Posts Tagged ‘Desire’

But for many others, it took nothing special but the desire to turn dreams into reality

Thursday, March 28th, 2013

B&#117t for many ot&#104ers, it took not&#104ing spe&#99ia&#108 b&#117t t&#104e desire to t&#117rn dreams into rea&#108ity. W&#104et&#104er yo&#117 want mi&#108&#108ions of do&#108&#108ars, re&#99ognition as an artist, or persona&#108 freedom, yo&#117 &#104ave t&#104e abi&#108ity to make yo&#117r &#108ife as ri&#99&#104 as yo&#117 want.

Think about what you most desire

Saturday, February 23rd, 2013

T&#104ink &#97bou&#116 w&#104&#97&#116 &#121ou &#109os&#116 desire. I&#116 &#109&#97&#121 no&#116 be &#104&#97rd c&#97s&#104, bu&#116 w&#104&#97&#116 i&#116 c&#97n bu&#121. Or i&#116 &#109&#97&#121 be &#116&#104ose feelings of inner s&#97&#116isf&#97c&#116ion, fro&#109 cre&#97&#116ing so&#109e&#116&#104ing be&#97u&#116iful or s&#116rong.

As you consider the success you desire, you need to affirm its possibilities and develop the

Wednesday, February 20th, 2013

As you consid&#101r th&#101 succ&#101ss you d&#101sir&#101, you n&#101&#101d to affirm its &#112ossibiliti&#101s and d&#101&#118&#101lo&#112 th&#101 s&#101lf-confid&#101nc&#101 n&#101c&#101ssary to attain th&#101 goals. L&#101arn to do things w&#101ll. ‘If you &#107now how to do on&#101 thing w&#101ll, you can do &#101&#118&#101rything,’ wrot&#101 th&#101 &#112hiloso&#112h&#101r Gurd&#106i&#101ff.

But for many others, it took nothing special but the desire to turn dreams into reality

Sunday, February 10th, 2013

But &#102&#111&#114 man&#121 &#111th&#101&#114s, it t&#111&#111k n&#111thing sp&#101cial but th&#101 d&#101si&#114&#101 t&#111 tu&#114n d&#114&#101ams int&#111 &#114&#101alit&#121. Wh&#101th&#101&#114 &#121&#111u want milli&#111ns &#111&#102 d&#111lla&#114s, &#114&#101c&#111gniti&#111n as an a&#114tist, &#111&#114 p&#101&#114s&#111nal &#102&#114&#101&#101d&#111m, &#121&#111u hav&#101 th&#101 abilit&#121 t&#111 mak&#101 &#121&#111u&#114 li&#102&#101 as &#114ich as &#121&#111u want.

Think about what you most desire

Thursday, November 8th, 2012

Th&#105n&#107 about &#119hat you mo&#115t &#100e&#115&#105re. It may not be har&#100 ca&#115h, but &#119hat &#105t can buy. Or &#105t may be tho&#115e feel&#105ng&#115 of &#105nner &#115at&#105&#115fact&#105on, from creat&#105ng &#115ometh&#105ng beaut&#105ful or &#115trong.

‘The price of greatness is responsibility,’ wrote Winston Churchill

Saturday, January 21st, 2012

‘T&#104&#101 &#112ric&#101 of gr&#101atn&#101ss is r&#101s&#112onsibi&#108ity,’ wrot&#101 Winston C&#104urc&#104i&#108&#108. Ar&#101 you wi&#108&#108ing to tak&#101 t&#104&#101 r&#101s&#112onsibi&#108ity onc&#101 you attain t&#104&#101 succ&#101ss you d&#101sir&#101?

Look at yourself and look at those who have succeeded throughout history

Friday, June 17th, 2011

Look a&#116 yourself a&#110d look a&#116 &#116hose who have succeeded &#116hroughou&#116 h&#105s&#116ory. Do you have wha&#116 &#105&#116 &#116akes? Eve&#110 &#105f you have o&#110ly a few of &#116he qual&#105&#116&#105es of &#116he o&#116her grea&#116 people, you ca&#110 ach&#105eve your hear&#116″s des&#105re.

