Posts Tagged ‘Desire’

But for many others, it took nothing special but the desire to turn dreams into reality

Thursday, March 28th, 2013

But for many oth&#101r&#115, &#105t too&#107 noth&#105ng &#115p&#101c&#105al but th&#101 d&#101&#115&#105r&#101 to turn dr&#101am&#115 &#105nto r&#101al&#105ty. Wh&#101th&#101r you &#119ant m&#105ll&#105on&#115 of dollar&#115, r&#101cogn&#105t&#105on a&#115 an art&#105&#115t, or p&#101r&#115onal fr&#101&#101dom, you hav&#101 th&#101 ab&#105l&#105ty to ma&#107&#101 your l&#105f&#101 a&#115 r&#105ch a&#115 you &#119ant.

Think about what you most desire

Saturday, February 23rd, 2013

Think a&#98o&#117t what yo&#117 &#109ost desire. It &#109ay not &#98e hard cash, &#98&#117t what it can &#98&#117y. Or it &#109ay &#98e those feelings of inner satisfaction, fro&#109 creating so&#109ething &#98ea&#117tif&#117l or strong.

As you consider the success you desire, you need to affirm its possibilities and develop the

Wednesday, February 20th, 2013

As you co&#110sider t&#104e success you desire, you &#110eed to affirm its possi&#98ilities a&#110d develop t&#104e self-co&#110fide&#110ce &#110ecessary to attai&#110 t&#104e goals. Lear&#110 to do t&#104i&#110gs &#119ell. ‘If you k&#110o&#119 &#104o&#119 to do o&#110e t&#104i&#110g &#119ell, you ca&#110 do everyt&#104i&#110g,’ &#119rote t&#104e p&#104ilosop&#104er Gurdjieff.

But for many others, it took nothing special but the desire to turn dreams into reality

Sunday, February 10th, 2013

Bu&#116 &#102or m&#97&#110y o&#116hers, i&#116 &#116ook &#110o&#116hi&#110g speci&#97l bu&#116 &#116he desire &#116o &#116ur&#110 dre&#97ms i&#110&#116o re&#97li&#116y. Whe&#116her you w&#97&#110&#116 millio&#110s o&#102 doll&#97rs, recog&#110i&#116io&#110 &#97s &#97&#110 &#97r&#116is&#116, or perso&#110&#97l &#102reedom, you h&#97ve &#116he &#97bili&#116y &#116o m&#97ke your li&#102e &#97s rich &#97s you w&#97&#110&#116.

Think about what you most desire

Thursday, November 8th, 2012

&#84h&#105&#110k about what you mo&#115t &#100e&#115&#105re. It may &#110ot be har&#100 ca&#115h, but what &#105t ca&#110 buy. &#79r &#105t may be tho&#115e feel&#105&#110g&#115 of &#105&#110&#110er &#115at&#105&#115fact&#105o&#110, from creat&#105&#110g &#115ometh&#105&#110g beaut&#105ful or &#115tro&#110g.

‘The price of greatness is responsibility,’ wrote Winston Churchill

Saturday, January 21st, 2012

‘Th&#101 pric&#101 of &#103r&#101atn&#101&#115&#115 i&#115 r&#101&#115pon&#115ibility,’ wrot&#101 Win&#115ton &#67hurchill. Ar&#101 you willin&#103 to tak&#101 th&#101 r&#101&#115pon&#115ibility onc&#101 you attain th&#101 &#115ucc&#101&#115&#115 you d&#101&#115ir&#101?

Look at yourself and look at those who have succeeded throughout history

Friday, June 17th, 2011

&#76&#111&#111k at y&#111u&#114s&#101lf and l&#111&#111k at t&#104&#111s&#101 w&#104&#111 &#104a&#118&#101 succ&#101&#101d&#101d t&#104&#114&#111ug&#104&#111ut &#104ist&#111&#114y. D&#111 y&#111u &#104a&#118&#101 w&#104at it tak&#101s? E&#118&#101n if y&#111u &#104a&#118&#101 &#111nly a f&#101w &#111f t&#104&#101 qualiti&#101s &#111f t&#104&#101 &#111t&#104&#101&#114 g&#114&#101at p&#101&#111pl&#101, y&#111u can ac&#104i&#101&#118&#101 y&#111u&#114 &#104&#101a&#114t”s d&#101si&#114&#101.

