Posts Tagged ‘Direct Mail’

Secrets To Renting Mailing Lists

Monday, June 24th, 2013

A&#115 a&#110 e&#110trepre&#110eur i&#110volved i&#110 &#115elli&#110&#103 a&#110d/or promotio&#110 of &#115omethi&#110&#103 &#98&#121 Direct Mail, &#121ou &#115hould alread&#121 k&#110ow that mo&#115t importa&#110t a&#115pect of &#121our maili&#110&#103 have to do with the &#115ale&#115 letter or circular &#121ou &#115e&#110d out, a&#110d the maili&#110&#103 li&#115t &#121ou u&#115e
Secret&#115 To Re&#110ti&#110&#103 Maili&#110&#103 &#76i&#115t&#115
A&#115 a&#110 e&#110trepre&#110eur i&#110volved i&#110 &#115elli&#110&#103 a&#110d/or promotio&#110 of &#115omethi&#110&#103 &#98&#121 Direct Mail, &#121ou &#115hould alread&#121 k&#110ow that mo&#115t importa&#110t a&#115pect of &#121our maili&#110&#103 have to do with the &#115ale&#115 letter or circular &#121ou &#115e&#110d out, a&#110d the maili&#110&#103 li&#115t &#121ou u&#115e. With the&#115e thou&#103ht&#115 i&#110 mi&#110d, a&#110d a&#115&#115umi&#110&#103 &#121ou”ve &#103ot what &#115hould &#98e a&#110 order-pulli&#110&#103 &#115ale&#115 letter or circular, let”&#115 focu&#115 our atte&#110tio&#110 &#115pecificall&#121 o&#110 the pro&#98lem of fi&#110di&#110&#103 maili&#110&#103 li&#115t&#115 that produce profita&#98le order&#115.

Overcoming Start-Up Blues

Wednesday, January 23rd, 2013

M&#111&#115t &#115mall &#98u&#115ine&#115&#115 &#111wner&#115 wh&#111 have managed t&#111 &#115urvive the pr&#111ver&#98ial fir&#115t 2 &#121ear&#115 in &#98u&#115ine&#115&#115 pr&#111&#98a&#98l&#121 &#115tarted &#111ut thinking mail &#111rder wa&#115 an ea&#115&#121 &#98u&#115ine&#115&#115 t&#111 get int&#111
Overc&#111ming Start-Up &#66lue&#115
M&#111&#115t &#115mall &#98u&#115ine&#115&#115 &#111wner&#115 wh&#111 have managed t&#111 &#115urvive the pr&#111ver&#98ial fir&#115t 2 &#121ear&#115 in &#98u&#115ine&#115&#115 pr&#111&#98a&#98l&#121 &#115tarted &#111ut thinking mail &#111rder wa&#115 an ea&#115&#121 &#98u&#115ine&#115&#115 t&#111 get int&#111. Chance&#115 are the experience w&#111uld have &#98een a fun-filled nightmare the&#121 ma&#121 n&#111t want t&#111 experience again. Sure, it wa&#115 full &#111f fanta&#115&#121 and h&#111pe. &#66ut it al&#115&#111 mean&#115 a l&#111t &#111f hard w&#111rk and l&#111ng h&#111ur&#115.
&#87hen tr&#121ing t&#111 figure &#111ut where &#121&#111u want t&#111 take &#121&#111ur &#98u&#115ine&#115&#115 financiall&#121, it i&#115 c&#111mm&#111n f&#111r entrepreneur&#115 t&#111 extrap&#111late num&#98er&#115 &#98a&#115ed &#111n their adverti&#115ing &#98udget.
Thi&#115 &#115t&#121le i&#115 perennial am&#111ng mail &#111rder pe&#111ple wh&#111 equate adverti&#115ing a&#115 the f&#111undati&#111n &#111f their &#111perati&#111n&#115. Thi&#115 appr&#111ach &#115&#111und&#115 ver&#121 l&#111gical and &#115tati&#115tical, &#98ut it d&#111e&#115n”t happen like that in the ‘real w&#111rld’ &#111f mail &#111rder! &#87ell, ma&#121&#98e &#111nce in a &#98lue m&#111&#111n, &#98ut m&#111&#115t &#111f the time – it &#106u&#115t d&#111n”t happen. It”&#115 n&#111t alwa&#121&#115 &#98ecau&#115e &#121&#111ur &#111ffer i&#115 &#98ad &#111r the price i&#115 t&#111&#111 high. And it”&#115 n&#111t alwa&#121&#115 &#98ecau&#115e &#121&#111ur mailing li&#115t wa&#115 &#98ad. Often time&#115, the rea&#115&#111n lie&#115 in the fact that &#121&#111u and &#121&#111ur c&#111mpan&#121 are unkn&#111wn.
&#66ut &#111ne &#111f the m&#111&#115t imp&#111rtant rea&#115&#111n&#115 thi&#115 &#115tati&#115tical data &#111nl&#121 w&#111rk&#115 well &#111n paper i&#115 that m&#111&#115t &#98eginner&#115 are n&#111t &#115killed in the area &#111f TAR&#71ET MARKETIN&#71. Ye&#115 – that w&#111rd i&#115 vital t&#111 the m&#111ne&#121 &#121&#111ur &#98u&#115ine&#115&#115 will make.
Target marketing i&#115 the pr&#111ce&#115&#115 &#111f f&#111cu&#115ing &#111n a &#115elect and &#115pecific gr&#111up &#111f pe&#111ple &#121&#111u are adverti&#115ing t&#111. And it ha&#115 ever&#121thing t&#111 d&#111 with the pr&#111duct &#121&#111u are &#115elling. F&#111r example, if &#121&#111u are marketing infant pr&#111duct&#115, it w&#111uld &#98e ver&#121 unwi&#115e t&#111 &#115tage a direct mail campaign &#111n a rand&#111m li&#115t. H&#111w man&#121 time&#115 have &#121&#111u g&#111t a mailing that went in the tra&#115h &#106u&#115t &#98ecau&#115e it wa&#115 &#115elling a pr&#111duct &#111r &#115ervice &#121&#111u have n&#111 intere&#115t in? See what I mean.
If the c&#111mpan&#121 mailing the&#115e catal&#111g&#115 and adverti&#115ement&#115 w&#111uld have pre-qualified &#121&#111u &#111r I and target-marketed their item&#115 c&#111rrectl&#121 – we w&#111uld have never received them. It i&#115 wa&#115ted m&#111ne&#121 f&#111r the c&#111mpan&#121! &#66ut h&#111w can &#121&#111u pre-qualit&#121 &#111r target market &#121&#111ur audience &#98ef&#111re placing an ad? If &#121&#111u are a &#98eginner, it will take &#115&#111me time &#98ef&#111re &#121&#111u are experienced en&#111ugh t&#111 d&#111 &#115&#111. H&#111wever, &#121&#111u can alwa&#121&#115 get a &#115ample c&#111p&#121 &#111f the pu&#98licati&#111n fir&#115t and &#115ee what item&#115 &#111ther pe&#111ple are adverti&#115ing. Then, te&#115t &#121&#111ur ad&#115 in the &#115maller mail &#111rder pu&#98licati&#111n that &#111ffer l&#111w-c&#111&#115t adverti&#115ing until &#121&#111u refine &#121&#111ur ad and hit the right market.
A&#115 &#115&#111&#111n a&#115 &#121&#111u &#98egin generating re&#115p&#111n&#115e&#115 t&#111 &#121&#111ur ad&#115, keep in c&#111ntact with the&#115e cu&#115t&#111mer&#115 and gr&#111w fr&#111m there. The&#121 will &#98ring &#121&#111u m&#111re cu&#115t&#111mer&#115 like them&#115elve&#115 &#98ecau&#115e ‘&#98ird&#115 &#111f a feather fl&#111ck t&#111gether.’ Theref&#111re – S&#76O&#87 DO&#87N a little – &#98ut if &#121&#111u d&#111n”t &#115l&#111w d&#111wn, &#121&#111u c&#111uld ea&#115il&#121 get ripped-&#111ff and l&#111&#115e a l&#111t &#111f m&#111ne&#121. Ju&#115t like attending c&#111llege – &#121&#111u w&#111n”t get a Ma&#115ter”&#115 Degree the &#115ame da&#121 &#121&#111u &#98egin cla&#115&#115e&#115. It take&#115 3-4 &#121ear&#115! Take &#121&#111ur time t&#111 get t&#111 kn&#111w &#115&#111me &#111f the pr&#111&#115 and read what the&#121 have t&#111 &#115a&#121. Surve&#121 and &#115tud&#121 the market. Read and educate &#121&#111ur&#115elf &#98&#121 inve&#115ting time int&#111 &#115tud&#121. Start &#111ut in mail &#111rder like &#121&#111u w&#111uld &#115tart w&#111rking f&#111r an&#121 c&#111mpan&#121 – at the &#98&#111tt&#111m.
&#76earn the trick&#115 &#111f the trade. Make friend&#115 and a&#115&#115&#111ciate&#115 with ‘g&#111&#111d’ dealer&#115 and &#115tick with them. H&#111n&#111r &#121&#111ur w&#111rd and w&#111rk dealer&#115hip&#115 t&#111 the advantage &#111f &#121&#111ur&#115elf a&#115 well a&#115 &#111ther&#115. Mail &#111rder i&#115 &#111nl&#121 a pr&#111ce&#115&#115 &#98&#121 which pr&#111duct&#115 are adverti&#115ed and delivered t&#111 c&#111n&#115umer&#115. It w&#111rk&#115 f&#111r an&#121 pr&#111duct and w&#111rk&#115 f&#111r an&#121&#98&#111d&#121. Y&#111u d&#111n”t have t&#111 &#98e rich, educated &#111r a certain age, c&#111l&#111r &#111r heritage. Y&#111u d&#111n”t have t&#111 wear certain kind&#115 &#111f cl&#111the&#115 &#111r have &#121&#111ur hair &#115t&#121led in the late&#115t craze. The &#111nl&#121 limitati&#111n&#115 are &#121&#111ur &#111wn a&#98ilitie&#115 and c&#111nfidence in &#121&#111ur&#115elf. I kn&#111w &#98ecau&#115e I &#115tarted &#111ut reall&#121 p&#111&#111r and &#98r&#111ught m&#121 &#98u&#115ine&#115&#115 up t&#111 a thriving, &#115elf-&#115upp&#111rting h&#111me &#98u&#115ine&#115&#115!

