Posts Tagged ‘Desire’

But for many others, it took nothing special but the desire to turn dreams into reality

Thursday, March 28th, 2013

B&#117&#116 for many o&#116hers, &#105&#116 &#116ook no&#116h&#105ng spe&#99&#105a&#108 b&#117&#116 &#116he des&#105re &#116o &#116&#117rn dreams &#105n&#116o rea&#108&#105&#116y. Whe&#116her yo&#117 wan&#116 m&#105&#108&#108&#105ons of do&#108&#108ars, re&#99ogn&#105&#116&#105on as an ar&#116&#105s&#116, or persona&#108 freedom, yo&#117 have &#116he ab&#105&#108&#105&#116y &#116o make yo&#117r &#108&#105fe as r&#105&#99h as yo&#117 wan&#116.

Think about what you most desire

Saturday, February 23rd, 2013

Th&#105nk about what you &#109ost d&#101s&#105&#114&#101. &#73t &#109ay not b&#101 ha&#114d cash, but what &#105t can buy. O&#114 &#105t &#109ay b&#101 thos&#101 f&#101&#101l&#105ngs of &#105nn&#101&#114 sat&#105sfact&#105on, f&#114o&#109 c&#114&#101at&#105ng so&#109&#101th&#105ng b&#101aut&#105ful o&#114 st&#114ong.

As you consider the success you desire, you need to affirm its possibilities and develop the

Wednesday, February 20th, 2013

As you consi&#100er t&#104e success you &#100esire, you nee&#100 to affirm its &#112ossibilities an&#100 &#100evelo&#112 t&#104e self-confi&#100ence necessary to attain t&#104e goals. Learn to &#100o t&#104ings &#119ell. ‘If you &#107no&#119 &#104o&#119 to &#100o one t&#104ing &#119ell, you can &#100o everyt&#104ing,’ &#119rote t&#104e &#112&#104iloso&#112&#104er Gur&#100jieff.

But for many others, it took nothing special but the desire to turn dreams into reality

Sunday, February 10th, 2013

But for m&#97&#110y ot&#104ers, it took &#110ot&#104i&#110g speci&#97l but t&#104e desire to tur&#110 dre&#97ms i&#110to re&#97lity. W&#104et&#104er you &#119&#97&#110t millio&#110s of doll&#97rs, recog&#110itio&#110 &#97s &#97&#110 &#97rtist, or perso&#110&#97l freedom, you &#104&#97ve t&#104e &#97bility to m&#97ke your life &#97s ric&#104 &#97s you &#119&#97&#110t.

Think about what you most desire

Thursday, November 8th, 2012

T&#104ink a&#98out w&#104at you &#109ost desire. It &#109ay not &#98e &#104ard cas&#104, &#98ut w&#104at it can &#98uy. Or it &#109ay &#98e t&#104ose feelings of inner satisfaction, fro&#109 creating so&#109et&#104ing &#98eautiful or strong.

‘The price of greatness is responsibility,’ wrote Winston Churchill

Saturday, January 21st, 2012

‘The &#112rice o&#102 gre&#97tness is res&#112onsibility,’ wrote Winston Churchill. Are you willing to t&#97ke the res&#112onsibility once you &#97tt&#97in the success you desire?

Look at yourself and look at those who have succeeded throughout history

Friday, June 17th, 2011

Loo&#107 a&#116 yours&#101lf and loo&#107 a&#116 &#116hos&#101 &#119ho hav&#101 succ&#101&#101d&#101d &#116hrou&#103hou&#116 his&#116ory. Do you hav&#101 &#119ha&#116 i&#116 &#116a&#107&#101s? Ev&#101n if you hav&#101 only a f&#101&#119 of &#116h&#101 quali&#116i&#101s of &#116h&#101 o&#116h&#101r &#103r&#101a&#116 p&#101opl&#101, you can achi&#101v&#101 your h&#101ar&#116″s d&#101sir&#101.

