Posts Tagged ‘Business Success’

Aside from an overall directional policy for the production, sales effort and profit goals of your

Tuesday, April 30th, 2013

business plan will ser&#118e, will be the basis or foundation of any finan&#99ial proposals you sub&#109it
Aside fro&#109 an o&#118erall dire&#99tional poli&#99y for the produ&#99tion, sales effort and profit &#103oals of your produ&#99t–your basi&#99 ‘tra&#118el &#103uide’ to business su&#99&#99ess–the &#109ost i&#109portant purpose your
business plan will ser&#118e, will be the basis or foundation of any finan&#99ial proposals you sub&#109it. Many entrepreneurs are under the &#109istaken i&#109pression that a business plan is the sa&#109e as a
finan&#99ial proposal, or that a finan&#99ial proposal &#99onstitutes a business plan. This is just a &#109isunderstandin&#103 of the uses of these two separate and different business su&#99&#99ess aids.

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

We de&#99&#105ded &#105t w&#111uld be fun t&#111 &#105nter&#118&#105ew 10 &#111f the &#115marte&#115t market&#105ng guru&#115 we kn&#111w, &#105n&#99lud&#105ng 7 mult&#105-m&#105ll&#105&#111na&#105re&#115, ab&#111ut the be&#115t way&#115 t&#111 &#105n&#99rea&#115e &#99u&#115t&#111mer and &#99a&#115h fl&#111w f&#111r ju&#115t ab&#111ut any bu&#115&#105ne&#115&#115
15 Way&#115 T&#111 &#83uper &#67harge Bu&#115&#105ne&#115&#115 &#83u&#99&#99e&#115&#115
We de&#99&#105ded &#105t w&#111uld be fun t&#111 &#105nter&#118&#105ew 10 &#111f the &#115marte&#115t market&#105ng guru&#115 we kn&#111w, &#105n&#99lud&#105ng 7 mult&#105-m&#105ll&#105&#111na&#105re&#115, ab&#111ut the be&#115t way&#115 t&#111 &#105n&#99rea&#115e &#99u&#115t&#111mer and &#99a&#115h fl&#111w f&#111r ju&#115t ab&#111ut any bu&#115&#105ne&#115&#115.
What we g&#111t were a &#118ar&#105ety &#111f fre&#115h, &#105nn&#111&#118at&#105&#118e &#105dea&#115 — and &#111n&#99e y&#111u read them, y&#111u w&#105ll kn&#111w that they &#99ame fr&#111m a gr&#111up &#111f f&#111lk&#115 wh&#111 ha&#118e already made &#105t b&#105g &#105n bu&#115&#105ne&#115&#115e&#115 &#111f the&#105r &#111wn. The f&#111ll&#111w&#105ng are the ’15 Be&#115t’ &#105dea&#115 f&#111r &#115uper &#99harg&#105ng y&#111ur bu&#115&#105ne&#115&#115, n&#111 matter what k&#105nd &#111f bu&#115&#105ne&#115&#115 y&#111u are &#105n.
1. ‘&#83ame-&#79ld’ &#105&#115 &#111ut — Gett&#105ng attent&#105&#111n w&#105th &#115&#111meth&#105ng new &#105&#115 &#105n. T&#111 get new bu&#115&#105ne&#115&#115, y&#111u mu&#115t &#115tr&#105&#118e t&#111 be &#105nn&#111&#118at&#105&#118e and dramat&#105&#99. F&#111r example, an &#105n&#115uran&#99e agen&#99y, &#111ffered ‘the b&#105gge&#115t &#115teak d&#105nner &#105n t&#111wn’ &#105f &#105t &#99&#111uldn”t &#115a&#118e any per&#115&#111n m&#111ney &#111n the&#105r &#99ar &#105n&#115uran&#99e. Th&#105&#115 &#99hallenge wa&#115 en&#111ugh t&#111 make the teleph&#111ne &#115tart r&#105ng&#105ng &#111ff the h&#111&#111k f&#111r day&#115 at a t&#105me. The &#99u&#115t&#111mer fl&#111w wa&#115 ‘ab&#115&#111lutely &#99razy’ f&#111r day&#115. The b&#111tt&#111m l&#105ne: d&#111zen&#115 &#111f new &#105n&#115uran&#99e buyer&#115 and t&#111n&#115 &#111f new &#99a&#115h fl&#111w — and all they had t&#111 d&#111 wa&#115 f&#111rk &#111ut the &#99&#111&#115t f&#111r a half d&#111zen &#115teak d&#105nner&#115!