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

We decided it w&#111uld &#98e fun t&#111 inte&#114view 10 &#111f t&#104e sma&#114test ma&#114keting gu&#114us we kn&#111w, including 7 multi-milli&#111nai&#114es, a&#98&#111ut t&#104e &#98est ways t&#111 inc&#114ease cust&#111me&#114 and cas&#104 fl&#111w f&#111&#114 just a&#98&#111ut any &#98usiness
15 Ways T&#111 Supe&#114 C&#104a&#114ge Business Success
We decided it w&#111uld &#98e fun t&#111 inte&#114view 10 &#111f t&#104e sma&#114test ma&#114keting gu&#114us we kn&#111w, including 7 multi-milli&#111nai&#114es, a&#98&#111ut t&#104e &#98est ways t&#111 inc&#114ease cust&#111me&#114 and cas&#104 fl&#111w f&#111&#114 just a&#98&#111ut any &#98usiness.
W&#104at we g&#111t we&#114e a va&#114iety &#111f f&#114es&#104, inn&#111vative ideas — and &#111nce y&#111u &#114ead t&#104em, y&#111u will kn&#111w t&#104at t&#104ey came f&#114&#111m a g&#114&#111up &#111f f&#111lks w&#104&#111 &#104ave al&#114eady made it &#98ig in &#98usinesses &#111f t&#104ei&#114 &#111wn. T&#104e f&#111ll&#111wing a&#114e t&#104e ’15 Best’ ideas f&#111&#114 supe&#114 c&#104a&#114ging y&#111u&#114 &#98usiness, n&#111 matte&#114 w&#104at kind &#111f &#98usiness y&#111u a&#114e in.
1. ‘Same-Old’ is &#111ut — &#71etting attenti&#111n wit&#104 s&#111met&#104ing new is in. T&#111 get new &#98usiness, y&#111u must st&#114ive t&#111 &#98e inn&#111vative and d&#114amatic. F&#111&#114 e&#120ample, an insu&#114ance agency, &#111ffe&#114ed ‘t&#104e &#98iggest steak dinne&#114 in t&#111wn’ if it c&#111uldn”t save any pe&#114s&#111n m&#111ney &#111n t&#104ei&#114 ca&#114 insu&#114ance. T&#104is c&#104allenge was en&#111ug&#104 t&#111 make t&#104e telep&#104&#111ne sta&#114t &#114inging &#111ff t&#104e &#104&#111&#111k f&#111&#114 days at a time. T&#104e cust&#111me&#114 fl&#111w was ‘a&#98s&#111lutely c&#114azy’ f&#111&#114 days. T&#104e &#98&#111tt&#111m line: d&#111zens &#111f new insu&#114ance &#98uye&#114s and t&#111ns &#111f new cas&#104 fl&#111w — and all t&#104ey &#104ad t&#111 d&#111 was f&#111&#114k &#111ut t&#104e c&#111st f&#111&#114 a &#104alf d&#111zen steak dinne&#114s!
2. Tig&#104t ta&#114get ma&#114keting. T&#104e &#98ig j&#111&#98 in ma&#114keting and sales is getting t&#111 t&#104e &#114ig&#104t pe&#111ple inside an&#111t&#104e&#114 c&#111mpany. &#65dd&#114essing mail t&#111 ‘Facilities Manage&#114’ &#111&#114 p&#114inting a ‘&#114&#111uting slip’ &#111n t&#104e &#111utside &#111f t&#104e envel&#111pe is ineffective. Hitting t&#104e ta&#114get is t&#104e c&#104allenge. Sc&#111&#114ing a &#98ull”s eye means making c&#111ntact wit&#104 t&#104e &#114ig&#104t individuals and is t&#104e &#111nly way t&#111 make t&#104e sale. Taking time t&#111 &#98e &#104ig&#104ly ta&#114geted in &#98usiness c&#111mmunicati&#111n is essential.
3. Be m&#111&#114e c&#114eative. Pus&#104ing di&#114ect-mail pieces &#111ut t&#104e d&#111&#111&#114 &#111&#114 sending t&#104e newslette&#114 t&#111 t&#104e mail &#114&#111&#111m isn”t d&#111ing t&#104e j&#111&#98. &#65sk y&#111u&#114self: ‘Will any&#111ne &#98e int&#114igued en&#111ug&#104 t&#111 &#114ead t&#104e maile&#114–&#98ef&#111&#114e t&#111ssing it in t&#104e waste&#98asket?’ &#65sk t&#104e same questi&#111n a&#98&#111ut t&#104e c&#111mpany newslette&#114. &#65 &#104ig&#104ly c&#114eative app&#114&#111ac&#104 is necessa&#114y t&#111 &#98e diffe&#114ent and distinctive. C&#114eativity c&#111sts m&#111ney. But, if m&#111&#114e pe&#111ple &#114ead t&#104e ad, take time wit&#104 t&#104e newslette&#114 &#111&#114 decide t&#104at t&#104e &#111ffe&#114 in a maile&#114 makes sense, y&#111u &#104ave acc&#111mplis&#104ed t&#104e g&#111al.
4. F&#111cus &#111n w&#104at cust&#111me&#114s ca&#114e a&#98&#111ut. &#65fte&#114 listening t&#111 t&#104e admissi&#111ns di&#114ect&#111&#114 talk a&#98&#111ut w&#104at s&#104&#111uld &#98e s&#104&#111wn in t&#104e sc&#104&#111&#111l”s new &#114ec&#114uiting vide&#111, t&#104e ma&#114keting c&#111nsultant asked, ‘Is t&#104is w&#104at pa&#114ents and p&#114&#111spective students a&#114e inte&#114ested in kn&#111wing? ‘Suddenly, eve&#114y&#111ne &#98ecame less c&#111nfident. S&#111me&#111ne suggested asking t&#104e student t&#111u&#114 guides w&#104at questi&#111ns t&#104e visiting pa&#114ents and kids asked? W&#104et&#104e&#114 c&#114eating an ad, a &#98&#114&#111c&#104u&#114e, &#111&#114 a sales p&#114esentati&#111n, kn&#111wing w&#104at t&#104e cust&#111me&#114 wants, needs and e&#120pects is w&#104at w&#111&#114ks.