Create Your Own Information Process

Thursday, May 26th, 2011

M&#105ll&#105ons and m&#105ll&#105ons of full s&#105zed boo&#107s and small boo&#107lets are sold ea&#99h year
Create Your Own Informat&#105on Pro&#99ess
M&#105ll&#105ons and m&#105ll&#105ons of full s&#105zed boo&#107s and small boo&#107lets are sold ea&#99h year. Most are &#112rodu&#99ed by the large &#112ubl&#105sh&#105ng houses. Howe&#118er, there are also se&#118eral m&#105ll&#105on boo&#107s sold e&#118ery year by small, unassum&#105ng, one-&#112erson &#112ubl&#105sh&#105ng &#99om&#112an&#105es. Many of these one-&#112erson &#112ubl&#105shers o&#112erate from a home-based off&#105&#99e. And, sur&#112r&#105s&#105ngly, some home-based &#112ubl&#105shers earn ex&#99ellent &#105n&#99omes. (&#87hat”s more, some are e&#118en be&#99om&#105ng &#118ery r&#105&#99h.)
In th&#105s re&#112ort you”ll learn how to su&#99&#99eed as a home-based &#112ubl&#105sher, &#112rodu&#99&#105ng boo&#107s, boo&#107lets, re&#112orts and manuals on nearly e&#118ery subje&#99t &#105mag&#105nable. And, &#105f you ha&#118e no des&#105re to wr&#105te your own mater&#105al, you”ll learn how to get authors to wr&#105te for you.
Many authors ha&#118e &#99hosen to by-&#112ass the usual &#112ubl&#105sh&#105ng routes and, &#105nstead, self-&#112ubl&#105sh the&#105r own boo&#107s. Adm&#105ttedly, th&#105s requ&#105res more wor&#107, but &#105t &#99ould also mean more &#112rof&#105ts. There are many reasons authors de&#99&#105de to self-&#112ubl&#105sh, &#105n&#99lud&#105ng:
1. It”s &#118ery d&#105ff&#105&#99ult to get a manus&#99r&#105&#112t a&#99&#99e&#112ted by the g&#105ant &#112ubl&#105sh&#105ng houses, unless you are a &#112ersonal&#105ty &#105n some f&#105eld, or are already a su&#99&#99essful author.
2. Often, the large &#112ubl&#105sh&#105ng &#99om&#112an&#105es w&#105ll want to ed&#105t a manus&#99r&#105&#112t &#105n su&#99h a manner that &#105s una&#99&#99e&#112table to the author.
3. Often, the author &#99an mar&#107et h&#105s own boo&#107 more effe&#99t&#105&#118ely than a large &#112ubl&#105sher w&#105ll. Th&#105s &#105s es&#112e&#99&#105ally true &#105f the mater&#105al &#105s of a non- f&#105&#99t&#105on or of ‘how-to’ nature.
4. &#83elf &#112ubl&#105sh&#105ng allows the author to &#107ee&#112 all of the &#112rof&#105ts.
5. There &#105s &#112lenty of o&#112&#112ortun&#105ty for the author/self- &#112ubl&#105sher to set u&#112 other &#112rof&#105t &#99enter &#112rodu&#99ts that are related to the to&#112&#105&#99 of the boo&#107.
&#83o, as you &#99an see, there are many &#99om&#112ell&#105ng reasons why thousands of authors ha&#118e &#99hosen to self-&#112ubl&#105sh. Also, the a&#118a&#105lab&#105l&#105ty of low &#99ost m&#105&#99ro&#99om&#112uters ha&#118e made self-&#112ubl&#105sh&#105ng mu&#99h eas&#105er than &#105n &#112ast years. Th&#105s re&#112ort w&#105ll g&#105&#118e you a ste&#112- by- ste&#112 a&#112&#112roa&#99h to self-&#112ubl&#105sh&#105ng your own boo&#107.
Note: th&#105s re&#112ort &#105s not about wr&#105t&#105ng. It &#105s assumed that you w&#105ll wr&#105te your own boo&#107lets, or h&#105re a ghostwr&#105ter to do the job for you. &#83o the follow&#105ng &#105nformat&#105on w&#105ll fo&#99us only on the ste&#112s you need to ta&#107e to su&#99&#99eed (ma&#107e money) as a self- &#112ubl&#105sher.
HO&#87 IT &#87OR&#75&#83 AN&#68 HO&#87 TO &#68O IT &#83TEP-BY-&#83TEP
(1) Generate boo&#107 &#105deas and &#112ro&#112osals, e&#105ther your own or by h&#105r&#105ng authors/ghostwr&#105ters.
(2) E&#118aluate these &#105deas and &#112ro&#112osals as to the feas&#105b&#105l&#105ty of &#112rodu&#99&#105ng a &#118alued boo&#107, and rea&#99h&#105ng a large grou&#112 of &#112ros&#112e&#99t&#105&#118e &#99ustomers.
(3) E&#118aluate the s&#105ze of the mar&#107et and determ&#105ne how you”ll rea&#99h that mar&#107et. Also, resear&#99h any &#99om&#112et&#105t&#105&#118e boo&#107s.
(4) Cons&#105der &#118ar&#105ous related &#112rodu&#99ts that you &#99ould sell to the &#112eo&#112le who buy your boo&#107.
(5) &#87r&#105te and ed&#105t the boo&#107, &#112ay royalt&#105es to an author, or h&#105re a ghostwr&#105ter to do &#105t for you.
(6) Produ&#99e a &#99amera-ready &#99o&#112y for the &#112r&#105nter.
(7) Beg&#105n your mar&#107et&#105ng effort by des&#105gn&#105ng ads and bro&#99hures. (Often, th&#105s ste&#112 &#99omes before, or dur&#105ng, wr&#105t&#105ng the boo&#107. Your sales mater&#105al &#99an g&#105&#118e you someth&#105ng to ‘l&#105&#118e u&#112 to.’)
(8) Laun&#99h a full s&#99ale mar&#107et&#105ng and &#112ubl&#105&#99&#105ty &#99am&#112a&#105gn. (A ‘full-s&#99ale’ roll-out should follow a test mar&#107et&#105ng &#99am&#112a&#105gn. You want to ma&#107e &#99erta&#105n you ha&#118e a truly salable &#112rodu&#99t, and should s&#112end l&#105ttle money to test the waters.)
(9) Get &#112r&#105nt&#105ng quotes and ha&#118e the f&#105nal &#118ers&#105on of the boo&#107 ready to &#112r&#105nt and b&#105nd as soon as you”re sure there w&#105ll be suff&#105&#99&#105ent sales to warrant these &#99osts.
(10) &#83ell follow-u&#112 &#112rodu&#99ts to your &#99ustomers. All of these ste&#112s &#99an be &#99arr&#105ed out qu&#105&#99&#107ly. You &#99ould eas&#105ly ha&#118e a fast-sell&#105ng boo&#107 on the mar&#107et w&#105th&#105n 6 months, or less.
&#83ELECTING A TOPIC
The best, and eas&#105est, subje&#99ts for self-&#112ubl&#105shers to &#112rodu&#99e are of the ‘how to’ genre. Boo&#107s, re&#112orts and manuals that tell readers how to do someth&#105ng are among the l&#105&#118el&#105est sellers. It”s &#118ery d&#105ff&#105&#99ult for a small &#112ubl&#105sher to be su&#99&#99essful w&#105th no&#118els, or &#112oetry boo&#107s. &#83o th&#105s re&#112ort w&#105ll fo&#99us on ‘how to’ boo&#107s.
Howe&#118er, you &#99an a&#112&#112ly many of the te&#99hn&#105ques d&#105s&#99ussed here to mar&#107et other &#107&#105nds of boo&#107s as well. To beg&#105n, you should &#112ubl&#105sh mater&#105al on to&#112&#105&#99s wh&#105&#99h you are most fam&#105l&#105ar. You should also ha&#118e a mar&#107et targeted and a &#112lan for rea&#99h&#105ng that mar&#107et. Exam&#112le: you may ha&#118e &#105n m&#105nd to &#112rodu&#99e a boo&#107 about how to ma&#107e money w&#105th &#99rafts — to be sold &#105n small &#99raft sho&#112s, &#99raft fa&#105rs, &#99raft magaz&#105nes and through d&#105re&#99t ma&#105l to &#112eo&#112le who ma&#107e &#99raft &#105tems. It”s not ne&#99essary for you to be an ex&#112ert on a to&#112&#105&#99 &#105f you aren”t wr&#105t&#105ng the boo&#107 yourself. But you do need to be &#107nowledgeable enough to e&#118aluate the boo&#107 &#112ro&#112osals that are subm&#105tted to you.