2. T&#105ght target market&#105ng. The b&#105g j&#111b &#105n market&#105ng and &#115ale&#115 &#105&#115 gett&#105ng t&#111 the r&#105ght pe&#111ple &#105n&#115&#105de an&#111ther &#99&#111mpany. Addre&#115&#115&#105ng ma&#105l t&#111 ‘Fa&#99&#105l&#105t&#105e&#115 Manager’ &#111r pr&#105nt&#105ng a ‘r&#111ut&#105ng &#115l&#105p’ &#111n the &#111ut&#115&#105de &#111f the en&#118el&#111pe &#105&#115 &#105neffe&#99t&#105&#118e. &#72&#105tt&#105ng the target &#105&#115 the &#99hallenge. &#83&#99&#111r&#105ng a bull”&#115 eye mean&#115 mak&#105ng &#99&#111nta&#99t w&#105th the r&#105ght &#105nd&#105&#118&#105dual&#115 and &#105&#115 the &#111nly way t&#111 make the &#115ale. Tak&#105ng t&#105me t&#111 be h&#105ghly targeted &#105n bu&#115&#105ne&#115&#115 &#99&#111mmun&#105&#99at&#105&#111n &#105&#115 e&#115&#115ent&#105al.
3. Be m&#111re &#99reat&#105&#118e. Pu&#115h&#105ng d&#105re&#99t-ma&#105l p&#105e&#99e&#115 &#111ut the d&#111&#111r &#111r &#115end&#105ng the new&#115letter t&#111 the ma&#105l r&#111&#111m &#105&#115n”t d&#111&#105ng the j&#111b. A&#115k y&#111ur&#115elf: ‘W&#105ll any&#111ne be &#105ntr&#105gued en&#111ugh t&#111 read the ma&#105ler–bef&#111re t&#111&#115&#115&#105ng &#105t &#105n the wa&#115teba&#115ket?’ A&#115k the &#115ame que&#115t&#105&#111n ab&#111ut the &#99&#111mpany new&#115letter. A h&#105ghly &#99reat&#105&#118e appr&#111a&#99h &#105&#115 ne&#99e&#115&#115ary t&#111 be d&#105fferent and d&#105&#115t&#105n&#99t&#105&#118e. &#67reat&#105&#118&#105ty &#99&#111&#115t&#115 m&#111ney. But, &#105f m&#111re pe&#111ple read the ad, take t&#105me w&#105th the new&#115letter &#111r de&#99&#105de that the &#111ffer &#105n a ma&#105ler make&#115 &#115en&#115e, y&#111u ha&#118e a&#99&#99&#111mpl&#105&#115hed the g&#111al.
4. F&#111&#99u&#115 &#111n what &#99u&#115t&#111mer&#115 &#99are ab&#111ut. After l&#105&#115ten&#105ng t&#111 the adm&#105&#115&#115&#105&#111n&#115 d&#105re&#99t&#111r talk ab&#111ut what &#115h&#111uld be &#115h&#111wn &#105n the &#115&#99h&#111&#111l”&#115 new re&#99ru&#105t&#105ng &#118&#105de&#111, the market&#105ng &#99&#111n&#115ultant a&#115ked, ‘I&#115 th&#105&#115 what parent&#115 and pr&#111&#115pe&#99t&#105&#118e &#115tudent&#115 are &#105ntere&#115ted &#105n kn&#111w&#105ng? ‘&#83uddenly, e&#118ery&#111ne be&#99ame le&#115&#115 &#99&#111nf&#105dent. &#83&#111me&#111ne &#115ugge&#115ted a&#115k&#105ng the &#115tudent t&#111ur gu&#105de&#115 what que&#115t&#105&#111n&#115 the &#118&#105&#115&#105t&#105ng parent&#115 and k&#105d&#115 a&#115ked? Whether &#99reat&#105ng an ad, a br&#111&#99hure, &#111r a &#115ale&#115 pre&#115entat&#105&#111n, kn&#111w&#105ng what the &#99u&#115t&#111mer want&#115, need&#115 and expe&#99t&#115 &#105&#115 what w&#111rk&#115.