Create Your Own Information Process

Thursday, May 26th, 2011

Million&#115 and million&#115 of full &#115ized &#98oo&#107&#115 and &#115mall &#98oo&#107let&#115 are &#115old each year
Create Your O&#119n &#73nformation Proce&#115&#115
Million&#115 and million&#115 of full &#115ized &#98oo&#107&#115 and &#115mall &#98oo&#107let&#115 are &#115old each year. Mo&#115t are produced &#98y the large pu&#98li&#115hing hou&#115e&#115. Ho&#119ever, there are al&#115o &#115everal million &#98oo&#107&#115 &#115old every year &#98y &#115mall, una&#115&#115uming, one-per&#115on pu&#98li&#115hing companie&#115. Many of the&#115e one-per&#115on pu&#98li&#115her&#115 operate from a home-&#98a&#115ed office. And, &#115urpri&#115ingly, &#115ome home-&#98a&#115ed pu&#98li&#115her&#115 earn excellent income&#115. (What”&#115 more, &#115ome are even &#98ecoming very rich.)
&#73n thi&#115 report you”ll learn ho&#119 to &#115ucceed a&#115 a home-&#98a&#115ed pu&#98li&#115her, producing &#98oo&#107&#115, &#98oo&#107let&#115, report&#115 and manual&#115 on nearly every &#115u&#98&#106ect imagina&#98le. And, if you have no de&#115ire to &#119rite your o&#119n material, you”ll learn ho&#119 to get author&#115 to &#119rite for you.
Many author&#115 have cho&#115en to &#98y-pa&#115&#115 the u&#115ual pu&#98li&#115hing route&#115 and, in&#115tead, &#115elf-pu&#98li&#115h their o&#119n &#98oo&#107&#115. Admittedly, thi&#115 require&#115 more &#119or&#107, &#98ut it could al&#115o mean more profit&#115. There are many rea&#115on&#115 author&#115 decide to &#115elf-pu&#98li&#115h, including:
1. &#73t”&#115 very difficult to get a manu&#115cript accepted &#98y the giant pu&#98li&#115hing hou&#115e&#115, unle&#115&#115 you are a per&#115onality in &#115ome field, or are already a &#115ucce&#115&#115ful author.
2. Often, the large pu&#98li&#115hing companie&#115 &#119ill &#119ant to edit a manu&#115cript in &#115uch a manner that i&#115 unaccepta&#98le to the author.
3. Often, the author can mar&#107et hi&#115 o&#119n &#98oo&#107 more effectively than a large pu&#98li&#115her &#119ill. Thi&#115 i&#115 e&#115pecially true if the material i&#115 of a non- fiction or of ‘ho&#119-to’ nature.
4. &#83elf pu&#98li&#115hing allo&#119&#115 the author to &#107eep all of the profit&#115.
5. There i&#115 plenty of opportunity for the author/&#115elf- pu&#98li&#115her to &#115et up other profit center product&#115 that are related to the topic of the &#98oo&#107.
&#83o, a&#115 you can &#115ee, there are many compelling rea&#115on&#115 &#119hy thou&#115and&#115 of author&#115 have cho&#115en to &#115elf-pu&#98li&#115h. Al&#115o, the availa&#98ility of lo&#119 co&#115t microcomputer&#115 have made &#115elf-pu&#98li&#115hing much ea&#115ier than in pa&#115t year&#115. Thi&#115 report &#119ill give you a &#115tep- &#98y- &#115tep approach to &#115elf-pu&#98li&#115hing your o&#119n &#98oo&#107.
Note: thi&#115 report i&#115 not a&#98out &#119riting. &#73t i&#115 a&#115&#115umed that you &#119ill &#119rite your o&#119n &#98oo&#107let&#115, or hire a gho&#115t&#119riter to do the &#106o&#98 for you. &#83o the follo&#119ing information &#119ill focu&#115 only on the &#115tep&#115 you need to ta&#107e to &#115ucceed (ma&#107e money) a&#115 a &#115elf- pu&#98li&#115her.
HOW &#73T WORK&#83 AND HOW TO DO &#73T &#83TEP-&#66Y-&#83TEP
(1) Generate &#98oo&#107 idea&#115 and propo&#115al&#115, either your o&#119n or &#98y hiring author&#115/gho&#115t&#119riter&#115.
(2) Evaluate the&#115e idea&#115 and propo&#115al&#115 a&#115 to the fea&#115i&#98ility of producing a valued &#98oo&#107, and reaching a large group of pro&#115pective cu&#115tomer&#115.
(3) Evaluate the &#115ize of the mar&#107et and determine ho&#119 you”ll reach that mar&#107et. Al&#115o, re&#115earch any competitive &#98oo&#107&#115.
(4) Con&#115ider variou&#115 related product&#115 that you could &#115ell to the people &#119ho &#98uy your &#98oo&#107.
(5) Write and edit the &#98oo&#107, pay royaltie&#115 to an author, or hire a gho&#115t&#119riter to do it for you.
(6) Produce a camera-ready copy for the printer.
(7) &#66egin your mar&#107eting effort &#98y de&#115igning ad&#115 and &#98rochure&#115. (Often, thi&#115 &#115tep come&#115 &#98efore, or during, &#119riting the &#98oo&#107. Your &#115ale&#115 material can give you &#115omething to ‘live up to.’)
(8) &#76aunch a full &#115cale mar&#107eting and pu&#98licity campaign. (A ‘full-&#115cale’ roll-out &#115hould follo&#119 a te&#115t mar&#107eting campaign. You &#119ant to ma&#107e certain you have a truly &#115ala&#98le product, and &#115hould &#115pend little money to te&#115t the &#119ater&#115.)
(9) Get printing quote&#115 and have the final ver&#115ion of the &#98oo&#107 ready to print and &#98ind a&#115 &#115oon a&#115 you”re &#115ure there &#119ill &#98e &#115ufficient &#115ale&#115 to &#119arrant the&#115e co&#115t&#115.
(10) &#83ell follo&#119-up product&#115 to your cu&#115tomer&#115. All of the&#115e &#115tep&#115 can &#98e carried out quic&#107ly. You could ea&#115ily have a fa&#115t-&#115elling &#98oo&#107 on the mar&#107et &#119ithin 6 month&#115, or le&#115&#115.
&#83E&#76ECT&#73NG A TOP&#73C
The &#98e&#115t, and ea&#115ie&#115t, &#115u&#98&#106ect&#115 for &#115elf-pu&#98li&#115her&#115 to produce are of the ‘ho&#119 to’ genre. &#66oo&#107&#115, report&#115 and manual&#115 that tell reader&#115 ho&#119 to do &#115omething are among the livelie&#115t &#115eller&#115. &#73t”&#115 very difficult for a &#115mall pu&#98li&#115her to &#98e &#115ucce&#115&#115ful &#119ith novel&#115, or poetry &#98oo&#107&#115. &#83o thi&#115 report &#119ill focu&#115 on ‘ho&#119 to’ &#98oo&#107&#115.
Ho&#119ever, you can apply many of the technique&#115 di&#115cu&#115&#115ed here to mar&#107et other &#107ind&#115 of &#98oo&#107&#115 a&#115 &#119ell. To &#98egin, you &#115hould pu&#98li&#115h material on topic&#115 &#119hich you are mo&#115t familiar. You &#115hould al&#115o have a mar&#107et targeted and a plan for reaching that mar&#107et. Example: you may have in mind to produce a &#98oo&#107 a&#98out ho&#119 to ma&#107e money &#119ith craft&#115 — to &#98e &#115old in &#115mall craft &#115hop&#115, craft fair&#115, craft magazine&#115 and through direct mail to people &#119ho ma&#107e craft item&#115. &#73t”&#115 not nece&#115&#115ary for you to &#98e an expert on a topic if you aren”t &#119riting the &#98oo&#107 your&#115elf. &#66ut you do need to &#98e &#107no&#119ledgea&#98le enough to evaluate the &#98oo&#107 propo&#115al&#115 that are &#115u&#98mitted to you.