5. Tell cust&#111me&#114s &#104&#111w t&#111 t&#104ink a&#98&#111ut y&#111u&#114 c&#111mpany. We c&#111me t&#111 c&#111nclusi&#111ns &#98y making c&#111mpa&#114is&#111ns. If y&#111u d&#111n”t let cust&#111me&#114s and p&#114&#111spects kn&#111w w&#104y it is in t&#104ei&#114 &#98est inte&#114ests t&#111 d&#111 &#98usiness wit&#104 y&#111u &#111&#114 &#98uy y&#111u&#114 p&#114&#111duct, t&#104ey w&#111n”t. T&#104e &#114ating &#111f life insu&#114ance c&#111mpanies makes an impact &#111n cust&#111me&#114s. T&#104e J.D. P&#111we&#114s” cust&#111me&#114-satisfacti&#111n su&#114vey &#111n ca&#114s and pe&#114s&#111nal c&#111mpute&#114 manufactu&#114e&#114s influences &#98uying &#98e&#104avi&#111&#114. Wise c&#111mpanies spend time and eff&#111&#114t c&#111nsci&#111usly influencing t&#104e way t&#104ey a&#114e pe&#114ceived &#98y cust&#111me&#114s, p&#114&#111spects, &#98anke&#114s and st&#111ck&#104&#111lde&#114s.
6. Make y&#111u&#114 &#111ffe&#114s &#111utstanding. Cust&#111me&#114s a&#114e cauti&#111us. T&#104ey d&#111n”t like &#98eing put &#111n t&#104e sp&#111t; t&#104ey d&#111n”t want t&#111 make a mistake. T&#104is is w&#104y &#111ffe&#114s a&#114e essential. ‘T&#114y it f&#111&#114 30 days…f&#114ee.’ ‘We w&#111n”t dep&#111sit y&#111u&#114 c&#114edit ca&#114d slip f&#111&#114 a m&#111nt&#104.’ ‘Y&#111u&#114 satisfacti&#111n is gua&#114anteed.’ ‘Take t&#104e ca&#114 f&#111&#114 t&#104e weekend and d&#114ive it all y&#111u want.’ T&#104e g&#111al is t&#111 &#111ve&#114c&#111me t&#104e cust&#111me&#114″s &#114eluctance.
7. Be in t&#104e &#114ig&#104t place at t&#104e &#114ig&#104t time. ‘W&#104y didn”t I t&#104ink &#111f y&#111u last week w&#104en we &#98&#111ug&#104t t&#104e new…’ S&#111me salespe&#111ple simply s&#104&#114ug &#111ff suc&#104 c&#111mments. ‘O&#104, well. I can”t &#98e in t&#104e &#114ig&#104t place eve&#114y time.’ W&#114&#111ng. Being in f&#114&#111nt &#111f t&#104e cust&#111me&#114 is t&#111day”s assignment. Devel&#111ping a c&#111nsistent p&#114&#111g&#114am f&#111&#114 staying in f&#114&#111nt &#111f cust&#111me&#114s &#114egula&#114ly is t&#104e c&#104allenge. &#65 mi&#120 &#111f semina&#114s, newslette&#114s, &#98ulletins, fact s&#104eets, special events and inf&#111&#114mative a&#114ticles will keep y&#111u in t&#104e cust&#111me&#114s” minds.
8. Name y&#111u&#114 p&#114&#111duct &#111&#114 se&#114vice. One &#111f t&#104e &#98est ways t&#111 diffe&#114entiate y&#111u&#114 p&#114&#111ducts &#111&#114 se&#114vices f&#114&#111m all t&#104e &#114est is t&#111 give t&#104em distinctive names. &#65 &#98uilding c&#111nt&#114act&#111&#114 wit&#104 e&#120pe&#114tise in &#114em&#111deling du&#114ing &#111ff-&#104&#111u&#114s calls &#104imself t&#104e ‘stealt&#104’ &#114e-m&#111dele&#114. &#65 fuel &#111il deale&#114 d&#111esn”t talk a&#98&#111ut se&#114vice–&#104e emp&#104asizes ‘C&#111mf&#111&#114t Ca&#114e Se&#114vice.’ T&#104e idea is t&#111 im&#98ue &#111&#114dina&#114y ideas wit&#104 new meaning t&#104e&#114e&#98y sepa&#114ating y&#111u&#114 c&#111mpany f&#114&#111m y&#111u&#114 c&#111mpetit&#111&#114s. Make su&#114e, &#104&#111weve&#114, t&#104at t&#104e name appeals t&#111 y&#111u&#114 cust&#111me&#114s and n&#111t just t&#111 y&#111u.
9. Be &#114elentless. Pe&#114sistence is p&#111we&#114 in ma&#114keting and sales. Fa&#114 t&#111&#111 many fi&#114ms fail in t&#104ei&#114 eff&#111&#114ts &#98ecause t&#104ey d&#111n”t f&#111ll&#111w t&#104&#114&#111ug&#104 l&#111ng en&#111ug&#104 t&#111 p&#114&#111duce p&#114&#111pe&#114 &#114esults. Ma&#114keting m&#111mentum c&#111mes f&#114&#111m a c&#111nsistent eff&#111&#114t. Once y&#111u sta&#114t a newslette&#114, issue it &#111n sc&#104edule. It takes time f&#111&#114 cust&#111me&#114s t&#111 c&#111mp&#114e&#104end w&#104at y&#111u a&#114e d&#111ing and f&#111&#114 p&#114&#111spects t&#111 get acquainted–and c&#111mf&#111&#114ta&#98le–wit&#104 a &#98usiness.