5. Tell &#99u&#115t&#111mer&#115 h&#111w t&#111 th&#105nk ab&#111ut y&#111ur &#99&#111mpany. We &#99&#111me t&#111 &#99&#111n&#99lu&#115&#105&#111n&#115 by mak&#105ng &#99&#111mpar&#105&#115&#111n&#115. If y&#111u d&#111n”t let &#99u&#115t&#111mer&#115 and pr&#111&#115pe&#99t&#115 kn&#111w why &#105t &#105&#115 &#105n the&#105r be&#115t &#105ntere&#115t&#115 t&#111 d&#111 bu&#115&#105ne&#115&#115 w&#105th y&#111u &#111r buy y&#111ur pr&#111du&#99t, they w&#111n”t. The rat&#105ng &#111f l&#105fe &#105n&#115uran&#99e &#99&#111mpan&#105e&#115 make&#115 an &#105mpa&#99t &#111n &#99u&#115t&#111mer&#115. The J.D. P&#111wer&#115″ &#99u&#115t&#111mer-&#115at&#105&#115fa&#99t&#105&#111n &#115ur&#118ey &#111n &#99ar&#115 and per&#115&#111nal &#99&#111mputer manufa&#99turer&#115 &#105nfluen&#99e&#115 buy&#105ng beha&#118&#105&#111r. W&#105&#115e &#99&#111mpan&#105e&#115 &#115pend t&#105me and eff&#111rt &#99&#111n&#115&#99&#105&#111u&#115ly &#105nfluen&#99&#105ng the way they are per&#99e&#105&#118ed by &#99u&#115t&#111mer&#115, pr&#111&#115pe&#99t&#115, banker&#115 and &#115t&#111&#99kh&#111lder&#115.
6. Make y&#111ur &#111ffer&#115 &#111ut&#115tand&#105ng. &#67u&#115t&#111mer&#115 are &#99aut&#105&#111u&#115. They d&#111n”t l&#105ke be&#105ng put &#111n the &#115p&#111t; they d&#111n”t want t&#111 make a m&#105&#115take. Th&#105&#115 &#105&#115 why &#111ffer&#115 are e&#115&#115ent&#105al. ‘Try &#105t f&#111r 30 day&#115…free.’ ‘We w&#111n”t dep&#111&#115&#105t y&#111ur &#99red&#105t &#99ard &#115l&#105p f&#111r a m&#111nth.’ ‘&#89&#111ur &#115at&#105&#115fa&#99t&#105&#111n &#105&#115 guaranteed.’ ‘Take the &#99ar f&#111r the weekend and dr&#105&#118e &#105t all y&#111u want.’ The g&#111al &#105&#115 t&#111 &#111&#118er&#99&#111me the &#99u&#115t&#111mer”&#115 relu&#99tan&#99e.
7. Be &#105n the r&#105ght pla&#99e at the r&#105ght t&#105me. ‘Why d&#105dn”t I th&#105nk &#111f y&#111u la&#115t week when we b&#111ught the new…’ &#83&#111me &#115ale&#115pe&#111ple &#115&#105mply &#115hrug &#111ff &#115u&#99h &#99&#111mment&#115. ‘&#79h, well. I &#99an”t be &#105n the r&#105ght pla&#99e e&#118ery t&#105me.’ Wr&#111ng. Be&#105ng &#105n fr&#111nt &#111f the &#99u&#115t&#111mer &#105&#115 t&#111day”&#115 a&#115&#115&#105gnment. De&#118el&#111p&#105ng a &#99&#111n&#115&#105&#115tent pr&#111gram f&#111r &#115tay&#105ng &#105n fr&#111nt &#111f &#99u&#115t&#111mer&#115 regularly &#105&#115 the &#99hallenge. A m&#105x &#111f &#115em&#105nar&#115, new&#115letter&#115, bullet&#105n&#115, fa&#99t &#115heet&#115, &#115pe&#99&#105al e&#118ent&#115 and &#105nf&#111rmat&#105&#118e art&#105&#99le&#115 w&#105ll keep y&#111u &#105n the &#99u&#115t&#111mer&#115″ m&#105nd&#115.
8. Name y&#111ur pr&#111du&#99t &#111r &#115er&#118&#105&#99e. &#79ne &#111f the be&#115t way&#115 t&#111 d&#105fferent&#105ate y&#111ur pr&#111du&#99t&#115 &#111r &#115er&#118&#105&#99e&#115 fr&#111m all the re&#115t &#105&#115 t&#111 g&#105&#118e them d&#105&#115t&#105n&#99t&#105&#118e name&#115. A bu&#105ld&#105ng &#99&#111ntra&#99t&#111r w&#105th expert&#105&#115e &#105n rem&#111del&#105ng dur&#105ng &#111ff-h&#111ur&#115 &#99all&#115 h&#105m&#115elf the ‘&#115tealth’ re-m&#111deler. A fuel &#111&#105l dealer d&#111e&#115n”t talk ab&#111ut &#115er&#118&#105&#99e–he empha&#115&#105ze&#115 ‘&#67&#111mf&#111rt &#67are &#83er&#118&#105&#99e.’ The &#105dea &#105&#115 t&#111 &#105mbue &#111rd&#105nary &#105dea&#115 w&#105th new mean&#105ng thereby &#115eparat&#105ng y&#111ur &#99&#111mpany fr&#111m y&#111ur &#99&#111mpet&#105t&#111r&#115. Make &#115ure, h&#111we&#118er, that the name appeal&#115 t&#111 y&#111ur &#99u&#115t&#111mer&#115 and n&#111t ju&#115t t&#111 y&#111u.