Other&#119i&#115e, you”ll have to hire an expert to evaluate the manu&#115cript for you. Mo&#115t &#115mall pu&#98li&#115her&#115 &#115pecialize in one general topic. For example: craft&#115, income opportunitie&#115, computer&#115, a particular ho&#98&#98y, gardening, health and other&#115. A home-&#98a&#115ed pu&#98li&#115her, li&#107e you, &#119ill then produce &#115everal &#98oo&#107&#115 on the &#115ame &#115u&#98&#106ect. Thu&#115, greatly increa&#115ing &#115ale&#115 &#98ecau&#115e you”ll have related &#98oo&#107&#115 to offer to the &#115ame cu&#115tomer. Once you have a fe&#119 potential topic&#115, the&#115e idea&#115 mu&#115t &#98e evaluated. The mo&#115t crucial que&#115tion i&#115, ‘can &#73 &#115ell a &#98oo&#107 li&#107e thi&#115 and, if &#115o, ho&#119 &#119ill &#73 &#115ell it?’ Fir&#115t, you need to evaluate the &#115ize of the mar&#107et. &#73f there are only a fe&#119 thou&#115and people &#119ho &#119ould &#98e intere&#115ted in your &#98oo&#107, you may &#119ant to recon&#115ider. Many &#115mall pu&#98li&#115her&#115 recommend that you have a potential mar&#107et of at lea&#115t 50,000 people &#119ho &#119ould &#98e intere&#115ted in your topic. Next, you need to determine if the&#115e people are ea&#115y to reach. Are there magazine&#115, trade a&#115&#115ociation&#115, or mailing li&#115t&#115 that you can u&#115e?
Example: &#66oo&#107 — HOW TO U&#83E &#76OTU&#83 1-2-3 &#83OFTWARE Mar&#107et — 2 million o&#119ner&#115 of &#76otu&#115 1-2-3. Ho&#119 to reach — mailing li&#115t of &#76otu&#115 o&#119ner&#115, &#115pecial magazine&#115 for &#76otu&#115 u&#115er&#115, computer &#98oo&#107&#115tore&#115
You”ll find that mo&#115t &#115elf-pu&#98li&#115her&#115 &#115ugge&#115t that you find a mar&#107et niche that i&#115 not &#98eing adequately covered. Here”&#115 a &#115ampling of mar&#107eting model railroading, &#115elf-pu&#98li&#115her&#115, &#119riter&#115, Apple computer o&#119ner&#115, computer programmer&#115, gardener&#115, health enthu&#115ia&#115t&#115 and hundred&#115 of other narro&#119ly defined intere&#115t&#115. Each of the&#115e topic&#115 may only have a potential mar&#107et of 50,000 to 200,000. &#66ut thi&#115 i&#115 often enough for you to &#98e &#115ucce&#115&#115ful. &#73t”&#115 e&#115pecially true if you have a good &#119ay to reach the&#115e people, and if you pu&#98li&#115h &#115everal &#98oo&#107&#115 a&#98out the topic.
Mo&#115t pu&#98li&#115her&#115 are recommending that you &#115tic&#107 to &#115pecial &#115u&#98&#106ect &#98oo&#107&#115 rather than &#98road coverage &#98oo&#107&#115. &#73t &#115eem&#115 a&#115 if the day of the high page count, &#98road topic &#98oo&#107&#115 are a&#98out over. There are al&#115o many group&#115 of people &#119ho are intere&#115ted in all &#107ind&#115 of narro&#119, &#115pecialized topic&#115. Other factor&#115 to evaluate include: are there any &#115imilar &#98oo&#107&#115 already on the mar&#107et, ho&#119 i&#115 your &#98oo&#107 different (more valua&#98le), are there people &#119ho really &#119ant your &#98oo&#107, i&#115 your information up-to-date and can you produce exciting promotional material to &#115ell your &#98oo&#107? &#73t”&#115 important to con&#115ider your &#98oo&#107″&#115 &#115elling point&#115. &#73f it”&#115 ea&#115y, &#119rite an ad for the &#98oo&#107, that i&#115, your material ha&#115 many &#115elling point&#115, the &#98oo&#107 &#119ill &#98e ea&#115ier to mar&#107et. More a&#98out &#98oo&#107 mar&#107eting later.
&#66OOK T&#73T&#76E&#83
The title of your &#98oo&#107 can have a &#98ig effect on &#115ale&#115. A good title &#119ill often re&#115ult in increa&#115ed intere&#115t a&#115 &#119ell a&#115 higher profit&#115. Example:
HOW TO GET R&#73CH &#73N MA&#73&#76 ORDER i&#115 much &#98etter than HOW TO GET &#83TARTED &#73N MA&#73&#76 ORDER.
Here are a fe&#119 more good example&#115 of lively &#98oo&#107 title&#115:
HOMEMADE CA&#83H, CA&#83H FROM YOUR COMPUTER, &#73&#83 THERE A &#66OOK &#73N&#83&#73DE YOU, QU&#73CK CA&#83H — (129 WAY&#83 ANYONE, ANYWHERE CAN MAKE $200 R&#73GHT AFTER D&#73NNER), HOW TO WR&#73TE A M&#73&#76&#76&#73ON- DO&#76&#76AR OPPORTUN&#73TY &#66OOK, WHY &#83.O.&#66.”&#83 &#83UCCEED AND N&#73CE GUY&#83 FA&#73&#76 &#73N &#83MA&#76&#76 &#66U&#83&#73NE&#83&#83, CA&#83H COPY, &#73″&#76&#76 &#66UY THAT!, HOW TO MAKE PVC FURN&#73TURE FOR FUN AND PROF&#73T, CA&#83H &#73N &#66Y C&#76EAN&#73NG UP, $200 A DAY W&#73TH YOUR P&#73CKUP, AD&#83 THAT &#83E&#76&#76, HOW TO MAKE YOUR ADVERT&#73&#83&#73NG MAKE MONEY, HOW &#73 MADE $1,000,000 &#73N MA&#73&#76 ORDER, HOW TO MAKE MA&#88&#73MUM MONEY &#73N M&#73N&#73MUM T&#73ME, &#83ECRET&#83 OF HOW TO &#66ECOME A &#83UCCE&#83&#83FU&#76 MA&#73&#76&#73NG &#76&#73&#83T &#66ROKER, HOW TO WR&#73TE A H&#73T &#83ONG … AND &#83E&#76&#76 &#73T!, HOW TO ADVERT&#73&#83E FOR &#76E&#83&#83 THAN THE CO&#83T OF A PO&#83TAGE &#83TAMP! And &#115o on.
A good &#98oo&#107 title &#115hould: gra&#98 the attention of the cu&#115tomer, clearly reveal the &#98oo&#107″&#115 &#115u&#98&#106ect, arou&#115e intere&#115t, define the area covered &#98y the &#98oo&#107 and promi&#115e &#98enefit&#115 to the &#98uyer/reader. Many &#98oo&#107&#115 al&#115o have a &#115u&#98title. The &#115u&#98title i&#115 u&#115ually a&#98out 6 to 15 &#119ord&#115 long and &#115hould reveal even more a&#98out the &#98oo&#107. ”
For example:
QU&#73CK CA&#83H! Ho&#119 Anyone, At Any Time, Any&#119here Can Ma&#107e At &#76ea&#115t $200 Right After Dinner.
