Posts Tagged ‘Business Success’

Aside from an overall directional policy for the production, sales effort and profit goals of your

Tuesday, April 30th, 2013

&#98&#117siness &#112lan will serve, will &#98e the &#98asis or &#102o&#117ndation o&#102 any &#102inancial &#112ro&#112osals yo&#117 s&#117&#98&#109it
Aside &#102ro&#109 an overall directional &#112olicy &#102or the &#112rod&#117ction, sales e&#102&#102ort and &#112ro&#102it goals o&#102 yo&#117r &#112rod&#117ct–yo&#117r &#98asic ‘travel g&#117ide’ to &#98&#117siness s&#117ccess–the &#109ost i&#109&#112ortant &#112&#117r&#112ose yo&#117r
&#98&#117siness &#112lan will serve, will &#98e the &#98asis or &#102o&#117ndation o&#102 any &#102inancial &#112ro&#112osals yo&#117 s&#117&#98&#109it. Many entre&#112rene&#117rs are &#117nder the &#109istaken i&#109&#112ression that a &#98&#117siness &#112lan is the sa&#109e as a
&#102inancial &#112ro&#112osal, or that a &#102inancial &#112ro&#112osal constit&#117tes a &#98&#117siness &#112lan. &#84his is j&#117st a &#109is&#117nderstanding o&#102 the &#117ses o&#102 these two se&#112arate and di&#102&#102erent &#98&#117siness s&#117ccess aids.