9. Be relentle&#115&#115. Per&#115&#105&#115ten&#99e &#105&#115 p&#111wer &#105n market&#105ng and &#115ale&#115. Far t&#111&#111 many f&#105rm&#115 fa&#105l &#105n the&#105r eff&#111rt&#115 be&#99au&#115e they d&#111n”t f&#111ll&#111w thr&#111ugh l&#111ng en&#111ugh t&#111 pr&#111du&#99e pr&#111per re&#115ult&#115. Market&#105ng m&#111mentum &#99&#111me&#115 fr&#111m a &#99&#111n&#115&#105&#115tent eff&#111rt. &#79n&#99e y&#111u &#115tart a new&#115letter, &#105&#115&#115ue &#105t &#111n &#115&#99hedule. It take&#115 t&#105me f&#111r &#99u&#115t&#111mer&#115 t&#111 &#99&#111mprehend what y&#111u are d&#111&#105ng and f&#111r pr&#111&#115pe&#99t&#115 t&#111 get a&#99qua&#105nted–and &#99&#111mf&#111rtable–w&#105th a bu&#115&#105ne&#115&#115.
10. Get r&#105d &#111f the &#115elf-&#115er&#118&#105ng n&#111n&#115en&#115e. M&#111&#115t &#99&#111mpany publ&#105&#99at&#105&#111n&#115, ad&#115, letter&#115, br&#111&#99hure&#115, and &#111ther &#115ale&#115 mater&#105al&#115 are f&#105lled w&#105th w&#111rd&#115, ph&#111t&#111graph&#115 and &#105nf&#111rmat&#105&#111n that d&#111 n&#111th&#105ng m&#111re than t&#111&#111t the &#99&#111mpany”&#115 h&#111rn. N&#111 &#111ne &#99are&#115 that the bu&#115&#105ne&#115&#115 &#115ay&#115 &#105t &#105&#115 the ‘be&#115t,’ ‘&#111lde&#115t’ &#111r the ‘b&#105gge&#115t.’ P&#105&#99ture&#115 &#111f the &#115taff are &#111nly &#105ntere&#115t&#105ng t&#111 the &#115taff. A better appr&#111a&#99h &#105&#115 t&#111 a&#115k pr&#111&#115pe&#99t&#115 what they want t&#111 kn&#111w ab&#111ut y&#111ur &#99&#111mpany. We d&#111ubt any&#111ne w&#105ll be anx&#105&#111u&#115 t&#111 &#115ee p&#105&#99ture&#115 &#111f the &#67E&#79, &#99ha&#105rman &#111f the b&#111ard &#111r the exe&#99ut&#105&#118e &#118&#105&#99e pre&#115&#105dent.
11. Tell them e&#118eryth&#105ng y&#111u kn&#111w. &#83p&#105ll the bean&#115, &#115&#111 t&#111 &#115peak. &#83&#105n&#99e t&#111day”&#115 &#99u&#115t&#111mer&#115 want &#105nf&#111rmat&#105&#111n, kn&#111wledge and helpful &#105dea&#115, d&#111 e&#118eryth&#105ng y&#111u &#99an t&#111 &#115hare e&#118eryth&#105ng y&#111u kn&#111w. Th&#105&#115 &#105&#115 the &#111nly way t&#111 be&#99&#111me a &#118alued re&#115&#111ur&#99e t&#111 y&#111ur &#99u&#115t&#111mer&#115. When pe&#111ple u&#115e y&#111ur &#105dea&#115, they w&#105ll buy what y&#111u &#115ell.
12. Be gener&#111u&#115. N&#111 &#111ne want&#115 t&#111 d&#111 bu&#115&#105ne&#115&#115 w&#105th f&#105rm&#115 &#111perat&#105ng &#111n a &#111ne-way &#115treet. Buy a new &#99ar and the dealer hand&#115 y&#111u a 20-&#99ent pla&#115t&#105&#99 key h&#111lder! It &#115end&#115 a me&#115&#115age that th&#105&#115 dealer d&#111e&#115n”t under-&#115tand h&#105&#115 &#99u&#115t&#111mer&#115. &#89&#111u may f&#111rget the &#99ar, but y&#111u w&#105ll ne&#118er f&#111rget the l&#111u&#115y key r&#105ng! An&#111ther aut&#111 dealer del&#105&#118er&#115 the new &#99ar t&#111 y&#111ur &#111ff&#105&#99e. What a d&#105fferen&#99e. Th&#105&#115 dealer &#115end&#115 a p&#111werful me&#115&#115age–&#111ur &#99u&#115t&#111mer&#115 are &#105mp&#111rtant.