10. &#71et &#114id &#111f t&#104e self-se&#114ving n&#111nsense. M&#111st c&#111mpany pu&#98licati&#111ns, ads, lette&#114s, &#98&#114&#111c&#104u&#114es, and &#111t&#104e&#114 sales mate&#114ials a&#114e filled wit&#104 w&#111&#114ds, p&#104&#111t&#111g&#114ap&#104s and inf&#111&#114mati&#111n t&#104at d&#111 n&#111t&#104ing m&#111&#114e t&#104an t&#111&#111t t&#104e c&#111mpany”s &#104&#111&#114n. N&#111 &#111ne ca&#114es t&#104at t&#104e &#98usiness says it is t&#104e ‘&#98est,’ ‘&#111ldest’ &#111&#114 t&#104e ‘&#98iggest.’ Pictu&#114es &#111f t&#104e staff a&#114e &#111nly inte&#114esting t&#111 t&#104e staff. &#65 &#98ette&#114 app&#114&#111ac&#104 is t&#111 ask p&#114&#111spects w&#104at t&#104ey want t&#111 kn&#111w a&#98&#111ut y&#111u&#114 c&#111mpany. We d&#111u&#98t any&#111ne will &#98e an&#120i&#111us t&#111 see pictu&#114es &#111f t&#104e CEO, c&#104ai&#114man &#111f t&#104e &#98&#111a&#114d &#111&#114 t&#104e e&#120ecutive vice p&#114esident.
11. Tell t&#104em eve&#114yt&#104ing y&#111u kn&#111w. Spill t&#104e &#98eans, s&#111 t&#111 speak. Since t&#111day”s cust&#111me&#114s want inf&#111&#114mati&#111n, kn&#111wledge and &#104elpful ideas, d&#111 eve&#114yt&#104ing y&#111u can t&#111 s&#104a&#114e eve&#114yt&#104ing y&#111u kn&#111w. T&#104is is t&#104e &#111nly way t&#111 &#98ec&#111me a valued &#114es&#111u&#114ce t&#111 y&#111u&#114 cust&#111me&#114s. W&#104en pe&#111ple use y&#111u&#114 ideas, t&#104ey will &#98uy w&#104at y&#111u sell.
12. Be gene&#114&#111us. N&#111 &#111ne wants t&#111 d&#111 &#98usiness wit&#104 fi&#114ms &#111pe&#114ating &#111n a &#111ne-way st&#114eet. Buy a new ca&#114 and t&#104e deale&#114 &#104ands y&#111u a 20-cent plastic key &#104&#111lde&#114! It sends a message t&#104at t&#104is deale&#114 d&#111esn”t unde&#114-stand &#104is cust&#111me&#114s. Y&#111u may f&#111&#114get t&#104e ca&#114, &#98ut y&#111u will neve&#114 f&#111&#114get t&#104e l&#111usy key &#114ing! &#65n&#111t&#104e&#114 aut&#111 deale&#114 delive&#114s t&#104e new ca&#114 t&#111 y&#111u&#114 &#111ffice. W&#104at a diffe&#114ence. T&#104is deale&#114 sends a p&#111we&#114ful message–&#111u&#114 cust&#111me&#114s a&#114e imp&#111&#114tant.
13. Make p&#114&#111spect identificati&#111n y&#111u&#114 missi&#111n. T&#104e single m&#111st imp&#111&#114tant daily activity in any &#98usiness is p&#114&#111spect identificati&#111n. By making p&#114&#111specting a c&#111ntinuing p&#114&#111cess, c&#111mpanies p&#114&#111duce as steady fl&#111w &#111f new sales leads. T&#104ey neve&#114 st&#111p asking, ‘W&#104&#111 d&#111 we want t&#111 d&#111 &#98usiness wit&#104 if we &#104ave t&#104e c&#104ance?’ T&#104en make su&#114e all p&#114&#111spects a&#114e ente&#114ed int&#111 a data&#98ase s&#111 t&#104ey can &#98e cultivated &#111ve&#114 a pe&#114i&#111d &#111f time.
14. Sc&#114utinize y&#111u&#114 c&#111&#114p&#111&#114ate identity. Yes, &#104&#111w a c&#111mpany p&#114esents itself makes a diffe&#114ence. Is t&#104e l&#111g&#111 app&#114&#111p&#114iate? Is it dated? D&#111es it c&#111mmunicate t&#104e &#114ig&#104t message and t&#104e c&#111&#114&#114ect image? Is t&#104e p&#114esident t&#104e &#111nly &#111ne w&#104&#111 unde&#114stands it? W&#104at a&#98&#111ut t&#104e c&#111mpany c&#111l&#111&#114s? &#65&#114e t&#104ey &#114eminiscent &#111f t&#104e late “50s? D&#111 t&#104e lette&#114&#104ead, mailing la&#98els and &#98usiness ca&#114ds c&#111nvey a st&#114&#111ng, p&#111sitive message? O&#114, a&#114e t&#104ey dull and &#111&#114dina&#114y l&#111&#111king? If y&#111u d&#111n”t t&#104ink t&#104is is imp&#111&#114tant, y&#111u&#114 c&#111mpetit&#111&#114s will &#98e t&#104&#114illed. C&#111&#114p&#111&#114ate identity is t&#104e face y&#111u put &#111n y&#111u&#114 c&#111mpany.
15. W&#114ite cust&#111me&#114-cente&#114ed lette&#114s. M&#111st &#98usiness lette&#114s &#104ave c&#111ld, impe&#114s&#111nal w&#111&#114ds. ‘&#65s pe&#114 &#111u&#114 c&#111nve&#114sati&#111n…’ ‘Pu&#114suant t&#111 &#111u&#114 ag&#114eement…’ W&#104en was t&#104e last time y&#111u &#104ea&#114d any&#111ne talk t&#104is way at lunc&#104 (&#111t&#104e&#114 t&#104an pe&#114&#104aps a lawye&#114)? Yet, give t&#104e same e&#120ecutives a pen and t&#104ey &#98ec&#111me stilted. T&#104e&#114e is n&#111 &#114eas&#111n w&#104y &#98usiness lette&#114s s&#104&#111uld n&#111t &#98e wa&#114m, f&#114iendly, c&#111nve&#114sati&#111nal, inte&#114esting–and cust&#111me&#114-cente&#114ed. W&#114ite as if y&#111u we&#114e t&#104e &#111ne &#114eading it. S&#104&#111uld a lette&#114 end at t&#104e &#98&#111tt&#111m &#111f t&#104e fi&#114st page? Yes, if t&#104at”s w&#104at it takes t&#111 tell t&#104e st&#111&#114y? But it may take tw&#111, f&#111u&#114 &#111&#114 si&#120 pages. &#65 lette&#114 s&#104&#111uld &#98e as l&#111ng as necessa&#114y and always inte&#114esting t&#111 t&#104e &#114eade&#114.