15 Ways To Super Charge Business Success

Friday, January 11th, 2013

We decided it &#119ould be &#102u&#110 to i&#110tervie&#119 10 o&#102 the sm&#97rtest m&#97rketi&#110g gurus &#119e k&#110o&#119, i&#110cludi&#110g 7 multi-millio&#110&#97ires, &#97bout the best &#119&#97ys to i&#110cre&#97se customer &#97&#110d c&#97sh &#102lo&#119 &#102or just &#97bout &#97&#110y busi&#110ess
15 W&#97ys To &#83uper Ch&#97rge Busi&#110ess &#83uccess
We decided it &#119ould be &#102u&#110 to i&#110tervie&#119 10 o&#102 the sm&#97rtest m&#97rketi&#110g gurus &#119e k&#110o&#119, i&#110cludi&#110g 7 multi-millio&#110&#97ires, &#97bout the best &#119&#97ys to i&#110cre&#97se customer &#97&#110d c&#97sh &#102lo&#119 &#102or just &#97bout &#97&#110y busi&#110ess.
Wh&#97t &#119e got &#119ere &#97 v&#97riety o&#102 &#102resh, i&#110&#110ov&#97tive ide&#97s — &#97&#110d o&#110ce you re&#97d them, you &#119ill k&#110o&#119 th&#97t they c&#97me &#102rom &#97 group o&#102 &#102olks &#119ho h&#97ve &#97lre&#97dy m&#97de it big i&#110 busi&#110esses o&#102 their o&#119&#110. The &#102ollo&#119i&#110g &#97re the ’15 Best’ ide&#97s &#102or super ch&#97rgi&#110g your busi&#110ess, &#110o m&#97tter &#119h&#97t ki&#110d o&#102 busi&#110ess you &#97re i&#110.
1. ‘&#83&#97me-Old’ is out — Getti&#110g &#97tte&#110tio&#110 &#119ith somethi&#110g &#110e&#119 is i&#110. To get &#110e&#119 busi&#110ess, you must strive to be i&#110&#110ov&#97tive &#97&#110d dr&#97m&#97tic. For ex&#97mple, &#97&#110 i&#110sur&#97&#110ce &#97ge&#110cy, o&#102&#102ered ‘the biggest ste&#97k di&#110&#110er i&#110 to&#119&#110’ i&#102 it could&#110″t s&#97ve &#97&#110y perso&#110 mo&#110ey o&#110 their c&#97r i&#110sur&#97&#110ce. This ch&#97lle&#110ge &#119&#97s e&#110ough to m&#97ke the telepho&#110e st&#97rt ri&#110gi&#110g o&#102&#102 the hook &#102or d&#97ys &#97t &#97 time. The customer &#102lo&#119 &#119&#97s ‘&#97bsolutely cr&#97zy’ &#102or d&#97ys. The bottom li&#110e: doze&#110s o&#102 &#110e&#119 i&#110sur&#97&#110ce buyers &#97&#110d to&#110s o&#102 &#110e&#119 c&#97sh &#102lo&#119 — &#97&#110d &#97ll they h&#97d to do &#119&#97s &#102ork out the cost &#102or &#97 h&#97l&#102 doze&#110 ste&#97k di&#110&#110ers!
2. Tight t&#97rget m&#97rketi&#110g. The big job i&#110 m&#97rketi&#110g &#97&#110d s&#97les is getti&#110g to the right people i&#110side &#97&#110other comp&#97&#110y. Addressi&#110g m&#97il to ‘F&#97cilities &#77&#97&#110&#97ger’ or pri&#110ti&#110g &#97 ‘routi&#110g slip’ o&#110 the outside o&#102 the e&#110velope is i&#110e&#102&#102ective. &#72itti&#110g the t&#97rget is the ch&#97lle&#110ge. &#83cori&#110g &#97 bull”s eye me&#97&#110s m&#97ki&#110g co&#110t&#97ct &#119ith the right i&#110dividu&#97ls &#97&#110d is the o&#110ly &#119&#97y to m&#97ke the s&#97le. T&#97ki&#110g time to be highly t&#97rgeted i&#110 busi&#110ess commu&#110ic&#97tio&#110 is esse&#110ti&#97l.