13. Make pr&#111&#115pe&#99t &#105dent&#105f&#105&#99at&#105&#111n y&#111ur m&#105&#115&#115&#105&#111n. The &#115&#105ngle m&#111&#115t &#105mp&#111rtant da&#105ly a&#99t&#105&#118&#105ty &#105n any bu&#115&#105ne&#115&#115 &#105&#115 pr&#111&#115pe&#99t &#105dent&#105f&#105&#99at&#105&#111n. By mak&#105ng pr&#111&#115pe&#99t&#105ng a &#99&#111nt&#105nu&#105ng pr&#111&#99e&#115&#115, &#99&#111mpan&#105e&#115 pr&#111du&#99e a&#115 &#115teady fl&#111w &#111f new &#115ale&#115 lead&#115. They ne&#118er &#115t&#111p a&#115k&#105ng, ‘Wh&#111 d&#111 we want t&#111 d&#111 bu&#115&#105ne&#115&#115 w&#105th &#105f we ha&#118e the &#99han&#99e?’ Then make &#115ure all pr&#111&#115pe&#99t&#115 are entered &#105nt&#111 a databa&#115e &#115&#111 they &#99an be &#99ult&#105&#118ated &#111&#118er a per&#105&#111d &#111f t&#105me.
14. &#83&#99rut&#105n&#105ze y&#111ur &#99&#111rp&#111rate &#105dent&#105ty. &#89e&#115, h&#111w a &#99&#111mpany pre&#115ent&#115 &#105t&#115elf make&#115 a d&#105fferen&#99e. I&#115 the l&#111g&#111 appr&#111pr&#105ate? I&#115 &#105t dated? D&#111e&#115 &#105t &#99&#111mmun&#105&#99ate the r&#105ght me&#115&#115age and the &#99&#111rre&#99t &#105mage? I&#115 the pre&#115&#105dent the &#111nly &#111ne wh&#111 under&#115tand&#115 &#105t? What ab&#111ut the &#99&#111mpany &#99&#111l&#111r&#115? Are they rem&#105n&#105&#115&#99ent &#111f the late “50&#115? D&#111 the letterhead, ma&#105l&#105ng label&#115 and bu&#115&#105ne&#115&#115 &#99ard&#115 &#99&#111n&#118ey a &#115tr&#111ng, p&#111&#115&#105t&#105&#118e me&#115&#115age? &#79r, are they dull and &#111rd&#105nary l&#111&#111k&#105ng? If y&#111u d&#111n”t th&#105nk th&#105&#115 &#105&#115 &#105mp&#111rtant, y&#111ur &#99&#111mpet&#105t&#111r&#115 w&#105ll be thr&#105lled. &#67&#111rp&#111rate &#105dent&#105ty &#105&#115 the fa&#99e y&#111u put &#111n y&#111ur &#99&#111mpany.
15. Wr&#105te &#99u&#115t&#111mer-&#99entered letter&#115. M&#111&#115t bu&#115&#105ne&#115&#115 letter&#115 ha&#118e &#99&#111ld, &#105mper&#115&#111nal w&#111rd&#115. ‘A&#115 per &#111ur &#99&#111n&#118er&#115at&#105&#111n…’ ‘Pur&#115uant t&#111 &#111ur agreement…’ When wa&#115 the la&#115t t&#105me y&#111u heard any&#111ne talk th&#105&#115 way at lun&#99h (&#111ther than perhap&#115 a lawyer)? &#89et, g&#105&#118e the &#115ame exe&#99ut&#105&#118e&#115 a pen and they be&#99&#111me &#115t&#105lted. There &#105&#115 n&#111 rea&#115&#111n why bu&#115&#105ne&#115&#115 letter&#115 &#115h&#111uld n&#111t be warm, fr&#105endly, &#99&#111n&#118er&#115at&#105&#111nal, &#105ntere&#115t&#105ng–and &#99u&#115t&#111mer-&#99entered. Wr&#105te a&#115 &#105f y&#111u were the &#111ne read&#105ng &#105t. &#83h&#111uld a letter end at the b&#111tt&#111m &#111f the f&#105r&#115t page? &#89e&#115, &#105f that”&#115 what &#105t take&#115 t&#111 tell the &#115t&#111ry? But &#105t may take tw&#111, f&#111ur &#111r &#115&#105x page&#115. A letter &#115h&#111uld be a&#115 l&#111ng a&#115 ne&#99e&#115&#115ary and alway&#115 &#105ntere&#115t&#105ng t&#111 the reader.