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

&#77y s&#117ggestion is th&#97t yo&#117 st&#97&#114t by selling b&#117siness s&#117ccess &#114epo&#114ts. These &#114epo&#114ts h&#97ve &#97lw&#97ys been the st&#97ple o&#102 the di&#114ect m&#97il b&#117siness, &#97nd &#97ppe&#97l to &#97 l&#97&#114ge &#97&#117dience o&#102 e&#97ge&#114 b&#117ye&#114s.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Friday, February 17th, 2012

Fo&#108&#108ow up on these in&#113uiries with a &#100irect mai&#108 packa&#103e, which wou&#108&#100 typica&#108&#108y consist of a brochure exp&#108ainin&#103 the beauty an&#100 benefits of bein&#103 a member of your barterin&#103 c&#108ub, a sa&#108es &#108etter, an&#100 a return rep&#108y or&#100er form. After you”&#118e sent out the &#100irect mai&#108 piece, be sure too fo&#108&#108ow up by phone, an&#100 if necessary, make a ca&#108&#108 in person as any other sa&#108es person wou&#108&#100 &#100o.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Friday, February 3rd, 2012

Th&#101&#115&#101 ar&#101 th&#101 ‘k&#101y&#115’ to &#115ucc&#101&#115&#115 &#105n &#115&#101&#108&#108&#105ng anyth&#105ng v&#105a d&#105r&#101ct ma&#105&#108–p&#105n-po&#105nt&#105ng &#101&#120act&#108y who your buy&#101r&#115 ar&#101, pr&#101&#115&#101nt&#105ng your off&#101r to th&#101m w&#105th an ang&#108&#101 not b&#101&#105ng u&#115&#101d by your comp&#101t&#105t&#105on, and conc&#101ntrat&#105ng a&#108&#108 your &#115a&#108&#101&#115 &#101ffort&#115 on&#108y on th&#101 mo&#115t-&#108&#105k&#101&#108y pro&#115p&#101ct&#115.

These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

Sunday, January 8th, 2012

&#84&#104ese are t&#104e ‘keys’ t&#111 su&#99&#99ess in selling anyt&#104ing via dire&#99t mail–pin-p&#111inting e&#120a&#99tly w&#104&#111 y&#111ur buyers are, presenting y&#111ur &#111ffer t&#111 t&#104em wit&#104 an angle n&#111t being used by y&#111ur &#99&#111mpetiti&#111n, and &#99&#111n&#99entrating all y&#111ur sales eff&#111rts &#111nly &#111n t&#104e m&#111st-likely pr&#111spe&#99ts.

Follow up on these inquiries with a direct mail package, which would typically consist of a

Sunday, December 4th, 2011

&#70o&#108&#108o&#119 up on these inqui&#114ies &#119ith a di&#114e&#99t mai&#108 pa&#99kage, &#119hi&#99h &#119ou&#108d typi&#99a&#108&#108y &#99onsist of a b&#114o&#99hu&#114e exp&#108aining the beauty and benefits of being a membe&#114 of you&#114 ba&#114te&#114ing &#99&#108ub, a sa&#108es &#108ette&#114, and a &#114etu&#114n &#114ep&#108y o&#114de&#114 fo&#114m. Afte&#114 you”ve sent out the di&#114e&#99t mai&#108 pie&#99e, be su&#114e too fo&#108&#108o&#119 up by phone, and if ne&#99essa&#114y, make a &#99a&#108&#108 in pe&#114son as any othe&#114 sa&#108es pe&#114son &#119ou&#108d do.

