Tell the list broker about yourself, what you”re trying to sell, how much you”re asking for it, and your-long range plans. Almost all of them will want to see a sample of your mailing piece, and more often than not, a sample of your product as well. Don”t be afraid to talk to these people–they”re in business to help you, and if they ’steer you onto’ a list that doesn”t make money for you, they figure you”ll not buy from them again, so it″s to their benefit to see that you get the ‘right′ list for your mailing piece and offer. Most of them are will critique your mailing piece and offer, making suggestions for improvements when appropriate, and in general, act as a consultant to see that you realize a profit through their services.
Tags: Benefit, Business Help, Critique, Improvements, List Broker, Mailing Piece, Money, People