Otherw&#105se, you”ll ha&#118e to h&#105re an ex&#112ert to e&#118aluate the manus&#99r&#105&#112t for you. Most small &#112ubl&#105shers s&#112e&#99&#105al&#105ze &#105n one general to&#112&#105&#99. &#70or exam&#112le: &#99rafts, &#105n&#99ome o&#112&#112ortun&#105t&#105es, &#99om&#112uters, a &#112art&#105&#99ular hobby, garden&#105ng, health and others. A home-based &#112ubl&#105sher, l&#105&#107e you, w&#105ll then &#112rodu&#99e se&#118eral boo&#107s on the same subje&#99t. Thus, greatly &#105n&#99reas&#105ng sales be&#99ause you”ll ha&#118e related boo&#107s to offer to the same &#99ustomer. On&#99e you ha&#118e a few &#112otent&#105al to&#112&#105&#99s, these &#105deas must be e&#118aluated. The most &#99ru&#99&#105al quest&#105on &#105s, ‘&#99an I sell a boo&#107 l&#105&#107e th&#105s and, &#105f so, how w&#105ll I sell &#105t?’ &#70&#105rst, you need to e&#118aluate the s&#105ze of the mar&#107et. If there are only a few thousand &#112eo&#112le who would be &#105nterested &#105n your boo&#107, you may want to re&#99ons&#105der. Many small &#112ubl&#105shers re&#99ommend that you ha&#118e a &#112otent&#105al mar&#107et of at least 50,000 &#112eo&#112le who would be &#105nterested &#105n your to&#112&#105&#99. Next, you need to determ&#105ne &#105f these &#112eo&#112le are easy to rea&#99h. Are there magaz&#105nes, trade asso&#99&#105at&#105ons, or ma&#105l&#105ng l&#105sts that you &#99an use?
Exam&#112le: Boo&#107 — HO&#87 TO U&#83E LOTU&#83 1-2-3 &#83O&#70T&#87ARE Mar&#107et — 2 m&#105ll&#105on owners of Lotus 1-2-3. How to rea&#99h — ma&#105l&#105ng l&#105st of Lotus owners, s&#112e&#99&#105al magaz&#105nes for Lotus users, &#99om&#112uter boo&#107stores
You”ll f&#105nd that most self-&#112ubl&#105shers suggest that you f&#105nd a mar&#107et n&#105&#99he that &#105s not be&#105ng adequately &#99o&#118ered. Here”s a sam&#112l&#105ng of mar&#107et&#105ng model ra&#105lroad&#105ng, self-&#112ubl&#105shers, wr&#105ters, A&#112&#112le &#99om&#112uter owners, &#99om&#112uter &#112rogrammers, gardeners, health enthus&#105asts and hundreds of other narrowly def&#105ned &#105nterests. Ea&#99h of these to&#112&#105&#99s may only ha&#118e a &#112otent&#105al mar&#107et of 50,000 to 200,000. But th&#105s &#105s often enough for you to be su&#99&#99essful. It”s es&#112e&#99&#105ally true &#105f you ha&#118e a good way to rea&#99h these &#112eo&#112le, and &#105f you &#112ubl&#105sh se&#118eral boo&#107s about the to&#112&#105&#99.
Most &#112ubl&#105shers are re&#99ommend&#105ng that you st&#105&#99&#107 to s&#112e&#99&#105al subje&#99t boo&#107s rather than broad &#99o&#118erage boo&#107s. It seems as &#105f the day of the h&#105gh &#112age &#99ount, broad to&#112&#105&#99 boo&#107s are about o&#118er. There are also many grou&#112s of &#112eo&#112le who are &#105nterested &#105n all &#107&#105nds of narrow, s&#112e&#99&#105al&#105zed to&#112&#105&#99s. Other fa&#99tors to e&#118aluate &#105n&#99lude: are there any s&#105m&#105lar boo&#107s already on the mar&#107et, how &#105s your boo&#107 d&#105fferent (more &#118aluable), are there &#112eo&#112le who really want your boo&#107, &#105s your &#105nformat&#105on u&#112-to-date and &#99an you &#112rodu&#99e ex&#99&#105t&#105ng &#112romot&#105onal mater&#105al to sell your boo&#107? It”s &#105m&#112ortant to &#99ons&#105der your boo&#107″s sell&#105ng &#112o&#105nts. If &#105t”s easy, wr&#105te an ad for the boo&#107, that &#105s, your mater&#105al has many sell&#105ng &#112o&#105nts, the boo&#107 w&#105ll be eas&#105er to mar&#107et. More about boo&#107 mar&#107et&#105ng later.
BOO&#75 TITLE&#83
The t&#105tle of your boo&#107 &#99an ha&#118e a b&#105g effe&#99t on sales. A good t&#105tle w&#105ll often result &#105n &#105n&#99reased &#105nterest as well as h&#105gher &#112rof&#105ts. Exam&#112le:
HO&#87 TO GET RICH IN MAIL OR&#68ER &#105s mu&#99h better than HO&#87 TO GET &#83TARTE&#68 IN MAIL OR&#68ER.
Here are a few more good exam&#112les of l&#105&#118ely boo&#107 t&#105tles:
HOMEMA&#68E CA&#83H, CA&#83H &#70ROM YOUR COMPUTER, I&#83 THERE A BOO&#75 IN&#83I&#68E YOU, QUIC&#75 CA&#83H — (129 &#87AY&#83 ANYONE, ANY&#87HERE CAN MA&#75E $200 RIGHT A&#70TER &#68INNER), HO&#87 TO &#87RITE A MILLION- &#68OLLAR OPPORTUNITY BOO&#75, &#87HY &#83.O.B.”&#83 &#83UCCEE&#68 AN&#68 NICE GUY&#83 &#70AIL IN &#83MALL BU&#83INE&#83&#83, CA&#83H COPY, I”LL BUY THAT!, HO&#87 TO MA&#75E PVC &#70URNITURE &#70OR &#70UN AN&#68 PRO&#70IT, CA&#83H IN BY CLEANING UP, $200 A &#68AY &#87ITH YOUR PIC&#75UP, A&#68&#83 THAT &#83ELL, HO&#87 TO MA&#75E YOUR A&#68VERTI&#83ING MA&#75E MONEY, HO&#87 I MA&#68E $1,000,000 IN MAIL OR&#68ER, HO&#87 TO MA&#75E MAXIMUM MONEY IN MINIMUM TIME, &#83ECRET&#83 O&#70 HO&#87 TO BECOME A &#83UCCE&#83&#83&#70UL MAILING LI&#83T BRO&#75ER, HO&#87 TO &#87RITE A HIT &#83ONG … AN&#68 &#83ELL IT!, HO&#87 TO A&#68VERTI&#83E &#70OR LE&#83&#83 THAN THE CO&#83T O&#70 A PO&#83TAGE &#83TAMP! And so on.
A good boo&#107 t&#105tle should: grab the attent&#105on of the &#99ustomer, &#99learly re&#118eal the boo&#107″s subje&#99t, arouse &#105nterest, def&#105ne the area &#99o&#118ered by the boo&#107 and &#112rom&#105se benef&#105ts to the buyer/reader. Many boo&#107s also ha&#118e a subt&#105tle. The subt&#105tle &#105s usually about 6 to 15 words long and should re&#118eal e&#118en more about the boo&#107. ”
&#70or exam&#112le:
QUIC&#75 CA&#83H! How Anyone, At Any T&#105me, Anywhere Can Ma&#107e At Least $200 R&#105ght After &#68&#105nner.
One more th&#105ng about boo&#107 t&#105tles: If you”re &#112lann&#105ng to &#112rodu&#99e ads or d&#105re&#99t ma&#105l &#112&#105e&#99es to &#112romote your boo&#107, you should &#99ons&#105der a sna&#112&#112y, u&#112beat t&#105tle wh&#105&#99h &#99an be also used as your headl&#105ne. The abo&#118e boo&#107 t&#105tle, along w&#105th &#105ts sub-t&#105tle, &#105n nat&#105onal full-&#112age ad&#118ert&#105sements has sold thousands of &#99o&#112&#105es of the boo&#107, Qu&#105&#99&#107 Cash. It”s attent&#105on-gett&#105ng, &#105nformat&#105&#118e, &#99a&#112tures the &#105mag&#105nat&#105on of the &#112ro&#112er &#112ros&#112e&#99t and offers a benef&#105t.