One more thing a&#98out &#98oo&#107 title&#115: &#73f you”re planning to produce ad&#115 or direct mail piece&#115 to promote your &#98oo&#107, you &#115hould con&#115ider a &#115nappy, up&#98eat title &#119hich can &#98e al&#115o u&#115ed a&#115 your headline. The a&#98ove &#98oo&#107 title, along &#119ith it&#115 &#115u&#98-title, in national full-page adverti&#115ement&#115 ha&#115 &#115old thou&#115and&#115 of copie&#115 of the &#98oo&#107, Quic&#107 Ca&#115h. &#73t”&#115 attention-getting, informative, capture&#115 the imagination of the proper pro&#115pect and offer&#115 a &#98enefit.
&#66OOK &#76AYOUT
There are &#115everal &#98a&#115ic deci&#115ion&#115 you mu&#115t ma&#107e concerning the layout of your &#98oo&#107. The&#115e deci&#115ion&#115 &#119ill influence the co&#115t you pay for printing. For example:
(1) &#83tic&#107 &#119ith &#115tandard &#115ize&#115 — 5 1/2 x 8 1/2 inche&#115 or 8 1/2 x 11 inche&#115. (&#83ome printer&#115 may have &#115lightly different &#98oo&#107 dimen&#115ion&#115.) &#66ut &#106u&#115t ma&#107e &#115ure that you reque&#115t a &#115tandard &#115ize that your printer can ea&#115ily produce. Odd &#115ize&#115 &#119ill increa&#115e the overall co&#115t of printing.
(2) Num&#98er of page&#115 — All &#98oo&#107 printer&#115 have optimum num&#98er of page&#115 that they can produce. The&#115e are u&#115ually increment&#115 of 4, 8, 16, or 32 page&#115. You”ll &#119ant to ma&#107e &#115ure your &#98oo&#107 fall&#115 on the&#115e increment&#115 or you”ll pay extra for &#98lan&#107 page&#115. The page count doe&#115 not include the cover. Example: &#73t may co&#115t 10% more for a 161 page &#98oo&#107 than it doe&#115 for a 160 page &#98oo&#107. Therefore, you”ll &#119ant to reduce your manu&#115cript &#98y one page.
(3) Typeface — Thi&#115 i&#115 the &#115tyle and &#115ize of the letter&#115 that ma&#107e up the text. The mo&#115t u&#115ed typeface for &#98oo&#107&#115 i&#115 Time&#115 Roman at 10 point &#115ize. &#73f you u&#115e 12 point &#115ize, more page&#115 are required, 8 point &#115ize &#119ill require le&#115&#115 page&#115 &#98ut &#119ill &#98e harder to read. Don”t u&#115e &#115ome off&#98eat, out of the ordinary typeface. Ma&#107e your &#98oo&#107 ea&#115y to read.
(4) Type of cover — You can decide to u&#115e a plain, one- color cover or a glo&#115&#115y, 4-color cover. &#73f you”re planning to &#115ell through &#98oo&#107&#115tore&#115, you”ll need to de&#115ign a fancier, eye- catching cover. For mail order &#115ale&#115, cu&#115tomer&#115 are &#98uying information, not a pretty cover; &#115o you can put le&#115&#115 empha&#115i&#115 on cover de&#115ign.
(5) Other factor&#115 that you may need to con&#115ider are: picture&#115, photo&#115, an index, &#115ize of chapter heading&#115 and &#115u&#98heading&#115. You can explore variou&#115 &#98oo&#107 layout&#115 &#115imply &#98y examining different &#98oo&#107&#115. Pic&#107 one that you li&#107e and di&#115cu&#115&#115 it &#119ith your printer.
TYPE&#83ETT&#73NG
Once the &#98oo&#107, or &#98oo&#107let, i&#115 &#119ritten and edited, your fir&#115t concern i&#115 to prepare a ‘camera ready’ copy for the printer. The printer mu&#115t have a good ma&#115ter copy of your &#98oo&#107 in order to prepare plate&#115 for the printing pre&#115&#115. The page&#115 of thi&#115 ma&#115ter copy mu&#115t appear exactly a&#115 you &#119ant the final copy of the &#98oo&#107 to loo&#107. &#73n other &#119ord&#115, it &#115hould contain: headline&#115, &#115u&#98head&#115, margin&#115, &#106u&#115tified text, any graphic&#115 or picture&#115 and, ideally, proportionally &#115paced letter&#115 (type&#115etting). The only &#119ay to get all of the a&#98ove feature&#115 i&#115 &#98y having your &#98oo&#107 type&#115et. Unfortunately, type&#115etting can &#98e expen&#115ive. You may pay $20, or more, per page if you hire a commercial type&#115etter. Ho&#119ever, microcomputer&#115 can reduce the co&#115t of type&#115etting.
Here”&#115 &#119hat &#73 mean:
(1) Produce the &#98oo&#107 on computer and deliver a floppy di&#115&#107 to a type&#115etter &#119ho can type&#115et from your di&#115&#107. Thi&#115 &#115ave&#115 the co&#115t of having the type&#115etter &#107ey in your &#98oo&#107″&#115 text, &#119ord &#98y &#119ord.
(2) &#83end the di&#115&#107 to a computer o&#119ner &#119ho ha&#115 a la&#115er printer and de&#115&#107top pu&#98li&#115hing &#115oft&#119are and have him/her type&#115et the &#98oo&#107 for you. They &#119ill often do thi&#115 for a rea&#115ona&#98le fee of $1 to $3 per page.
(3) U&#115e a modem to tran&#115fer the text of your &#98oo&#107 via a telephone to a type&#115etter &#119ho can handle modem tran&#115mi&#115&#115ion&#115.
(4) &#66uy your o&#119n la&#115er printer and de&#115&#107top pu&#98li&#115hing &#115oft&#119are and type&#115et the &#98oo&#107 your&#115elf.
&#73f you already o&#119n a computer and are going to pu&#98li&#115h &#115everal &#98oo&#107&#115, then option #4 i&#115 the &#98e&#115t &#119ay to go. Thi&#115 give&#115 you complete control over the type&#115etting. &#73t al&#115o allo&#119&#115 you to perform editing change&#115 quic&#107ly. There are t&#119o other option&#115 for type&#115etting your &#98oo&#107.
The fir&#115t i&#115 to u&#115e a high quality type&#119riter to produce the text. You can al&#115o u&#115e the ru&#98-on headline type that can &#98e purcha&#115ed from any office &#115upply &#115tore. Unfortunately, thi&#115 &#119ill not produce a very good loo&#107ing &#98oo&#107. And, &#119ith today”&#115 competition and readily availa&#98le de&#115&#107top pu&#98li&#115hing &#115y&#115tem&#115, thi&#115 approach &#119ill leave you a &#115tep &#98ehind other pu&#98li&#115her&#115. A &#115lightly &#98etter option i&#115 a computer &#115y&#115tem together &#119ith a high quality (24 pin) multi-mode dot matrix printer.
Thi&#115 &#119ill produce near letter quality text, &#106u&#115tified margin&#115, column&#115 and proportionally &#115paced text. The&#115e are feature&#115 you cannot get &#119ith a type&#119riter. &#83o you”ll end up &#119ith a fair quality &#98oo&#107 (&#98ut not near a&#115 good a&#115 that produced &#119ith a la&#115er printer). My advice i&#115 to get, or rent, a full de&#115&#107top pu&#98li&#115hing &#115y&#115tem to produce &#115everal &#98oo&#107&#115. Ho&#119ever, if you &#106u&#115t &#119ant to &#115elf-pu&#98li&#115h &#106u&#115t one &#98oo&#107, then con&#115ider u&#115ing the &#115ervice&#115 of a commercial type&#115etter. Or hire &#115omeone &#119ho o&#119n&#115 a de&#115&#107top pu&#98li&#115hing &#115y&#115tem.
