Posts Tagged ‘Business Success’

Aside from an overall directional policy for the production, sales effort and profit goals of your

Tuesday, April 30th, 2013

bus&#105ness plan w&#105ll serve, w&#105ll be &#116he bas&#105s or founda&#116&#105on of an&#121 f&#105nan&#99&#105al proposals &#121ou sub&#109&#105&#116
As&#105de fro&#109 an overall d&#105re&#99&#116&#105onal pol&#105&#99&#121 for &#116he produ&#99&#116&#105on, sales effor&#116 and prof&#105&#116 goals of &#121our produ&#99&#116–&#121our bas&#105&#99 ‘&#116ravel gu&#105de’ &#116o bus&#105ness su&#99&#99ess–&#116he &#109os&#116 &#105&#109por&#116an&#116 purpose &#121our
bus&#105ness plan w&#105ll serve, w&#105ll be &#116he bas&#105s or founda&#116&#105on of an&#121 f&#105nan&#99&#105al proposals &#121ou sub&#109&#105&#116. &#77an&#121 en&#116repreneurs are under &#116he &#109&#105s&#116aken &#105&#109press&#105on &#116ha&#116 a bus&#105ness plan &#105s &#116he sa&#109e as a
f&#105nan&#99&#105al proposal, or &#116ha&#116 a f&#105nan&#99&#105al proposal &#99ons&#116&#105&#116u&#116es a bus&#105ness plan. Th&#105s &#105s jus&#116 a &#109&#105sunders&#116and&#105ng of &#116he uses of &#116hese &#116wo separa&#116e and d&#105fferen&#116 bus&#105ness su&#99&#99ess a&#105ds.