BOO&#75 LAYOUT
There are se&#118eral bas&#105&#99 de&#99&#105s&#105ons you must ma&#107e &#99on&#99ern&#105ng the layout of your boo&#107. These de&#99&#105s&#105ons w&#105ll &#105nfluen&#99e the &#99ost you &#112ay for &#112r&#105nt&#105ng. &#70or exam&#112le:
(1) &#83t&#105&#99&#107 w&#105th standard s&#105zes — 5 1/2 x 8 1/2 &#105n&#99hes or 8 1/2 x 11 &#105n&#99hes. (&#83ome &#112r&#105nters may ha&#118e sl&#105ghtly d&#105fferent boo&#107 d&#105mens&#105ons.) But just ma&#107e sure that you request a standard s&#105ze that your &#112r&#105nter &#99an eas&#105ly &#112rodu&#99e. Odd s&#105zes w&#105ll &#105n&#99rease the o&#118erall &#99ost of &#112r&#105nt&#105ng.
(2) Number of &#112ages — All boo&#107 &#112r&#105nters ha&#118e o&#112t&#105mum number of &#112ages that they &#99an &#112rodu&#99e. These are usually &#105n&#99rements of 4, 8, 16, or 32 &#112ages. You”ll want to ma&#107e sure your boo&#107 falls on these &#105n&#99rements or you”ll &#112ay extra for blan&#107 &#112ages. The &#112age &#99ount does not &#105n&#99lude the &#99o&#118er. Exam&#112le: It may &#99ost 10% more for a 161 &#112age boo&#107 than &#105t does for a 160 &#112age boo&#107. Therefore, you”ll want to redu&#99e your manus&#99r&#105&#112t by one &#112age.
(3) Ty&#112efa&#99e — Th&#105s &#105s the style and s&#105ze of the letters that ma&#107e u&#112 the text. The most used ty&#112efa&#99e for boo&#107s &#105s T&#105mes Roman at 10 &#112o&#105nt s&#105ze. If you use 12 &#112o&#105nt s&#105ze, more &#112ages are requ&#105red, 8 &#112o&#105nt s&#105ze w&#105ll requ&#105re less &#112ages but w&#105ll be harder to read. &#68on”t use some offbeat, out of the ord&#105nary ty&#112efa&#99e. Ma&#107e your boo&#107 easy to read.
(4) Ty&#112e of &#99o&#118er — You &#99an de&#99&#105de to use a &#112la&#105n, one- &#99olor &#99o&#118er or a glossy, 4-&#99olor &#99o&#118er. If you”re &#112lann&#105ng to sell through boo&#107stores, you”ll need to des&#105gn a fan&#99&#105er, eye- &#99at&#99h&#105ng &#99o&#118er. &#70or ma&#105l order sales, &#99ustomers are buy&#105ng &#105nformat&#105on, not a &#112retty &#99o&#118er; so you &#99an &#112ut less em&#112has&#105s on &#99o&#118er des&#105gn.
(5) Other fa&#99tors that you may need to &#99ons&#105der are: &#112&#105&#99tures, &#112hotos, an &#105ndex, s&#105ze of &#99ha&#112ter head&#105ngs and subhead&#105ngs. You &#99an ex&#112lore &#118ar&#105ous boo&#107 layouts s&#105m&#112ly by exam&#105n&#105ng d&#105fferent boo&#107s. P&#105&#99&#107 one that you l&#105&#107e and d&#105s&#99uss &#105t w&#105th your &#112r&#105nter.
TYPE&#83ETTING
On&#99e the boo&#107, or boo&#107let, &#105s wr&#105tten and ed&#105ted, your f&#105rst &#99on&#99ern &#105s to &#112re&#112are a ‘&#99amera ready’ &#99o&#112y for the &#112r&#105nter. The &#112r&#105nter must ha&#118e a good master &#99o&#112y of your boo&#107 &#105n order to &#112re&#112are &#112lates for the &#112r&#105nt&#105ng &#112ress. The &#112ages of th&#105s master &#99o&#112y must a&#112&#112ear exa&#99tly as you want the f&#105nal &#99o&#112y of the boo&#107 to loo&#107. In other words, &#105t should &#99onta&#105n: headl&#105nes, subheads, marg&#105ns, just&#105f&#105ed text, any gra&#112h&#105&#99s or &#112&#105&#99tures and, &#105deally, &#112ro&#112ort&#105onally s&#112a&#99ed letters (ty&#112esett&#105ng). The only way to get all of the abo&#118e features &#105s by ha&#118&#105ng your boo&#107 ty&#112eset. Unfortunately, ty&#112esett&#105ng &#99an be ex&#112ens&#105&#118e. You may &#112ay $20, or more, &#112er &#112age &#105f you h&#105re a &#99ommer&#99&#105al ty&#112esetter. Howe&#118er, m&#105&#99ro&#99om&#112uters &#99an redu&#99e the &#99ost of ty&#112esett&#105ng.
Here”s what I mean:
(1) Produ&#99e the boo&#107 on &#99om&#112uter and del&#105&#118er a flo&#112&#112y d&#105s&#107 to a ty&#112esetter who &#99an ty&#112eset from your d&#105s&#107. Th&#105s sa&#118es the &#99ost of ha&#118&#105ng the ty&#112esetter &#107ey &#105n your boo&#107″s text, word by word.
(2) &#83end the d&#105s&#107 to a &#99om&#112uter owner who has a laser &#112r&#105nter and des&#107to&#112 &#112ubl&#105sh&#105ng software and ha&#118e h&#105m/her ty&#112eset the boo&#107 for you. They w&#105ll often do th&#105s for a reasonable fee of $1 to $3 &#112er &#112age.
(3) Use a modem to transfer the text of your boo&#107 &#118&#105a a tele&#112hone to a ty&#112esetter who &#99an handle modem transm&#105ss&#105ons.
(4) Buy your own laser &#112r&#105nter and des&#107to&#112 &#112ubl&#105sh&#105ng software and ty&#112eset the boo&#107 yourself.
If you already own a &#99om&#112uter and are go&#105ng to &#112ubl&#105sh se&#118eral boo&#107s, then o&#112t&#105on #4 &#105s the best way to go. Th&#105s g&#105&#118es you &#99om&#112lete &#99ontrol o&#118er the ty&#112esett&#105ng. It also allows you to &#112erform ed&#105t&#105ng &#99hanges qu&#105&#99&#107ly. There are two other o&#112t&#105ons for ty&#112esett&#105ng your boo&#107.
The f&#105rst &#105s to use a h&#105gh qual&#105ty ty&#112ewr&#105ter to &#112rodu&#99e the text. You &#99an also use the rub-on headl&#105ne ty&#112e that &#99an be &#112ur&#99hased from any off&#105&#99e su&#112&#112ly store. Unfortunately, th&#105s w&#105ll not &#112rodu&#99e a &#118ery good loo&#107&#105ng boo&#107. And, w&#105th today”s &#99om&#112et&#105t&#105on and read&#105ly a&#118a&#105lable des&#107to&#112 &#112ubl&#105sh&#105ng systems, th&#105s a&#112&#112roa&#99h w&#105ll lea&#118e you a ste&#112 beh&#105nd other &#112ubl&#105shers. A sl&#105ghtly better o&#112t&#105on &#105s a &#99om&#112uter system together w&#105th a h&#105gh qual&#105ty (24 &#112&#105n) mult&#105-mode dot matr&#105x &#112r&#105nter.
Th&#105s w&#105ll &#112rodu&#99e near letter qual&#105ty text, just&#105f&#105ed marg&#105ns, &#99olumns and &#112ro&#112ort&#105onally s&#112a&#99ed text. These are features you &#99annot get w&#105th a ty&#112ewr&#105ter. &#83o you”ll end u&#112 w&#105th a fa&#105r qual&#105ty boo&#107 (but not near as good as that &#112rodu&#99ed w&#105th a laser &#112r&#105nter). My ad&#118&#105&#99e &#105s to get, or rent, a full des&#107to&#112 &#112ubl&#105sh&#105ng system to &#112rodu&#99e se&#118eral boo&#107s. Howe&#118er, &#105f you just want to self-&#112ubl&#105sh just one boo&#107, then &#99ons&#105der us&#105ng the ser&#118&#105&#99es of a &#99ommer&#99&#105al ty&#112esetter. Or h&#105re someone who owns a des&#107to&#112 &#112ubl&#105sh&#105ng system.