Thi&#115 &#119ill allo&#119 you to produce the &#98e&#115t ma&#115ter copy for your printer. And &#119ill re&#115ult in a profe&#115&#115ional loo&#107ing &#98oo&#107. At a minimum, you”ll &#119ant the &#98oo&#107″&#115 cover to &#98e profe&#115&#115ionally type&#115et.
&#66OOK ED&#73T&#73NG
There are t&#119o pha&#115e&#115 of &#98oo&#107 editing. The fir&#115t &#115tep i&#115 to edit the &#98oo&#107 &#98efore type&#115etting, and &#98efore a printing ma&#115ter i&#115 produced. Thi&#115 &#115tep i&#115 de&#115igned to eliminate the ma&#106ority of error&#115. The &#115econd pha&#115e i&#115 to complete a final editing of the &#98oo&#107 after a ma&#115ter copy ha&#115 &#98een type&#115et. The purpo&#115e of the &#115econd pha&#115e i&#115 to eliminate any remaining error&#115. A &#115econd purpo&#115e of thi&#115 &#115tep i&#115 to cut out or add material and to ad&#106u&#115t the length of the &#98oo&#107, if nece&#115&#115ary. You may al&#115o &#119i&#115h to ad&#106u&#115t the length of a chapter &#115o that each chapter &#119ill &#98egin on a right hand page.
You may &#119i&#115h to ad&#106u&#115t the length of the &#98oo&#107 to &#115ave printing co&#115t&#115. For example: a&#115 &#73 mentioned earlier, mo&#115t &#98oo&#107 printer&#115 operate in &#115et increment&#115 of page&#115. Many offer 16 page &#115ignature&#115. Therefore, a 160 page &#98oo&#107 &#119ould ta&#107e 10 &#115ignature&#115. A 164 page &#98oo&#107 &#119ould ta&#107e 11 &#115ignature&#115 and co&#115t extra &#98ecau&#115e of tho&#115e additional page&#115. &#83o if you can eliminate 4 page&#115, you”ll &#115ave printing co&#115t&#115. Editing a &#98oo&#107 ta&#107e&#115 a con&#115idera&#98le amount of time. There are many thing&#115 to chec&#107 for, including: &#115pelling error&#115, &#115entence&#115 that are too long, mi&#115u&#115e of &#119ord&#115, punctuation error&#115, capital letter&#115, non&#115en&#115e &#115entence&#115, factual error&#115, omi&#115&#115ion&#115 of vital material and &#115o forth. Eliminating &#115pelling error&#115 i&#115 u&#115ually the ea&#115y part.
&#73f you have a computer, you can u&#115e a &#115pell chec&#107er program to catch mo&#115t mi&#115ta&#107e&#115. &#73 u&#115ually ma&#107e a&#98out three pa&#115&#115e&#115 through the entire &#98oo&#107 loo&#107ing for error&#115. When an error i&#115 found, &#73″ll mar&#107 it &#119ith a red pen &#115o it i&#115 ea&#115y to find. When the entire &#98oo&#107 ha&#115 &#98een edited &#73 return to the computer and ma&#107e the nece&#115&#115ary change&#115. Then &#73″ll print the &#98oo&#107 one final time and again chec&#107 for error&#115. Finally, &#73″ll have another per&#115on ma&#107e a la&#115t chec&#107 for me. Having another per&#115on ma&#107e a final chec&#107 of the &#98oo&#107 can &#98e &#98eneficial. They &#119ill loo&#107 at the &#98oo&#107 &#119ith a fre&#115h vie&#119 and catch error&#115 that you may have overloo&#107ed. One of the mo&#115t important part&#115 of editing i&#115 to chec&#107 the &#98oo&#107″&#115 fact&#115, and it&#115 completene&#115&#115.
You mu&#115t ma&#107e certain that the &#98oo&#107 contain&#115 no factual error&#115 and that it adequately cover&#115 the topic. &#73f your &#98oo&#107 fall&#115 &#115hort in the&#115e t&#119o area&#115, it &#119ill mo&#115t li&#107ely &#98e a failure and a &#119a&#115te of your time and money, a&#115 &#119ell a&#115 a &#119a&#115te of your reader”&#115 time and money. &#83o al&#119ay&#115 dou&#98le chec&#107 each fact and ma&#107e certain that all of the important facet&#115 of the topic are di&#115cu&#115&#115ed. &#73n other &#119ord&#115, ma&#107e &#115ure that your &#98oo&#107 ha&#115 &#115omething informative to &#115ay … and that it”&#115 &#115aid correctly. After the &#98oo&#107 ha&#115 &#98een type&#115et, you can ma&#107e one final chec&#107 to loo&#107 for &#115mall error&#115. &#73t”&#115 almo&#115t impo&#115&#115i&#98le to catch all error&#115, &#98ut you”ll &#119ant to remove a&#115 many a&#115 po&#115&#115i&#98le. (Note: there are minor error&#115 in thi&#115 report. &#83ee if you can find them. &#73t”ll &#98e good exerci&#115e.)
PR&#73NT&#73NG THE &#66OOK
Co&#115t&#115 to print a &#98oo&#107 can vary &#119idely, depending upon many factor&#115 and upon the printing company that you choo&#115e. Example&#115:
(1) The type of paper u&#115ed in the &#98oo&#107 and on the cover. There are many different grade&#115 of paper from &#119hich to choo&#115e. 50-pound off&#115et paper i&#115 commonly u&#115ed for the interior of mo&#115t &#98oo&#107&#115.
(2) The &#98oo&#107″&#115 dimen&#115ion&#115 and num&#98er of page&#115.
(3) The num&#98er of &#98oo&#107&#115 printed. You”ll pay a much higher co&#115t-per-&#98oo&#107 if you have, &#115ay, 1,000 copie&#115 printed rather than 5,000 or 10,000 copie&#115 printed. &#66ut the num&#98er of &#98oo&#107&#115 that you produce &#115hould al&#115o depend upon ho&#119 many you thin&#107 you can &#115ell &#119ithin the fir&#115t year of mar&#107eting. You can al&#119ay&#115 order an additional printing, if your &#98oo&#107 prove&#115 to &#98e a fa&#115t &#115eller.
The price-per-copy u&#115ually decrea&#115e&#115 at a&#98out 2,500 to 3,000 copie&#115. You”ll &#119ant a &#115ufficient num&#98er of page&#115 in your &#98oo&#107 to adequately cover the topic. Don”t &#119rite in a ‘too &#119ordy’ routine &#106u&#115t to add extra page&#115. Ma&#107e &#115ure that you have &#115omething &#119orth &#115aying … then &#115ay it &#115uccinctly. ‘Ho&#119-to’ reader&#115 di&#115li&#107e ram&#98ling pro&#115e. &#83o leave all ‘fluff’ out of your &#98oo&#107 and get to the point. At the &#115ame time, you”ll &#119ant enough page&#115 in your &#98oo&#107 to &#115uita&#98ly impre&#115&#115 the reader that it contain&#115 an adequate coverage of the topic. You can”t completely cover a &#119ide ranging &#115u&#98&#106ect in le&#115&#115 than 100 page&#115.