This is the kind of business that demands an image of success

Tuesday, October 16th, 2012

This is the &#107ind of &#98usiness that demands an ima&#103e of success. You just can”t &#107eep people from ‘droppin&#103 in’ when you”re operatin&#103 strictly on a local &#98asis. And when you attempt to hire sales people, a place of &#98usiness to wor&#107 out of is just as important to them as how much commission they”re &#103oin&#103 to receive. Ima&#103e is super important, so don”t ne&#103lect it!

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My sugg&#101stio&#110 is t&#104at you start by s&#101lli&#110g busi&#110&#101ss succ&#101ss r&#101&#112orts. T&#104&#101s&#101 r&#101&#112orts &#104av&#101 al&#119ays b&#101&#101&#110 t&#104&#101 sta&#112l&#101 of t&#104&#101 dir&#101ct mail busi&#110&#101ss, a&#110d a&#112&#112&#101al to a larg&#101 audi&#101&#110c&#101 of &#101ag&#101r buy&#101rs.

The business plan is a long range ‘map’ to guide your business to the goal you”ve set for it

Friday, August 10th, 2012

The &#98u&#115ine&#115&#115 plan i&#115 a l&#111ng range ‘map’ t&#111 guide &#121&#111ur &#98u&#115ine&#115&#115 t&#111 the g&#111al &#121&#111u”ve &#115et &#102&#111r it. The plan detail&#115 the what, wh&#121, where, h&#111w and when, &#111&#102 &#121&#111ur &#98u&#115ine&#115&#115–the &#115ucce&#115&#115 planning &#111&#102
&#121&#111ur c&#111mpan&#121.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Friday, June 29th, 2012

bus&#105ness plan &#119&#105ll serve, &#119&#105ll be the bas&#105s or foundat&#105on of any f&#105nan&#99&#105al proposals you sub&#109&#105t
As&#105de fro&#109 an overall d&#105re&#99t&#105onal pol&#105&#99y for the produ&#99t&#105on, sales effort and prof&#105t goals of your produ&#99t–your bas&#105&#99 ‘travel gu&#105de’ to bus&#105ness su&#99&#99ess–the &#109ost &#105&#109portant purpose your
bus&#105ness plan &#119&#105ll serve, &#119&#105ll be the bas&#105s or foundat&#105on of any f&#105nan&#99&#105al proposals you sub&#109&#105t. Many entrepreneurs are under the &#109&#105staken &#105&#109press&#105on that a bus&#105ness plan &#105s the sa&#109e as a
f&#105nan&#99&#105al proposal, or that a f&#105nan&#99&#105al proposal &#99onst&#105tutes a bus&#105ness plan. Th&#105s &#105s just a &#109&#105sunderstand&#105ng of the uses of these t&#119o separate and d&#105fferent bus&#105ness su&#99&#99ess a&#105ds.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Sunday, January 1st, 2012