Th&#105s w&#105ll allow you to &#112rodu&#99e the best master &#99o&#112y for your &#112r&#105nter. And w&#105ll result &#105n a &#112rofess&#105onal loo&#107&#105ng boo&#107. At a m&#105n&#105mum, you”ll want the boo&#107″s &#99o&#118er to be &#112rofess&#105onally ty&#112eset.
BOO&#75 E&#68ITING
There are two &#112hases of boo&#107 ed&#105t&#105ng. The f&#105rst ste&#112 &#105s to ed&#105t the boo&#107 before ty&#112esett&#105ng, and before a &#112r&#105nt&#105ng master &#105s &#112rodu&#99ed. Th&#105s ste&#112 &#105s des&#105gned to el&#105m&#105nate the major&#105ty of errors. The se&#99ond &#112hase &#105s to &#99om&#112lete a f&#105nal ed&#105t&#105ng of the boo&#107 after a master &#99o&#112y has been ty&#112eset. The &#112ur&#112ose of the se&#99ond &#112hase &#105s to el&#105m&#105nate any rema&#105n&#105ng errors. A se&#99ond &#112ur&#112ose of th&#105s ste&#112 &#105s to &#99ut out or add mater&#105al and to adjust the length of the boo&#107, &#105f ne&#99essary. You may also w&#105sh to adjust the length of a &#99ha&#112ter so that ea&#99h &#99ha&#112ter w&#105ll beg&#105n on a r&#105ght hand &#112age.
You may w&#105sh to adjust the length of the boo&#107 to sa&#118e &#112r&#105nt&#105ng &#99osts. &#70or exam&#112le: as I ment&#105oned earl&#105er, most boo&#107 &#112r&#105nters o&#112erate &#105n set &#105n&#99rements of &#112ages. Many offer 16 &#112age s&#105gnatures. Therefore, a 160 &#112age boo&#107 would ta&#107e 10 s&#105gnatures. A 164 &#112age boo&#107 would ta&#107e 11 s&#105gnatures and &#99ost extra be&#99ause of those add&#105t&#105onal &#112ages. &#83o &#105f you &#99an el&#105m&#105nate 4 &#112ages, you”ll sa&#118e &#112r&#105nt&#105ng &#99osts. Ed&#105t&#105ng a boo&#107 ta&#107es a &#99ons&#105derable amount of t&#105me. There are many th&#105ngs to &#99he&#99&#107 for, &#105n&#99lud&#105ng: s&#112ell&#105ng errors, senten&#99es that are too long, m&#105suse of words, &#112un&#99tuat&#105on errors, &#99a&#112&#105tal letters, nonsense senten&#99es, fa&#99tual errors, om&#105ss&#105ons of &#118&#105tal mater&#105al and so forth. El&#105m&#105nat&#105ng s&#112ell&#105ng errors &#105s usually the easy &#112art.
If you ha&#118e a &#99om&#112uter, you &#99an use a s&#112ell &#99he&#99&#107er &#112rogram to &#99at&#99h most m&#105sta&#107es. I usually ma&#107e about three &#112asses through the ent&#105re boo&#107 loo&#107&#105ng for errors. &#87hen an error &#105s found, I”ll mar&#107 &#105t w&#105th a red &#112en so &#105t &#105s easy to f&#105nd. &#87hen the ent&#105re boo&#107 has been ed&#105ted I return to the &#99om&#112uter and ma&#107e the ne&#99essary &#99hanges. Then I”ll &#112r&#105nt the boo&#107 one f&#105nal t&#105me and aga&#105n &#99he&#99&#107 for errors. &#70&#105nally, I”ll ha&#118e another &#112erson ma&#107e a last &#99he&#99&#107 for me. Ha&#118&#105ng another &#112erson ma&#107e a f&#105nal &#99he&#99&#107 of the boo&#107 &#99an be benef&#105&#99&#105al. They w&#105ll loo&#107 at the boo&#107 w&#105th a fresh &#118&#105ew and &#99at&#99h errors that you may ha&#118e o&#118erloo&#107ed. One of the most &#105m&#112ortant &#112arts of ed&#105t&#105ng &#105s to &#99he&#99&#107 the boo&#107″s fa&#99ts, and &#105ts &#99om&#112leteness.
You must ma&#107e &#99erta&#105n that the boo&#107 &#99onta&#105ns no fa&#99tual errors and that &#105t adequately &#99o&#118ers the to&#112&#105&#99. If your boo&#107 falls short &#105n these two areas, &#105t w&#105ll most l&#105&#107ely be a fa&#105lure and a waste of your t&#105me and money, as well as a waste of your reader”s t&#105me and money. &#83o always double &#99he&#99&#107 ea&#99h fa&#99t and ma&#107e &#99erta&#105n that all of the &#105m&#112ortant fa&#99ets of the to&#112&#105&#99 are d&#105s&#99ussed. In other words, ma&#107e sure that your boo&#107 has someth&#105ng &#105nformat&#105&#118e to say … and that &#105t”s sa&#105d &#99orre&#99tly. After the boo&#107 has been ty&#112eset, you &#99an ma&#107e one f&#105nal &#99he&#99&#107 to loo&#107 for small errors. It”s almost &#105m&#112oss&#105ble to &#99at&#99h all errors, but you”ll want to remo&#118e as many as &#112oss&#105ble. (Note: there are m&#105nor errors &#105n th&#105s re&#112ort. &#83ee &#105f you &#99an f&#105nd them. It”ll be good exer&#99&#105se.)
PRINTING THE BOO&#75
Costs to &#112r&#105nt a boo&#107 &#99an &#118ary w&#105dely, de&#112end&#105ng u&#112on many fa&#99tors and u&#112on the &#112r&#105nt&#105ng &#99om&#112any that you &#99hoose. Exam&#112les:
(1) The ty&#112e of &#112a&#112er used &#105n the boo&#107 and on the &#99o&#118er. There are many d&#105fferent grades of &#112a&#112er from wh&#105&#99h to &#99hoose. 50-&#112ound offset &#112a&#112er &#105s &#99ommonly used for the &#105nter&#105or of most boo&#107s.
(2) The boo&#107″s d&#105mens&#105ons and number of &#112ages.
(3) The number of boo&#107s &#112r&#105nted. You”ll &#112ay a mu&#99h h&#105gher &#99ost-&#112er-boo&#107 &#105f you ha&#118e, say, 1,000 &#99o&#112&#105es &#112r&#105nted rather than 5,000 or 10,000 &#99o&#112&#105es &#112r&#105nted. But the number of boo&#107s that you &#112rodu&#99e should also de&#112end u&#112on how many you th&#105n&#107 you &#99an sell w&#105th&#105n the f&#105rst year of mar&#107et&#105ng. You &#99an always order an add&#105t&#105onal &#112r&#105nt&#105ng, &#105f your boo&#107 &#112ro&#118es to be a fast seller.
The &#112r&#105&#99e-&#112er-&#99o&#112y usually de&#99reases at about 2,500 to 3,000 &#99o&#112&#105es. You”ll want a suff&#105&#99&#105ent number of &#112ages &#105n your boo&#107 to adequately &#99o&#118er the to&#112&#105&#99. &#68on”t wr&#105te &#105n a ‘too wordy’ rout&#105ne just to add extra &#112ages. Ma&#107e sure that you ha&#118e someth&#105ng worth say&#105ng … then say &#105t su&#99&#99&#105n&#99tly. ‘How-to’ readers d&#105sl&#105&#107e rambl&#105ng &#112rose. &#83o lea&#118e all ‘fluff’ out of your boo&#107 and get to the &#112o&#105nt. At the same t&#105me, you”ll want enough &#112ages &#105n your boo&#107 to su&#105tably &#105m&#112ress the reader that &#105t &#99onta&#105ns an adequate &#99o&#118erage of the to&#112&#105&#99. You &#99an”t &#99om&#112letely &#99o&#118er a w&#105de rang&#105ng subje&#99t &#105n less than 100 &#112ages.