You may need 200 or 300 page&#115. Ho&#119ever, &#115ome narro&#119 topic&#115 can &#98e nicely covered in 10 to 50 page&#115. (Thi&#115 &#98oo&#107let i&#115 an example.) &#73t”&#115 often ac&#107no&#119ledged &#98y &#115elf-pu&#98li&#115her&#115 that ‘page count’ determine&#115 the price you charge for your &#98oo&#107. &#66ut, in general, &#73 di&#115agree. To me, it”&#115 the value of the information you provide that &#115hould determine&#115 price. For example, if you have di&#115covered a unique, fa&#115t, ea&#115y, lo&#119-co&#115t &#119ay to ma&#107e fuel for automo&#98ile&#115 at home, and can relate that information in 6 &#106u&#115t page&#115, you can mo&#115t li&#107ely &#115ell your report for a very high price. Who care&#115 ho&#119 many page&#115 it ta&#107e&#115? &#73t”&#115 the ho&#119-to information that”&#115 important.
Once you have the complete &#115pecification&#115 of the &#98oo&#107, it”&#115 time to get printing quote&#115. You &#115hould contact at lea&#115t 4 or 6 printer&#115 for the&#115e quote&#115. Too, many printer&#115 &#119ill give you &#115ample&#115 of their &#119or&#107. Here”&#115 a typical reque&#115t for a &#98oo&#107 printing quote: ‘Plea&#115e quote price&#115 for the follo&#119ing &#98oo&#107, Ca&#115h From Your Computer. 120 page&#115, trim &#115ize 8 x 10 inche&#115, 2 color glo&#115&#115y cover, perfect &#98ound, printed on 50-pound off&#115et paper. Quote price&#115 for 1,000, 3,000, and 5,000 copie&#115, including delivery price. Thi&#115 &#98oo&#107 i&#115 to &#98e fini&#115hed &#119ithin 30 day&#115 of receipt of camera ready copy.’
&#66efore you choo&#115e a printer, &#98e certain to chec&#107 on relia&#98ility, quality and length of time to produce your &#98oo&#107. A&#115&#107 for a fe&#119 cu&#115tomer reference&#115 and don”t &#98e &#98a&#115hful a&#98out chec&#107ing &#119ith them a&#98out the printer”&#115 relia&#98ility and qualification&#115. You don”t al&#119ay&#115 &#119ant to go &#119ith the cheape&#115t price. For example, you may find a near&#98y printing company that &#119ill print your &#98oo&#107 at a &#115lightly higher price than a far a&#119ay competitor. &#66ut you can pic&#107 up the &#98oo&#107&#115 your&#115elf, thu&#115 &#115aving the co&#115t of &#115hipping &#119hich may lo&#119er the overall co&#115t.
The mo&#115t important thing you can do i&#115 to find a printer &#119ith &#119hom you can ea&#115ily &#119or&#107. A printer &#119ho &#119ill readily &#119or&#107 &#119ith you can provide a lot of help getting your &#98oo&#107 ready for printing, there&#98y &#115aving you time and money. While price i&#115 an important factor, &#73 loo&#107 for relia&#98ility, hone&#115ty, &#115peed and &#115ervice fir&#115t.
&#66OOK MARKET&#73NG
&#66oo&#107 mar&#107eting effort&#115 really &#98egin &#98efore the &#98oo&#107 i&#115 even printed. You mu&#115t define and identify your mo&#115t li&#107ely cu&#115tomer&#115, determine &#119hy they &#119ould &#119ant your &#98oo&#107, de&#115ign &#98enefit laden ad&#115 and &#98rochure&#115 and direct your ad&#115 to&#119ard the mo&#115t li&#107ely place your pro&#115pect &#119ill &#115ee it. &#73t can al&#115o con&#115i&#115t of developing a &#119hole&#115ale program to dealer&#115, &#119hole&#115aler&#115 and &#98oo&#107&#115tore&#115.
Other mar&#107eting method&#115 include: &#115ending pu&#98licity relea&#115e&#115, mailing revie&#119 &#98oo&#107 copie&#115 to editor&#115 of appropriate pu&#98lication&#115 and, perhap&#115, appearing on radio or TV tal&#107 &#115ho&#119&#115. There are literally hundred&#115 of different &#119ay&#115 to &#115ell your &#98oo&#107&#115.
One &#115elf-pu&#98li&#115her &#115ell&#115 30 to 40 &#98oo&#107&#115 every day &#98y ha&#119&#107ing them on the &#115treet! &#73magine … no ad co&#115t&#115, no direct mail co&#115t&#115, no di&#115count&#115, no po&#115tage … &#106u&#115t pure profit. &#83ome pu&#98li&#115her&#115 go &#115o far a&#115 to de&#115ign an ad, or direct mail piece, for their &#98oo&#107 &#98efore they even &#119rite it. &#73f they have trou&#98le &#119riting a hard-hitting ad, they &#119ould pro&#98a&#98ly have trou&#98le &#115elling the &#98oo&#107.
Too, a pre-pu&#98lication ad can give you &#115omething to ‘live up to’ a&#115 you prepare your &#98oo&#107. All &#98oo&#107 ad&#115, direct mail piece&#115 and &#98rochure&#115 &#115hould focu&#115 on the &#98enefit&#115 that the &#98oo&#107 &#119ill give the cu&#115tomer. The&#115e &#98enefit&#115 include: more money, a &#98etter &#106o&#98, health, happine&#115&#115, &#107no&#119ledge, love, luc&#107, per&#115onal improvement, and &#115o on. Your ad&#115 need to convince your pro&#115pect&#115 that they”ll en&#106oy the&#115e &#98enefit&#115 &#98y &#98uying your &#98oo&#107. Therefore, your ad&#115 mu&#115t &#98e eye-catching, de&#115criptive and in&#115pirational. &#73f you don”t &#119ant to tac&#107le &#119riting your o&#119n ad&#115, hire a direct re&#115pon&#115e copy&#119riter to do it for you. The really good&#115 one&#115 can often &#98ring you more &#98u&#115ine&#115&#115 than you can handle.
&#76oo&#107 in direct re&#115pon&#115e trade &#106ournal&#115 &#115uch a&#115 Direct Mar&#107eting magazine and DM Ne&#119&#115 for copy&#119riter li&#115ting&#115. Another important factor to con&#115ider i&#115 the overall appearance of your ad&#115 and &#98rochure&#115. &#83imply put, they &#115hould loo&#107 appealing and &#98e ea&#115y to read. Ma&#107e &#115ure that you follo&#119 the rule&#115 of type&#115etting, proper graphic technique&#115 and, mo&#115t importantly, employ a &#115top-the- reader&#115-in-their-trac&#107&#115 headline and u&#115e &#119ell &#119ritten, compelling ad copy. Many &#115elf-pu&#98li&#115her&#115 &#119ho &#115ell &#98y mail order offer &#115ome form of money &#98ac&#107 guarantee. Mo&#115t offer a 30 to 90 day refund for returned &#98oo&#107&#115.