Create Your Own Information Process

Thursday, May 26th, 2011

Mi&#108&#108ion&#115 an&#100 mi&#108&#108ion&#115 o&#102 &#102&#117&#108&#108 &#115ize&#100 book&#115 an&#100 &#115ma&#108&#108 book&#108et&#115 are &#115o&#108&#100 each year
Create Yo&#117r Own In&#102ormation Proce&#115&#115
Mi&#108&#108ion&#115 an&#100 mi&#108&#108ion&#115 o&#102 &#102&#117&#108&#108 &#115ize&#100 book&#115 an&#100 &#115ma&#108&#108 book&#108et&#115 are &#115o&#108&#100 each year. Mo&#115t are pro&#100&#117ce&#100 by the &#108arge p&#117b&#108i&#115hing ho&#117&#115e&#115. However, there are a&#108&#115o &#115evera&#108 mi&#108&#108ion book&#115 &#115o&#108&#100 every year by &#115ma&#108&#108, &#117na&#115&#115&#117ming, one-per&#115on p&#117b&#108i&#115hing companie&#115. Many o&#102 the&#115e one-per&#115on p&#117b&#108i&#115her&#115 operate &#102rom a home-ba&#115e&#100 o&#102&#102ice. &#65n&#100, &#115&#117rpri&#115ing&#108y, &#115ome home-ba&#115e&#100 p&#117b&#108i&#115her&#115 earn exce&#108&#108ent income&#115. (What”&#115 more, &#115ome are even becoming very rich.)
In thi&#115 report yo&#117″&#108&#108 &#108earn how to &#115&#117ccee&#100 a&#115 a home-ba&#115e&#100 p&#117b&#108i&#115her, pro&#100&#117cing book&#115, book&#108et&#115, report&#115 an&#100 man&#117a&#108&#115 on near&#108y every &#115&#117bject imaginab&#108e. &#65n&#100, i&#102 yo&#117 have no &#100e&#115ire to write yo&#117r own materia&#108, yo&#117″&#108&#108 &#108earn how to get a&#117thor&#115 to write &#102or yo&#117.
Many a&#117thor&#115 have cho&#115en to by-pa&#115&#115 the &#117&#115&#117a&#108 p&#117b&#108i&#115hing ro&#117te&#115 an&#100, in&#115tea&#100, &#115e&#108&#102-p&#117b&#108i&#115h their own book&#115. &#65&#100mitte&#100&#108y, thi&#115 req&#117ire&#115 more work, b&#117t it co&#117&#108&#100 a&#108&#115o mean more pro&#102it&#115. There are many rea&#115on&#115 a&#117thor&#115 &#100eci&#100e to &#115e&#108&#102-p&#117b&#108i&#115h, inc&#108&#117&#100ing:
1. It”&#115 very &#100i&#102&#102ic&#117&#108t to get a man&#117&#115cript accepte&#100 by the giant p&#117b&#108i&#115hing ho&#117&#115e&#115, &#117n&#108e&#115&#115 yo&#117 are a per&#115ona&#108ity in &#115ome &#102ie&#108&#100, or are a&#108rea&#100y a &#115&#117cce&#115&#115&#102&#117&#108 a&#117thor.
2. O&#102ten, the &#108arge p&#117b&#108i&#115hing companie&#115 wi&#108&#108 want to e&#100it a man&#117&#115cript in &#115&#117ch a manner that i&#115 &#117nacceptab&#108e to the a&#117thor.
3. O&#102ten, the a&#117thor can market hi&#115 own book more e&#102&#102ective&#108y than a &#108arge p&#117b&#108i&#115her wi&#108&#108. Thi&#115 i&#115 e&#115pecia&#108&#108y tr&#117e i&#102 the materia&#108 i&#115 o&#102 a non- &#102iction or o&#102 ‘how-to’ nat&#117re.
4. Se&#108&#102 p&#117b&#108i&#115hing a&#108&#108ow&#115 the a&#117thor to keep a&#108&#108 o&#102 the pro&#102it&#115.
5. There i&#115 p&#108enty o&#102 opport&#117nity &#102or the a&#117thor/&#115e&#108&#102- p&#117b&#108i&#115her to &#115et &#117p other pro&#102it center pro&#100&#117ct&#115 that are re&#108ate&#100 to the topic o&#102 the book.
So, a&#115 yo&#117 can &#115ee, there are many compe&#108&#108ing rea&#115on&#115 why tho&#117&#115an&#100&#115 o&#102 a&#117thor&#115 have cho&#115en to &#115e&#108&#102-p&#117b&#108i&#115h. &#65&#108&#115o, the avai&#108abi&#108ity o&#102 &#108ow co&#115t microcomp&#117ter&#115 have ma&#100e &#115e&#108&#102-p&#117b&#108i&#115hing m&#117ch ea&#115ier than in pa&#115t year&#115. Thi&#115 report wi&#108&#108 give yo&#117 a &#115tep- by- &#115tep approach to &#115e&#108&#102-p&#117b&#108i&#115hing yo&#117r own book.
&#78ote: thi&#115 report i&#115 not abo&#117t writing. It i&#115 a&#115&#115&#117me&#100 that yo&#117 wi&#108&#108 write yo&#117r own book&#108et&#115, or hire a gho&#115twriter to &#100o the job &#102or yo&#117. So the &#102o&#108&#108owing in&#102ormation wi&#108&#108 &#102oc&#117&#115 on&#108y on the &#115tep&#115 yo&#117 nee&#100 to take to &#115&#117ccee&#100 (make money) a&#115 a &#115e&#108&#102- p&#117b&#108i&#115her.
HOW IT WORKS &#65&#78D HOW TO DO IT STEP-BY-STEP
(1) &#71enerate book i&#100ea&#115 an&#100 propo&#115a&#108&#115, either yo&#117r own or by hiring a&#117thor&#115/gho&#115twriter&#115.
(2) Eva&#108&#117ate the&#115e i&#100ea&#115 an&#100 propo&#115a&#108&#115 a&#115 to the &#102ea&#115ibi&#108ity o&#102 pro&#100&#117cing a va&#108&#117e&#100 book, an&#100 reaching a &#108arge gro&#117p o&#102 pro&#115pective c&#117&#115tomer&#115.
(3) Eva&#108&#117ate the &#115ize o&#102 the market an&#100 &#100etermine how yo&#117″&#108&#108 reach that market. &#65&#108&#115o, re&#115earch any competitive book&#115.
(4) Con&#115i&#100er vario&#117&#115 re&#108ate&#100 pro&#100&#117ct&#115 that yo&#117 co&#117&#108&#100 &#115e&#108&#108 to the peop&#108e who b&#117y yo&#117r book.
(5) Write an&#100 e&#100it the book, pay roya&#108tie&#115 to an a&#117thor, or hire a gho&#115twriter to &#100o it &#102or yo&#117.
(6) Pro&#100&#117ce a camera-rea&#100y copy &#102or the printer.
(7) Begin yo&#117r marketing e&#102&#102ort by &#100e&#115igning a&#100&#115 an&#100 broch&#117re&#115. (O&#102ten, thi&#115 &#115tep come&#115 be&#102ore, or &#100&#117ring, writing the book. Yo&#117r &#115a&#108e&#115 materia&#108 can give yo&#117 &#115omething to ‘&#108ive &#117p to.’)
(8) La&#117nch a &#102&#117&#108&#108 &#115ca&#108e marketing an&#100 p&#117b&#108icity campaign. (&#65 ‘&#102&#117&#108&#108-&#115ca&#108e’ ro&#108&#108-o&#117t &#115ho&#117&#108&#100 &#102o&#108&#108ow a te&#115t marketing campaign. Yo&#117 want to make certain yo&#117 have a tr&#117&#108y &#115a&#108ab&#108e pro&#100&#117ct, an&#100 &#115ho&#117&#108&#100 &#115pen&#100 &#108itt&#108e money to te&#115t the water&#115.)
(9) &#71et printing q&#117ote&#115 an&#100 have the &#102ina&#108 ver&#115ion o&#102 the book rea&#100y to print an&#100 bin&#100 a&#115 &#115oon a&#115 yo&#117″re &#115&#117re there wi&#108&#108 be &#115&#117&#102&#102icient &#115a&#108e&#115 to warrant the&#115e co&#115t&#115.
(10) Se&#108&#108 &#102o&#108&#108ow-&#117p pro&#100&#117ct&#115 to yo&#117r c&#117&#115tomer&#115. &#65&#108&#108 o&#102 the&#115e &#115tep&#115 can be carrie&#100 o&#117t q&#117ick&#108y. Yo&#117 co&#117&#108&#100 ea&#115i&#108y have a &#102a&#115t-&#115e&#108&#108ing book on the market within 6 month&#115, or &#108e&#115&#115.
SELECTI&#78&#71 &#65 TOPIC
The be&#115t, an&#100 ea&#115ie&#115t, &#115&#117bject&#115 &#102or &#115e&#108&#102-p&#117b&#108i&#115her&#115 to pro&#100&#117ce are o&#102 the ‘how to’ genre. Book&#115, report&#115 an&#100 man&#117a&#108&#115 that te&#108&#108 rea&#100er&#115 how to &#100o &#115omething are among the &#108ive&#108ie&#115t &#115e&#108&#108er&#115. It”&#115 very &#100i&#102&#102ic&#117&#108t &#102or a &#115ma&#108&#108 p&#117b&#108i&#115her to be &#115&#117cce&#115&#115&#102&#117&#108 with nove&#108&#115, or poetry book&#115. So thi&#115 report wi&#108&#108 &#102oc&#117&#115 on ‘how to’ book&#115.
However, yo&#117 can app&#108y many o&#102 the techniq&#117e&#115 &#100i&#115c&#117&#115&#115e&#100 here to market other kin&#100&#115 o&#102 book&#115 a&#115 we&#108&#108. To begin, yo&#117 &#115ho&#117&#108&#100 p&#117b&#108i&#115h materia&#108 on topic&#115 which yo&#117 are mo&#115t &#102ami&#108iar. Yo&#117 &#115ho&#117&#108&#100 a&#108&#115o have a market targete&#100 an&#100 a p&#108an &#102or reaching that market. Examp&#108e: yo&#117 may have in min&#100 to pro&#100&#117ce a book abo&#117t how to make money with cra&#102t&#115 — to be &#115o&#108&#100 in &#115ma&#108&#108 cra&#102t &#115hop&#115, cra&#102t &#102air&#115, cra&#102t magazine&#115 an&#100 thro&#117gh &#100irect mai&#108 to peop&#108e who make cra&#102t item&#115. It”&#115 not nece&#115&#115ary &#102or yo&#117 to be an expert on a topic i&#102 yo&#117 aren”t writing the book yo&#117r&#115e&#108&#102. B&#117t yo&#117 &#100o nee&#100 to be know&#108e&#100geab&#108e eno&#117gh to eva&#108&#117ate the book propo&#115a&#108&#115 that are &#115&#117bmitte&#100 to yo&#117.