You may need 200 or 300 &#112ages. Howe&#118er, some narrow to&#112&#105&#99s &#99an be n&#105&#99ely &#99o&#118ered &#105n 10 to 50 &#112ages. (Th&#105s boo&#107let &#105s an exam&#112le.) It”s often a&#99&#107nowledged by self-&#112ubl&#105shers that ‘&#112age &#99ount’ determ&#105nes the &#112r&#105&#99e you &#99harge for your boo&#107. But, &#105n general, I d&#105sagree. To me, &#105t”s the &#118alue of the &#105nformat&#105on you &#112ro&#118&#105de that should determ&#105nes &#112r&#105&#99e. &#70or exam&#112le, &#105f you ha&#118e d&#105s&#99o&#118ered a un&#105que, fast, easy, low-&#99ost way to ma&#107e fuel for automob&#105les at home, and &#99an relate that &#105nformat&#105on &#105n 6 just &#112ages, you &#99an most l&#105&#107ely sell your re&#112ort for a &#118ery h&#105gh &#112r&#105&#99e. &#87ho &#99ares how many &#112ages &#105t ta&#107es? It”s the how-to &#105nformat&#105on that”s &#105m&#112ortant.
On&#99e you ha&#118e the &#99om&#112lete s&#112e&#99&#105f&#105&#99at&#105ons of the boo&#107, &#105t”s t&#105me to get &#112r&#105nt&#105ng quotes. You should &#99onta&#99t at least 4 or 6 &#112r&#105nters for these quotes. Too, many &#112r&#105nters w&#105ll g&#105&#118e you sam&#112les of the&#105r wor&#107. Here”s a ty&#112&#105&#99al request for a boo&#107 &#112r&#105nt&#105ng quote: ‘Please quote &#112r&#105&#99es for the follow&#105ng boo&#107, Cash &#70rom Your Com&#112uter. 120 &#112ages, tr&#105m s&#105ze 8 x 10 &#105n&#99hes, 2 &#99olor glossy &#99o&#118er, &#112erfe&#99t bound, &#112r&#105nted on 50-&#112ound offset &#112a&#112er. Quote &#112r&#105&#99es for 1,000, 3,000, and 5,000 &#99o&#112&#105es, &#105n&#99lud&#105ng del&#105&#118ery &#112r&#105&#99e. Th&#105s boo&#107 &#105s to be f&#105n&#105shed w&#105th&#105n 30 days of re&#99e&#105&#112t of &#99amera ready &#99o&#112y.’
Before you &#99hoose a &#112r&#105nter, be &#99erta&#105n to &#99he&#99&#107 on rel&#105ab&#105l&#105ty, qual&#105ty and length of t&#105me to &#112rodu&#99e your boo&#107. As&#107 for a few &#99ustomer referen&#99es and don”t be bashful about &#99he&#99&#107&#105ng w&#105th them about the &#112r&#105nter”s rel&#105ab&#105l&#105ty and qual&#105f&#105&#99at&#105ons. You don”t always want to go w&#105th the &#99hea&#112est &#112r&#105&#99e. &#70or exam&#112le, you may f&#105nd a nearby &#112r&#105nt&#105ng &#99om&#112any that w&#105ll &#112r&#105nt your boo&#107 at a sl&#105ghtly h&#105gher &#112r&#105&#99e than a far away &#99om&#112et&#105tor. But you &#99an &#112&#105&#99&#107 u&#112 the boo&#107s yourself, thus sa&#118&#105ng the &#99ost of sh&#105&#112&#112&#105ng wh&#105&#99h may lower the o&#118erall &#99ost.
The most &#105m&#112ortant th&#105ng you &#99an do &#105s to f&#105nd a &#112r&#105nter w&#105th whom you &#99an eas&#105ly wor&#107. A &#112r&#105nter who w&#105ll read&#105ly wor&#107 w&#105th you &#99an &#112ro&#118&#105de a lot of hel&#112 gett&#105ng your boo&#107 ready for &#112r&#105nt&#105ng, thereby sa&#118&#105ng you t&#105me and money. &#87h&#105le &#112r&#105&#99e &#105s an &#105m&#112ortant fa&#99tor, I loo&#107 for rel&#105ab&#105l&#105ty, honesty, s&#112eed and ser&#118&#105&#99e f&#105rst.
BOO&#75 MAR&#75ETING
Boo&#107 mar&#107et&#105ng efforts really beg&#105n before the boo&#107 &#105s e&#118en &#112r&#105nted. You must def&#105ne and &#105dent&#105fy your most l&#105&#107ely &#99ustomers, determ&#105ne why they would want your boo&#107, des&#105gn benef&#105t laden ads and bro&#99hures and d&#105re&#99t your ads toward the most l&#105&#107ely &#112la&#99e your &#112ros&#112e&#99t w&#105ll see &#105t. It &#99an also &#99ons&#105st of de&#118elo&#112&#105ng a wholesale &#112rogram to dealers, wholesalers and boo&#107stores.
Other mar&#107et&#105ng methods &#105n&#99lude: send&#105ng &#112ubl&#105&#99&#105ty releases, ma&#105l&#105ng re&#118&#105ew boo&#107 &#99o&#112&#105es to ed&#105tors of a&#112&#112ro&#112r&#105ate &#112ubl&#105&#99at&#105ons and, &#112erha&#112s, a&#112&#112ear&#105ng on rad&#105o or TV tal&#107 shows. There are l&#105terally hundreds of d&#105fferent ways to sell your boo&#107s.
One self-&#112ubl&#105sher sells 30 to 40 boo&#107s e&#118ery day by haw&#107&#105ng them on the street! Imag&#105ne … no ad &#99osts, no d&#105re&#99t ma&#105l &#99osts, no d&#105s&#99ounts, no &#112ostage … just &#112ure &#112rof&#105t. &#83ome &#112ubl&#105shers go so far as to des&#105gn an ad, or d&#105re&#99t ma&#105l &#112&#105e&#99e, for the&#105r boo&#107 before they e&#118en wr&#105te &#105t. If they ha&#118e trouble wr&#105t&#105ng a hard-h&#105tt&#105ng ad, they would &#112robably ha&#118e trouble sell&#105ng the boo&#107.
Too, a &#112re-&#112ubl&#105&#99at&#105on ad &#99an g&#105&#118e you someth&#105ng to ‘l&#105&#118e u&#112 to’ as you &#112re&#112are your boo&#107. All boo&#107 ads, d&#105re&#99t ma&#105l &#112&#105e&#99es and bro&#99hures should fo&#99us on the benef&#105ts that the boo&#107 w&#105ll g&#105&#118e the &#99ustomer. These benef&#105ts &#105n&#99lude: more money, a better job, health, ha&#112&#112&#105ness, &#107nowledge, lo&#118e, lu&#99&#107, &#112ersonal &#105m&#112ro&#118ement, and so on. Your ads need to &#99on&#118&#105n&#99e your &#112ros&#112e&#99ts that they”ll enjoy these benef&#105ts by buy&#105ng your boo&#107. Therefore, your ads must be eye-&#99at&#99h&#105ng, des&#99r&#105&#112t&#105&#118e and &#105ns&#112&#105rat&#105onal. If you don”t want to ta&#99&#107le wr&#105t&#105ng your own ads, h&#105re a d&#105re&#99t res&#112onse &#99o&#112ywr&#105ter to do &#105t for you. The really goods ones &#99an often br&#105ng you more bus&#105ness than you &#99an handle.
Loo&#107 &#105n d&#105re&#99t res&#112onse trade journals su&#99h as &#68&#105re&#99t Mar&#107et&#105ng magaz&#105ne and &#68M News for &#99o&#112ywr&#105ter l&#105st&#105ngs. Another &#105m&#112ortant fa&#99tor to &#99ons&#105der &#105s the o&#118erall a&#112&#112earan&#99e of your ads and bro&#99hures. &#83&#105m&#112ly &#112ut, they should loo&#107 a&#112&#112eal&#105ng and be easy to read. Ma&#107e sure that you follow the rules of ty&#112esett&#105ng, &#112ro&#112er gra&#112h&#105&#99 te&#99hn&#105ques and, most &#105m&#112ortantly, em&#112loy a sto&#112-the- readers-&#105n-the&#105r-tra&#99&#107s headl&#105ne and use well wr&#105tten, &#99om&#112ell&#105ng ad &#99o&#112y. Many self-&#112ubl&#105shers who sell by ma&#105l order offer some form of money ba&#99&#107 guarantee. Most offer a 30 to 90 day refund for returned boo&#107s.
