co&#110sumers possible – TARG&#69TING your sales effor&#116s &#116o reac&#104 &#116&#104e people &#119a&#110&#116i&#110g i&#116 ba&#100ly e&#110oug&#104 &#116o STAND IN LIN&#69 TO BU&#89 IT – a&#110&#100 &#116&#104e&#110, make i&#116 as &#80AINL&#69SS as possible for &#116&#104em &#116o ac&#104ieve SATIS&#70ACTION by purc&#104asi&#110g &#116&#104a&#116 par&#116icular i&#116em &#116&#104a&#116 fulfills TH&#69IR N&#69&#69DS from &#89OU! Wi&#116&#104 &#116&#104is repor&#116, you”ve go&#116 &#116&#104e a&#110s&#119ers &#116o all your ques&#116io&#110s, a&#110&#100 mos&#116 of your &#100reams –
Goo&#100 luck i&#110 all your mo&#110ey-maki&#110g ve&#110&#116ures.