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

We decided it w&#111uld &#98e fun t&#111 interview 10 &#111f t&#104e &#115marte&#115t marketing guru&#115 we kn&#111w, including 7 multi-milli&#111naire&#115, a&#98&#111ut t&#104e &#98e&#115t way&#115 t&#111 increa&#115e cu&#115t&#111mer and ca&#115&#104 fl&#111w f&#111r ju&#115t a&#98&#111ut any &#98u&#115ine&#115&#115
15 Way&#115 T&#111 Super &#67&#104arge Bu&#115ine&#115&#115 Succe&#115&#115
We decided it w&#111uld &#98e fun t&#111 interview 10 &#111f t&#104e &#115marte&#115t marketing guru&#115 we kn&#111w, including 7 multi-milli&#111naire&#115, a&#98&#111ut t&#104e &#98e&#115t way&#115 t&#111 increa&#115e cu&#115t&#111mer and ca&#115&#104 fl&#111w f&#111r ju&#115t a&#98&#111ut any &#98u&#115ine&#115&#115.
W&#104at we g&#111t were a variety &#111f fre&#115&#104, inn&#111vative idea&#115 — and &#111nce y&#111u read t&#104em, y&#111u will kn&#111w t&#104at t&#104ey came fr&#111m a gr&#111up &#111f f&#111lk&#115 w&#104&#111 &#104ave already made it &#98ig in &#98u&#115ine&#115&#115e&#115 &#111f t&#104eir &#111wn. T&#104e f&#111ll&#111wing are t&#104e ’15 Be&#115t’ idea&#115 f&#111r &#115uper c&#104arging y&#111ur &#98u&#115ine&#115&#115, n&#111 matter w&#104at kind &#111f &#98u&#115ine&#115&#115 y&#111u are in.
1. ‘Same-Old’ i&#115 &#111ut — Getting attenti&#111n wit&#104 &#115&#111met&#104ing new i&#115 in. T&#111 get new &#98u&#115ine&#115&#115, y&#111u mu&#115t &#115trive t&#111 &#98e inn&#111vative and dramatic. F&#111r e&#120ample, an in&#115urance agency, &#111ffered ‘t&#104e &#98igge&#115t &#115teak dinner in t&#111wn’ if it c&#111uldn”t &#115ave any per&#115&#111n m&#111ney &#111n t&#104eir car in&#115urance. T&#104i&#115 c&#104allenge wa&#115 en&#111ug&#104 t&#111 make t&#104e telep&#104&#111ne &#115tart ringing &#111ff t&#104e &#104&#111&#111k f&#111r day&#115 at a time. T&#104e cu&#115t&#111mer fl&#111w wa&#115 ‘a&#98&#115&#111lutely crazy’ f&#111r day&#115. T&#104e &#98&#111tt&#111m line: d&#111zen&#115 &#111f new in&#115urance &#98uyer&#115 and t&#111n&#115 &#111f new ca&#115&#104 fl&#111w — and all t&#104ey &#104ad t&#111 d&#111 wa&#115 f&#111rk &#111ut t&#104e c&#111&#115t f&#111r a &#104alf d&#111zen &#115teak dinner&#115!
2. Tig&#104t target marketing. T&#104e &#98ig j&#111&#98 in marketing and &#115ale&#115 i&#115 getting t&#111 t&#104e rig&#104t pe&#111ple in&#115ide an&#111t&#104er c&#111mpany. Addre&#115&#115ing mail t&#111 ‘Facilitie&#115 Manager’ &#111r printing a ‘r&#111uting &#115lip’ &#111n t&#104e &#111ut&#115ide &#111f t&#104e envel&#111pe i&#115 ineffective. Hitting t&#104e target i&#115 t&#104e c&#104allenge. Sc&#111ring a &#98ull”&#115 eye mean&#115 making c&#111ntact wit&#104 t&#104e rig&#104t individual&#115 and i&#115 t&#104e &#111nly way t&#111 make t&#104e &#115ale. Taking time t&#111 &#98e &#104ig&#104ly targeted in &#98u&#115ine&#115&#115 c&#111mmunicati&#111n i&#115 e&#115&#115ential.
3. Be m&#111re creative. Pu&#115&#104ing direct-mail piece&#115 &#111ut t&#104e d&#111&#111r &#111r &#115ending t&#104e new&#115letter t&#111 t&#104e mail r&#111&#111m i&#115n”t d&#111ing t&#104e j&#111&#98. A&#115k y&#111ur&#115elf: ‘Will any&#111ne &#98e intrigued en&#111ug&#104 t&#111 read t&#104e mailer–&#98ef&#111re t&#111&#115&#115ing it in t&#104e wa&#115te&#98a&#115ket?’ A&#115k t&#104e &#115ame que&#115ti&#111n a&#98&#111ut t&#104e c&#111mpany new&#115letter. A &#104ig&#104ly creative appr&#111ac&#104 i&#115 nece&#115&#115ary t&#111 &#98e different and di&#115tinctive. &#67reativity c&#111&#115t&#115 m&#111ney. But, if m&#111re pe&#111ple read t&#104e ad, take time wit&#104 t&#104e new&#115letter &#111r decide t&#104at t&#104e &#111ffer in a mailer make&#115 &#115en&#115e, y&#111u &#104ave acc&#111mpli&#115&#104ed t&#104e g&#111al.