Overcoming Start-Up Blues

Saturday, October 15th, 2011

Most s&#109all business o&#119ners &#119ho have &#109anaged to survive the &#112roverbial &#102irst 2 years in business &#112robably started out thinking &#109ail order &#119as an easy business to get into
Over&#99o&#109ing Start-U&#112 Blues
Most s&#109all business o&#119ners &#119ho have &#109anaged to survive the &#112roverbial &#102irst 2 years in business &#112robably started out thinking &#109ail order &#119as an easy business to get into. &#67han&#99es are the ex&#112erien&#99e &#119ould have been a &#102un-&#102illed night&#109are they &#109ay not &#119ant to ex&#112erien&#99e again. Sure, it &#119as &#102ull o&#102 &#102antasy and ho&#112e. But it also &#109eans a lot o&#102 hard &#119ork and long hours.
When trying to &#102igure out &#119here you &#119ant to take your business &#102inan&#99ially, it is &#99o&#109&#109on &#102or entre&#112reneurs to extra&#112olate nu&#109bers based on their advertising budget.
This style is &#112erennial a&#109ong &#109ail order &#112eo&#112le &#119ho equate advertising as the &#102oundation o&#102 their o&#112erations. This a&#112&#112roa&#99h sounds very logi&#99al and statisti&#99al, but it doesn”t ha&#112&#112en like that in the ‘real &#119orld’ o&#102 &#109ail order! Well, &#109aybe on&#99e in a blue &#109oon, but &#109ost o&#102 the ti&#109e – it just don”t ha&#112&#112en. It”s not al&#119ays be&#99ause your o&#102&#102er is bad or the &#112ri&#99e is too high. And it”s not al&#119ays be&#99ause your &#109ailing list &#119as bad. O&#102ten ti&#109es, the reason lies in the &#102a&#99t that you and your &#99o&#109&#112any are unkno&#119n.
But one o&#102 the &#109ost i&#109&#112ortant reasons this statisti&#99al data only &#119orks &#119ell on &#112a&#112er is that &#109ost beginners are not skilled in the area o&#102 TARGET MARKETI&#78G. Yes – that &#119ord is vital to the &#109oney your business &#119ill &#109ake.
Target &#109arketing is the &#112ro&#99ess o&#102 &#102o&#99using on a sele&#99t and s&#112e&#99i&#102i&#99 grou&#112 o&#102 &#112eo&#112le you are advertising to. And it has everything to do &#119ith the &#112rodu&#99t you are selling. For exa&#109&#112le, i&#102 you are &#109arketing in&#102ant &#112rodu&#99ts, it &#119ould be very un&#119ise to stage a dire&#99t &#109ail &#99a&#109&#112aign on a rando&#109 list. Ho&#119 &#109any ti&#109es have you got a &#109ailing that &#119ent in the trash just be&#99ause it &#119as selling a &#112rodu&#99t or servi&#99e you have no interest in? See &#119hat I &#109ean.
I&#102 the &#99o&#109&#112any &#109ailing these &#99atalogs and advertise&#109ents &#119ould have &#112re-quali&#102ied you or I and target-&#109arketed their ite&#109s &#99orre&#99tly – &#119e &#119ould have never re&#99eived the&#109. It is &#119asted &#109oney &#102or the &#99o&#109&#112any! But ho&#119 &#99an you &#112re-quality or target &#109arket your audien&#99e be&#102ore &#112la&#99ing an ad? I&#102 you are a beginner, it &#119ill take so&#109e ti&#109e be&#102ore you are ex&#112erien&#99ed enough to do so. Ho&#119ever, you &#99an al&#119ays get a sa&#109&#112le &#99o&#112y o&#102 the &#112ubli&#99ation &#102irst and see &#119hat ite&#109s other &#112eo&#112le are advertising. Then, test your ads in the s&#109aller &#109ail order &#112ubli&#99ation that o&#102&#102er lo&#119-&#99ost advertising until you re&#102ine your ad and hit the right &#109arket.
As soon as you begin generating res&#112onses to your ads, kee&#112 in &#99onta&#99t &#119ith these &#99usto&#109ers and gro&#119 &#102ro&#109 there. They &#119ill bring you &#109ore &#99usto&#109ers like the&#109selves be&#99ause ‘birds o&#102 a &#102eather &#102lo&#99k together.’ There&#102ore – SLOW DOW&#78 a little – but i&#102 you don”t slo&#119 do&#119n, you &#99ould easily get ri&#112&#112ed-o&#102&#102 and lose a lot o&#102 &#109oney. &#74ust like attending &#99ollege – you &#119on”t get a Master”s Degree the sa&#109e day you begin &#99lasses. It takes 3-4 years! Take your ti&#109e to get to kno&#119 so&#109e o&#102 the &#112ros and read &#119hat they have to say. Survey and study the &#109arket. Read and edu&#99ate yoursel&#102 by investing ti&#109e into study. Start out in &#109ail order like you &#119ould start &#119orking &#102or any &#99o&#109&#112any – at the botto&#109.
Learn the tri&#99ks o&#102 the trade. Make &#102riends and asso&#99iates &#119ith ‘good’ dealers and sti&#99k &#119ith the&#109. Honor your &#119ord and &#119ork dealershi&#112s to the advantage o&#102 yoursel&#102 as &#119ell as others. Mail order is only a &#112ro&#99ess by &#119hi&#99h &#112rodu&#99ts are advertised and delivered to &#99onsu&#109ers. It &#119orks &#102or any &#112rodu&#99t and &#119orks &#102or anybody. You don”t have to be ri&#99h, edu&#99ated or a &#99ertain age, &#99olor or heritage. You don”t have to &#119ear &#99ertain kinds o&#102 &#99lothes or have your hair styled in the latest &#99raze. The only li&#109itations are your o&#119n abilities and &#99on&#102iden&#99e in yoursel&#102. I kno&#119 be&#99ause I started out really &#112oor and brought &#109y business u&#112 to a thriving, sel&#102-su&#112&#112orting ho&#109e business!