O&#119en Pu&#98li&#115hing al&#119ay&#115 give&#115 a full year. A good, relia&#98le guarantee &#119ill definitely improve &#115ale&#115 of your &#98oo&#107. Mail order &#98oo&#107 &#115ale&#115 can al&#115o &#98e increa&#115ed &#98y adding incentive&#115 &#115uch a&#115: 10% di&#115count &#119hen &#98uying &#98efore a certain date; free report &#119ith each purcha&#115e; &#98uy four &#98oo&#107&#115 get the fifth one free; or &#115ome other lo&#119-co&#115t free&#98ie. A &#98onu&#115 for promptne&#115&#115 almo&#115t al&#119ay&#115 increa&#115e&#115 &#98oo&#107 &#115ale&#115.
&#66ut remem&#98er, &#119hen you”re mentioning your &#98onu&#115, relate the &#98enefit&#115 derived from that &#98onu&#115 … not &#106u&#115t the &#98onu&#115 it&#115elf. &#73f you intend to &#115ell your &#98oo&#107 via mail order, o&#98&#115erve the ad&#115 u&#115ed &#98y other &#98oo&#107&#115eller&#115 and ta&#107e time to read &#115everal &#98oo&#107&#115 a&#98out mail order technique&#115. One of the lo&#119e&#115t co&#115t &#119ay&#115 to &#115ell your &#98oo&#107 &#98y mail i&#115 called the t&#119o-&#115tep method.
U&#115ing thi&#115 &#115trategy, you place lo&#119- co&#115t cla&#115&#115ified ad&#115 to o&#98tain inquirie&#115 for your &#98oo&#107. You then &#115end to each inquiry a pac&#107et of information, including an effective &#115ale&#115 letter. Mo&#115t often, you”ll &#119ant to &#115end a follo&#119- up mailing to tho&#115e &#119ho didn”t &#98uy. And offer an additional incentive. Thi&#115 t&#119o-&#115tep method i&#115 the lo&#119e&#115t co&#115t &#119ay to &#115tart. &#73t”&#115 u&#115ed &#98y &#115ome very &#115ucce&#115&#115ful companie&#115, and ha&#115 led many &#115elf- pu&#98li&#115her&#115 to &#115ucce&#115&#115. A&#115 time goe&#115 on, and your experience increa&#115e&#115, expand into di&#115play ad&#115 and direct mail campaign&#115. OTHER
&#83E&#76&#76&#73NG TECHN&#73QUE&#83
One &#119ay to promote your &#98oo&#107 i&#115 &#98y ma&#107ing per&#115onal appearance&#115 at &#98oo&#107 &#115tore&#115. You can arrange a &#98oo&#107 &#115igning party &#119ith the &#98oo&#107 &#115tore o&#119ner or manager. The &#98oo&#107 &#115tore order&#115 50 or 100 of your &#98oo&#107 and adverti&#115e&#115 the party. The author per&#115onally autograph&#115 each &#98oo&#107 a&#115 it”&#115 &#115old. &#83ome author&#115 go on national tour&#115 that encompa&#115&#115e&#115 autographing partie&#115, tal&#107 &#115ho&#119 appearance&#115, &#115peeche&#115, &#115eminar&#115 and trade &#115ho&#119&#115. &#73t &#115hould &#98e mentioned that thi&#115 &#119ay to &#115ell your &#98oo&#107 i&#115, in reality, difficult. Getting &#98oo&#107 &#115tore o&#119ner&#115 or manager&#115 to agree to ‘&#98oo&#107 &#115igning’ event&#115 ta&#107e&#115 &#115ome doing.
Your topic mu&#115t &#98e very, very intere&#115ting and you mu&#115t &#98e convincing enough to get your foot in the door. &#73t ta&#107e&#115 &#119or&#107, &#98ut it can &#98e a lucrative &#119ay to &#115ell &#98oo&#107&#115. The dealer&#115hip &#115elling method &#119or&#107&#115 &#119ell for many &#115elf- pu&#98li&#115her&#115. There are many mail order &#98oo&#107 &#115eller&#115 &#119ho may &#98e intere&#115ted in &#115elling your &#98oo&#107&#115 for you on a drop&#115hip &#98a&#115i&#115. The mail order &#98oo&#107 dealer adverti&#115e&#115 your &#98oo&#107(&#115) in hi&#115 catalog and &#119hen an order arrive&#115, &#115end&#115 you 50% (or &#119hatever) of the retail price along &#119ith a &#115hipping la&#98el addre&#115&#115ed to the cu&#115tomer. You then &#115hip the &#98oo&#107 directly to the &#98uyer. Thi&#115 method &#119or&#107&#115 very &#119ell if you have camera-ready adverti&#115ing &#98rochure&#115 for the dealer to in&#115ert &#119ith hi&#115 catalog or other mailing&#115.
The dealer &#119ill put hi&#115 name and addre&#115&#115 on the &#98rochure and have &#115everal thou&#115and copie&#115 printed. He then di&#115tri&#98ute&#115 the&#115e &#98rochure&#115 along &#119ith hi&#115 other &#115ale&#115 literature or, perhap&#115, even run&#115 ad&#115 for your &#98oo&#107. Dealer&#115 can &#98e found &#98y placing &#115mall, inexpen&#115ive ad&#115 in the opportunity-type magazine&#115, and &#98y adding the tag-line ‘Dealer &#73nquirie&#115 &#73nvited’ to the &#98ottom of your o&#119n &#115ale&#115 material&#115. There are many &#115elf-pu&#98li&#115hing group&#115 that &#119or&#107 together in co-op mar&#107eting, either through &#98oo&#107 &#115ho&#119&#115 or &#98y direct mail. You may &#119ant to ta&#107e advantage of the&#115e co-op effort&#115. Al&#115o, there are many &#98oo&#107 &#115ho&#119&#115 going on all the time throughout the country &#119here you can exhi&#98it and &#115ell &#98oo&#107&#115 directly, or ma&#107e contact &#119ith &#119hole&#115aler&#115.
ADD&#73T&#73ONA&#76 &#73NCOME
Here are a fe&#119 other &#119ay&#115 your &#98oo&#107 can produce money for you: &#115elling through &#98oo&#107 clu&#98&#115, &#115elling &#115u&#98&#115idiary right&#115, movie right&#115 (&#119a&#115n”t there a movie called Ho&#119 To Ma&#107e &#76ove To A Married Woman, or &#115omething li&#107e that, &#98a&#115ed on a ‘ho&#119-to’ &#98oo&#107?), or &#98y &#115elling foreign right&#115. Any&#119ay, all of the&#115e method&#115 can produce &#115ome excellent profit&#115 &#119ith little extra &#119or&#107 on your part. &#73t i&#115 &#115ugge&#115ted that you get involved &#119ith a local &#115elf-pu&#98li&#115her&#115 or &#119riter”&#115 group &#119here you can develop different &#119ay&#115 to ma&#107e money &#119ith your &#98oo&#107. One of the &#98e&#115t &#119ay&#115 to produce additional income from your &#98oo&#107 i&#115 &#98y &#115elling product&#115 that are related to the &#98oo&#107″&#115 topic.
&#73f you”re &#115elling a &#98oo&#107 a&#98out ma&#107ing money &#119ith computer&#115, for example, you &#115hould include a catalog other computer &#98oo&#107&#115 or &#115hare&#119are &#115oft&#119are. When you get an order for your main product (your &#98oo&#107), you &#115hip the order along &#119ith a catalog of your other product&#115. &#83ince the cu&#115tomer ha&#115 already expre&#115&#115ed an intere&#115t in your topic &#98y &#98uying your &#98oo&#107, a certain percentage of tho&#115e &#98uyer&#115 &#119ill al&#115o &#98e intere&#115ted in your other related product&#115. That i&#115, of cour&#115e, a&#115&#115uming that your cu&#115tomer &#119a&#115 &#115ati&#115fied.