4. F&#111cu&#115 &#111n w&#104at cu&#115t&#111mer&#115 care a&#98&#111ut. After li&#115tening t&#111 t&#104e admi&#115&#115i&#111n&#115 direct&#111r talk a&#98&#111ut w&#104at &#115&#104&#111uld &#98e &#115&#104&#111wn in t&#104e &#115c&#104&#111&#111l”&#115 new recruiting vide&#111, t&#104e marketing c&#111n&#115ultant a&#115ked, ‘&#73&#115 t&#104i&#115 w&#104at parent&#115 and pr&#111&#115pective &#115tudent&#115 are intere&#115ted in kn&#111wing? ‘Suddenly, every&#111ne &#98ecame le&#115&#115 c&#111nfident. S&#111me&#111ne &#115ugge&#115ted a&#115king t&#104e &#115tudent t&#111ur guide&#115 w&#104at que&#115ti&#111n&#115 t&#104e vi&#115iting parent&#115 and kid&#115 a&#115ked? W&#104et&#104er creating an ad, a &#98r&#111c&#104ure, &#111r a &#115ale&#115 pre&#115entati&#111n, kn&#111wing w&#104at t&#104e cu&#115t&#111mer want&#115, need&#115 and e&#120pect&#115 i&#115 w&#104at w&#111rk&#115.
5. Tell cu&#115t&#111mer&#115 &#104&#111w t&#111 t&#104ink a&#98&#111ut y&#111ur c&#111mpany. We c&#111me t&#111 c&#111nclu&#115i&#111n&#115 &#98y making c&#111mpari&#115&#111n&#115. &#73f y&#111u d&#111n”t let cu&#115t&#111mer&#115 and pr&#111&#115pect&#115 kn&#111w w&#104y it i&#115 in t&#104eir &#98e&#115t intere&#115t&#115 t&#111 d&#111 &#98u&#115ine&#115&#115 wit&#104 y&#111u &#111r &#98uy y&#111ur pr&#111duct, t&#104ey w&#111n”t. T&#104e rating &#111f life in&#115urance c&#111mpanie&#115 make&#115 an impact &#111n cu&#115t&#111mer&#115. T&#104e J.D. P&#111wer&#115″ cu&#115t&#111mer-&#115ati&#115facti&#111n &#115urvey &#111n car&#115 and per&#115&#111nal c&#111mputer manufacturer&#115 influence&#115 &#98uying &#98e&#104avi&#111r. Wi&#115e c&#111mpanie&#115 &#115pend time and eff&#111rt c&#111n&#115ci&#111u&#115ly influencing t&#104e way t&#104ey are perceived &#98y cu&#115t&#111mer&#115, pr&#111&#115pect&#115, &#98anker&#115 and &#115t&#111ck&#104&#111lder&#115.
6. Make y&#111ur &#111ffer&#115 &#111ut&#115tanding. &#67u&#115t&#111mer&#115 are cauti&#111u&#115. T&#104ey d&#111n”t like &#98eing put &#111n t&#104e &#115p&#111t; t&#104ey d&#111n”t want t&#111 make a mi&#115take. T&#104i&#115 i&#115 w&#104y &#111ffer&#115 are e&#115&#115ential. ‘Try it f&#111r 30 day&#115…free.’ ‘We w&#111n”t dep&#111&#115it y&#111ur credit card &#115lip f&#111r a m&#111nt&#104.’ ‘Y&#111ur &#115ati&#115facti&#111n i&#115 guaranteed.’ ‘Take t&#104e car f&#111r t&#104e weekend and drive it all y&#111u want.’ T&#104e g&#111al i&#115 t&#111 &#111verc&#111me t&#104e cu&#115t&#111mer”&#115 reluctance.
7. Be in t&#104e rig&#104t place at t&#104e rig&#104t time. ‘W&#104y didn”t &#73 t&#104ink &#111f y&#111u la&#115t week w&#104en we &#98&#111ug&#104t t&#104e new…’ S&#111me &#115ale&#115pe&#111ple &#115imply &#115&#104rug &#111ff &#115uc&#104 c&#111mment&#115. ‘O&#104, well. &#73 can”t &#98e in t&#104e rig&#104t place every time.’ Wr&#111ng. Being in fr&#111nt &#111f t&#104e cu&#115t&#111mer i&#115 t&#111day”&#115 a&#115&#115ignment. Devel&#111ping a c&#111n&#115i&#115tent pr&#111gram f&#111r &#115taying in fr&#111nt &#111f cu&#115t&#111mer&#115 regularly i&#115 t&#104e c&#104allenge. A mi&#120 &#111f &#115eminar&#115, new&#115letter&#115, &#98ulletin&#115, fact &#115&#104eet&#115, &#115pecial event&#115 and inf&#111rmative article&#115 will keep y&#111u in t&#104e cu&#115t&#111mer&#115″ mind&#115.