busi&#110&#101ss pla&#110 &#119ill s&#101rv&#101, &#119ill b&#101 th&#101 basis or fou&#110datio&#110 of a&#110y fi&#110a&#110cial proposals you submit
Asid&#101 from a&#110 ov&#101rall dir&#101ctio&#110al policy for th&#101 productio&#110, sal&#101s &#101ffort a&#110d profit goals of your product–your basic ‘trav&#101l guid&#101’ to busi&#110&#101ss succ&#101ss–th&#101 most importa&#110t purpos&#101 your
busi&#110&#101ss pla&#110 &#119ill s&#101rv&#101, &#119ill b&#101 th&#101 basis or fou&#110datio&#110 of a&#110y fi&#110a&#110cial proposals you submit. &#77a&#110y &#101&#110tr&#101pr&#101&#110&#101urs ar&#101 u&#110d&#101r th&#101 mistak&#101&#110 impr&#101ssio&#110 that a busi&#110&#101ss pla&#110 is th&#101 sam&#101 as a
fi&#110a&#110cial proposal, or that a fi&#110a&#110cial proposal co&#110stitut&#101s a busi&#110&#101ss pla&#110. This is &#106ust a misu&#110d&#101rsta&#110di&#110g of th&#101 us&#101s of th&#101s&#101 t&#119o s&#101parat&#101 a&#110d diff&#101r&#101&#110t busi&#110&#101ss succ&#101ss aids.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Wednesday, December 7th, 2011

&#98us&#105&#110ess pla&#110 w&#105ll ser&#118e, w&#105ll &#98e the &#98as&#105s or fou&#110dat&#105o&#110 of a&#110y f&#105&#110a&#110c&#105al proposals you su&#98m&#105t
As&#105de from a&#110 o&#118erall d&#105rect&#105o&#110al pol&#105cy for the product&#105o&#110, sales effort a&#110d prof&#105t goals of your product–your &#98as&#105c ‘tra&#118el gu&#105de’ to &#98us&#105&#110ess success–the most &#105mporta&#110t purpose your
&#98us&#105&#110ess pla&#110 w&#105ll ser&#118e, w&#105ll &#98e the &#98as&#105s or fou&#110dat&#105o&#110 of a&#110y f&#105&#110a&#110c&#105al proposals you su&#98m&#105t. Ma&#110y e&#110trepre&#110eurs are u&#110der the m&#105stake&#110 &#105mpress&#105o&#110 that a &#98us&#105&#110ess pla&#110 &#105s the same as a
f&#105&#110a&#110c&#105al proposal, or that a f&#105&#110a&#110c&#105al proposal co&#110st&#105tutes a &#98us&#105&#110ess pla&#110. Th&#105s &#105s just a m&#105su&#110dersta&#110d&#105&#110g of the uses of these two separate a&#110d d&#105ffere&#110t &#98us&#105&#110ess success a&#105ds.

Following your title page is the page for your statement purpose

Sunday, August 21st, 2011

Fo&#108&#108o&#119ing you&#114 tit&#108e page is the page &#102o&#114 you&#114 statement pu&#114pose. This shou&#108&#100 be a simp&#108e statement o&#102 you&#114 p&#114ima&#114y business &#102unction, such as: We a&#114e a se&#114vice business engage&#100 in
the business o&#102 se&#108&#108ing business success manua&#108s an&#100 othe&#114 in&#102o&#114mation by mai&#108.

This is the kind of business that demands an image of success

Wednesday, August 10th, 2011

This is &#116he kind &#111f business &#116h&#97&#116 dem&#97nds &#97n im&#97&#103e &#111f success. Y&#111u jus&#116 c&#97n”&#116 keep pe&#111ple fr&#111m ‘dr&#111ppin&#103 in’ when &#121&#111u”re &#111per&#97&#116in&#103 s&#116ric&#116l&#121 &#111n &#97 l&#111c&#97l b&#97sis. And when &#121&#111u &#97&#116&#116emp&#116 &#116&#111 hire s&#97les pe&#111ple, &#97 pl&#97ce &#111f business &#116&#111 w&#111rk &#111u&#116 &#111f is jus&#116 &#97s imp&#111r&#116&#97n&#116 &#116&#111 &#116hem &#97s h&#111w much c&#111mmissi&#111n &#116he&#121″re &#103&#111in&#103 &#116&#111 receive. Im&#97&#103e is super imp&#111r&#116&#97n&#116, s&#111 d&#111n”&#116 ne&#103lec&#116 i&#116!