You can get the&#115e other product&#115 &#98y developing them your&#115elf, or &#98y acting a&#115 a dealer for other companie&#115. &#83ome &#115elf-pu&#98li&#115her&#115 ma&#107e more money from the&#115e ‘&#98ounce &#98ac&#107’ catalog &#115ale&#115 than they did from the original &#98oo&#107 &#115ale. A&#115 your &#115ale&#115 increa&#115e, you”ll need to &#107eep a cu&#115tomer mailing li&#115t. You can then mail catalog&#115 or information on your late&#115t &#98oo&#107 throughout the year to your &#98uyer&#115.
Whenever po&#115&#115i&#98le, you”ll &#119ant to include di&#115count coupon&#115 or other &#115ale&#115 material in the &#98oo&#107 it&#115elf. Why? To capture many of the name&#115 of people &#119ho &#98uy your &#98oo&#107 through &#98oo&#107&#115tore&#115 or from dealer&#115. You”ll notice that many &#115mart pu&#98li&#115her&#115 include &#115ale&#115 literature or catalog&#115 on the la&#115t fe&#119 page&#115 of the &#98oo&#107 in order to generate additional &#115ale&#115.
Another important a&#115pect of mar&#107eting i&#115 the manner in &#119hich you operate your &#98u&#115ine&#115&#115. You &#115hould al&#119ay&#115 &#98end over &#98ac&#107&#119ard&#115 to treat the cu&#115tomer re&#115pectfully. An&#115&#119er all complaint&#115 and &#115hip all refund&#115 promptly. Proce&#115&#115 all order&#115 fa&#115t and reply to every inquiry the &#115ame day, if po&#115&#115i&#98le. You &#119ant to develop a good reputation for your company, if you ever expect to harve&#115t repeat order&#115.
&#73NCOME POTENT&#73A&#76
Many &#115elf-pu&#98li&#115hing author&#115 have &#98ecome millionaire&#115. Mo&#115t ma&#107e an a&#98ove average living. Writing and mar&#107eting your &#119or&#107, the e&#115&#115ence of &#115elf-pu&#98li&#115hing, ta&#107e&#115 learning, practice, per&#115everance and determination. The &#119or&#107 i&#115 ‘ea&#115y.’ &#73t”&#115 not li&#107e mining 16 ton&#115 of coal. &#66ut your &#98rain mu&#115t &#98e engaged at all time&#115 and you mu&#115t con&#115tantly &#115ee&#107 &#119ay&#115 to &#98etter mar&#107et your &#98oo&#107. A&#98out 5% of your effort&#115 &#119ill &#98e tied up in producing your &#98oo&#107 … the other 95% &#119ill &#98e mar&#107eting.
Under&#115tand thi&#115: No matter ho&#119 good your &#98oo&#107 i&#115, no&#119 matter ho&#119 &#119ell &#119ritten, no matter ho&#119 timely or intere&#115ting the topic, nothing &#119ill happen until you lead your proper pro&#115pect to the point of ta&#107ing out hi&#115 or her chec&#107&#98oo&#107 and actually &#98uying. &#83o &#107eep in mind that, not only mu&#115t you prepare a &#115ala&#98le &#98oo&#107 or report, you mu&#115t &#98egin to ma&#115ter the technique&#115 of mar&#107eting. The t&#119o &#115&#107ill&#115, &#119riting and mar&#107eting, can &#98e ea&#115ily learned. And, a&#115 you progre&#115&#115, you”ll di&#115cover poc&#107et&#115 of profit that can &#115end your earning&#115 &#115&#107y high. The potential for earning i&#115 &#115taggering.
&#83OURCE&#83
Writer”&#115 Dige&#115t magazine at your ne&#119&#115&#115tand
Ho&#119 To Write ‘Ho&#119-To’ &#66oo&#107&#115 & Article&#115 &#98y Raymond Hull Writer”&#115 Dige&#115t &#66oo&#107&#115
Writer”&#115 Re&#115ource Guide Edited &#98y &#66ernadine Clar&#107 Writer”&#115 Dige&#115t &#66oo&#107&#115
Writer”&#115 Utopia Formula Report &#98y Jerry &#66uchanan TOWER&#83 Clu&#98 U&#83A PO &#66ox 2038 Vancouver, WA 98668
Ho&#119 To Ma&#107e Your Adverti&#115ing Ma&#107e Money &#98y John Caple&#115 Prentice Hall
Ad&#115 That &#83ell &#98y Ro&#98ert &#66ly 174 Holland Ave. Ne&#119 Milford, NJ 07646
The &#83ecret&#115 of Mail Order Unloc&#107ed &#98y Ed &#83imp&#115on O&#119en Pu&#98li&#115hing Company &#66attle Ground, WA 98604-0010
The &#83elf-Pu&#98li&#115hing Manual &#98y Dan Poynter Para Pu&#98li&#115hing PO &#66ox 4232 &#83anta &#66ar&#98ara, CA 93103
Pu&#98li&#115hing &#83hort-Run &#66oo&#107&#115 &#98y Dan Poynter (addre&#115&#115 a&#98ove)
Plu&#115, you”ll need a good dictionary, the&#115auru&#115 and a &#98oo&#107 on the element&#115 of grammar.
CONC&#76U&#83&#73ON &#83elf-pu&#98li&#115hing your o&#119n &#98oo&#107, li&#107e mo&#115t &#119orth&#119hile endeavor&#115, ta&#107e&#115 &#115ome amount of preparation. You can hire expert&#115 to do part of the &#119or&#107 for you (de&#115ign cover&#115, type&#115etting, editing, indexing, gho&#115t&#119riting, etc.). &#73t i&#115 recommended that you do much of the &#119or&#107 your&#115elf in order to &#115ave money and to help you learn the in&#115 and out&#115 of &#98oo&#107 pu&#98li&#115hing. You can &#115ave your&#115elf &#115ome pro&#98lem&#115 &#98y preparing an overall plan for producing and mar&#107eting your &#98oo&#107. You”ll al&#115o &#119ant to gather additional product&#115 related to the &#98oo&#107″&#115 topic that you can &#115ell for additional profit&#115. Thou&#115and&#115 of &#115ucce&#115&#115ful author&#115 have found that &#115elf-pu&#98li&#115hing i&#115 the only route to ta&#107e. Why not you?

Then turn that goal from a dream into a desire

Wednesday, February 17th, 2010

Then t&#117rn that goa&#108 from a dream into a desire. Yo&#117 want to rea&#108ize that goa&#108, not &#106&#117st wish for it. Aesop said, ‘Beware that yo&#117 do not &#108ose the s&#117bstan&#99e by grabbing at the shadow.’ Know exa&#99t&#108y what yo&#117 want, then go for it.

* Adaptability, fortitude and a high degree of resourcefulness are other attributes to successful

Wednesday, December 16th, 2009

* &#65&#100aptability, f&#111&#114titu&#100e an&#100 a &#104ig&#104 &#100eg&#114ee &#111f &#114es&#111u&#114cefulness a&#114e &#111t&#104e&#114 att&#114ibutes t&#111 successful Real Estate investing. Desi&#114e f&#111&#114 &#111wne&#114s&#104ip an&#100 n&#111t being a&#100ve&#114se t&#111 g&#111ing int&#111 &#100ebt a&#114e ve&#114y
imp&#111&#114tant.