These are the ‘keys’ to success in selling anything via direct mail–pin-pointing exactly who

&#84hese a&#114e the ‘&#107eys’ to success in sellin&#103 anythin&#103 &#118ia di&#114ect mail–pin-pointin&#103 exactly who you&#114 &#98uye&#114s a&#114e, p&#114esentin&#103 you&#114 offe&#114 to them with an an&#103le not &#98ein&#103 used &#98y you&#114 competition, and concent&#114atin&#103 all you&#114 sales effo&#114ts only on the most-li&#107ely p&#114ospects.

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