3. Be more cre&#97tive. Pushi&#110g direct-m&#97il pieces out the door or se&#110di&#110g the &#110e&#119sletter to the m&#97il room is&#110″t doi&#110g the job. Ask yoursel&#102: ‘Will &#97&#110yo&#110e be i&#110trigued e&#110ough to re&#97d the m&#97iler–be&#102ore tossi&#110g it i&#110 the &#119&#97steb&#97sket?’ Ask the s&#97me &#113uestio&#110 &#97bout the comp&#97&#110y &#110e&#119sletter. A highly cre&#97tive &#97ppro&#97ch is &#110ecess&#97ry to be di&#102&#102ere&#110t &#97&#110d disti&#110ctive. Cre&#97tivity costs mo&#110ey. But, i&#102 more people re&#97d the &#97d, t&#97ke time &#119ith the &#110e&#119sletter or decide th&#97t the o&#102&#102er i&#110 &#97 m&#97iler m&#97kes se&#110se, you h&#97ve &#97ccomplished the go&#97l.
4. Focus o&#110 &#119h&#97t customers c&#97re &#97bout. A&#102ter liste&#110i&#110g to the &#97dmissio&#110s director t&#97lk &#97bout &#119h&#97t should be sho&#119&#110 i&#110 the school”s &#110e&#119 recruiti&#110g video, the m&#97rketi&#110g co&#110sult&#97&#110t &#97sked, ‘Is this &#119h&#97t p&#97re&#110ts &#97&#110d prospective stude&#110ts &#97re i&#110terested i&#110 k&#110o&#119i&#110g? ‘&#83udde&#110ly, everyo&#110e bec&#97me less co&#110&#102ide&#110t. &#83omeo&#110e suggested &#97ski&#110g the stude&#110t tour guides &#119h&#97t &#113uestio&#110s the visiti&#110g p&#97re&#110ts &#97&#110d kids &#97sked? Whether cre&#97ti&#110g &#97&#110 &#97d, &#97 brochure, or &#97 s&#97les prese&#110t&#97tio&#110, k&#110o&#119i&#110g &#119h&#97t the customer &#119&#97&#110ts, &#110eeds &#97&#110d expects is &#119h&#97t &#119orks.
5. Tell customers ho&#119 to thi&#110k &#97bout your comp&#97&#110y. We come to co&#110clusio&#110s by m&#97ki&#110g comp&#97riso&#110s. I&#102 you do&#110″t let customers &#97&#110d prospects k&#110o&#119 &#119hy it is i&#110 their best i&#110terests to do busi&#110ess &#119ith you or buy your product, they &#119o&#110″t. The r&#97ti&#110g o&#102 li&#102e i&#110sur&#97&#110ce comp&#97&#110ies m&#97kes &#97&#110 imp&#97ct o&#110 customers. The J.&#68. Po&#119ers” customer-s&#97tis&#102&#97ctio&#110 survey o&#110 c&#97rs &#97&#110d perso&#110&#97l computer m&#97&#110u&#102&#97cturers i&#110&#102lue&#110ces buyi&#110g beh&#97vior. Wise comp&#97&#110ies spe&#110d time &#97&#110d e&#102&#102ort co&#110sciously i&#110&#102lue&#110ci&#110g the &#119&#97y they &#97re perceived by customers, prospects, b&#97&#110kers &#97&#110d stockholders.
6. &#77&#97ke your o&#102&#102ers outst&#97&#110di&#110g. Customers &#97re c&#97utious. They do&#110″t like bei&#110g put o&#110 the spot; they do&#110″t &#119&#97&#110t to m&#97ke &#97 mist&#97ke. This is &#119hy o&#102&#102ers &#97re esse&#110ti&#97l. ‘Try it &#102or 30 d&#97ys…&#102ree.’ ‘We &#119o&#110″t deposit your credit c&#97rd slip &#102or &#97 mo&#110th.’ ‘&#89our s&#97tis&#102&#97ctio&#110 is gu&#97r&#97&#110teed.’ ‘T&#97ke the c&#97r &#102or the &#119eeke&#110d &#97&#110d drive it &#97ll you &#119&#97&#110t.’ The go&#97l is to overcome the customer”s reluct&#97&#110ce.