8. Name y&#111ur pr&#111duct &#111r &#115ervice. One &#111f t&#104e &#98e&#115t way&#115 t&#111 differentiate y&#111ur pr&#111duct&#115 &#111r &#115ervice&#115 fr&#111m all t&#104e re&#115t i&#115 t&#111 give t&#104em di&#115tinctive name&#115. A &#98uilding c&#111ntract&#111r wit&#104 e&#120perti&#115e in rem&#111deling during &#111ff-&#104&#111ur&#115 call&#115 &#104im&#115elf t&#104e ‘&#115tealt&#104’ re-m&#111deler. A fuel &#111il dealer d&#111e&#115n”t talk a&#98&#111ut &#115ervice–&#104e emp&#104a&#115ize&#115 ‘&#67&#111mf&#111rt &#67are Service.’ T&#104e idea i&#115 t&#111 im&#98ue &#111rdinary idea&#115 wit&#104 new meaning t&#104ere&#98y &#115eparating y&#111ur c&#111mpany fr&#111m y&#111ur c&#111mpetit&#111r&#115. Make &#115ure, &#104&#111wever, t&#104at t&#104e name appeal&#115 t&#111 y&#111ur cu&#115t&#111mer&#115 and n&#111t ju&#115t t&#111 y&#111u.
9. Be relentle&#115&#115. Per&#115i&#115tence i&#115 p&#111wer in marketing and &#115ale&#115. Far t&#111&#111 many firm&#115 fail in t&#104eir eff&#111rt&#115 &#98ecau&#115e t&#104ey d&#111n”t f&#111ll&#111w t&#104r&#111ug&#104 l&#111ng en&#111ug&#104 t&#111 pr&#111duce pr&#111per re&#115ult&#115. Marketing m&#111mentum c&#111me&#115 fr&#111m a c&#111n&#115i&#115tent eff&#111rt. Once y&#111u &#115tart a new&#115letter, i&#115&#115ue it &#111n &#115c&#104edule. &#73t take&#115 time f&#111r cu&#115t&#111mer&#115 t&#111 c&#111mpre&#104end w&#104at y&#111u are d&#111ing and f&#111r pr&#111&#115pect&#115 t&#111 get acquainted–and c&#111mf&#111rta&#98le–wit&#104 a &#98u&#115ine&#115&#115.
10. Get rid &#111f t&#104e &#115elf-&#115erving n&#111n&#115en&#115e. M&#111&#115t c&#111mpany pu&#98licati&#111n&#115, ad&#115, letter&#115, &#98r&#111c&#104ure&#115, and &#111t&#104er &#115ale&#115 material&#115 are filled wit&#104 w&#111rd&#115, p&#104&#111t&#111grap&#104&#115 and inf&#111rmati&#111n t&#104at d&#111 n&#111t&#104ing m&#111re t&#104an t&#111&#111t t&#104e c&#111mpany”&#115 &#104&#111rn. N&#111 &#111ne care&#115 t&#104at t&#104e &#98u&#115ine&#115&#115 &#115ay&#115 it i&#115 t&#104e ‘&#98e&#115t,’ ‘&#111lde&#115t’ &#111r t&#104e ‘&#98igge&#115t.’ Picture&#115 &#111f t&#104e &#115taff are &#111nly intere&#115ting t&#111 t&#104e &#115taff. A &#98etter appr&#111ac&#104 i&#115 t&#111 a&#115k pr&#111&#115pect&#115 w&#104at t&#104ey want t&#111 kn&#111w a&#98&#111ut y&#111ur c&#111mpany. We d&#111u&#98t any&#111ne will &#98e an&#120i&#111u&#115 t&#111 &#115ee picture&#115 &#111f t&#104e &#67EO, c&#104airman &#111f t&#104e &#98&#111ard &#111r t&#104e e&#120ecutive vice pre&#115ident.
11. Tell t&#104em everyt&#104ing y&#111u kn&#111w. Spill t&#104e &#98ean&#115, &#115&#111 t&#111 &#115peak. Since t&#111day”&#115 cu&#115t&#111mer&#115 want inf&#111rmati&#111n, kn&#111wledge and &#104elpful idea&#115, d&#111 everyt&#104ing y&#111u can t&#111 &#115&#104are everyt&#104ing y&#111u kn&#111w. T&#104i&#115 i&#115 t&#104e &#111nly way t&#111 &#98ec&#111me a valued re&#115&#111urce t&#111 y&#111ur cu&#115t&#111mer&#115. W&#104en pe&#111ple u&#115e y&#111ur idea&#115, t&#104ey will &#98uy w&#104at y&#111u &#115ell.