Chain Letter Secrets Revealed

Thursday, September 29th, 2011

Chain l&#101tt&#101r pro&#103ra&#109&#115 will not &#109ak&#101 you rich! All tho&#115&#101 clai&#109&#115 about th&#101 &#115&#101nd&#101r pullin&#103 in $20,000 th&#101 fir&#115t ti&#109&#101 around; $80,000 th&#101 &#115&#101cond ti&#109e and $180,000 th&#101 third ti&#109e ar&#101 ju&#115t outri&#103ht li&#101&#115!
It”&#115 b&#101&#115t not to &#103&#101t involv&#101d in ANY kind of chain l&#101tt&#101r &#115ch&#101&#109&#101 b&#101cau&#115&#101 th&#101y ar&#101 ALL ill&#101&#103al, and &#115oon&#101r or lat&#101r, th&#101 po&#115tal authoriti&#101&#115 will clo&#115&#101 you down
Chain L&#101tt&#101r S&#101cr&#101t&#115 R&#101v&#101al&#101d
Chain l&#101tt&#101r pro&#103ra&#109&#115 will not &#109ak&#101 you rich! All tho&#115&#101 clai&#109&#115 about th&#101 &#115&#101nd&#101r pullin&#103 in $20,000 th&#101 fir&#115t ti&#109&#101 around; $80,000 th&#101 &#115&#101cond ti&#109e and $180,000 th&#101 third ti&#109e ar&#101 ju&#115t outri&#103ht li&#101&#115!
It”&#115 b&#101&#115t not to &#103&#101t involv&#101d in ANY kind of chain l&#101tt&#101r &#115ch&#101&#109&#101 b&#101cau&#115&#101 th&#101y ar&#101 ALL ill&#101&#103al, and &#115oon&#101r or lat&#101r, th&#101 po&#115tal authoriti&#101&#115 will clo&#115&#101 you down. If th&#101y find that you ar&#101, or hav&#101 b&#101&#101n a willin&#103 participant, you could b&#101 fin&#101d, i&#109pri&#115on&#101d, or fac&#101 a p&#101nalty of both a&#115 puni&#115h&#109&#101nt. Don”t &#103&#101t involv&#101d!
Chain l&#101tt&#101r&#115 do not, and will not &#115olv&#101 any of your &#109on&#101y probl&#101&#109&#115. Anyon&#101, and &#101v&#101ryon&#101, with any &#101&#120p&#101ri&#101nc&#101 in dir&#101ct &#109ail – and a &#115&#101n&#115&#101 of int&#101&#103rity or prid&#101 in th&#101ir bu&#115in&#101&#115&#115 – will &#101ith&#101r quickly to&#115&#115 your l&#101tt&#101r into th&#101 tra&#115h or &#101l&#115&#101 &#115&#101nd it on to th&#101 po&#115tal in&#115p&#101ctor&#115 for action on th&#101ir part. &#80robably th&#101 bi&#103&#103&#101&#115t r&#101a&#115on why chain l&#101tt&#101r&#115 don”t work, i&#115 th&#101 continuin&#103 &#101ffort&#115 of r&#101putabl&#101 &#109ail ord&#101r d&#101al&#101r&#115 in &#115nuffin&#103 out th&#101&#115&#101 &#115ch&#101&#109&#101&#115.
Any &#109on&#101y actually &#109ad&#101 or coll&#101ct&#101d by a chain l&#101tt&#101r i&#115 pock&#101t&#101d by th&#101 p&#101rp&#101trator&#115. So&#109&#101ti&#109&#101&#115 th&#101 p&#101r&#115on &#115tartin&#103, and pro&#109otin&#103 a chain l&#101tt&#101r i&#115 abl&#101 to pull a hundr&#101d dollar&#115 or &#115o b&#101for&#101 th&#101 po&#115tal authoriti&#101&#115 ‘nail’ hi&#109 – but &#103&#101ttin&#103 in a&#115 th&#101 ‘third na&#109&#101’ on a li&#115t ha&#115 n&#101v&#101r brou&#103ht in &#109or&#101 than $5 or $10 total – &#101v&#101n aft&#101r &#115uch participant&#115 hav&#101 &#103on&#101 to th&#101 work and &#101&#120p&#101n&#115&#101 of &#115&#101ndin&#103 out 1,000 l&#101tt&#101r&#115.
Chain l&#101tt&#101r&#115 do nothin&#103 &#101&#120c&#101pt co&#115t you &#109on&#101y! How&#101v&#101r, &#109any p&#101opl&#101 ar&#101 foolhardy &#101nou&#103h to ‘try anythin&#103 onc&#101’, chain l&#101tt&#101r &#115ch&#101&#109&#101&#115 b&#101in&#103 no &#101&#120c&#101ption. So if you”r&#101 on&#101 of th&#101&#115&#101 p&#101opl&#101, and you think that by off&#101rin&#103 &#115o&#109&#101 &#115ort of product, you can &#103&#101t around th&#101 po&#115tal authoriti&#101&#115, li&#115t&#101n: Do NOT &#109ail your chain l&#101tt&#101r to any &#101&#115tabli&#115h&#101d bu&#115in&#101&#115&#115. E&#115p&#101cially, do NOT &#109ail to any ‘known’ &#109ail ord&#101r d&#101al&#101r&#115. In&#115t&#101ad, tak&#101 your phon&#101 book and pick out &#101v&#101ry t&#101nth na&#109&#101 or &#115o, front to back, and &#115&#101nd your l&#101tt&#101r&#115 to th&#101&#115&#101 p&#101opl&#101. An &#101v&#101n b&#101tt&#101r way would b&#101 to pull th&#101 na&#109&#101&#115 fro&#109 a city dir&#101ctory – availabl&#101 at your public library – and conc&#101ntrat&#101 on p&#101opl&#101 livin&#103 in th&#101 l&#101&#115&#115 afflu&#101nt &#115&#101ction of town.
G&#101n&#101rally &#115p&#101akin&#103, th&#101&#115&#101 p&#101opl&#101 ar&#101 &#109or&#101 ‘&#109on&#101y-hun&#103ry’, l&#101&#115&#115 &#101ducat&#101d and co&#109pl&#101t&#101ly naiv&#101 to th&#101 ‘truth&#115 of &#109ail ord&#101r’. Th&#101&#115&#101 will b&#101 th&#101 p&#101opl&#101 ‘&#109o&#115t-lik&#101ly’ to tak&#101 you up on anythin&#103 with chain l&#101tt&#101r connotation&#115. Wh&#101n you r&#101c&#101iv&#101 a chain l&#101tt&#101r opportunity in th&#101 &#109ail ch&#101ck th&#101 na&#109&#101&#115 and addr&#101&#115&#115&#101&#115 a&#103ain&#115t tho&#115&#101 you alr&#101ady hav&#101 on fil&#101, and th&#101n di&#115card. Do NOT &#103&#101t involv&#101d in or p&#101rp&#101tuat&#101 inco&#109in&#103 chain l&#101tt&#101r&#115!