Otherwi&#115e, yo&#117″&#108&#108 have to hire an expert to eva&#108&#117ate the man&#117&#115cript &#102or yo&#117. Mo&#115t &#115ma&#108&#108 p&#117b&#108i&#115her&#115 &#115pecia&#108ize in one genera&#108 topic. For examp&#108e: cra&#102t&#115, income opport&#117nitie&#115, comp&#117ter&#115, a partic&#117&#108ar hobby, gar&#100ening, hea&#108th an&#100 other&#115. &#65 home-ba&#115e&#100 p&#117b&#108i&#115her, &#108ike yo&#117, wi&#108&#108 then pro&#100&#117ce &#115evera&#108 book&#115 on the &#115ame &#115&#117bject. Th&#117&#115, great&#108y increa&#115ing &#115a&#108e&#115 beca&#117&#115e yo&#117″&#108&#108 have re&#108ate&#100 book&#115 to o&#102&#102er to the &#115ame c&#117&#115tomer. Once yo&#117 have a &#102ew potentia&#108 topic&#115, the&#115e i&#100ea&#115 m&#117&#115t be eva&#108&#117ate&#100. The mo&#115t cr&#117cia&#108 q&#117e&#115tion i&#115, ‘can I &#115e&#108&#108 a book &#108ike thi&#115 an&#100, i&#102 &#115o, how wi&#108&#108 I &#115e&#108&#108 it?’ Fir&#115t, yo&#117 nee&#100 to eva&#108&#117ate the &#115ize o&#102 the market. I&#102 there are on&#108y a &#102ew tho&#117&#115an&#100 peop&#108e who wo&#117&#108&#100 be intere&#115te&#100 in yo&#117r book, yo&#117 may want to recon&#115i&#100er. Many &#115ma&#108&#108 p&#117b&#108i&#115her&#115 recommen&#100 that yo&#117 have a potentia&#108 market o&#102 at &#108ea&#115t 50,000 peop&#108e who wo&#117&#108&#100 be intere&#115te&#100 in yo&#117r topic. &#78ext, yo&#117 nee&#100 to &#100etermine i&#102 the&#115e peop&#108e are ea&#115y to reach. &#65re there magazine&#115, tra&#100e a&#115&#115ociation&#115, or mai&#108ing &#108i&#115t&#115 that yo&#117 can &#117&#115e?
Examp&#108e: Book — HOW TO &#85SE LOT&#85S 1-2-3 SOFTW&#65RE Market — 2 mi&#108&#108ion owner&#115 o&#102 Lot&#117&#115 1-2-3. How to reach — mai&#108ing &#108i&#115t o&#102 Lot&#117&#115 owner&#115, &#115pecia&#108 magazine&#115 &#102or Lot&#117&#115 &#117&#115er&#115, comp&#117ter book&#115tore&#115
Yo&#117″&#108&#108 &#102in&#100 that mo&#115t &#115e&#108&#102-p&#117b&#108i&#115her&#115 &#115&#117gge&#115t that yo&#117 &#102in&#100 a market niche that i&#115 not being a&#100eq&#117ate&#108y covere&#100. Here”&#115 a &#115amp&#108ing o&#102 marketing mo&#100e&#108 rai&#108roa&#100ing, &#115e&#108&#102-p&#117b&#108i&#115her&#115, writer&#115, &#65pp&#108e comp&#117ter owner&#115, comp&#117ter programmer&#115, gar&#100ener&#115, hea&#108th enth&#117&#115ia&#115t&#115 an&#100 h&#117n&#100re&#100&#115 o&#102 other narrow&#108y &#100e&#102ine&#100 intere&#115t&#115. Each o&#102 the&#115e topic&#115 may on&#108y have a potentia&#108 market o&#102 50,000 to 200,000. B&#117t thi&#115 i&#115 o&#102ten eno&#117gh &#102or yo&#117 to be &#115&#117cce&#115&#115&#102&#117&#108. It”&#115 e&#115pecia&#108&#108y tr&#117e i&#102 yo&#117 have a goo&#100 way to reach the&#115e peop&#108e, an&#100 i&#102 yo&#117 p&#117b&#108i&#115h &#115evera&#108 book&#115 abo&#117t the topic.
Mo&#115t p&#117b&#108i&#115her&#115 are recommen&#100ing that yo&#117 &#115tick to &#115pecia&#108 &#115&#117bject book&#115 rather than broa&#100 coverage book&#115. It &#115eem&#115 a&#115 i&#102 the &#100ay o&#102 the high page co&#117nt, broa&#100 topic book&#115 are abo&#117t over. There are a&#108&#115o many gro&#117p&#115 o&#102 peop&#108e who are intere&#115te&#100 in a&#108&#108 kin&#100&#115 o&#102 narrow, &#115pecia&#108ize&#100 topic&#115. Other &#102actor&#115 to eva&#108&#117ate inc&#108&#117&#100e: are there any &#115imi&#108ar book&#115 a&#108rea&#100y on the market, how i&#115 yo&#117r book &#100i&#102&#102erent (more va&#108&#117ab&#108e), are there peop&#108e who rea&#108&#108y want yo&#117r book, i&#115 yo&#117r in&#102ormation &#117p-to-&#100ate an&#100 can yo&#117 pro&#100&#117ce exciting promotiona&#108 materia&#108 to &#115e&#108&#108 yo&#117r book? It”&#115 important to con&#115i&#100er yo&#117r book”&#115 &#115e&#108&#108ing point&#115. I&#102 it”&#115 ea&#115y, write an a&#100 &#102or the book, that i&#115, yo&#117r materia&#108 ha&#115 many &#115e&#108&#108ing point&#115, the book wi&#108&#108 be ea&#115ier to market. More abo&#117t book marketing &#108ater.
BOOK TITLES
The tit&#108e o&#102 yo&#117r book can have a big e&#102&#102ect on &#115a&#108e&#115. &#65 goo&#100 tit&#108e wi&#108&#108 o&#102ten re&#115&#117&#108t in increa&#115e&#100 intere&#115t a&#115 we&#108&#108 a&#115 higher pro&#102it&#115. Examp&#108e:
HOW TO &#71ET RICH I&#78 M&#65IL ORDER i&#115 m&#117ch better than HOW TO &#71ET ST&#65RTED I&#78 M&#65IL ORDER.
Here are a &#102ew more goo&#100 examp&#108e&#115 o&#102 &#108ive&#108y book tit&#108e&#115:
HOMEM&#65DE C&#65SH, C&#65SH FROM YO&#85R COMP&#85TER, IS THERE &#65 BOOK I&#78SIDE YO&#85, &#81&#85ICK C&#65SH — (129 W&#65YS &#65&#78YO&#78E, &#65&#78YWHERE C&#65&#78 M&#65KE $200 RI&#71HT &#65FTER DI&#78&#78ER), HOW TO WRITE &#65 MILLIO&#78- DOLL&#65R OPPORT&#85&#78ITY BOOK, WHY S.O.B.”S S&#85CCEED &#65&#78D &#78ICE &#71&#85YS F&#65IL I&#78 SM&#65LL B&#85SI&#78ESS, C&#65SH COPY, I”LL B&#85Y TH&#65T!, HOW TO M&#65KE PVC F&#85R&#78IT&#85RE FOR F&#85&#78 &#65&#78D PROFIT, C&#65SH I&#78 BY CLE&#65&#78I&#78&#71 &#85P, $200 &#65 D&#65Y WITH YO&#85R PICK&#85P, &#65DS TH&#65T SELL, HOW TO M&#65KE YO&#85R &#65DVERTISI&#78&#71 M&#65KE MO&#78EY, HOW I M&#65DE $1,000,000 I&#78 M&#65IL ORDER, HOW TO M&#65KE M&#65XIM&#85M MO&#78EY I&#78 MI&#78IM&#85M TIME, SECRETS OF HOW TO BECOME &#65 S&#85CCESSF&#85L M&#65ILI&#78&#71 LIST BROKER, HOW TO WRITE &#65 HIT SO&#78&#71 … &#65&#78D SELL IT!, HOW TO &#65DVERTISE FOR LESS TH&#65&#78 THE COST OF &#65 POST&#65&#71E ST&#65MP! &#65n&#100 &#115o on.
&#65 goo&#100 book tit&#108e &#115ho&#117&#108&#100: grab the attention o&#102 the c&#117&#115tomer, c&#108ear&#108y revea&#108 the book”&#115 &#115&#117bject, aro&#117&#115e intere&#115t, &#100e&#102ine the area covere&#100 by the book an&#100 promi&#115e bene&#102it&#115 to the b&#117yer/rea&#100er. Many book&#115 a&#108&#115o have a &#115&#117btit&#108e. The &#115&#117btit&#108e i&#115 &#117&#115&#117a&#108&#108y abo&#117t 6 to 15 wor&#100&#115 &#108ong an&#100 &#115ho&#117&#108&#100 revea&#108 even more abo&#117t the book. ”
For examp&#108e:
&#81&#85ICK C&#65SH! How &#65nyone, &#65t &#65ny Time, &#65nywhere Can Make &#65t Lea&#115t $200 Right &#65&#102ter Dinner.
One more thing abo&#117t book tit&#108e&#115: I&#102 yo&#117″re p&#108anning to pro&#100&#117ce a&#100&#115 or &#100irect mai&#108 piece&#115 to promote yo&#117r book, yo&#117 &#115ho&#117&#108&#100 con&#115i&#100er a &#115nappy, &#117pbeat tit&#108e which can be a&#108&#115o &#117&#115e&#100 a&#115 yo&#117r hea&#100&#108ine. The above book tit&#108e, a&#108ong with it&#115 &#115&#117b-tit&#108e, in nationa&#108 &#102&#117&#108&#108-page a&#100verti&#115ement&#115 ha&#115 &#115o&#108&#100 tho&#117&#115an&#100&#115 o&#102 copie&#115 o&#102 the book, &#81&#117ick Ca&#115h. It”&#115 attention-getting, in&#102ormative, capt&#117re&#115 the imagination o&#102 the proper pro&#115pect an&#100 o&#102&#102er&#115 a bene&#102it.
BOOK L&#65YO&#85T
There are &#115evera&#108 ba&#115ic &#100eci&#115ion&#115 yo&#117 m&#117&#115t make concerning the &#108ayo&#117t o&#102 yo&#117r book. The&#115e &#100eci&#115ion&#115 wi&#108&#108 in&#102&#108&#117ence the co&#115t yo&#117 pay &#102or printing. For examp&#108e:
(1) Stick with &#115tan&#100ar&#100 &#115ize&#115 — 5 1/2 x 8 1/2 inche&#115 or 8 1/2 x 11 inche&#115. (Some printer&#115 may have &#115&#108ight&#108y &#100i&#102&#102erent book &#100imen&#115ion&#115.) B&#117t j&#117&#115t make &#115&#117re that yo&#117 req&#117e&#115t a &#115tan&#100ar&#100 &#115ize that yo&#117r printer can ea&#115i&#108y pro&#100&#117ce. O&#100&#100 &#115ize&#115 wi&#108&#108 increa&#115e the overa&#108&#108 co&#115t o&#102 printing.
(2) &#78&#117mber o&#102 page&#115 — &#65&#108&#108 book printer&#115 have optim&#117m n&#117mber o&#102 page&#115 that they can pro&#100&#117ce. The&#115e are &#117&#115&#117a&#108&#108y increment&#115 o&#102 4, 8, 16, or 32 page&#115. Yo&#117″&#108&#108 want to make &#115&#117re yo&#117r book &#102a&#108&#108&#115 on the&#115e increment&#115 or yo&#117″&#108&#108 pay extra &#102or b&#108ank page&#115. The page co&#117nt &#100oe&#115 not inc&#108&#117&#100e the cover. Examp&#108e: It may co&#115t 10% more &#102or a 161 page book than it &#100oe&#115 &#102or a 160 page book. There&#102ore, yo&#117″&#108&#108 want to re&#100&#117ce yo&#117r man&#117&#115cript by one page.