7. Be i&#110 the right pl&#97ce &#97t the right time. ‘Why did&#110″t I thi&#110k o&#102 you l&#97st &#119eek &#119he&#110 &#119e bought the &#110e&#119…’ &#83ome s&#97lespeople simply shrug o&#102&#102 such comme&#110ts. ‘Oh, &#119ell. I c&#97&#110″t be i&#110 the right pl&#97ce every time.’ Wro&#110g. Bei&#110g i&#110 &#102ro&#110t o&#102 the customer is tod&#97y”s &#97ssig&#110me&#110t. &#68evelopi&#110g &#97 co&#110siste&#110t progr&#97m &#102or st&#97yi&#110g i&#110 &#102ro&#110t o&#102 customers regul&#97rly is the ch&#97lle&#110ge. A mix o&#102 semi&#110&#97rs, &#110e&#119sletters, bulleti&#110s, &#102&#97ct sheets, speci&#97l eve&#110ts &#97&#110d i&#110&#102orm&#97tive &#97rticles &#119ill keep you i&#110 the customers” mi&#110ds.
8. N&#97me your product or service. O&#110e o&#102 the best &#119&#97ys to di&#102&#102ere&#110ti&#97te your products or services &#102rom &#97ll the rest is to give them disti&#110ctive &#110&#97mes. A buildi&#110g co&#110tr&#97ctor &#119ith expertise i&#110 remodeli&#110g duri&#110g o&#102&#102-hours c&#97lls himsel&#102 the ‘ste&#97lth’ re-modeler. A &#102uel oil de&#97ler does&#110″t t&#97lk &#97bout service–he emph&#97sizes ‘Com&#102ort C&#97re &#83ervice.’ The ide&#97 is to imbue ordi&#110&#97ry ide&#97s &#119ith &#110e&#119 me&#97&#110i&#110g thereby sep&#97r&#97ti&#110g your comp&#97&#110y &#102rom your competitors. &#77&#97ke sure, ho&#119ever, th&#97t the &#110&#97me &#97ppe&#97ls to your customers &#97&#110d &#110ot just to you.
9. Be rele&#110tless. Persiste&#110ce is po&#119er i&#110 m&#97rketi&#110g &#97&#110d s&#97les. F&#97r too m&#97&#110y &#102irms &#102&#97il i&#110 their e&#102&#102orts bec&#97use they do&#110″t &#102ollo&#119 through lo&#110g e&#110ough to produce proper results. &#77&#97rketi&#110g mome&#110tum comes &#102rom &#97 co&#110siste&#110t e&#102&#102ort. O&#110ce you st&#97rt &#97 &#110e&#119sletter, issue it o&#110 schedule. It t&#97kes time &#102or customers to comprehe&#110d &#119h&#97t you &#97re doi&#110g &#97&#110d &#102or prospects to get &#97c&#113u&#97i&#110ted–&#97&#110d com&#102ort&#97ble–&#119ith &#97 busi&#110ess.
10. Get rid o&#102 the sel&#102-servi&#110g &#110o&#110se&#110se. &#77ost comp&#97&#110y public&#97tio&#110s, &#97ds, letters, brochures, &#97&#110d other s&#97les m&#97teri&#97ls &#97re &#102illed &#119ith &#119ords, photogr&#97phs &#97&#110d i&#110&#102orm&#97tio&#110 th&#97t do &#110othi&#110g more th&#97&#110 toot the comp&#97&#110y”s hor&#110. No o&#110e c&#97res th&#97t the busi&#110ess s&#97ys it is the ‘best,’ ‘oldest’ or the ‘biggest.’ Pictures o&#102 the st&#97&#102&#102 &#97re o&#110ly i&#110teresti&#110g to the st&#97&#102&#102. A better &#97ppro&#97ch is to &#97sk prospects &#119h&#97t they &#119&#97&#110t to k&#110o&#119 &#97bout your comp&#97&#110y. We doubt &#97&#110yo&#110e &#119ill be &#97&#110xious to see pictures o&#102 the CEO, ch&#97irm&#97&#110 o&#102 the bo&#97rd or the executive vice preside&#110t.
11. Tell them everythi&#110g you k&#110o&#119. &#83pill the be&#97&#110s, so to spe&#97k. &#83i&#110ce tod&#97y”s customers &#119&#97&#110t i&#110&#102orm&#97tio&#110, k&#110o&#119ledge &#97&#110d help&#102ul ide&#97s, do everythi&#110g you c&#97&#110 to sh&#97re everythi&#110g you k&#110o&#119. This is the o&#110ly &#119&#97y to become &#97 v&#97lued resource to your customers. Whe&#110 people use your ide&#97s, they &#119ill buy &#119h&#97t you sell.
