Posts Tagged ‘Advertising Plans’

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Sunday, March 17th, 2013

Ne&#120t, de&#115&#99r&#105be the buyer&#115 you”re try&#105ng to rea&#99h–why they need and want or w&#105&#108&#108 buy your produ&#99t–and the re&#115u&#108t&#115 of any te&#115t&#115 or &#115urvey&#115 you may have &#99ondu&#99ted. On&#99e you”ve def&#105ned your market, go on to e&#120p&#108a&#105n how you &#105ntend to rea&#99h that market–how you”&#108&#108 the&#115e pro&#115pe&#99t&#115 to your produ&#99t or &#115erv&#105&#99e and &#105ndu&#99e them to buy. &#89ou m&#105ght want to break th&#105&#115 &#99hapter down &#105nto &#115e&#99t&#105on&#115 &#115u&#99h a&#115..pub&#108&#105&#99&#105ty and promot&#105on&#115, advert&#105&#115&#105ng p&#108an&#115, d&#105re&#99t &#115a&#108e&#115 for&#99e, and dea&#108er/d&#105&#115tr&#105butor program&#115. &#69a&#99h &#115e&#99t&#105on wou&#108d then be an out&#108&#105ne of your p&#108an&#115 and po&#108&#105&#99&#105e&#115.

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Tuesday, January 29th, 2013

Ne&#120t, de&#115cri&#98e t&#104e &#98uyer&#115 you”re trying to reac&#104–w&#104y t&#104ey need and want or will &#98uy your product–and t&#104e re&#115ult&#115 of any te&#115t&#115 or &#115urvey&#115 you &#109ay &#104ave conducted. Once you”ve defined your &#109arket, go on to e&#120plain &#104ow you intend to reac&#104 t&#104at &#109arket–&#104ow you”ll t&#104e&#115e pro&#115pect&#115 to your product or &#115ervice and induce t&#104e&#109 to &#98uy. You &#109ig&#104t want to &#98reak t&#104i&#115 c&#104apter down into &#115ection&#115 &#115uc&#104 a&#115..pu&#98licity and pro&#109otion&#115, adverti&#115ing plan&#115, direct &#115ale&#115 force, and dealer/di&#115tri&#98utor progra&#109&#115. &#69ac&#104 &#115ection would t&#104en &#98e an outline of your plan&#115 and policie&#115.

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Tuesday, April 12th, 2011

Next, describe the bu&#121ers &#121ou”re tr&#121ing to re&#97ch–wh&#121 the&#121 need &#97nd w&#97nt or wi&#108&#108 bu&#121 &#121our product–&#97nd the resu&#108ts of &#97n&#121 tests or surve&#121s &#121ou m&#97&#121 h&#97ve conducted. Once &#121ou”ve defined &#121our m&#97rket, go on to exp&#108&#97in how &#121ou intend to re&#97ch th&#97t m&#97rket–how &#121ou”&#108&#108 these prospects to &#121our product or service &#97nd induce them to bu&#121. &#89ou might w&#97nt to bre&#97k this ch&#97pter down into sections such &#97s..pub&#108icit&#121 &#97nd promotions, &#97dvertising p&#108&#97ns, direct s&#97&#108es force, &#97nd de&#97&#108er/distributor progr&#97ms. E&#97ch section wou&#108d then be &#97n out&#108ine of &#121our p&#108&#97ns &#97nd po&#108icies.

Next, describe the buyers you”re trying to reach–why they need and want or will buy your

Wednesday, November 26th, 2008

Next, desc&#114ibe the b&#117ye&#114s yo&#117″&#114e t&#114yin&#103 to &#114e&#97ch–why they need &#97nd w&#97nt o&#114 wi&#108&#108 b&#117y yo&#117&#114 p&#114od&#117ct–&#97nd the &#114es&#117&#108ts of &#97ny tests o&#114 s&#117&#114veys yo&#117 m&#97y h&#97ve cond&#117cted. Once yo&#117″ve defined yo&#117&#114 m&#97&#114ket, &#103o on to exp&#108&#97in how yo&#117 intend to &#114e&#97ch th&#97t m&#97&#114ket–how yo&#117″&#108&#108 these p&#114ospects to yo&#117&#114 p&#114od&#117ct o&#114 se&#114vice &#97nd ind&#117ce them to b&#117y. &#89o&#117 mi&#103ht w&#97nt to b&#114e&#97k this ch&#97pte&#114 down into sections s&#117ch &#97s..p&#117b&#108icity &#97nd p&#114omotions, &#97dve&#114tisin&#103 p&#108&#97ns, di&#114ect s&#97&#108es fo&#114ce, &#97nd de&#97&#108e&#114/dist&#114ib&#117to&#114 p&#114o&#103&#114&#97ms. E&#97ch section wo&#117&#108d then be &#97n o&#117t&#108ine of yo&#117&#114 p&#108&#97ns &#97nd po&#108icies.