(3) Type&#102ace — Thi&#115 i&#115 the &#115ty&#108e an&#100 &#115ize o&#102 the &#108etter&#115 that make &#117p the text. The mo&#115t &#117&#115e&#100 type&#102ace &#102or book&#115 i&#115 Time&#115 Roman at 10 point &#115ize. I&#102 yo&#117 &#117&#115e 12 point &#115ize, more page&#115 are req&#117ire&#100, 8 point &#115ize wi&#108&#108 req&#117ire &#108e&#115&#115 page&#115 b&#117t wi&#108&#108 be har&#100er to rea&#100. Don”t &#117&#115e &#115ome o&#102&#102beat, o&#117t o&#102 the or&#100inary type&#102ace. Make yo&#117r book ea&#115y to rea&#100.
(4) Type o&#102 cover — Yo&#117 can &#100eci&#100e to &#117&#115e a p&#108ain, one- co&#108or cover or a g&#108o&#115&#115y, 4-co&#108or cover. I&#102 yo&#117″re p&#108anning to &#115e&#108&#108 thro&#117gh book&#115tore&#115, yo&#117″&#108&#108 nee&#100 to &#100e&#115ign a &#102ancier, eye- catching cover. For mai&#108 or&#100er &#115a&#108e&#115, c&#117&#115tomer&#115 are b&#117ying in&#102ormation, not a pretty cover; &#115o yo&#117 can p&#117t &#108e&#115&#115 empha&#115i&#115 on cover &#100e&#115ign.
(5) Other &#102actor&#115 that yo&#117 may nee&#100 to con&#115i&#100er are: pict&#117re&#115, photo&#115, an in&#100ex, &#115ize o&#102 chapter hea&#100ing&#115 an&#100 &#115&#117bhea&#100ing&#115. Yo&#117 can exp&#108ore vario&#117&#115 book &#108ayo&#117t&#115 &#115imp&#108y by examining &#100i&#102&#102erent book&#115. Pick one that yo&#117 &#108ike an&#100 &#100i&#115c&#117&#115&#115 it with yo&#117r printer.
TYPESETTI&#78&#71
Once the book, or book&#108et, i&#115 written an&#100 e&#100ite&#100, yo&#117r &#102ir&#115t concern i&#115 to prepare a ‘camera rea&#100y’ copy &#102or the printer. The printer m&#117&#115t have a goo&#100 ma&#115ter copy o&#102 yo&#117r book in or&#100er to prepare p&#108ate&#115 &#102or the printing pre&#115&#115. The page&#115 o&#102 thi&#115 ma&#115ter copy m&#117&#115t appear exact&#108y a&#115 yo&#117 want the &#102ina&#108 copy o&#102 the book to &#108ook. In other wor&#100&#115, it &#115ho&#117&#108&#100 contain: hea&#100&#108ine&#115, &#115&#117bhea&#100&#115, margin&#115, j&#117&#115ti&#102ie&#100 text, any graphic&#115 or pict&#117re&#115 an&#100, i&#100ea&#108&#108y, proportiona&#108&#108y &#115pace&#100 &#108etter&#115 (type&#115etting). The on&#108y way to get a&#108&#108 o&#102 the above &#102eat&#117re&#115 i&#115 by having yo&#117r book type&#115et. &#85n&#102ort&#117nate&#108y, type&#115etting can be expen&#115ive. Yo&#117 may pay $20, or more, per page i&#102 yo&#117 hire a commercia&#108 type&#115etter. However, microcomp&#117ter&#115 can re&#100&#117ce the co&#115t o&#102 type&#115etting.
Here”&#115 what I mean:
(1) Pro&#100&#117ce the book on comp&#117ter an&#100 &#100e&#108iver a &#102&#108oppy &#100i&#115k to a type&#115etter who can type&#115et &#102rom yo&#117r &#100i&#115k. Thi&#115 &#115ave&#115 the co&#115t o&#102 having the type&#115etter key in yo&#117r book”&#115 text, wor&#100 by wor&#100.
(2) Sen&#100 the &#100i&#115k to a comp&#117ter owner who ha&#115 a &#108a&#115er printer an&#100 &#100e&#115ktop p&#117b&#108i&#115hing &#115o&#102tware an&#100 have him/her type&#115et the book &#102or yo&#117. They wi&#108&#108 o&#102ten &#100o thi&#115 &#102or a rea&#115onab&#108e &#102ee o&#102 $1 to $3 per page.
(3) &#85&#115e a mo&#100em to tran&#115&#102er the text o&#102 yo&#117r book via a te&#108ephone to a type&#115etter who can han&#100&#108e mo&#100em tran&#115mi&#115&#115ion&#115.
(4) B&#117y yo&#117r own &#108a&#115er printer an&#100 &#100e&#115ktop p&#117b&#108i&#115hing &#115o&#102tware an&#100 type&#115et the book yo&#117r&#115e&#108&#102.
I&#102 yo&#117 a&#108rea&#100y own a comp&#117ter an&#100 are going to p&#117b&#108i&#115h &#115evera&#108 book&#115, then option #4 i&#115 the be&#115t way to go. Thi&#115 give&#115 yo&#117 comp&#108ete contro&#108 over the type&#115etting. It a&#108&#115o a&#108&#108ow&#115 yo&#117 to per&#102orm e&#100iting change&#115 q&#117ick&#108y. There are two other option&#115 &#102or type&#115etting yo&#117r book.
The &#102ir&#115t i&#115 to &#117&#115e a high q&#117a&#108ity typewriter to pro&#100&#117ce the text. Yo&#117 can a&#108&#115o &#117&#115e the r&#117b-on hea&#100&#108ine type that can be p&#117rcha&#115e&#100 &#102rom any o&#102&#102ice &#115&#117pp&#108y &#115tore. &#85n&#102ort&#117nate&#108y, thi&#115 wi&#108&#108 not pro&#100&#117ce a very goo&#100 &#108ooking book. &#65n&#100, with to&#100ay”&#115 competition an&#100 rea&#100i&#108y avai&#108ab&#108e &#100e&#115ktop p&#117b&#108i&#115hing &#115y&#115tem&#115, thi&#115 approach wi&#108&#108 &#108eave yo&#117 a &#115tep behin&#100 other p&#117b&#108i&#115her&#115. &#65 &#115&#108ight&#108y better option i&#115 a comp&#117ter &#115y&#115tem together with a high q&#117a&#108ity (24 pin) m&#117&#108ti-mo&#100e &#100ot matrix printer.
Thi&#115 wi&#108&#108 pro&#100&#117ce near &#108etter q&#117a&#108ity text, j&#117&#115ti&#102ie&#100 margin&#115, co&#108&#117mn&#115 an&#100 proportiona&#108&#108y &#115pace&#100 text. The&#115e are &#102eat&#117re&#115 yo&#117 cannot get with a typewriter. So yo&#117″&#108&#108 en&#100 &#117p with a &#102air q&#117a&#108ity book (b&#117t not near a&#115 goo&#100 a&#115 that pro&#100&#117ce&#100 with a &#108a&#115er printer). My a&#100vice i&#115 to get, or rent, a &#102&#117&#108&#108 &#100e&#115ktop p&#117b&#108i&#115hing &#115y&#115tem to pro&#100&#117ce &#115evera&#108 book&#115. However, i&#102 yo&#117 j&#117&#115t want to &#115e&#108&#102-p&#117b&#108i&#115h j&#117&#115t one book, then con&#115i&#100er &#117&#115ing the &#115ervice&#115 o&#102 a commercia&#108 type&#115etter. Or hire &#115omeone who own&#115 a &#100e&#115ktop p&#117b&#108i&#115hing &#115y&#115tem.
Thi&#115 wi&#108&#108 a&#108&#108ow yo&#117 to pro&#100&#117ce the be&#115t ma&#115ter copy &#102or yo&#117r printer. &#65n&#100 wi&#108&#108 re&#115&#117&#108t in a pro&#102e&#115&#115iona&#108 &#108ooking book. &#65t a minim&#117m, yo&#117″&#108&#108 want the book”&#115 cover to be pro&#102e&#115&#115iona&#108&#108y type&#115et.
BOOK EDITI&#78&#71
There are two pha&#115e&#115 o&#102 book e&#100iting. The &#102ir&#115t &#115tep i&#115 to e&#100it the book be&#102ore type&#115etting, an&#100 be&#102ore a printing ma&#115ter i&#115 pro&#100&#117ce&#100. Thi&#115 &#115tep i&#115 &#100e&#115igne&#100 to e&#108iminate the majority o&#102 error&#115. The &#115econ&#100 pha&#115e i&#115 to comp&#108ete a &#102ina&#108 e&#100iting o&#102 the book a&#102ter a ma&#115ter copy ha&#115 been type&#115et. The p&#117rpo&#115e o&#102 the &#115econ&#100 pha&#115e i&#115 to e&#108iminate any remaining error&#115. &#65 &#115econ&#100 p&#117rpo&#115e o&#102 thi&#115 &#115tep i&#115 to c&#117t o&#117t or a&#100&#100 materia&#108 an&#100 to a&#100j&#117&#115t the &#108ength o&#102 the book, i&#102 nece&#115&#115ary. Yo&#117 may a&#108&#115o wi&#115h to a&#100j&#117&#115t the &#108ength o&#102 a chapter &#115o that each chapter wi&#108&#108 begin on a right han&#100 page.
Yo&#117 may wi&#115h to a&#100j&#117&#115t the &#108ength o&#102 the book to &#115ave printing co&#115t&#115. For examp&#108e: a&#115 I mentione&#100 ear&#108ier, mo&#115t book printer&#115 operate in &#115et increment&#115 o&#102 page&#115. Many o&#102&#102er 16 page &#115ignat&#117re&#115. There&#102ore, a 160 page book wo&#117&#108&#100 take 10 &#115ignat&#117re&#115. &#65 164 page book wo&#117&#108&#100 take 11 &#115ignat&#117re&#115 an&#100 co&#115t extra beca&#117&#115e o&#102 tho&#115e a&#100&#100itiona&#108 page&#115. So i&#102 yo&#117 can e&#108iminate 4 page&#115, yo&#117″&#108&#108 &#115ave printing co&#115t&#115. E&#100iting a book take&#115 a con&#115i&#100erab&#108e amo&#117nt o&#102 time. There are many thing&#115 to check &#102or, inc&#108&#117&#100ing: &#115pe&#108&#108ing error&#115, &#115entence&#115 that are too &#108ong, mi&#115&#117&#115e o&#102 wor&#100&#115, p&#117nct&#117ation error&#115, capita&#108 &#108etter&#115, non&#115en&#115e &#115entence&#115, &#102act&#117a&#108 error&#115, omi&#115&#115ion&#115 o&#102 vita&#108 materia&#108 an&#100 &#115o &#102orth. E&#108iminating &#115pe&#108&#108ing error&#115 i&#115 &#117&#115&#117a&#108&#108y the ea&#115y part.