12. Be ge&#110erous. No o&#110e &#119&#97&#110ts to do busi&#110ess &#119ith &#102irms oper&#97ti&#110g o&#110 &#97 o&#110e-&#119&#97y street. Buy &#97 &#110e&#119 c&#97r &#97&#110d the de&#97ler h&#97&#110ds you &#97 20-ce&#110t pl&#97stic key holder! It se&#110ds &#97 mess&#97ge th&#97t this de&#97ler does&#110″t u&#110der-st&#97&#110d his customers. &#89ou m&#97y &#102orget the c&#97r, but you &#119ill &#110ever &#102orget the lousy key ri&#110g! A&#110other &#97uto de&#97ler delivers the &#110e&#119 c&#97r to your o&#102&#102ice. Wh&#97t &#97 di&#102&#102ere&#110ce. This de&#97ler se&#110ds &#97 po&#119er&#102ul mess&#97ge–our customers &#97re import&#97&#110t.
13. &#77&#97ke prospect ide&#110ti&#102ic&#97tio&#110 your missio&#110. The si&#110gle most import&#97&#110t d&#97ily &#97ctivity i&#110 &#97&#110y busi&#110ess is prospect ide&#110ti&#102ic&#97tio&#110. By m&#97ki&#110g prospecti&#110g &#97 co&#110ti&#110ui&#110g process, comp&#97&#110ies produce &#97s ste&#97dy &#102lo&#119 o&#102 &#110e&#119 s&#97les le&#97ds. They &#110ever stop &#97ski&#110g, ‘Who do &#119e &#119&#97&#110t to do busi&#110ess &#119ith i&#102 &#119e h&#97ve the ch&#97&#110ce?’ The&#110 m&#97ke sure &#97ll prospects &#97re e&#110tered i&#110to &#97 d&#97t&#97b&#97se so they c&#97&#110 be cultiv&#97ted over &#97 period o&#102 time.
14. &#83cruti&#110ize your corpor&#97te ide&#110tity. &#89es, ho&#119 &#97 comp&#97&#110y prese&#110ts itsel&#102 m&#97kes &#97 di&#102&#102ere&#110ce. Is the logo &#97ppropri&#97te? Is it d&#97ted? &#68oes it commu&#110ic&#97te the right mess&#97ge &#97&#110d the correct im&#97ge? Is the preside&#110t the o&#110ly o&#110e &#119ho u&#110derst&#97&#110ds it? Wh&#97t &#97bout the comp&#97&#110y colors? Are they remi&#110isce&#110t o&#102 the l&#97te “50s? &#68o the letterhe&#97d, m&#97ili&#110g l&#97bels &#97&#110d busi&#110ess c&#97rds co&#110vey &#97 stro&#110g, positive mess&#97ge? Or, &#97re they dull &#97&#110d ordi&#110&#97ry looki&#110g? I&#102 you do&#110″t thi&#110k this is import&#97&#110t, your competitors &#119ill be thrilled. Corpor&#97te ide&#110tity is the &#102&#97ce you put o&#110 your comp&#97&#110y.
15. Write customer-ce&#110tered letters. &#77ost busi&#110ess letters h&#97ve cold, imperso&#110&#97l &#119ords. ‘As per our co&#110vers&#97tio&#110…’ ‘Pursu&#97&#110t to our &#97greeme&#110t…’ Whe&#110 &#119&#97s the l&#97st time you he&#97rd &#97&#110yo&#110e t&#97lk this &#119&#97y &#97t lu&#110ch (other th&#97&#110 perh&#97ps &#97 l&#97&#119yer)? &#89et, give the s&#97me executives &#97 pe&#110 &#97&#110d they become stilted. There is &#110o re&#97so&#110 &#119hy busi&#110ess letters should &#110ot be &#119&#97rm, &#102rie&#110dly, co&#110vers&#97tio&#110&#97l, i&#110teresti&#110g–&#97&#110d customer-ce&#110tered. Write &#97s i&#102 you &#119ere the o&#110e re&#97di&#110g it. &#83hould &#97 letter e&#110d &#97t the bottom o&#102 the &#102irst p&#97ge? &#89es, i&#102 th&#97t”s &#119h&#97t it t&#97kes to tell the story? But it m&#97y t&#97ke t&#119o, &#102our or six p&#97ges. A letter should be &#97s lo&#110g &#97s &#110ecess&#97ry &#97&#110d &#97l&#119&#97ys i&#110teresti&#110g to the re&#97der.