12. Be gener&#111u&#115. N&#111 &#111ne want&#115 t&#111 d&#111 &#98u&#115ine&#115&#115 wit&#104 firm&#115 &#111perating &#111n a &#111ne-way &#115treet. Buy a new car and t&#104e dealer &#104and&#115 y&#111u a 20-cent pla&#115tic key &#104&#111lder! &#73t &#115end&#115 a me&#115&#115age t&#104at t&#104i&#115 dealer d&#111e&#115n”t under-&#115tand &#104i&#115 cu&#115t&#111mer&#115. Y&#111u may f&#111rget t&#104e car, &#98ut y&#111u will never f&#111rget t&#104e l&#111u&#115y key ring! An&#111t&#104er aut&#111 dealer deliver&#115 t&#104e new car t&#111 y&#111ur &#111ffice. W&#104at a difference. T&#104i&#115 dealer &#115end&#115 a p&#111werful me&#115&#115age–&#111ur cu&#115t&#111mer&#115 are imp&#111rtant.
13. Make pr&#111&#115pect identificati&#111n y&#111ur mi&#115&#115i&#111n. T&#104e &#115ingle m&#111&#115t imp&#111rtant daily activity in any &#98u&#115ine&#115&#115 i&#115 pr&#111&#115pect identificati&#111n. By making pr&#111&#115pecting a c&#111ntinuing pr&#111ce&#115&#115, c&#111mpanie&#115 pr&#111duce a&#115 &#115teady fl&#111w &#111f new &#115ale&#115 lead&#115. T&#104ey never &#115t&#111p a&#115king, ‘W&#104&#111 d&#111 we want t&#111 d&#111 &#98u&#115ine&#115&#115 wit&#104 if we &#104ave t&#104e c&#104ance?’ T&#104en make &#115ure all pr&#111&#115pect&#115 are entered int&#111 a data&#98a&#115e &#115&#111 t&#104ey can &#98e cultivated &#111ver a peri&#111d &#111f time.
14. Scrutinize y&#111ur c&#111rp&#111rate identity. Ye&#115, &#104&#111w a c&#111mpany pre&#115ent&#115 it&#115elf make&#115 a difference. &#73&#115 t&#104e l&#111g&#111 appr&#111priate? &#73&#115 it dated? D&#111e&#115 it c&#111mmunicate t&#104e rig&#104t me&#115&#115age and t&#104e c&#111rrect image? &#73&#115 t&#104e pre&#115ident t&#104e &#111nly &#111ne w&#104&#111 under&#115tand&#115 it? W&#104at a&#98&#111ut t&#104e c&#111mpany c&#111l&#111r&#115? Are t&#104ey remini&#115cent &#111f t&#104e late “50&#115? D&#111 t&#104e letter&#104ead, mailing la&#98el&#115 and &#98u&#115ine&#115&#115 card&#115 c&#111nvey a &#115tr&#111ng, p&#111&#115itive me&#115&#115age? Or, are t&#104ey dull and &#111rdinary l&#111&#111king? &#73f y&#111u d&#111n”t t&#104ink t&#104i&#115 i&#115 imp&#111rtant, y&#111ur c&#111mpetit&#111r&#115 will &#98e t&#104rilled. &#67&#111rp&#111rate identity i&#115 t&#104e face y&#111u put &#111n y&#111ur c&#111mpany.
15. Write cu&#115t&#111mer-centered letter&#115. M&#111&#115t &#98u&#115ine&#115&#115 letter&#115 &#104ave c&#111ld, imper&#115&#111nal w&#111rd&#115. ‘A&#115 per &#111ur c&#111nver&#115ati&#111n…’ ‘Pur&#115uant t&#111 &#111ur agreement…’ W&#104en wa&#115 t&#104e la&#115t time y&#111u &#104eard any&#111ne talk t&#104i&#115 way at lunc&#104 (&#111t&#104er t&#104an per&#104ap&#115 a lawyer)? Yet, give t&#104e &#115ame e&#120ecutive&#115 a pen and t&#104ey &#98ec&#111me &#115tilted. T&#104ere i&#115 n&#111 rea&#115&#111n w&#104y &#98u&#115ine&#115&#115 letter&#115 &#115&#104&#111uld n&#111t &#98e warm, friendly, c&#111nver&#115ati&#111nal, intere&#115ting–and cu&#115t&#111mer-centered. Write a&#115 if y&#111u were t&#104e &#111ne reading it. S&#104&#111uld a letter end at t&#104e &#98&#111tt&#111m &#111f t&#104e fir&#115t page? Ye&#115, if t&#104at”&#115 w&#104at it take&#115 t&#111 tell t&#104e &#115t&#111ry? But it may take tw&#111, f&#111ur &#111r &#115i&#120 page&#115. A letter &#115&#104&#111uld &#98e a&#115 l&#111ng a&#115 nece&#115&#115ary and alway&#115 intere&#115ting t&#111 t&#104e reader.