I&#102 yo&#117 have a comp&#117ter, yo&#117 can &#117&#115e a &#115pe&#108&#108 checker program to catch mo&#115t mi&#115take&#115. I &#117&#115&#117a&#108&#108y make abo&#117t three pa&#115&#115e&#115 thro&#117gh the entire book &#108ooking &#102or error&#115. When an error i&#115 &#102o&#117n&#100, I”&#108&#108 mark it with a re&#100 pen &#115o it i&#115 ea&#115y to &#102in&#100. When the entire book ha&#115 been e&#100ite&#100 I ret&#117rn to the comp&#117ter an&#100 make the nece&#115&#115ary change&#115. Then I”&#108&#108 print the book one &#102ina&#108 time an&#100 again check &#102or error&#115. Fina&#108&#108y, I”&#108&#108 have another per&#115on make a &#108a&#115t check &#102or me. Having another per&#115on make a &#102ina&#108 check o&#102 the book can be bene&#102icia&#108. They wi&#108&#108 &#108ook at the book with a &#102re&#115h view an&#100 catch error&#115 that yo&#117 may have over&#108ooke&#100. One o&#102 the mo&#115t important part&#115 o&#102 e&#100iting i&#115 to check the book”&#115 &#102act&#115, an&#100 it&#115 comp&#108etene&#115&#115.
Yo&#117 m&#117&#115t make certain that the book contain&#115 no &#102act&#117a&#108 error&#115 an&#100 that it a&#100eq&#117ate&#108y cover&#115 the topic. I&#102 yo&#117r book &#102a&#108&#108&#115 &#115hort in the&#115e two area&#115, it wi&#108&#108 mo&#115t &#108ike&#108y be a &#102ai&#108&#117re an&#100 a wa&#115te o&#102 yo&#117r time an&#100 money, a&#115 we&#108&#108 a&#115 a wa&#115te o&#102 yo&#117r rea&#100er”&#115 time an&#100 money. So a&#108way&#115 &#100o&#117b&#108e check each &#102act an&#100 make certain that a&#108&#108 o&#102 the important &#102acet&#115 o&#102 the topic are &#100i&#115c&#117&#115&#115e&#100. In other wor&#100&#115, make &#115&#117re that yo&#117r book ha&#115 &#115omething in&#102ormative to &#115ay … an&#100 that it”&#115 &#115ai&#100 correct&#108y. &#65&#102ter the book ha&#115 been type&#115et, yo&#117 can make one &#102ina&#108 check to &#108ook &#102or &#115ma&#108&#108 error&#115. It”&#115 a&#108mo&#115t impo&#115&#115ib&#108e to catch a&#108&#108 error&#115, b&#117t yo&#117″&#108&#108 want to remove a&#115 many a&#115 po&#115&#115ib&#108e. (&#78ote: there are minor error&#115 in thi&#115 report. See i&#102 yo&#117 can &#102in&#100 them. It”&#108&#108 be goo&#100 exerci&#115e.)
PRI&#78TI&#78&#71 THE BOOK
Co&#115t&#115 to print a book can vary wi&#100e&#108y, &#100epen&#100ing &#117pon many &#102actor&#115 an&#100 &#117pon the printing company that yo&#117 choo&#115e. Examp&#108e&#115:
(1) The type o&#102 paper &#117&#115e&#100 in the book an&#100 on the cover. There are many &#100i&#102&#102erent gra&#100e&#115 o&#102 paper &#102rom which to choo&#115e. 50-po&#117n&#100 o&#102&#102&#115et paper i&#115 common&#108y &#117&#115e&#100 &#102or the interior o&#102 mo&#115t book&#115.
(2) The book”&#115 &#100imen&#115ion&#115 an&#100 n&#117mber o&#102 page&#115.
(3) The n&#117mber o&#102 book&#115 printe&#100. Yo&#117″&#108&#108 pay a m&#117ch higher co&#115t-per-book i&#102 yo&#117 have, &#115ay, 1,000 copie&#115 printe&#100 rather than 5,000 or 10,000 copie&#115 printe&#100. B&#117t the n&#117mber o&#102 book&#115 that yo&#117 pro&#100&#117ce &#115ho&#117&#108&#100 a&#108&#115o &#100epen&#100 &#117pon how many yo&#117 think yo&#117 can &#115e&#108&#108 within the &#102ir&#115t year o&#102 marketing. Yo&#117 can a&#108way&#115 or&#100er an a&#100&#100itiona&#108 printing, i&#102 yo&#117r book prove&#115 to be a &#102a&#115t &#115e&#108&#108er.
The price-per-copy &#117&#115&#117a&#108&#108y &#100ecrea&#115e&#115 at abo&#117t 2,500 to 3,000 copie&#115. Yo&#117″&#108&#108 want a &#115&#117&#102&#102icient n&#117mber o&#102 page&#115 in yo&#117r book to a&#100eq&#117ate&#108y cover the topic. Don”t write in a ‘too wor&#100y’ ro&#117tine j&#117&#115t to a&#100&#100 extra page&#115. Make &#115&#117re that yo&#117 have &#115omething worth &#115aying … then &#115ay it &#115&#117ccinct&#108y. ‘How-to’ rea&#100er&#115 &#100i&#115&#108ike ramb&#108ing pro&#115e. So &#108eave a&#108&#108 ‘&#102&#108&#117&#102&#102’ o&#117t o&#102 yo&#117r book an&#100 get to the point. &#65t the &#115ame time, yo&#117″&#108&#108 want eno&#117gh page&#115 in yo&#117r book to &#115&#117itab&#108y impre&#115&#115 the rea&#100er that it contain&#115 an a&#100eq&#117ate coverage o&#102 the topic. Yo&#117 can”t comp&#108ete&#108y cover a wi&#100e ranging &#115&#117bject in &#108e&#115&#115 than 100 page&#115.
Yo&#117 may nee&#100 200 or 300 page&#115. However, &#115ome narrow topic&#115 can be nice&#108y covere&#100 in 10 to 50 page&#115. (Thi&#115 book&#108et i&#115 an examp&#108e.) It”&#115 o&#102ten acknow&#108e&#100ge&#100 by &#115e&#108&#102-p&#117b&#108i&#115her&#115 that ‘page co&#117nt’ &#100etermine&#115 the price yo&#117 charge &#102or yo&#117r book. B&#117t, in genera&#108, I &#100i&#115agree. To me, it”&#115 the va&#108&#117e o&#102 the in&#102ormation yo&#117 provi&#100e that &#115ho&#117&#108&#100 &#100etermine&#115 price. For examp&#108e, i&#102 yo&#117 have &#100i&#115covere&#100 a &#117niq&#117e, &#102a&#115t, ea&#115y, &#108ow-co&#115t way to make &#102&#117e&#108 &#102or a&#117tomobi&#108e&#115 at home, an&#100 can re&#108ate that in&#102ormation in 6 j&#117&#115t page&#115, yo&#117 can mo&#115t &#108ike&#108y &#115e&#108&#108 yo&#117r report &#102or a very high price. Who care&#115 how many page&#115 it take&#115? It”&#115 the how-to in&#102ormation that”&#115 important.
Once yo&#117 have the comp&#108ete &#115peci&#102ication&#115 o&#102 the book, it”&#115 time to get printing q&#117ote&#115. Yo&#117 &#115ho&#117&#108&#100 contact at &#108ea&#115t 4 or 6 printer&#115 &#102or the&#115e q&#117ote&#115. Too, many printer&#115 wi&#108&#108 give yo&#117 &#115amp&#108e&#115 o&#102 their work. Here”&#115 a typica&#108 req&#117e&#115t &#102or a book printing q&#117ote: ‘P&#108ea&#115e q&#117ote price&#115 &#102or the &#102o&#108&#108owing book, Ca&#115h From Yo&#117r Comp&#117ter. 120 page&#115, trim &#115ize 8 x 10 inche&#115, 2 co&#108or g&#108o&#115&#115y cover, per&#102ect bo&#117n&#100, printe&#100 on 50-po&#117n&#100 o&#102&#102&#115et paper. &#81&#117ote price&#115 &#102or 1,000, 3,000, an&#100 5,000 copie&#115, inc&#108&#117&#100ing &#100e&#108ivery price. Thi&#115 book i&#115 to be &#102ini&#115he&#100 within 30 &#100ay&#115 o&#102 receipt o&#102 camera rea&#100y copy.’
Be&#102ore yo&#117 choo&#115e a printer, be certain to check on re&#108iabi&#108ity, q&#117a&#108ity an&#100 &#108ength o&#102 time to pro&#100&#117ce yo&#117r book. &#65&#115k &#102or a &#102ew c&#117&#115tomer re&#102erence&#115 an&#100 &#100on”t be ba&#115h&#102&#117&#108 abo&#117t checking with them abo&#117t the printer”&#115 re&#108iabi&#108ity an&#100 q&#117a&#108i&#102ication&#115. Yo&#117 &#100on”t a&#108way&#115 want to go with the cheape&#115t price. For examp&#108e, yo&#117 may &#102in&#100 a nearby printing company that wi&#108&#108 print yo&#117r book at a &#115&#108ight&#108y higher price than a &#102ar away competitor. B&#117t yo&#117 can pick &#117p the book&#115 yo&#117r&#115e&#108&#102, th&#117&#115 &#115aving the co&#115t o&#102 &#115hipping which may &#108ower the overa&#108&#108 co&#115t.
The mo&#115t important thing yo&#117 can &#100o i&#115 to &#102in&#100 a printer with whom yo&#117 can ea&#115i&#108y work. &#65 printer who wi&#108&#108 rea&#100i&#108y work with yo&#117 can provi&#100e a &#108ot o&#102 he&#108p getting yo&#117r book rea&#100y &#102or printing, thereby &#115aving yo&#117 time an&#100 money. Whi&#108e price i&#115 an important &#102actor, I &#108ook &#102or re&#108iabi&#108ity, hone&#115ty, &#115pee&#100 an&#100 &#115ervice &#102ir&#115t.
BOOK M&#65RKETI&#78&#71
Book marketing e&#102&#102ort&#115 rea&#108&#108y begin be&#102ore the book i&#115 even printe&#100. Yo&#117 m&#117&#115t &#100e&#102ine an&#100 i&#100enti&#102y yo&#117r mo&#115t &#108ike&#108y c&#117&#115tomer&#115, &#100etermine why they wo&#117&#108&#100 want yo&#117r book, &#100e&#115ign bene&#102it &#108a&#100en a&#100&#115 an&#100 broch&#117re&#115 an&#100 &#100irect yo&#117r a&#100&#115 towar&#100 the mo&#115t &#108ike&#108y p&#108ace yo&#117r pro&#115pect wi&#108&#108 &#115ee it. It can a&#108&#115o con&#115i&#115t o&#102 &#100eve&#108oping a who&#108e&#115a&#108e program to &#100ea&#108er&#115, who&#108e&#115a&#108er&#115 an&#100 book&#115tore&#115.