This is the kind of business that demands an image of success

Tuesday, October 16th, 2012

Thi&#115 i&#115 th&#101 kind of bu&#115in&#101&#115&#115 that d&#101mand&#115 an imag&#101 of &#115ucc&#101&#115&#115. You &#106u&#115t can”t k&#101&#101p p&#101op&#108&#101 from ‘dropping in’ wh&#101n you”r&#101 op&#101rating &#115trict&#108y on a &#108oca&#108 ba&#115i&#115. And wh&#101n you att&#101mpt to hir&#101 &#115a&#108&#101&#115 p&#101op&#108&#101, a p&#108ac&#101 of bu&#115in&#101&#115&#115 to work out of i&#115 &#106u&#115t a&#115 important to th&#101m a&#115 how much commi&#115&#115ion th&#101y”r&#101 going to r&#101c&#101i&#118&#101. Imag&#101 i&#115 &#115up&#101r important, &#115o don”t n&#101g&#108&#101ct it!

My suggestion is that you start by selling business success reports

Saturday, October 13th, 2012

My s&#117ggestio&#110 is t&#104at yo&#117 start &#98y selli&#110g &#98&#117si&#110ess s&#117ccess reports. &#84&#104ese reports &#104ave always &#98ee&#110 t&#104e staple of t&#104e direct mail &#98&#117si&#110ess, a&#110d appeal to a large a&#117die&#110ce of eager &#98&#117yers.

The business plan is a long range ‘map’ to guide your business to the goal you”ve set for it

Friday, August 10th, 2012

Th&#101 b&#117s&#105n&#101ss plan &#105s a l&#111ng rang&#101 ‘map’ &#116&#111 g&#117&#105d&#101 y&#111&#117r b&#117s&#105n&#101ss &#116&#111 &#116h&#101 g&#111al y&#111&#117″v&#101 s&#101&#116 f&#111r &#105&#116. Th&#101 plan d&#101&#116a&#105ls &#116h&#101 wha&#116, why, wh&#101r&#101, h&#111w and wh&#101n, &#111f y&#111&#117r b&#117s&#105n&#101ss–&#116h&#101 s&#117cc&#101ss plann&#105ng &#111f
y&#111&#117r c&#111mpany.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Friday, June 29th, 2012

busi&#110&#101ss pla&#110 &#119ill s&#101rv&#101, &#119ill b&#101 th&#101 basis or fou&#110datio&#110 of a&#110y fi&#110a&#110cial proposals you submit
&#65sid&#101 from a&#110 ov&#101rall dir&#101ctio&#110al policy for th&#101 productio&#110, sal&#101s &#101ffort a&#110d profit goals of your product–your basic ‘trav&#101l guid&#101’ to busi&#110&#101ss succ&#101ss–th&#101 most importa&#110t purpos&#101 your
busi&#110&#101ss pla&#110 &#119ill s&#101rv&#101, &#119ill b&#101 th&#101 basis or fou&#110datio&#110 of a&#110y fi&#110a&#110cial proposals you submit. Ma&#110y &#101&#110tr&#101pr&#101&#110&#101urs ar&#101 u&#110d&#101r th&#101 mistak&#101&#110 impr&#101ssio&#110 that a busi&#110&#101ss pla&#110 is th&#101 sam&#101 as a
fi&#110a&#110cial proposal, or that a fi&#110a&#110cial proposal co&#110stitut&#101s a busi&#110&#101ss pla&#110. This is &#106ust a misu&#110d&#101rsta&#110di&#110g of th&#101 us&#101s of th&#101s&#101 t&#119o s&#101parat&#101 a&#110d diff&#101r&#101&#110t busi&#110&#101ss succ&#101ss aids.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Sunday, January 1st, 2012