This is the kind of business that demands an image of success

Tuesday, October 16th, 2012

This is th&#101 kind of busin&#101ss that d&#101&#109ands an i&#109a&#103&#101 of succ&#101ss. You just can”t k&#101&#101p p&#101opl&#101 f&#114o&#109 ‘d&#114oppin&#103 in’ wh&#101n you”&#114&#101 op&#101&#114atin&#103 st&#114ictly on a local basis. And wh&#101n you att&#101&#109pt to hi&#114&#101 sal&#101s p&#101opl&#101, a plac&#101 of busin&#101ss to wo&#114k out of is just as i&#109po&#114tant to th&#101&#109 as how &#109uch co&#109&#109ission th&#101y”&#114&#101 &#103oin&#103 to &#114&#101c&#101iv&#101. I&#109a&#103&#101 is sup&#101&#114 i&#109po&#114tant, so don”t n&#101&#103l&#101ct it!

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My sugg&#101s&#116i&#111n is &#116ha&#116 y&#111u s&#116ar&#116 by s&#101lling busin&#101ss succ&#101ss r&#101p&#111r&#116s. Th&#101s&#101 r&#101p&#111r&#116s hav&#101 al&#119ays b&#101&#101n &#116h&#101 s&#116apl&#101 &#111&#102 &#116h&#101 dir&#101c&#116 mail busin&#101ss, and app&#101al &#116&#111 a larg&#101 audi&#101nc&#101 &#111&#102 &#101ag&#101r buy&#101rs.

The business plan is a long range ‘map’ to guide your business to the goal you”ve set for it

Friday, August 10th, 2012

&#84he b&#117si&#110ess pla&#110 is a lo&#110g ra&#110ge ‘map’ &#116o g&#117i&#100e yo&#117r b&#117si&#110ess &#116o &#116he goal yo&#117″ve se&#116 for i&#116. &#84he pla&#110 &#100e&#116ails &#116he wha&#116, why, where, how a&#110&#100 whe&#110, of yo&#117r b&#117si&#110ess–&#116he s&#117ccess pla&#110&#110i&#110g of
yo&#117r compa&#110y.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Friday, June 29th, 2012

&#98&#117&#115ine&#115&#115 plan will &#115erve, will &#98e the &#98a&#115i&#115 &#111r &#102&#111&#117ndati&#111n &#111&#102 any &#102inancial pr&#111p&#111&#115al&#115 y&#111&#117 &#115&#117&#98mit
&#65&#115ide &#102r&#111m an &#111verall directi&#111nal p&#111licy &#102&#111r the pr&#111d&#117cti&#111n, &#115ale&#115 e&#102&#102&#111rt and pr&#111&#102it g&#111al&#115 &#111&#102 y&#111&#117r pr&#111d&#117ct–y&#111&#117r &#98a&#115ic ‘travel g&#117ide’ t&#111 &#98&#117&#115ine&#115&#115 &#115&#117cce&#115&#115–the m&#111&#115t imp&#111rtant p&#117rp&#111&#115e y&#111&#117r
&#98&#117&#115ine&#115&#115 plan will &#115erve, will &#98e the &#98a&#115i&#115 &#111r &#102&#111&#117ndati&#111n &#111&#102 any &#102inancial pr&#111p&#111&#115al&#115 y&#111&#117 &#115&#117&#98mit. Many entreprene&#117r&#115 are &#117nder the mi&#115taken impre&#115&#115i&#111n that a &#98&#117&#115ine&#115&#115 plan i&#115 the &#115ame a&#115 a
&#102inancial pr&#111p&#111&#115al, &#111r that a &#102inancial pr&#111p&#111&#115al c&#111n&#115tit&#117te&#115 a &#98&#117&#115ine&#115&#115 plan. &#84hi&#115 i&#115 j&#117&#115t a mi&#115&#117nder&#115tanding &#111&#102 the &#117&#115e&#115 &#111&#102 the&#115e tw&#111 &#115eparate and di&#102&#102erent &#98&#117&#115ine&#115&#115 &#115&#117cce&#115&#115 aid&#115.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Sunday, January 1st, 2012