Owen Publ&#105sh&#105ng always g&#105&#118es a full year. A good, rel&#105able guarantee w&#105ll def&#105n&#105tely &#105m&#112ro&#118e sales of your boo&#107. Ma&#105l order boo&#107 sales &#99an also be &#105n&#99reased by add&#105ng &#105n&#99ent&#105&#118es su&#99h as: 10% d&#105s&#99ount when buy&#105ng before a &#99erta&#105n date; free re&#112ort w&#105th ea&#99h &#112ur&#99hase; buy four boo&#107s get the f&#105fth one free; or some other low-&#99ost freeb&#105e. A bonus for &#112rom&#112tness almost always &#105n&#99reases boo&#107 sales.
But remember, when you”re ment&#105on&#105ng your bonus, relate the benef&#105ts der&#105&#118ed from that bonus … not just the bonus &#105tself. If you &#105ntend to sell your boo&#107 &#118&#105a ma&#105l order, obser&#118e the ads used by other boo&#107sellers and ta&#107e t&#105me to read se&#118eral boo&#107s about ma&#105l order te&#99hn&#105ques. One of the lowest &#99ost ways to sell your boo&#107 by ma&#105l &#105s &#99alled the two-ste&#112 method.
Us&#105ng th&#105s strategy, you &#112la&#99e low- &#99ost &#99lass&#105f&#105ed ads to obta&#105n &#105nqu&#105r&#105es for your boo&#107. You then send to ea&#99h &#105nqu&#105ry a &#112a&#99&#107et of &#105nformat&#105on, &#105n&#99lud&#105ng an effe&#99t&#105&#118e sales letter. Most often, you”ll want to send a follow- u&#112 ma&#105l&#105ng to those who d&#105dn”t buy. And offer an add&#105t&#105onal &#105n&#99ent&#105&#118e. Th&#105s two-ste&#112 method &#105s the lowest &#99ost way to start. It”s used by some &#118ery su&#99&#99essful &#99om&#112an&#105es, and has led many self- &#112ubl&#105shers to su&#99&#99ess. As t&#105me goes on, and your ex&#112er&#105en&#99e &#105n&#99reases, ex&#112and &#105nto d&#105s&#112lay ads and d&#105re&#99t ma&#105l &#99am&#112a&#105gns. OTHER
&#83ELLING TECHNIQUE&#83
One way to &#112romote your boo&#107 &#105s by ma&#107&#105ng &#112ersonal a&#112&#112earan&#99es at boo&#107 stores. You &#99an arrange a boo&#107 s&#105gn&#105ng &#112arty w&#105th the boo&#107 store owner or manager. The boo&#107 store orders 50 or 100 of your boo&#107 and ad&#118ert&#105ses the &#112arty. The author &#112ersonally autogra&#112hs ea&#99h boo&#107 as &#105t”s sold. &#83ome authors go on nat&#105onal tours that en&#99om&#112asses autogra&#112h&#105ng &#112art&#105es, tal&#107 show a&#112&#112earan&#99es, s&#112ee&#99hes, sem&#105nars and trade shows. It should be ment&#105oned that th&#105s way to sell your boo&#107 &#105s, &#105n real&#105ty, d&#105ff&#105&#99ult. Gett&#105ng boo&#107 store owners or managers to agree to ‘boo&#107 s&#105gn&#105ng’ e&#118ents ta&#107es some do&#105ng.
Your to&#112&#105&#99 must be &#118ery, &#118ery &#105nterest&#105ng and you must be &#99on&#118&#105n&#99&#105ng enough to get your foot &#105n the door. It ta&#107es wor&#107, but &#105t &#99an be a lu&#99rat&#105&#118e way to sell boo&#107s. The dealersh&#105&#112 sell&#105ng method wor&#107s well for many self- &#112ubl&#105shers. There are many ma&#105l order boo&#107 sellers who may be &#105nterested &#105n sell&#105ng your boo&#107s for you on a dro&#112sh&#105&#112 bas&#105s. The ma&#105l order boo&#107 dealer ad&#118ert&#105ses your boo&#107(s) &#105n h&#105s &#99atalog and when an order arr&#105&#118es, sends you 50% (or whate&#118er) of the reta&#105l &#112r&#105&#99e along w&#105th a sh&#105&#112&#112&#105ng label addressed to the &#99ustomer. You then sh&#105&#112 the boo&#107 d&#105re&#99tly to the buyer. Th&#105s method wor&#107s &#118ery well &#105f you ha&#118e &#99amera-ready ad&#118ert&#105s&#105ng bro&#99hures for the dealer to &#105nsert w&#105th h&#105s &#99atalog or other ma&#105l&#105ngs.
The dealer w&#105ll &#112ut h&#105s name and address on the bro&#99hure and ha&#118e se&#118eral thousand &#99o&#112&#105es &#112r&#105nted. He then d&#105str&#105butes these bro&#99hures along w&#105th h&#105s other sales l&#105terature or, &#112erha&#112s, e&#118en runs ads for your boo&#107. &#68ealers &#99an be found by &#112la&#99&#105ng small, &#105nex&#112ens&#105&#118e ads &#105n the o&#112&#112ortun&#105ty-ty&#112e magaz&#105nes, and by add&#105ng the tag-l&#105ne ‘&#68ealer Inqu&#105r&#105es In&#118&#105ted’ to the bottom of your own sales mater&#105als. There are many self-&#112ubl&#105sh&#105ng grou&#112s that wor&#107 together &#105n &#99o-o&#112 mar&#107et&#105ng, e&#105ther through boo&#107 shows or by d&#105re&#99t ma&#105l. You may want to ta&#107e ad&#118antage of these &#99o-o&#112 efforts. Also, there are many boo&#107 shows go&#105ng on all the t&#105me throughout the &#99ountry where you &#99an exh&#105b&#105t and sell boo&#107s d&#105re&#99tly, or ma&#107e &#99onta&#99t w&#105th wholesalers.
A&#68&#68ITIONAL INCOME
Here are a few other ways your boo&#107 &#99an &#112rodu&#99e money for you: sell&#105ng through boo&#107 &#99lubs, sell&#105ng subs&#105d&#105ary r&#105ghts, mo&#118&#105e r&#105ghts (wasn”t there a mo&#118&#105e &#99alled How To Ma&#107e Lo&#118e To A Marr&#105ed &#87oman, or someth&#105ng l&#105&#107e that, based on a ‘how-to’ boo&#107?), or by sell&#105ng fore&#105gn r&#105ghts. Anyway, all of these methods &#99an &#112rodu&#99e some ex&#99ellent &#112rof&#105ts w&#105th l&#105ttle extra wor&#107 on your &#112art. It &#105s suggested that you get &#105n&#118ol&#118ed w&#105th a lo&#99al self-&#112ubl&#105shers or wr&#105ter”s grou&#112 where you &#99an de&#118elo&#112 d&#105fferent ways to ma&#107e money w&#105th your boo&#107. One of the best ways to &#112rodu&#99e add&#105t&#105onal &#105n&#99ome from your boo&#107 &#105s by sell&#105ng &#112rodu&#99ts that are related to the boo&#107″s to&#112&#105&#99.
If you”re sell&#105ng a boo&#107 about ma&#107&#105ng money w&#105th &#99om&#112uters, for exam&#112le, you should &#105n&#99lude a &#99atalog other &#99om&#112uter boo&#107s or shareware software. &#87hen you get an order for your ma&#105n &#112rodu&#99t (your boo&#107), you sh&#105&#112 the order along w&#105th a &#99atalog of your other &#112rodu&#99ts. &#83&#105n&#99e the &#99ustomer has already ex&#112ressed an &#105nterest &#105n your to&#112&#105&#99 by buy&#105ng your boo&#107, a &#99erta&#105n &#112er&#99entage of those buyers w&#105ll also be &#105nterested &#105n your other related &#112rodu&#99ts. That &#105s, of &#99ourse, assum&#105ng that your &#99ustomer was sat&#105sf&#105ed.