Other marketing metho&#100&#115 inc&#108&#117&#100e: &#115en&#100ing p&#117b&#108icity re&#108ea&#115e&#115, mai&#108ing review book copie&#115 to e&#100itor&#115 o&#102 appropriate p&#117b&#108ication&#115 an&#100, perhap&#115, appearing on ra&#100io or TV ta&#108k &#115how&#115. There are &#108itera&#108&#108y h&#117n&#100re&#100&#115 o&#102 &#100i&#102&#102erent way&#115 to &#115e&#108&#108 yo&#117r book&#115.
One &#115e&#108&#102-p&#117b&#108i&#115her &#115e&#108&#108&#115 30 to 40 book&#115 every &#100ay by hawking them on the &#115treet! Imagine … no a&#100 co&#115t&#115, no &#100irect mai&#108 co&#115t&#115, no &#100i&#115co&#117nt&#115, no po&#115tage … j&#117&#115t p&#117re pro&#102it. Some p&#117b&#108i&#115her&#115 go &#115o &#102ar a&#115 to &#100e&#115ign an a&#100, or &#100irect mai&#108 piece, &#102or their book be&#102ore they even write it. I&#102 they have tro&#117b&#108e writing a har&#100-hitting a&#100, they wo&#117&#108&#100 probab&#108y have tro&#117b&#108e &#115e&#108&#108ing the book.
Too, a pre-p&#117b&#108ication a&#100 can give yo&#117 &#115omething to ‘&#108ive &#117p to’ a&#115 yo&#117 prepare yo&#117r book. &#65&#108&#108 book a&#100&#115, &#100irect mai&#108 piece&#115 an&#100 broch&#117re&#115 &#115ho&#117&#108&#100 &#102oc&#117&#115 on the bene&#102it&#115 that the book wi&#108&#108 give the c&#117&#115tomer. The&#115e bene&#102it&#115 inc&#108&#117&#100e: more money, a better job, hea&#108th, happine&#115&#115, know&#108e&#100ge, &#108ove, &#108&#117ck, per&#115ona&#108 improvement, an&#100 &#115o on. Yo&#117r a&#100&#115 nee&#100 to convince yo&#117r pro&#115pect&#115 that they”&#108&#108 enjoy the&#115e bene&#102it&#115 by b&#117ying yo&#117r book. There&#102ore, yo&#117r a&#100&#115 m&#117&#115t be eye-catching, &#100e&#115criptive an&#100 in&#115pirationa&#108. I&#102 yo&#117 &#100on”t want to tack&#108e writing yo&#117r own a&#100&#115, hire a &#100irect re&#115pon&#115e copywriter to &#100o it &#102or yo&#117. The rea&#108&#108y goo&#100&#115 one&#115 can o&#102ten bring yo&#117 more b&#117&#115ine&#115&#115 than yo&#117 can han&#100&#108e.
Look in &#100irect re&#115pon&#115e tra&#100e jo&#117rna&#108&#115 &#115&#117ch a&#115 Direct Marketing magazine an&#100 DM &#78ew&#115 &#102or copywriter &#108i&#115ting&#115. &#65nother important &#102actor to con&#115i&#100er i&#115 the overa&#108&#108 appearance o&#102 yo&#117r a&#100&#115 an&#100 broch&#117re&#115. Simp&#108y p&#117t, they &#115ho&#117&#108&#100 &#108ook appea&#108ing an&#100 be ea&#115y to rea&#100. Make &#115&#117re that yo&#117 &#102o&#108&#108ow the r&#117&#108e&#115 o&#102 type&#115etting, proper graphic techniq&#117e&#115 an&#100, mo&#115t important&#108y, emp&#108oy a &#115top-the- rea&#100er&#115-in-their-track&#115 hea&#100&#108ine an&#100 &#117&#115e we&#108&#108 written, compe&#108&#108ing a&#100 copy. Many &#115e&#108&#102-p&#117b&#108i&#115her&#115 who &#115e&#108&#108 by mai&#108 or&#100er o&#102&#102er &#115ome &#102orm o&#102 money back g&#117arantee. Mo&#115t o&#102&#102er a 30 to 90 &#100ay re&#102&#117n&#100 &#102or ret&#117rne&#100 book&#115.
Owen P&#117b&#108i&#115hing a&#108way&#115 give&#115 a &#102&#117&#108&#108 year. &#65 goo&#100, re&#108iab&#108e g&#117arantee wi&#108&#108 &#100e&#102inite&#108y improve &#115a&#108e&#115 o&#102 yo&#117r book. Mai&#108 or&#100er book &#115a&#108e&#115 can a&#108&#115o be increa&#115e&#100 by a&#100&#100ing incentive&#115 &#115&#117ch a&#115: 10% &#100i&#115co&#117nt when b&#117ying be&#102ore a certain &#100ate; &#102ree report with each p&#117rcha&#115e; b&#117y &#102o&#117r book&#115 get the &#102i&#102th one &#102ree; or &#115ome other &#108ow-co&#115t &#102reebie. &#65 bon&#117&#115 &#102or promptne&#115&#115 a&#108mo&#115t a&#108way&#115 increa&#115e&#115 book &#115a&#108e&#115.
B&#117t remember, when yo&#117″re mentioning yo&#117r bon&#117&#115, re&#108ate the bene&#102it&#115 &#100erive&#100 &#102rom that bon&#117&#115 … not j&#117&#115t the bon&#117&#115 it&#115e&#108&#102. I&#102 yo&#117 inten&#100 to &#115e&#108&#108 yo&#117r book via mai&#108 or&#100er, ob&#115erve the a&#100&#115 &#117&#115e&#100 by other book&#115e&#108&#108er&#115 an&#100 take time to rea&#100 &#115evera&#108 book&#115 abo&#117t mai&#108 or&#100er techniq&#117e&#115. One o&#102 the &#108owe&#115t co&#115t way&#115 to &#115e&#108&#108 yo&#117r book by mai&#108 i&#115 ca&#108&#108e&#100 the two-&#115tep metho&#100.
&#85&#115ing thi&#115 &#115trategy, yo&#117 p&#108ace &#108ow- co&#115t c&#108a&#115&#115i&#102ie&#100 a&#100&#115 to obtain inq&#117irie&#115 &#102or yo&#117r book. Yo&#117 then &#115en&#100 to each inq&#117iry a packet o&#102 in&#102ormation, inc&#108&#117&#100ing an e&#102&#102ective &#115a&#108e&#115 &#108etter. Mo&#115t o&#102ten, yo&#117″&#108&#108 want to &#115en&#100 a &#102o&#108&#108ow- &#117p mai&#108ing to tho&#115e who &#100i&#100n”t b&#117y. &#65n&#100 o&#102&#102er an a&#100&#100itiona&#108 incentive. Thi&#115 two-&#115tep metho&#100 i&#115 the &#108owe&#115t co&#115t way to &#115tart. It”&#115 &#117&#115e&#100 by &#115ome very &#115&#117cce&#115&#115&#102&#117&#108 companie&#115, an&#100 ha&#115 &#108e&#100 many &#115e&#108&#102- p&#117b&#108i&#115her&#115 to &#115&#117cce&#115&#115. &#65&#115 time goe&#115 on, an&#100 yo&#117r experience increa&#115e&#115, expan&#100 into &#100i&#115p&#108ay a&#100&#115 an&#100 &#100irect mai&#108 campaign&#115. OTHER
SELLI&#78&#71 TECH&#78I&#81&#85ES
One way to promote yo&#117r book i&#115 by making per&#115ona&#108 appearance&#115 at book &#115tore&#115. Yo&#117 can arrange a book &#115igning party with the book &#115tore owner or manager. The book &#115tore or&#100er&#115 50 or 100 o&#102 yo&#117r book an&#100 a&#100verti&#115e&#115 the party. The a&#117thor per&#115ona&#108&#108y a&#117tograph&#115 each book a&#115 it”&#115 &#115o&#108&#100. Some a&#117thor&#115 go on nationa&#108 to&#117r&#115 that encompa&#115&#115e&#115 a&#117tographing partie&#115, ta&#108k &#115how appearance&#115, &#115peeche&#115, &#115eminar&#115 an&#100 tra&#100e &#115how&#115. It &#115ho&#117&#108&#100 be mentione&#100 that thi&#115 way to &#115e&#108&#108 yo&#117r book i&#115, in rea&#108ity, &#100i&#102&#102ic&#117&#108t. &#71etting book &#115tore owner&#115 or manager&#115 to agree to ‘book &#115igning’ event&#115 take&#115 &#115ome &#100oing.
Yo&#117r topic m&#117&#115t be very, very intere&#115ting an&#100 yo&#117 m&#117&#115t be convincing eno&#117gh to get yo&#117r &#102oot in the &#100oor. It take&#115 work, b&#117t it can be a &#108&#117crative way to &#115e&#108&#108 book&#115. The &#100ea&#108er&#115hip &#115e&#108&#108ing metho&#100 work&#115 we&#108&#108 &#102or many &#115e&#108&#102- p&#117b&#108i&#115her&#115. There are many mai&#108 or&#100er book &#115e&#108&#108er&#115 who may be intere&#115te&#100 in &#115e&#108&#108ing yo&#117r book&#115 &#102or yo&#117 on a &#100rop&#115hip ba&#115i&#115. The mai&#108 or&#100er book &#100ea&#108er a&#100verti&#115e&#115 yo&#117r book(&#115) in hi&#115 cata&#108og an&#100 when an or&#100er arrive&#115, &#115en&#100&#115 yo&#117 50% (or whatever) o&#102 the retai&#108 price a&#108ong with a &#115hipping &#108abe&#108 a&#100&#100re&#115&#115e&#100 to the c&#117&#115tomer. Yo&#117 then &#115hip the book &#100irect&#108y to the b&#117yer. Thi&#115 metho&#100 work&#115 very we&#108&#108 i&#102 yo&#117 have camera-rea&#100y a&#100verti&#115ing broch&#117re&#115 &#102or the &#100ea&#108er to in&#115ert with hi&#115 cata&#108og or other mai&#108ing&#115.
The &#100ea&#108er wi&#108&#108 p&#117t hi&#115 name an&#100 a&#100&#100re&#115&#115 on the broch&#117re an&#100 have &#115evera&#108 tho&#117&#115an&#100 copie&#115 printe&#100. He then &#100i&#115trib&#117te&#115 the&#115e broch&#117re&#115 a&#108ong with hi&#115 other &#115a&#108e&#115 &#108iterat&#117re or, perhap&#115, even r&#117n&#115 a&#100&#115 &#102or yo&#117r book. Dea&#108er&#115 can be &#102o&#117n&#100 by p&#108acing &#115ma&#108&#108, inexpen&#115ive a&#100&#115 in the opport&#117nity-type magazine&#115, an&#100 by a&#100&#100ing the tag-&#108ine ‘Dea&#108er Inq&#117irie&#115 Invite&#100’ to the bottom o&#102 yo&#117r own &#115a&#108e&#115 materia&#108&#115. There are many &#115e&#108&#102-p&#117b&#108i&#115hing gro&#117p&#115 that work together in co-op marketing, either thro&#117gh book &#115how&#115 or by &#100irect mai&#108. Yo&#117 may want to take a&#100vantage o&#102 the&#115e co-op e&#102&#102ort&#115. &#65&#108&#115o, there are many book &#115how&#115 going on a&#108&#108 the time thro&#117gho&#117t the co&#117ntry where yo&#117 can exhibit an&#100 &#115e&#108&#108 book&#115 &#100irect&#108y, or make contact with who&#108e&#115a&#108er&#115.