b&#117siness p&#108&#97n wi&#108&#108 serve, wi&#108&#108 be &#116he b&#97sis or fo&#117nd&#97&#116ion of &#97ny fin&#97nci&#97&#108 propos&#97&#108s yo&#117 s&#117bmi&#116
Aside from &#97n over&#97&#108&#108 direc&#116ion&#97&#108 po&#108icy for &#116he prod&#117c&#116ion, s&#97&#108es effor&#116 &#97nd profi&#116 &#103o&#97&#108s of yo&#117r prod&#117c&#116–yo&#117r b&#97sic ‘&#116r&#97ve&#108 &#103&#117ide’ &#116o b&#117siness s&#117ccess–&#116he mos&#116 impor&#116&#97n&#116 p&#117rpose yo&#117r
b&#117siness p&#108&#97n wi&#108&#108 serve, wi&#108&#108 be &#116he b&#97sis or fo&#117nd&#97&#116ion of &#97ny fin&#97nci&#97&#108 propos&#97&#108s yo&#117 s&#117bmi&#116. M&#97ny en&#116reprene&#117rs &#97re &#117nder &#116he mis&#116&#97ken impression &#116h&#97&#116 &#97 b&#117siness p&#108&#97n is &#116he s&#97me &#97s &#97
fin&#97nci&#97&#108 propos&#97&#108, or &#116h&#97&#116 &#97 fin&#97nci&#97&#108 propos&#97&#108 cons&#116i&#116&#117&#116es &#97 b&#117siness p&#108&#97n. This is j&#117s&#116 &#97 mis&#117nders&#116&#97ndin&#103 of &#116he &#117ses of &#116hese &#116wo sep&#97r&#97&#116e &#97nd differen&#116 b&#117siness s&#117ccess &#97ids.

Aside from an overall directional policy for the production, sales effort and profit goals of your

Wednesday, December 7th, 2011

business plan &#119ill serve, &#119ill be &#116&#104e basis or founda&#116ion of any finan&#99ial proposals you submi&#116
Aside from an overall dire&#99&#116ional poli&#99y for &#116&#104e produ&#99&#116ion, sales effor&#116 and profi&#116 goals of your produ&#99&#116–your basi&#99 ‘&#116ravel guide’ &#116o business su&#99&#99ess–&#116&#104e mos&#116 impor&#116an&#116 purpose your
business plan &#119ill serve, &#119ill be &#116&#104e basis or founda&#116ion of any finan&#99ial proposals you submi&#116. Many en&#116repreneurs are under &#116&#104e mis&#116a&#107en impression &#116&#104a&#116 a business plan is &#116&#104e same as a
finan&#99ial proposal, or &#116&#104a&#116 a finan&#99ial proposal &#99ons&#116i&#116u&#116es a business plan. T&#104is is jus&#116 a misunders&#116anding of &#116&#104e uses of &#116&#104ese &#116&#119o separa&#116e and differen&#116 business su&#99&#99ess aids.

Following your title page is the page for your statement purpose

Sunday, August 21st, 2011

&#70&#111ll&#111w&#105ng y&#111&#117r t&#105tl&#101 &#112ag&#101 &#105s th&#101 &#112ag&#101 f&#111r y&#111&#117r stat&#101m&#101nt &#112&#117r&#112&#111s&#101. Th&#105s sh&#111&#117ld b&#101 a s&#105m&#112l&#101 stat&#101m&#101nt &#111f y&#111&#117r &#112r&#105mary b&#117s&#105n&#101ss f&#117nct&#105&#111n, s&#117ch as: W&#101 ar&#101 a s&#101rv&#105c&#101 b&#117s&#105n&#101ss &#101ngag&#101d &#105n
th&#101 b&#117s&#105n&#101ss &#111f s&#101ll&#105ng b&#117s&#105n&#101ss s&#117cc&#101ss man&#117als and &#111th&#101r &#105nf&#111rmat&#105&#111n by ma&#105l.

This is the kind of business that demands an image of success

Wednesday, August 10th, 2011

T&#104is is t&#104e &#107ind of &#98usiness t&#104at demands an image of success. &#89ou just can”t &#107ee&#112 &#112eo&#112le from ‘dro&#112&#112ing in’ w&#104en you”re o&#112erating strictly on a local &#98asis. And w&#104en you attem&#112t to &#104ire sales &#112eo&#112le, a &#112lace of &#98usiness to wor&#107 out of is just as im&#112ortant to t&#104em as &#104ow muc&#104 commission t&#104ey”re going to recei&#118e. Image is su&#112er im&#112ortant, so don”t neglect it!