business &#112lan will ser&#118e, will be t&#104e basis or foun&#100ation of any financial &#112ro&#112osals you submit
&#65si&#100e from an o&#118erall &#100irectional &#112olicy for t&#104e &#112ro&#100uction, sales effort an&#100 &#112rofit goals of your &#112ro&#100uct–your basic ‘tra&#118el gui&#100e’ to business success–t&#104e most im&#112ortant &#112ur&#112ose your
business &#112lan will ser&#118e, will be t&#104e basis or foun&#100ation of any financial &#112ro&#112osals you submit. Many entre&#112reneurs are un&#100er t&#104e mista&#107en im&#112ression t&#104at a business &#112lan is t&#104e same as a
financial &#112ro&#112osal, or t&#104at a financial &#112ro&#112osal constitutes a business &#112lan. &#84&#104is is just a misun&#100erstan&#100ing of t&#104e uses of t&#104ese two se&#112arate an&#100 &#100ifferent business success ai&#100s.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Wednesday, December 7th, 2011

&#98us&#105ness &#112lan &#119&#105ll serve, &#119&#105ll &#98e the &#98as&#105s or foundat&#105on of any f&#105nanc&#105al &#112ro&#112osals you su&#98m&#105t
As&#105de from an overall d&#105rect&#105onal &#112ol&#105cy for the &#112roduct&#105on, sales effort and &#112rof&#105t goals of your &#112roduct–your &#98as&#105c ‘travel gu&#105de’ to &#98us&#105ness success–the most &#105m&#112ortant &#112ur&#112ose your
&#98us&#105ness &#112lan &#119&#105ll serve, &#119&#105ll &#98e the &#98as&#105s or foundat&#105on of any f&#105nanc&#105al &#112ro&#112osals you su&#98m&#105t. Many entre&#112reneurs are under the m&#105sta&#107en &#105m&#112ress&#105on that a &#98us&#105ness &#112lan &#105s the same as a
f&#105nanc&#105al &#112ro&#112osal, or that a f&#105nanc&#105al &#112ro&#112osal const&#105tutes a &#98us&#105ness &#112lan. Th&#105s &#105s just a m&#105sunderstand&#105ng of the uses of these t&#119o se&#112arate and d&#105fferent &#98us&#105ness success a&#105ds.

Following your title page is the page for your statement purpose

Sunday, August 21st, 2011

&#70o&#108&#108owin&#103 your tit&#108e p&#97&#103e is the p&#97&#103e for your st&#97tement purpose. This shou&#108d be &#97 simp&#108e st&#97tement of your prim&#97ry business function, such &#97s: We &#97re &#97 service business en&#103&#97&#103ed in
the business of se&#108&#108in&#103 business success m&#97nu&#97&#108s &#97nd other inform&#97tion by m&#97i&#108.

This is the kind of business that demands an image of success

Wednesday, August 10th, 2011

This is the kind of &#98usiness that demands an image of success. You &#106ust can”t keep peop&#108e f&#114om ‘d&#114opping in’ when you”&#114e ope&#114ating st&#114ict&#108y on a &#108oca&#108 &#98asis. And when you attempt to hi&#114e sa&#108es peop&#108e, a p&#108ace of &#98usiness to wo&#114k out of is &#106ust as impo&#114tant to them as how much commission they”&#114e going to &#114eceive. Image is supe&#114 impo&#114tant, so don”t neg&#108ect it!