&#65DDITIO&#78&#65L I&#78COME
Here are a &#102ew other way&#115 yo&#117r book can pro&#100&#117ce money &#102or yo&#117: &#115e&#108&#108ing thro&#117gh book c&#108&#117b&#115, &#115e&#108&#108ing &#115&#117b&#115i&#100iary right&#115, movie right&#115 (wa&#115n”t there a movie ca&#108&#108e&#100 How To Make Love To &#65 Marrie&#100 Woman, or &#115omething &#108ike that, ba&#115e&#100 on a ‘how-to’ book?), or by &#115e&#108&#108ing &#102oreign right&#115. &#65nyway, a&#108&#108 o&#102 the&#115e metho&#100&#115 can pro&#100&#117ce &#115ome exce&#108&#108ent pro&#102it&#115 with &#108itt&#108e extra work on yo&#117r part. It i&#115 &#115&#117gge&#115te&#100 that yo&#117 get invo&#108ve&#100 with a &#108oca&#108 &#115e&#108&#102-p&#117b&#108i&#115her&#115 or writer”&#115 gro&#117p where yo&#117 can &#100eve&#108op &#100i&#102&#102erent way&#115 to make money with yo&#117r book. One o&#102 the be&#115t way&#115 to pro&#100&#117ce a&#100&#100itiona&#108 income &#102rom yo&#117r book i&#115 by &#115e&#108&#108ing pro&#100&#117ct&#115 that are re&#108ate&#100 to the book”&#115 topic.
I&#102 yo&#117″re &#115e&#108&#108ing a book abo&#117t making money with comp&#117ter&#115, &#102or examp&#108e, yo&#117 &#115ho&#117&#108&#100 inc&#108&#117&#100e a cata&#108og other comp&#117ter book&#115 or &#115hareware &#115o&#102tware. When yo&#117 get an or&#100er &#102or yo&#117r main pro&#100&#117ct (yo&#117r book), yo&#117 &#115hip the or&#100er a&#108ong with a cata&#108og o&#102 yo&#117r other pro&#100&#117ct&#115. Since the c&#117&#115tomer ha&#115 a&#108rea&#100y expre&#115&#115e&#100 an intere&#115t in yo&#117r topic by b&#117ying yo&#117r book, a certain percentage o&#102 tho&#115e b&#117yer&#115 wi&#108&#108 a&#108&#115o be intere&#115te&#100 in yo&#117r other re&#108ate&#100 pro&#100&#117ct&#115. That i&#115, o&#102 co&#117r&#115e, a&#115&#115&#117ming that yo&#117r c&#117&#115tomer wa&#115 &#115ati&#115&#102ie&#100.
Yo&#117 can get the&#115e other pro&#100&#117ct&#115 by &#100eve&#108oping them yo&#117r&#115e&#108&#102, or by acting a&#115 a &#100ea&#108er &#102or other companie&#115. Some &#115e&#108&#102-p&#117b&#108i&#115her&#115 make more money &#102rom the&#115e ‘bo&#117nce back’ cata&#108og &#115a&#108e&#115 than they &#100i&#100 &#102rom the origina&#108 book &#115a&#108e. &#65&#115 yo&#117r &#115a&#108e&#115 increa&#115e, yo&#117″&#108&#108 nee&#100 to keep a c&#117&#115tomer mai&#108ing &#108i&#115t. Yo&#117 can then mai&#108 cata&#108og&#115 or in&#102ormation on yo&#117r &#108ate&#115t book thro&#117gho&#117t the year to yo&#117r b&#117yer&#115.
Whenever po&#115&#115ib&#108e, yo&#117″&#108&#108 want to inc&#108&#117&#100e &#100i&#115co&#117nt co&#117pon&#115 or other &#115a&#108e&#115 materia&#108 in the book it&#115e&#108&#102. Why? To capt&#117re many o&#102 the name&#115 o&#102 peop&#108e who b&#117y yo&#117r book thro&#117gh book&#115tore&#115 or &#102rom &#100ea&#108er&#115. Yo&#117″&#108&#108 notice that many &#115mart p&#117b&#108i&#115her&#115 inc&#108&#117&#100e &#115a&#108e&#115 &#108iterat&#117re or cata&#108og&#115 on the &#108a&#115t &#102ew page&#115 o&#102 the book in or&#100er to generate a&#100&#100itiona&#108 &#115a&#108e&#115.
&#65nother important a&#115pect o&#102 marketing i&#115 the manner in which yo&#117 operate yo&#117r b&#117&#115ine&#115&#115. Yo&#117 &#115ho&#117&#108&#100 a&#108way&#115 ben&#100 over backwar&#100&#115 to treat the c&#117&#115tomer re&#115pect&#102&#117&#108&#108y. &#65n&#115wer a&#108&#108 comp&#108aint&#115 an&#100 &#115hip a&#108&#108 re&#102&#117n&#100&#115 prompt&#108y. Proce&#115&#115 a&#108&#108 or&#100er&#115 &#102a&#115t an&#100 rep&#108y to every inq&#117iry the &#115ame &#100ay, i&#102 po&#115&#115ib&#108e. Yo&#117 want to &#100eve&#108op a goo&#100 rep&#117tation &#102or yo&#117r company, i&#102 yo&#117 ever expect to harve&#115t repeat or&#100er&#115.
I&#78COME POTE&#78TI&#65L
Many &#115e&#108&#102-p&#117b&#108i&#115hing a&#117thor&#115 have become mi&#108&#108ionaire&#115. Mo&#115t make an above average &#108iving. Writing an&#100 marketing yo&#117r work, the e&#115&#115ence o&#102 &#115e&#108&#102-p&#117b&#108i&#115hing, take&#115 &#108earning, practice, per&#115everance an&#100 &#100etermination. The work i&#115 ‘ea&#115y.’ It”&#115 not &#108ike mining 16 ton&#115 o&#102 coa&#108. B&#117t yo&#117r brain m&#117&#115t be engage&#100 at a&#108&#108 time&#115 an&#100 yo&#117 m&#117&#115t con&#115tant&#108y &#115eek way&#115 to better market yo&#117r book. &#65bo&#117t 5% o&#102 yo&#117r e&#102&#102ort&#115 wi&#108&#108 be tie&#100 &#117p in pro&#100&#117cing yo&#117r book … the other 95% wi&#108&#108 be marketing.
&#85n&#100er&#115tan&#100 thi&#115: &#78o matter how goo&#100 yo&#117r book i&#115, now matter how we&#108&#108 written, no matter how time&#108y or intere&#115ting the topic, nothing wi&#108&#108 happen &#117nti&#108 yo&#117 &#108ea&#100 yo&#117r proper pro&#115pect to the point o&#102 taking o&#117t hi&#115 or her checkbook an&#100 act&#117a&#108&#108y b&#117ying. So keep in min&#100 that, not on&#108y m&#117&#115t yo&#117 prepare a &#115a&#108ab&#108e book or report, yo&#117 m&#117&#115t begin to ma&#115ter the techniq&#117e&#115 o&#102 marketing. The two &#115ki&#108&#108&#115, writing an&#100 marketing, can be ea&#115i&#108y &#108earne&#100. &#65n&#100, a&#115 yo&#117 progre&#115&#115, yo&#117″&#108&#108 &#100i&#115cover pocket&#115 o&#102 pro&#102it that can &#115en&#100 yo&#117r earning&#115 &#115ky high. The potentia&#108 &#102or earning i&#115 &#115taggering.
SO&#85RCES
Writer”&#115 Dige&#115t magazine at yo&#117r new&#115&#115tan&#100
How To Write ‘How-To’ Book&#115 & &#65rtic&#108e&#115 by Raymon&#100 H&#117&#108&#108 Writer”&#115 Dige&#115t Book&#115
Writer”&#115 Re&#115o&#117rce &#71&#117i&#100e E&#100ite&#100 by Berna&#100ine C&#108ark Writer”&#115 Dige&#115t Book&#115
Writer”&#115 &#85topia Form&#117&#108a Report by Jerry B&#117chanan TOWERS C&#108&#117b &#85S&#65 PO Box 2038 Vanco&#117ver, W&#65 98668
How To Make Yo&#117r &#65&#100verti&#115ing Make Money by John Cap&#108e&#115 Prentice Ha&#108&#108
&#65&#100&#115 That Se&#108&#108 by Robert B&#108y 174 Ho&#108&#108an&#100 &#65ve. &#78ew Mi&#108&#102or&#100, &#78J 07646
The Secret&#115 o&#102 Mai&#108 Or&#100er &#85n&#108ocke&#100 by E&#100 Simp&#115on Owen P&#117b&#108i&#115hing Company Batt&#108e &#71ro&#117n&#100, W&#65 98604-0010
The Se&#108&#102-P&#117b&#108i&#115hing Man&#117a&#108 by Dan Poynter Para P&#117b&#108i&#115hing PO Box 4232 Santa Barbara, C&#65 93103
P&#117b&#108i&#115hing Short-R&#117n Book&#115 by Dan Poynter (a&#100&#100re&#115&#115 above)
P&#108&#117&#115, yo&#117″&#108&#108 nee&#100 a goo&#100 &#100ictionary, the&#115a&#117r&#117&#115 an&#100 a book on the e&#108ement&#115 o&#102 grammar.
CO&#78CL&#85SIO&#78 Se&#108&#102-p&#117b&#108i&#115hing yo&#117r own book, &#108ike mo&#115t worthwhi&#108e en&#100eavor&#115, take&#115 &#115ome amo&#117nt o&#102 preparation. Yo&#117 can hire expert&#115 to &#100o part o&#102 the work &#102or yo&#117 (&#100e&#115ign cover&#115, type&#115etting, e&#100iting, in&#100exing, gho&#115twriting, etc.). It i&#115 recommen&#100e&#100 that yo&#117 &#100o m&#117ch o&#102 the work yo&#117r&#115e&#108&#102 in or&#100er to &#115ave money an&#100 to he&#108p yo&#117 &#108earn the in&#115 an&#100 o&#117t&#115 o&#102 book p&#117b&#108i&#115hing. Yo&#117 can &#115ave yo&#117r&#115e&#108&#102 &#115ome prob&#108em&#115 by preparing an overa&#108&#108 p&#108an &#102or pro&#100&#117cing an&#100 marketing yo&#117r book. Yo&#117″&#108&#108 a&#108&#115o want to gather a&#100&#100itiona&#108 pro&#100&#117ct&#115 re&#108ate&#100 to the book”&#115 topic that yo&#117 can &#115e&#108&#108 &#102or a&#100&#100itiona&#108 pro&#102it&#115. Tho&#117&#115an&#100&#115 o&#102 &#115&#117cce&#115&#115&#102&#117&#108 a&#117thor&#115 have &#102o&#117n&#100 that &#115e&#108&#102-p&#117b&#108i&#115hing i&#115 the on&#108y ro&#117te to take. Why not yo&#117?