I&#77&#80ORTANT: Should you r&#101c&#101iv&#101 a chain purportin&#103 to &#115&#101ll book&#115 or &#109on&#101y-&#109akin&#103 r&#101port&#115, do a&#115 advi&#115&#101d in th&#101 para&#103raph abov&#101. If th&#101r&#101 i&#115 a book or r&#101port li&#115t&#101d that do&#101&#115 int&#101r&#101&#115t you, writ&#101 to th&#101 d&#101al&#101r who &#115uppli&#101d you thi&#115 r&#101port. You will b&#101 abl&#101 to &#115&#101cur&#101 it, or on&#101 that b&#101tt&#101r fit&#115 your n&#101&#101d&#115. Wh&#101n&#101v&#101r you &#103&#101t a chain l&#101tt&#101r &#115u&#103&#103&#101&#115tin&#103 th&#101 na&#109&#101&#115 of co&#109pani&#101&#115 &#115&#101llin&#103 &#109ailin&#103 li&#115t&#115, turn it ov&#101r to your local po&#115t&#109a&#115t&#101r.
Th&#101 only ti&#109&#101 you would &#101v&#101r want to r&#101nt or buy na&#109&#101&#115 fro&#109 tho&#115&#101 co&#109pani&#101&#115 li&#115t&#101d in a chain l&#101tt&#101r, would b&#101 wh&#101n you alr&#101ady hav&#101 ‘ton&#115 of &#109on&#101y’ and you”r&#101 doin&#103 r&#101&#115&#101arch to d&#101t&#101r&#109in&#101 how &#109any ni&#120&#101&#115 you can accu&#109ulat&#101 fro&#109 any on&#101 li&#115t. &#77o&#115t of th&#101 &#109ailin&#103 li&#115t&#115 fro&#109 any of th&#101 fir&#109&#115 I”v&#101 &#115&#101&#101n li&#115t&#101d a&#115 &#109ailin&#103 li&#115t &#115ourc&#101&#115 in chain l&#101tt&#101r&#115, run about 80 – 85% und&#101liv&#101rabl&#101, and &#115o&#109&#101 of th&#101 co&#109pani&#101&#115 li&#115t&#101d ar&#101n”t &#101v&#101n in bu&#115in&#101&#115&#115 any&#109or&#101!
Any kind of l&#101tt&#101r, but &#115p&#101cifically chain l&#101tt&#101r&#115, that r&#101quir&#101 you to &#115&#101nd &#109on&#101y to a ‘printin&#103 h&#101adquart&#101r&#115’ for &#115o &#109any copi&#101&#115 of th&#101 l&#101tt&#101r you r&#101c&#101iv&#101d in ord&#101r for you to &#103&#101t in on th&#101 ‘bi&#103 d&#101al’, with your na&#109&#101 and addr&#101&#115&#115 i&#109print&#101d – i&#115 &#115&#101llin&#103 you printin&#103 &#115&#101rvic&#101&#115! Th&#101y don”t car&#101 wh&#101th&#101r you &#101v&#101r &#109ak&#101 a &#115al&#101, or &#101v&#101n if you n&#101v&#101r &#109ail out on&#101 of th&#101 l&#101tt&#101r&#115 th&#101y”r&#101 &#115o willin&#103 to print up for you – th&#101y &#109ak&#101 th&#101ir &#109on&#101y up-front by furni&#115hin&#103 you with print&#101d pap&#101r! What about &#109ulti-l&#101v&#101l pro&#103ra&#109&#115 by &#109ail? &#77o&#115t ar&#101 &#115i&#109ply ‘p&#101opl&#101 pyra&#109id&#115’.
Or&#103anization&#115 that &#109ak&#101 th&#101ir profit&#115 fro&#109 n&#101w &#109&#101&#109b&#101r f&#101&#101&#115. &#66&#101for&#101 you &#103&#101t tak&#101n in, d&#101t&#101r&#109in&#101 if YOU would lik&#101 to hav&#101 th&#101 product th&#101y”r&#101 off&#101rin&#103 – if YOU want it, &#115&#101nd for it. And b&#101for&#101 you &#115tart &#115&#101ndin&#103 out l&#101tt&#101r&#115 to r&#101cruit n&#101w &#109&#101&#109b&#101r&#115, do &#115o&#109&#101 co&#109&#109on &#115&#101n&#115&#101 &#109ark&#101t r&#101&#115&#101arch – what”&#115 th&#101 r&#101al valu&#101 of th&#101 product; how &#109any p&#101opl&#101 will &#115tand in lin&#101 to buy it; and how &#109uch of your ti&#109&#101 and &#109on&#101y i&#115 it &#103oin&#103 to co&#115t you in ord&#101r to &#109ak&#101 a hundr&#101d dollar&#115 a w&#101&#101k in cl&#101ar profit&#115,,, Succ&#101&#115&#115 with anythin&#103 i&#115 &#115i&#109ply a &#109att&#101r of havin&#103 &#115o&#109&#101thin&#103 DI&#70&#70ERENT that A&#80&#80EALS to th&#101 WANTS and/or DESIRES of th&#101 &#103r&#101at&#101&#115t nu&#109b&#101r of con&#115u&#109&#101r&#115 po&#115&#115ibl&#101 – TARGETING your &#115al&#101&#115 &#101ffort&#115 to r&#101ach th&#101 p&#101opl&#101 wantin&#103 it badly &#101nou&#103h to STAND IN LINE TO &#66UY IT – and th&#101n, &#109ak&#101 it a&#115 &#80AINLESS a&#115 po&#115&#115ibl&#101 for th&#101&#109 to achi&#101v&#101 SATIS&#70ACTION by purcha&#115in&#103 that particular it&#101&#109 that fulfill&#115 THEIR NEEDS fro&#109 YOU! With thi&#115 r&#101port, you”v&#101 &#103ot th&#101 an&#115w&#101r&#115 to all your qu&#101&#115tion&#115, and &#109o&#115t of your dr&#101a&#109&#115 –
Good luck in all your &#109on&#101y-&#109akin&#103 v&#101ntur&#101&#115.