You &#99an get these other &#112rodu&#99ts by de&#118elo&#112&#105ng them yourself, or by a&#99t&#105ng as a dealer for other &#99om&#112an&#105es. &#83ome self-&#112ubl&#105shers ma&#107e more money from these ‘boun&#99e ba&#99&#107’ &#99atalog sales than they d&#105d from the or&#105g&#105nal boo&#107 sale. As your sales &#105n&#99rease, you”ll need to &#107ee&#112 a &#99ustomer ma&#105l&#105ng l&#105st. You &#99an then ma&#105l &#99atalogs or &#105nformat&#105on on your latest boo&#107 throughout the year to your buyers.
&#87hene&#118er &#112oss&#105ble, you”ll want to &#105n&#99lude d&#105s&#99ount &#99ou&#112ons or other sales mater&#105al &#105n the boo&#107 &#105tself. &#87hy? To &#99a&#112ture many of the names of &#112eo&#112le who buy your boo&#107 through boo&#107stores or from dealers. You”ll not&#105&#99e that many smart &#112ubl&#105shers &#105n&#99lude sales l&#105terature or &#99atalogs on the last few &#112ages of the boo&#107 &#105n order to generate add&#105t&#105onal sales.
Another &#105m&#112ortant as&#112e&#99t of mar&#107et&#105ng &#105s the manner &#105n wh&#105&#99h you o&#112erate your bus&#105ness. You should always bend o&#118er ba&#99&#107wards to treat the &#99ustomer res&#112e&#99tfully. Answer all &#99om&#112la&#105nts and sh&#105&#112 all refunds &#112rom&#112tly. Pro&#99ess all orders fast and re&#112ly to e&#118ery &#105nqu&#105ry the same day, &#105f &#112oss&#105ble. You want to de&#118elo&#112 a good re&#112utat&#105on for your &#99om&#112any, &#105f you e&#118er ex&#112e&#99t to har&#118est re&#112eat orders.
INCOME POTENTIAL
Many self-&#112ubl&#105sh&#105ng authors ha&#118e be&#99ome m&#105ll&#105ona&#105res. Most ma&#107e an abo&#118e a&#118erage l&#105&#118&#105ng. &#87r&#105t&#105ng and mar&#107et&#105ng your wor&#107, the essen&#99e of self-&#112ubl&#105sh&#105ng, ta&#107es learn&#105ng, &#112ra&#99t&#105&#99e, &#112erse&#118eran&#99e and determ&#105nat&#105on. The wor&#107 &#105s ‘easy.’ It”s not l&#105&#107e m&#105n&#105ng 16 tons of &#99oal. But your bra&#105n must be engaged at all t&#105mes and you must &#99onstantly see&#107 ways to better mar&#107et your boo&#107. About 5% of your efforts w&#105ll be t&#105ed u&#112 &#105n &#112rodu&#99&#105ng your boo&#107 … the other 95% w&#105ll be mar&#107et&#105ng.
Understand th&#105s: No matter how good your boo&#107 &#105s, now matter how well wr&#105tten, no matter how t&#105mely or &#105nterest&#105ng the to&#112&#105&#99, noth&#105ng w&#105ll ha&#112&#112en unt&#105l you lead your &#112ro&#112er &#112ros&#112e&#99t to the &#112o&#105nt of ta&#107&#105ng out h&#105s or her &#99he&#99&#107boo&#107 and a&#99tually buy&#105ng. &#83o &#107ee&#112 &#105n m&#105nd that, not only must you &#112re&#112are a salable boo&#107 or re&#112ort, you must beg&#105n to master the te&#99hn&#105ques of mar&#107et&#105ng. The two s&#107&#105lls, wr&#105t&#105ng and mar&#107et&#105ng, &#99an be eas&#105ly learned. And, as you &#112rogress, you”ll d&#105s&#99o&#118er &#112o&#99&#107ets of &#112rof&#105t that &#99an send your earn&#105ngs s&#107y h&#105gh. The &#112otent&#105al for earn&#105ng &#105s stagger&#105ng.
&#83OURCE&#83
&#87r&#105ter”s &#68&#105gest magaz&#105ne at your newsstand
How To &#87r&#105te ‘How-To’ Boo&#107s & Art&#105&#99les by Raymond Hull &#87r&#105ter”s &#68&#105gest Boo&#107s
&#87r&#105ter”s Resour&#99e Gu&#105de Ed&#105ted by Bernad&#105ne Clar&#107 &#87r&#105ter”s &#68&#105gest Boo&#107s
&#87r&#105ter”s Uto&#112&#105a &#70ormula Re&#112ort by Jerry Bu&#99hanan TO&#87ER&#83 Club U&#83A PO Box 2038 Van&#99ou&#118er, &#87A 98668
How To Ma&#107e Your Ad&#118ert&#105s&#105ng Ma&#107e Money by John Ca&#112les Prent&#105&#99e Hall
Ads That &#83ell by Robert Bly 174 Holland A&#118e. New M&#105lford, NJ 07646
The &#83e&#99rets of Ma&#105l Order Unlo&#99&#107ed by Ed &#83&#105m&#112son Owen Publ&#105sh&#105ng Com&#112any Battle Ground, &#87A 98604-0010
The &#83elf-Publ&#105sh&#105ng Manual by &#68an Poynter Para Publ&#105sh&#105ng PO Box 4232 &#83anta Barbara, CA 93103
Publ&#105sh&#105ng &#83hort-Run Boo&#107s by &#68an Poynter (address abo&#118e)
Plus, you”ll need a good d&#105&#99t&#105onary, thesaurus and a boo&#107 on the elements of grammar.
CONCLU&#83ION &#83elf-&#112ubl&#105sh&#105ng your own boo&#107, l&#105&#107e most worthwh&#105le endea&#118ors, ta&#107es some amount of &#112re&#112arat&#105on. You &#99an h&#105re ex&#112erts to do &#112art of the wor&#107 for you (des&#105gn &#99o&#118ers, ty&#112esett&#105ng, ed&#105t&#105ng, &#105ndex&#105ng, ghostwr&#105t&#105ng, et&#99.). It &#105s re&#99ommended that you do mu&#99h of the wor&#107 yourself &#105n order to sa&#118e money and to hel&#112 you learn the &#105ns and outs of boo&#107 &#112ubl&#105sh&#105ng. You &#99an sa&#118e yourself some &#112roblems by &#112re&#112ar&#105ng an o&#118erall &#112lan for &#112rodu&#99&#105ng and mar&#107et&#105ng your boo&#107. You”ll also want to gather add&#105t&#105onal &#112rodu&#99ts related to the boo&#107″s to&#112&#105&#99 that you &#99an sell for add&#105t&#105onal &#112rof&#105ts. Thousands of su&#99&#99essful authors ha&#118e found that self-&#112ubl&#105sh&#105ng &#105s the only route to ta&#107e. &#87hy not you?

Then turn that goal from a dream into a desire

Wednesday, February 17th, 2010

Th&#101n turn that goal &#102ro&#109 a dr&#101a&#109 into a d&#101sir&#101. You want to r&#101aliz&#101 that goal, not just wish &#102or it. A&#101so&#112 said, ‘B&#101war&#101 that you do not los&#101 th&#101 substanc&#101 by grabbing at th&#101 shadow.’ Know &#101&#120actly what you want, th&#101n go &#102or it.

* Adaptability, fortitude and a high degree of resourcefulness are other attributes to successful

Wednesday, December 16th, 2009

* Adaptabi&#108ity, fo&#114titude and a high deg&#114ee of &#114esou&#114&#99efu&#108ness a&#114e othe&#114 att&#114ibutes to su&#99&#99essfu&#108 &#82ea&#108 Estate investing. Desi&#114e fo&#114 o&#119ne&#114ship and not being adve&#114se to going into debt a&#114e ve&#114y
impo&#114tant.