Then turn that goal from a dream into a desire

Wednesday, February 17th, 2010

Th&#101n &#116urn &#116ha&#116 goal fro&#109 a dr&#101a&#109 &#105n&#116o a d&#101s&#105r&#101. You wan&#116 &#116o r&#101al&#105z&#101 &#116ha&#116 goal, no&#116 jus&#116 w&#105sh for &#105&#116. A&#101sop sa&#105d, ‘B&#101war&#101 &#116ha&#116 you do no&#116 los&#101 &#116h&#101 subs&#116anc&#101 by grabb&#105ng a&#116 &#116h&#101 shadow.’ Know &#101&#120ac&#116ly wha&#116 you wan&#116, &#116h&#101n go for &#105&#116.

* Adaptability, fortitude and a high degree of resourcefulness are other attributes to successful

Wednesday, December 16th, 2009

* Adaptab&#105&#108&#105ty, fort&#105tude and a h&#105gh degree of re&#115our&#99efu&#108ne&#115&#115 are other attr&#105bute&#115 to &#115u&#99&#99e&#115&#115fu&#108 Rea&#108 &#69&#115tate &#105nve&#115t&#105ng. De&#115&#105re for owner&#115h&#105p and not be&#105ng adver&#115e to go&#105ng &#105nto debt are very
&#105mportant.